Enabling Digitization with Next Generation Cloud

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1 Enabling Digitization with Next Generation Cloud Nick Earle SVP, Global Cloud and Managed Services, Cisco December 10, 2015 Live tweeting? I

2 Cisco Is Changing of deferred revenue is software Security deferred revenue grew Software and subscription deferred revenue up Collaboration deferred revenue grew Chuck Robbins, Cisco Q1FY16 Earnings Call; November 12, 2015

3 Significant Momentum in SaaS WebEx one of the largest enterprise SaaS applications in the world grew revenue over 23%... Meraki our cloud based networking business grew revenue over 60%... and we continue to move more of our portfolio to cloud-based delivery models. Chuck Robbins, Cisco Q1FY16 Earnings Call; November 12, 2015

4 New Cisco Spark Service with Unprecedented, Redesigned User Experience Hosted and operated by Cisco, sold by partners Allows for any phone or video endpoint to connect to Cisco Collaboration Cloud Also allows for existing HCS Cisco Powered services deployed by partners to plug in for hybrid cloud compatibility New Spark for Developers platform enables developers to build and test new apps and design custom integrations; visit:

5 Enabling Partner Business Model Transitions Listen Digitization IoT Solutions Require Market Transitions Share Hybrid Cloud Software Incent Data Center Managed Services Technologies Architectures Advanced Technologies

6 What s driving cloud adoption and what does it mean to my customer?

7 Disruption Is Now the CEO s Number One Issue 4 out of 10 Displaced Existential Threat Expected time to disruption*: 3 years *Disruption = Substantial change in market share among incumbents Source: Global Center for Digital Business Transformation, 2015

8 277X Data created by IoE devices v. end-user 30M New devices connected every week 180B Mobile apps downloaded in % Workloads processed in Cloud DCs by TB+ of data per person by B Things connected by 2020 Hyper Explosion of Applications & Data

9 A New Approach Is Needed to Solve Hyper-Distribution of Applications and Data SaaS PaaS IaaS Data Center Cloud Edge/IoT Security Everywhere

10 Different Clouds for Different Crowds Traditional Applications SaaS Cloud Native Applications ERP, Financial, Client/Server, CRM, PaaS IoT, Big Data, Analytics, Gaming IaaS Data Center Cloud Edge/IoT Security Everywhere

11 What Customers Want From Their Cloud Strategy. Operate anywhere Optimize costs Protect existing investments Leverage best of breed SLAs Single pane of glass from data center to the edge Any architecture Avoid vendor lock-in Automation with policy and control Physical, virtual and containerbased services

12 Cisco s Multi-cloud Strategy: Intercloud Enterprise Private Clouds CHOICE Cloud the way you need it PARTNERS with TECHNOLOGY SERVICES Intercloud Providers INTERCLOUD Public Clouds Intercloud Services Intercloud Alliance COMPLIANCE Manage risk locally and globally and CONTROL Across services, in every location

13 So how can you help customers on this journey? What can you sell and how can you make money?

14 Customers Need Your Help 8% Managed 1% Optimized 16% Repeatable 11% Opportunistic Cloud Adoption Level 32% No Strategy 32% Ad Hoc 75% of Organizations Have no Repeatable, Managed, or Optimized Cloud Strategies Source: IDC InfoBrief, sponsored by Cisco, Don't Get Left Behind: The Business Benefits of Achieving Greater Cloud Adoption, May 2015 HUGE Professional Services Opportunity

15 Shadow Cloud Worse Than IT Thinks! 51 Customer estimates: average cloud services used by their organization X more cloud services purchased without IT involvement Average cloud services actually discovered Hidden costs 4-8X higher than billed costs Cisco Confidential 15

16 Help Them Begin the Journey with Cisco Cloud Consumption as a Service Become Your Customer s Strategic Cloud Advisor Grow Your Revenue Improve Account Intelligence Produces a personalized security risk assessment based on 150 cloud risk control metrics Comparative benchmarking A fantastic way to start the cloud conversation!

