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1 BUSINESS INTELLIGENCE E ANALYST Business Unit: LAB360 Reporting to: Direct Reports: Manager of Analytics Strategy and Research Business Information Analyst Date Created: September 2014 Purpose of the Position The Business Intelligence Analyst is to lead the data preparation, reporting and analysis for the Fly Buys Programme. With their direct report, the Business Information Analyst, the Business Intelligence Analyst will develop, maintain, and then leverage data layers to evaluate the health of the Fly Buys programme and the benefits of the activation and retention activities conducted by the Fly Buys team. They will use statistical analysis to evaluate drivers of the behaviours observed on the Fly Buys base, forecast base statistics, and recommend next best actions for the business based on insights. Organisational position / Virtual Team The role of Business Intelligence Analyst reports directly to the Manager of Analytics Strategy & Research and has a very strong working relationship with the Fly Buys Insights Manager, the Senior Data Mining & Modelling Specialist, and the Data Warehouse. Chief Executive Officer General Manager LAB360 Lead Insight Manager Mgr of Analytics Strategy and Research Insights Managers Snr Data mining & Modelling Specialist Snr Visual Analyst Snr Campaigns & Insights Mgr Snr MIA -Sku Data Specialists x 2 Business Intelligence Analyst Analytics Data Manager Customer Database & Insights Manager Business Information Analyst Marketing Information Analysts x 2 Page 1 of 5

2 Key Responsibilities 1. Establish a set of data layers, metrics, and reports to evaluate portfolio performance. Programme and productise the construction of data layers for reports. The reports and measures should become the basis for the Fly Buys programme client. The data layers, metrics, and evaluation methodology should be consumable by the rest of the LAB360 team. Knowledge gained from these reports contribute to the larger LAB360 knowledge framework such that a there exists a path of continuous learning from marketing activity undertaken by the Fly Buys team. Assist with experimental design and post campaign and programme analysis. 2. Create standards for evaluating programme heath and effectiveness. Work with Fly Buys Insight Manager and Fly Buys clients to understand measures of health for Fly Buys programme. Determining the incremental value of various programmes of activity done by the Fly Buys programme. Tracking reports of performance of programmes. Develop and apply methods to statistically evaluale the magnitude of the effects of various factors influencing customer behaviour. Conduct simulations of the Fly Buys portfolio to estimate future portfolio trends. 3. Contribute to broader and LAB360 and Loyalty Staff. Documentation of business rules. Documentation of dashboard and reporting layer variables and processing. Add to Centres of Excellence and other team-wide knowledge repositories. 4. Responsible for understanding the retail market trends in NZ and the footprint of Fly Buys participants in the market Include assessment and measuring of competitor activity. Provide estimates and forecasts of the performance of upcoming Fly Buys programmes. Lead to advice to give to our partners. 5. Assist with the process for procuring of new tools and data sources for LAB360 and Loyalty as required Develop assessment critiera for evalution of new software or data source. Conduct assessment and testing of potential new software or data source. Estimating the value of said items to the LAB360 and Fly Buys business. Assist in writing up business case for acquisition of software product or data source. 6. Contribute to the customer intelligence of Loyalty. Add to the knowledge base of the LAB360 team with the results of the analyst activity. Design regular reports for the LNZ Executive Team and the rest of LNZ demonstrating the health of the Fly Buys program and the NZ retail market. 7. Participate and contribute fully as a member of the wider LAB360 leadership team, this involves (but is not limited to): adhering to corporate governance legislation and requirements, actively promoting and driving the vision and values and building the desired culture and work environment, and providing exemplarily leadership across the organisation that actively demonstrates and models acceptable, and the desired, behaviours within the workplace for all staff to adopt. Page 2 of 5

3 The Loyalty Way 1. Focuses on and contributes towards continuous improvements within the workplace through improving activities and processes to make things Easier, Better, Faster and Cheaper. 2. Contributes towards, and promotes, The Loyalty Way, LNZL s values (the 5Cs ) and the achievement of our desired work environment; specifically an environment that stimulates individual, team and organisational growth and achievements, and encourages our people to think and behave in ways that achieve their goals through co-operative efforts. 3. Establishes and maintains effective relationships: Develops and fosters good proactive working relationships with all internal and external contacts. Ensures suppliers of goods and services conform to the standards of business ethics adopted by LNZL. 4. Leads and/or contributes to specific Fly Buys projects. 5. Undertakes additional responsibilities and activities, as and when requested and as mutually agreed with your leader. Physical demands of the role This is not a physically demanding role Most challenging parts of the role 1. Keeping abreast and having a real impact on the marketing and analytical activity 2. Better integrating analytics and models into campaign activity. 3. Managing the demands of delivering BAU while at the same time developing new tools. 4. Demands of balancing priorities Key Functional Relationships Internal: External: Reports to Manager of Analytics Strategy & Research Leads and/or collaborates and liaises with Insight Managers and Analytics Team colleagues Presents to Executive Team as required Must have an effective working relationship with every other LNZL function and staff members Fly Buys Clients Fly Buys Customers Accounts, Auditors, Legal Suppliers of goods and services Other external Contractors, Suppliers and Service Providers engaged from time to time, and other businesses Working environment 1. Open plan layout and moderate amount of noise that goes with it 2. Very little if no travel required 3. Standard office equipment Page 3 of 5

4 Delegations of Authority Capital Expenditure: $0.00 Operational Expenditure: $0.00 Authorisation to Hire: Authorisation to sign Contracts: Responsible for: Number of Staff: Budget: $0.00 Revenue: $0.00 Appraisal and Performance Criteria Formal appraisal will occur at least annually or more frequently when performance plans are re-negotiated. Performance will be measured against the performance plan negotiated at the beginning of the reporting period and against the other responsibilities identified above. This job is being carried out successfully when all responsibilities are being met. PERSON SPECIFICATIONS Qualifications Essential: Preferred: Masters Degree in Statistics, Economics, Programming, or other quantitative science degree. Masters Degree in Statistics Experience & Knowledge Essential: 5 + years experience in the Business Intelligence or MIS space. Advanced analysis and statistical modelling experience, ideally in a marketing (or related business) environment Forecasting techniques Data preparation for analysis and reporting Report development using programming or report development software SAS or SQL programming Datamart architecture design and building High standard of written and oral presentation skills Pragmatic and consistent - deliver solutions that make sense to clients that are of a consistently high standard Proven ability to translate complex and technical information into information easily understood by non-technical staff and clients. Experience with use of analytical tools sets eg Enterprise Miner, SPSS, Oracle Data Miner Proven experience in developing and leading analysis to answer complex business issues. Track record of building and implementing data models and advanced analytics solutions, ideally in a marketing environment Experience in use of statistical and datamining methodologies. Page 4 of 5

5 Skills The ideal appointee should have a high level of the following skills: Oral and written communication, including presentation skills. Interpersonal skills and the ability to negotiate and influence. Project management skills and the ability to meet deadlines. Ability to manage a heavy workload. Management of direct reports. Analytical, conceptual, problem solving, decisiveness and strategic thinking. Commercial acumen and political savvy. Team-oriented and collaborative management approach. Personal Attributes The ideal appointee should be able to demonstrate: A passion for excellence and a commitment to high standards. Integrity, loyalty to the organisation and a commitment to organisational objectives. A genuine customer service focus, both internal and external. A proactive and open minded consultative approach. Initiative, judgement and ability to creatively solve problems. Be detail conscious. Be a self-starter with the ability to accept responsibility and self manage. Ability to work under pressure with an achievement focus. Enthusiasm, a thirst for learning and self-development. Page 5 of 5

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