Hybrid Cloud Customer Engagements

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1 Hybrid Cloud Customer Engagements Juergen Schneider, IBM Distinguished Engineer, IBM Cloud Unit IBM Corporation 1

2 Agenda Why is Hybrid Cloud so important? Why are Enterprises approaching Hybrid Cloud solutions? Building agile Enterprise using Cloud Examples IBM IBM Corporation 2 Corporation

3 Enterprise Innovation: Integration of new era technologies with core systems Yesterday Today Future Mission Critical Systems Security Social Innovative Core Operations Mobile Cloud System Systems s of of Insight Enterpri Enterprise Innovation se Systems Systems Innovati Systems of Systems of of Record Engagement of on Engageme Record nt Big Data Enabled by Cloud Pervasive Security Intelligence Mobile revolution Connectivity, access and participation are growing rapidly 3 Social media explosion Quickly becoming the primary communication and collaboration format for business transformation Hyper digitization Digital content is produced in greater volumes, shared and accessed more quickly than ever before IBM Corporation The Power of Analytics The ability to use analytics for instant decisions making by driving insights

4 Two Speed IT.. Cloud Enabled - Systems of Record Applications enabled for cloud Cloud First - Systems of Engagement Applications built for cloud Optimize Focus on operational costs Consolidation and modernization Operations automation Risk and compliance management Systems of Interaction Drives need Drives investment Development Operations Innovate Focus on speed and agility Assemble solutions from verified components and services Fast deployment and redeployment Agile to DevOps model User-first delivery model

5 API Economy accelerates the business value IBM Corporation 5

6 The new emerging API Economy will be the business driver for Hybrid Cloud Business models are evolving Stores (800) ###s Web sites APIs APIs represent a new, fast-growing channel opportunity and growth is accelerating dramatically By 2014, 75% of the Fortune 1000 will offer public Web APIs. By 2016, 50% of B2B collaboration will take place through Web APIs. Sources: Gartner, Predicts 2012: Application Development, 4Q, 2011; Gartner, Govern Your Services and Manage Your APIs with Application Services Governance, 4Q 2012; Gartner, Open for Business: Learn to Profit by Open Data, 1Q 2012 IBM Corporation 6

7 Hybrid Cloud projects can be categorized into eight (*) distinct types which we call patterns. They are structured along the dimensions of of Infrastructure, Application and Data Hybrid Cloud Patterns - Abstractions of requirements experienced in customer projects 2014 IBM Corporation

8 Agenda Why is Hybrid Cloud so important? Why are Enterprises approaching Hybrid Cloud solutions? Cloud as an enabler for a agile Enterprise Examples IBM IBM Corporation 8 Corporation

9 Cloud can help industry leaders to achieve their stated objectives Cloud computing is a pay-peruse consumption and delivery model that enables real-time delivery of configurable computing resources (for example, networks, servers, storage, applications, services) Cloud s essential characteristics Web / Mobile access (Self Service) Rapid elasticity Cloud empowers six potentially game changing business enablers Cost flexibility Business Elasticity Speed to Market Masked complexity Shifts CapEx to OpEx Shifts cost from fixed to variable, pay as you go Allocate and release resources dynamically Gain from scale economics Supports rapid prototyping and innovation Dev/Ops and Test Automation Standard (fully automated IT Services Simpler for customers/end-users Standardized IT Services (fast reliable) Measured service Resource pooling Global Reach to Data and Services Ecosystem connectivity Drives context-driven, user-centric experiences and behaviors (IoT and Analytics) Facilitates new value nets of partners, consumers and other external players Enables industry platforms Source: NIST, IBM IBV Power of cloud study 9 IBM Institute for Business Value 2015 IBM Corporation

10 Business Value Moments Reasons to transform to a Hybrid Cloud Model Acquisition, Merger or Divesture When the unexpected happens Launch an Innovation Initiative IT transformation - Heavy lifting Creating Private Cloud IBM IBM Corporation 10 Corporation

11 Cloud Values for the particular cases Acquisition, Merger or Divesture Cost flexibility Business Elasticity Masked complexity When the unexpected happens Masked complexity Launch an Innovation Initiative Cost flexibility Speed to Market Global Reach to Data and Services 11 IBM Institute for Business Value Ecosystem connectivity 2015 IBM Corporation

12 Cloud Values for the particular cases IT transformation - Heavy lifting Cost flexibility Business Elasticity Speed to Market Masked complexity Global Reach to Data and Services Ecosystem connectivity Creating Private Cloud Cost flexibility Business Elasticity Speed to Market Masked complexity 12 IBM Institute for Business Value 2015 IBM Corporation

13 Agenda Why is Hybrid Cloud so important? Why are Enterprises approaching Hybrid Cloud solutions? Cloud as an enabler for a agile Enterprise Examples IBM IBM Corporation 13 Corporation

14 Agile Enterprises Beat competitors in creating magical client experiences Create born on the cloud apps with secure access to enterprise data Satisfy latent business demands Transform to DevOps, create composable micro services by exposing enterprise apps in a secure PaaS and automate testing Unlock the innovation potential Transform business models and reach new customers using start-up and partners IBM Internal Use IBM IBM Corporation 14 Corporation

15 Hybrid Cloud for the Agile Enterprise Operational Visibility and Control DevOps Portability Agile Edge Integration Industrialised Core Data Localisation Security IBM Corporation 15