17 Data Center/Cloud Portfolio & Leadership FlexPod vblock MQ Leader in Data Center Networking (SDN and ACI) (May 2015) MQ Leader in Integrated Infrastructure (UCS) (August 2015) #1 Best in Public Enterprise Cloud Security Infrastructure/ Solution (Cisco Equipment ASA with FirePOWER) (September 2015) (April 2015) Cisco ONE Enterprise Cloud Suite

18 Cisco ONE Enterprise Cloud Suite (ECS) Cisco Prime Service Catalog Self-Service Portal Ecosystem of Partner Providers Integrated Infrastructure Management Cisco UCS Director Cisco Virtual Application Container Services Hybrid Cloud Management Cisco Intercloud Fabric Cloud Services Multivendor Computing, Network, Storage, and Virtualization Public Cloud Services

19 Building the Secure Eye of the Needle for Hybrid Cloud Enterprise Data Center Cisco ONE Enterprise Cloud Suite Service Catalog Extension Enterprise Private Clouds Cisco ACI Policy Model Extension Intercloud Intercloud Alliance Intercloud Providers Intercloud Services Cisco Integrated Cloud Platforms Infrastructure Extension Public Clouds 350 Data Centers 65 Partners 50 Countries Cisco Confidential

20 New Converged Stack for Cloud Native Workloads NEW Metapod 45% Enterprises with 2 nd Agile IT Mode FlexPod vblock VersaStack CCA MCP Traditional Applications (IT Operated) Cloud Native Applications (Cisco Operated)

21 Cisco Metapod Cisco Metapod Platform OpenStack and AWS APIs Compute Networking Storage HA Service Orchestration Identity OpenStack Unified CLI Enhanced Dashboard Hardware Networking ADVANCED OPERATIONAL SUPPORT 24x7 Cloud Operations and Supports Infrastructure Capacity Planning Monitoring and Error Detection SLA Guarantees Platform and Security Updates Cloud Design and Deployment On Your Customer s Premise, Delivered as a Service

22 Cisco Metapod Business Outcomes *Moved from AWS as it was significantly more expensive than an onpremises private cloud Data and analytics powering billions of daily requests Grew capacity by 5-10x for the same cost Moved from VMware Enabled DevOps and rapid app development Increased efficiency of hardware utilization by over 60% Moved from VMware and AWS Hadoop/analytics and streaming media Much more cost effective than AWS and saved 6 months versus DIY OpenStack * Source: Gartner: When IT Leaders Should Select Private Over Public Cloud Services, September 17, 2015

23 Industry s Best Data Center, Cloud, and Analytics Portfolio Efficiency + + Speed Digital Disruption Policy-Driven Infrastructure Private and Hybrid Cloud Software Cloud Offers Big Data Analytics Cisco ONE Cisco ONE Enterprise Cloud Suite Cisco Metapod SaaS Cisco Connected Analytics Big Data and Analytics Ecosystem Cisco Nexus / ACI Network Compute Storage Cisco UCS PaaS IaaS Analytics ASA with FirePOWER Services Cisco Cloud Architecture for the Microsoft Cloud Platform vms, NFVi Collaboration SP Video Data Center Cloud Edge/IoT Security Everywhere

24 The Next Big Thing in Analytics Is Little Data

25 Digitizing Retail Retail Omni-channel Personalization Collect Employee Productivity Digital Fabric Analyze Minimize Out-of-stock Visualize Shopper Analytics Warehouse Inventory Cameras Supplier Equipment POS Sensors Customer Devices Edge Shopper Paths Edge Edge

26

27 Through 2017, 90% of the information assets from big data analytic efforts will be siloed and unleverageable across multiple business processes.

28 A New Approach Is Needed to Reach and Analyze Data at the Edge Structured Data Unstructured Data Data Streaming at the Edge Traditional Data Warehouse Big Data Store Data Warehousing Looking Backwards Big Data Predictive Modeling Looking Forward Little Data Real Time Insights and Decisions Cisco Confidential

29 Cisco Data Virtualization Take the query to the data, not the data to the query Cloud Big Data Traditional Data Cisco Data Virtualization is agile data integration software that makes it easy to access data, no matter where it resides. Our integrated data platform lets you query all types of data across the network as if it is in a single place.

30

31 With Big Data, Companies Can Predict With Little Data, Companies Can Act Real time data curation and analytics leads to immediate realized business process value Compute and management must move to the data i.e. the edge Little Data is driving new TAM for those partners who have the right skills

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