Sponsor Opportunities Friday, February 20, 2015 Swissôtel Chicago. 33 rd Annual Career Day

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1 Sponsor Opportunities Friday, February 20, 2015 Swissôtel Chicago

2 2015 Career Day Friday, February 20, 2015 Swissôtel Chicago 323 E. Wacker Dr. Chicago, IL #CAFCareerDay

3 2014 Career Day 300 Student/Career-Seeker Attendees 88% of student attendees submitted a resume 50+ Universities, Organizations, Ad Clubs 18 States Represented Freshmen 4% Sophomore 5% Junior 22% Senior 64% Graduated within past year 4% Graduated within past 3 years 1%

4 2014 Career Day - Attendee Affiliations* Aquinas College College Graduate College of DuPage Columbia College-Chicago Conservatory of Vienna DePaul University Elmhurst College Florida State University HIllsdale College Illinois at Urbana-Champaign Illinois College Illinois State University Illinois Wesleyan University Indiana University Bloomington Indiana University South Bend Iowa State University Loyola University Chicago Marquette University Miami University Michigan State Middle Tennessee State University Missouri School of Journalism North Park University Northern Illinois University Northwestern University Notre Dame Ohio University Olivet Nazarene University Roosevelt University Saint Ambrose University School of the Art institute of Chicago South Dakota State University St. Ambrose University Temple University University of Chicago University of Illinois University of Illinois Champaign- Urbana University of Illinois- Chicago University of Iowa University of Missouri University of Missouri - Columbia University of Notre Dame University of South Alabama University of South Florida University of St. Francis University of Wisconsin University of Wisconsin-Madison University of Wisconsin-Whitewater Valparaiso University Washington University in St. Louis Western Michigan University Winona State University *50+ Universities Represented

5 2014 Career Day - Sponsors GOLD SPONSORS DigitasLBi Leo Burnett OMD Spark Communications Starcom BRONZE SPONSORS Burrell Chicago Portfolio School Digital People Draftfcb Energy BBDO Getty Images Havas Worldwide MAFA SILVER SPONSORS Onion, Inc. DDB McDonald's Northwestern Medill IMC Marcus Graham Project mcgarry bowen Microsoft Ogilvy Razorfish Translation LLC TRIS3CT Tukaiz Two x Four Viacom Wall Street Journal

6 2015 Career Day Agenda 7:30 a.m. Check In / Breakfast 8:15 a.m. Welcome and Overview of the Day 8:30 a.m. Keynote Address 9:00 a.m. Group Presentation and Discussion: How to Stand Out in the Hiring Process 10:15 a.m. Breakout Session/Panel Discussions #1 11:15 a.m. Breakout Session/Panel Discussions #2 12:00 p.m. Sponsor Networking Lunch 1:15 p.m. Meet the Sponsors 3:45 p.m. Event Close

7 Panel Discussions Breakout Sessions provide registrants with two Panel Discussion options. These Discussions give opportunities to hear from representatives of sponsoring companies on various topics within the advertising industry. Sponsors are allotted 1 6 representatives from their company to sit on various panels. BREAKOUT SESSION #1 Art Direction & Copywriting Media Planning, Buying & Sales Road to Success Brand Management BREAKOUT SESSION #2 Account Management Production Following the Creative Process Strategy & Research

8 Keynote Speakers Past keynote speakers include: 2012 Marlena Peleo-Lazar Chief Creative Officer McDonald s 2011 Jeffrey Hayzlett Author, Speaker Former CMO Kodak 2014 Sherman Wright Co-Founder & Managing Partner, commonground 2013 Rishad Tobaccowala Chief Strategy & Innovation Officer, VivaKi

9 Networking Luncheon The Networking Luncheon provides a more intimate setting to hear from a sponsoring company representative where they can ask specific questions of their table host. Sponsoring companies are allotted table host representatives based on their level of sponsorship and date of sponsorship commitment.

10 Meet The Sponsors The Meet The Sponsors session is set up in an exhibit format. Each sponsor receives a six foot table in which they can display information about their company, promotional items, or a presentation. Sponsor tables will display the company name and logo and level of sponsorship. During this session, sponsoring companies have the opportunity to collect resumes, view portfolios or conduct impromptu interviews with attendees.