16 Agile Edge Hybrid Cloud Maturity Model Level 1 Level 2 Level 3 Level 4 Level 5 Home grown and managed omni-channel Mostly waterfall development Agile development Industrialised Core Traditional SoR IT approach Regular technology refresh DevOps Business IT Partnership Integrated through Data Effective Security Hybrid Management Irregular technology refresh Separate manual development and operations processes IT portfolio managed for business by IT Business Provides details requirements to IT Internal API provided through PaaS Internal Venture fund Frequent function release Internal Hackathons Trialling external APIs (HW and SW) Automated deployment. Rapid provisioning Establish SDE Automated deployments Fully automated deployments Many manual workarounds Some manual testing Regular portfolio planning and Outcome driven programme releases. Design thinking driven First hackathon Automated provisioning Goal driven optimisation Fully automated testing. Automated roll backs Agile sprints with regular assessment to tune approach Route finders to identify the optimal path Public API, Partner Ecosystem, Regular Hackathons, Venture funding innovations Dynamic Automation with learning algorithms Continuous integration and deployment of functions. Entrepreneur led portfolio Both value creation and productivity Venture funding model Self-service discover of APIs Hidden interfaces Wide range of APIs Some APIs and published APiI managed as a product and data services through private portal portfolio Tightly controlled access Provided by multiple teams Encouraging innovative use Perimeter control based on system boundaries Isolated service management systems Growing independent business cloud solutions Common Identity and access control systems Integrated security data with basic analytics Basic dashboard used to Business cloud solutions manage all IT services inventory based access to a across the business public cloud services Embryonic collaboration between IT and LoB for business cloud solutions Business Cloud Solution Portfolio managed by IT (for budgeting and compliance) Constant security Dedicated security analytics intelligence through through forensics team learning algorithms Integrated Systems and Service Management Cloud Marketplace with optimized usage and control via Service brokerage IBM Corporation 16

17 Hybrid IT Maturity Model Use the maturity model to develop the Hybrid IT Journey IBM Corporation 17

18 Agenda Why is Hybrid Cloud so important? Why are Enterprises approaching Hybrid Cloud solutions? Cloud as an enabler for a agile Enterprise Examples IBM IBM Corporation 18 Corporation

19 Example: Connected cars IoT Services 1500 m IoT Connected Car OPEN IoT Infrastructure Sensors and actuators IoT Home Automation

20 Customer xxxx (German provider for metering solutions) Secured communication and storage using Cloud technology provides the necessary infrastructure for todays and future metering applications OMS Compliant Sub-meter Smart Meter Smart Energy Aktoren Smart Meter Gateway Administrator Support/ Installation Administration Accountant Qundis Sub-Meter Gateway Smart Meter Gateway Management and analytics ased Decisions External Sub-meter Data Analytics Services Customized, Secured Backend Systems Database Services Conversion Services Secured, bidirectional Connectivity Backend IT Systems of Record (e.g. SAP) External Services Qundis Meter Management Platform Customer Data Center External Services

21 Customer Case Study Hybrid Data Telecomputer reins in infrastructure costs and attracts potential customers using the scalable SoftLayer architecture Cost-effective platform to support the new SaaS delivery model Scalable IBM Cloud architecture able to keep pace with overall growth, easily adjusted to meet shifting workloads No up-front capital investments with a cloud-based infrastructure in place Solution components Services SoftLayer at Frankfurt Data Center IBM Business Partner eperi gateway for databases Solution: Turning to IBM, xxx created a hybrid cloud solution using the SoftLayer architecture to host its service-based IKOL- and ekol-software offerings. The car registration and driver's license registration tools were launched so far within the IBM Cloud environment and the company has plans to add further services in the near future. The IBM solution keeps all data at the client's data center and is designed to help xxx to readily comply with government regulations regarding data security and management, including the German data protection acts. In combination with the eperi gateway for databases exists the option to encrypt the databases to improve data security IBM Corporation

22 Solution Components IaaS/PaaS platform Busines Logic component of Workload based on off-premise Cloud provider model Public / Off-Premise offering has Only subset of non critical data required for business process / application Access to on-premise data (usually critical or part of existing SoR type of backend), but no (or limited) local data storage Private Cloud DBaaS Traditional IT Sensitive Data stored on premise Either using traditional IT or private cloud solutions May include anonymization and / or encryption process 22

23 Customer Case Study Dev / Test Offloading / DevOps Car sharing business model enabled by IBM Platform-as-a-Service solution with an automotive OEM based on DevOps & Softlayer Time-to-market and the integration of development organizations Compelling reason Faster time to market Prevent (internal) IT outages Enter new markets Significantly scale to new clients Cloud Fast provisioning (minutes) 99,95% availability Disaster Recovery DevOps Security automated & agile managed highly available global deployment 2014 IBM Corporation

24 Agile Development and DevOps address the two gaps found in traditional organizations and waterfall delivery approaches Customers Line of Business Dev & Test Teams Operations Team 1st Gap 2nd Gap Desire for fast and continuous innovation Requirements Code & Tests Business Services Addressed by... Addressed by... Agile Development Dev Ops 2014 IBM Corporation

25 A Continuous Delivery Pipeline with Cloud A seamless process flow for incremental and full stack application deployment automation and infrastructure provisioning 2014 IBM Corporation

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