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1 Position Description Position title Hours Primary location Reports to Tenure Salary Level & Agreement Marketing Manager Four five days per week ( hours per week) Northcote General Manager Marketing and Communications Ongoing Good Shepherd Network Collective Agreement 2014 Level 7 - $78,000 or above depending on experience - plus super and immediate access to generous salary packaging (a tax effective benefit) Good Shepherd Microfinance Vision Good Shepherd Microfinance is Australia's largest microfinance organisation. We offer a range of people-centred, affordable financial programs for people on low incomes at different financial stages of their lives. Vision Purpose Values Fullness of life for all people, living in connected resilient communities. To enable economic wellbeing for people with low incomes, especially women and girls Human dignity, respect, social justice, audacity, compassion and reconciliation Good Shepherd Microfinance operates from the High Street, Northcote location, with a national focus to coordinate, deliver and develop a range of programs including: No Interest Loan Scheme (NILS) StepUP low interest loan AddsUP Matched Savings Plan Good Money Community Finance stores Good Energy Good Insurance Indigenous Money Mentors Good Shepherd Microfinance is part of the Good Shepherd Australia New Zealand network which was established by the Good Shepherd Sisters. 1

2 Position Summary This role offers an exciting opportunity to join Australia s largest microfinance organisation, Good Shepherd Microfinance. You ll be part of a dynamic and highly innovative team working to build a trusted and loved brand that is having a positive impact on tens of thousands of people every year. But we need to reach more people, in fact our goal is to reach 1 million people on low incomes with microfinance by 2018, and marketing is critical to achieving this. The Marketing Manager is directly responsible for building our profile and reputation through branding, marketing and events. This role is part of a small team who work together to communicate a clear and consistent brand story to our key stakeholders including clients, providers, employees, funders and partners. As a stretch opportunity, this role is also responsible for building our capacity in online fundraising and workplace giving. Primary Focus Areas 1. Marketing strategy including national and local campaigns 2. Brand management for all products and services 3. Events management including conferences and stakeholder events 4. Other marketing and communications activities as required Relationships The Marketing Manager reports to and works closely with the General Manager of Marketing and Communications. The position collaborates with various internal stakeholders including: Operations; Business Development and Innovation; and Corporate Services to develop and communicate the brand story. The individual will also be required to build relationships with external networks including people within our microfinance network of 250 local organisations across Australia, clients of our products and services, corporate partners and funders. Travel requirements This role is primarily based at Northcote with minimal travel both within Victoria and interstate. 2

3 Duty Statement Developing and implementing an annual Marketing Plan in collaboration with the General Manager Marketing & Communications including goals, timelines, budgets and strategies. Acting as the organisation s brand champion, taking ownership of the brand guidelines, ensuring the guidelines are followed and amending guidelines to accommodate new products and programs. Leading the project management of the annual No Interest Loan Scheme (NILS) Conference with responsibility for all elements of the event including theme and program development, identifying and attracting speakers, sponsorship activities, managing suppliers, producing collateral, registration systems, online promotions and competitions. Developing, managing and copywriting for all marketing materials (eg. advertising, signage, brochures, research reports etc.) for our various programs. Developing, managing and implementing marketing campaigns through various channels including print, online, radio, TV and referral sites. This includes working with our pro bono advertising partner, Clemenger Communications. Working with the Content Marketing Manager to ensure there is a clear and consistent story and to integrate and leverage our communication channels. Contributing to content for media and digital communications including three e- newsletters for employees, stakeholders and the provider network. Leading the project management of the Annual Report including planning, copy writing, data collection, graphic design and printing. Working with human resources to supporting internal communication activities and to create an engaged and highly motivated workforce. Developing systems, policies and processes which support the Marketing & Communications team including oversight of the organisation s stakeholder database. Contributing to strategic pitches, copywriting and presentations for award and grant submissions. Managing key events which inform stakeholders about inclusive finance and the impact of our work, this includes a partnership approach to events. Undertaking campaign evaluations which demonstrate the impact of marketing and communication as well as identify areas for continuous improvement. Managing suppliers including graphic designers, advertising agencies, media buying agencies, videographers. Building our capacity to attract donations through online fundraising and workplace giving. Supporting opportunities to develop new community business partnerships and to attract sponsorships. Respecting people, their circumstances and decisions and advocate for and with people who access Good Shepherd Microfinance programs. Maintaining continuous personal and professional development through attendance at relevant events, participating in training / education and on the job stretch opportunities. 3

4 Role dimension Budget (direct) Staff Key stakeholders n/a n/a General Manager Marketing & Communications Executive team Key departments: Operations, Innovation, Corporate Services Key Selection Criteria 1. More than seven years of experience in marketing and communications (financial services or community sector experience highly regarded) 2. Excellent written and oral communication skills 3. Ability to manage relationships with a range of senior internal and external stakeholders 4. Relevant tertiary qualifications, i.e. Marketing or equivalent 5. Demonstrated ability to drive strategic marketing communications campaigns 6. Computer literacy, including experience with relevant software and content management systems and web analytics tools (preferred) e.g. Drupal, Mail Chimp, Google Analytics, Google Ad Words 7. The capacity and commitment to work in alignment with the values of Good Shepherd Microfinance. Additional Information Occupational Health and Safety (OH&S): All employees are required to carry out their duties in a manner that does not adversely affect their own health and safety and that of others by reporting all incidents and injuries as well as cooperating with any measures introduced in the workplace to improve OH&S. Pre-existing injury: The person appointed to this position will be required to disclose any preexisting injuries or disease that might be affected by employment in this position. This will assist the organisation in providing a safe work environment for staff. Equal opportunity: Good Shepherd Microfinance is an equal opportunity employer. All staff have a responsibility to be familiar with and adhere to Good Shepherd Microfinance policies and procedures. Cultural competency Good Shepherd Microfinance is striving to become a culturally competent organisation. All staff are expected to undergo regular cultural competence training as part of their professional development plans. Salary packaging is available to all ongoing and fixed term staff. Employment is subject to: 4

5 A current Police Record Check Proof of residency, if not an Australian citizen Current valid drivers license Further Information Applicants are encouraged to visit the Good Shepherd Microfinance websites If any further information is required Applications 1. A covering letter (1 page) which addresses the Key Selection Criteria. 2. A resume which includes: o personal contact details including your daytime contact number o qualifications, other education and training o work history showing dates, employers, job titles, responsibilities o community involvements and interests, if any o contact details of three referees including at least one recent and direct supervisor and one other professional referee (We will only contact them with your approval) 3. Up to three samples of you work such as marketing campaigns, brand guidelines or event evaluations. Please address applications to: Good Shepherd Microfinance Applications can be ed to by COB 14 June

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