11 Sponsorship Overview Sponsoring Career Day provides invaluable exposure and recruitment benefits to participating companies. All sponsorship dollars help underwrite the cost of student attendance. Your support will be acknowledged with great visibility of your company during the promotion of the event and throughout the year. Career Day promotions are seen by potential student attendees, universities throughout the Midwest and beyond, career centers, professors, the Chicago advertising industry and through CAF s social networks. Some sponsorship benefits are limited to a first come, first served basis. Lock in your sponsorship early to receive maximum exposure for your company! Sponsorship commitments are due February 1, 2015

12 Platinum Sponsor Exclusive Sponsorship $5,000 (Member) $7,500 (Non-Member) Sponsorship Benefits (gold indicates differentiation from Gold Level): Company logo/name with premier placement in all Career Day Communications, on Career Day webpage, on official sponsor board at the event and on main screen throughout Career Day event Company representative to speak for five minutes at podium about your company to all attendees Banner Ad on Career Day webpage Opportunity for subpage on Career Day website to provide company profile, information about recruiting events, career opportunities, etc. Company may provide blast to be distributed to all student attendees Sponsorship acknowledgement during each of the breakout sessions and throughout the day Opportunity to distribute PDF flyer in attendee electronic welcome packet Social Media posts by CAF highlighting your company (Facebook 5+, Twitter 10+, LinkedIn 5+) Company highlighted on ALL Career Day communications with company website link or PDF document with verbiage To learn more, click here Access to attendee resume database Company representatives participating in various events throughout the day Panel Discussions 6 representatives from your company to sit on panels of your choice* Meet The Sponsors 2 six-foot tables and 4-6 representatives from your company to participate Networking Luncheon up to 3 tables with 1-2 representatives from your company to host *limited to first come, first served basis

13 Gold Sponsor $2,500 (Member) $3,750 (Non-Member) Sponsorship Benefits (gold indicates differentiation from Silver Level): Company logo/name with preferred placement in all Career Day Communications, on Career Day webpage, on official sponsor board at the event and on main screen throughout the day at Career Day Sponsorship acknowledgement throughout the day Social Media posts by CAF highlighting your company (Facebook 3, Twitter 5, LinkedIn 3) Company highlighted on 3 Career Day communications with link to your website or PDF document with verbiage To learn more, click here Opportunity to distribute PDF flyer in attendee electronic welcome packet Access to attendee resume database Company representatives participating in various events throughout the day Panel Discussions 4 representatives from your company to sit on panels of your choice* Meet The Sponsors 1 six-foot table and 2-3 representatives from your company to participate Networking Luncheon up to 2 tables with 1-2 representatives from your company to host *limited to first come, first served basis

14 Silver Sponsor $1,000 (Member) $1,500 (Non-Member) Sponsorship Benefits (gold indicates differentiation from Bronze Level): Company logo/name in all Career Day Communications, on Career Day webpage, on official sponsor board at the event and on main screen throughout the day at Career Day Sponsorship acknowledgement throughout the day Social Media posts by CAF highlighting your company (Facebook 1, Twitter 3, LinkedIn 1) Company highlighted on 1 Career Day communication with link to your website or PDF document with verbiage To learn more, click here Opportunity to distribute PDF flyer in attendee electronic welcome packet Access to attendee resume database Company representatives participating in various events throughout the day Panel Discussions 2 representatives from your company to sit on panels of your choice* Meet The Sponsors 1 six-foot tables and 1-2 representatives from your company to participate Networking Luncheon 1 table with 1 representative from your company to host *limited to first come, first served basis

15 Bronze Sponsor $750 (Member) $1,000 (Non-Member) Sponsorship Benefits Include: Company name in all Career Day Communications, on Career Day webpage, on official sponsor board at the event and on main screen throughout the day at Career Day Sponsorship acknowledgement throughout the day Access to attendee resume database Company representatives participating in various events throughout the day Panel Discussions 1 representatives from your company to sit on panel of your choice* Meet The Sponsors 1 six-foot tables and 1-2 representatives from your company to participate* Networking Luncheon 1 table with 1 representatives from your company to host* *limited to first come, first served basis

16 Sponsor Contact Kelly Antonou Chicago Advertising Federation x154 Sponsorship commitments are due February 1, 2015 Lock in your sponsorship now to ensure maximum visibility and flexibility with your benefits!