Cloud: Where are we now? Gerald Gerry Seaman Cloud Marketing Manager Intel - Data Center Group Enterprise High Performance Group

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1 Cloud: Where are we now? Gerald Gerry Seaman Cloud Marketing Manager Intel - Data Center Group Enterprise High Performance Group

2 Why is Intel Talking Cloud? Service and Policy Management Analytics Cloud Management Platform and Orchestration Security Intel Solutions Intel 10 GbE and 40 GbE NICs Client Aware Devices 2

3 Transformation of the Data Center Hybrid Agility Predictive Performance Off-Premises Delivering Business Innovation Efficiency Security On-Premises Simplified Path to Secure Hybrid Cloud Major IT Trends Public-cloud like Self-Service Virtualization of Network / Storage Security and Compliance 3

4 Enterprises need new IT capabilities Employees Collaborate Any Way Deliver Digital Customer Engagement Across Any Device Cloud With Greater Security BI APP Business Intelligence 4

5 How line of business perceives cloud today Limited to Running Only Legacy Apps Runs All New/Modern Apps On-Premises Data Center Two Isolated Resources BI APP Off-Premises Data Center 5

6 Data Gravity Pulls On-Premises Private Cloud High Hybrid Efficiency On-Premises Low Low Scalability Off-Premises High 6

7 What your private cloud needs to enable Network Servers Storage On-Premises On-Demand Self-Service Resource Pooling 7

8 SDI Value by Application Characteristics Traditional Applications (People Manage Infrastructure) Cloud Native Applications (Applications Manage Infrastructure) APP Infrastructure Policies APP Availability Redundancy Scale Availability Redundancy APIs Scale *Mode 1 Focus: Increasing Reliability & Efficiency with SDI *Mode 2: Reduced Development Time to Value with SDI *Bimodal IT: Daryl Plummer, vice president and Gartner Fellow (Gartner Symposium/ITExpo 2014) 8

9 Application Affinity to Clouds Context* Core* High Business Value Standard Stable Dynamic Cloud Focus SaaS Enterprise Private Cloud Enterprise Hybrid Cloud Examples Basic business apps , CRM, Web, Collaboration Traditional or Cloud Aware apps Analytics, BI, Supply Chain, ERP Cloud Aware apps Customer engagement & services User Demand Predictable Unpredictable Competitive Advantage Low High Business Process Stable Stable Dynamic Dynamic Data Stable Dynamic Location On Premises Off Premises *Crossing the Chasm: Dr. Geoffrey Moore Marketing and Selling High-tech Products to Mainstream Customers (1991, revised 1999 and 2014) 9

10 Cloud Service Delivery Brings Agility Predictive Performance Efficiency Security 10

11 Business Imperative Agility Predictive Performance Efficiency Security 11

12 Generating Power vs. Getting Power from a Grid 12

13 Simplifying consumption efficiency increases consumption and value Compute Security Storage Electrical Consumption Cloud Consumption 13

14 Application Imperative Agility Predictive Performance Efficiency Security 14

15 Do You Know Your Neighbors? If you have noisy neighbors, your only choice is to move elsewhere. 15

16 IT Imperative Agility Predictive Performance Efficiency Security 16

17 Software Defined Infrastructure TCO Hardware Cost Virtualization Software Cost Basic Automation Full Orchestration w/ SDI Labor Cost 17

18 The Cloud Service Argument On a public cloud, cost per utilized resource can be lower. Public Cloud Private Cloud Over Provisioning Resource Cost Resource Cost 18

19 The Cloud Service Argument However, total cost is often higher due to over-provisioning. Public Cloud Private Cloud Over-Provisioning Resource Cost Resource Cost 19

20 Enterprise Imperative Agility Predictive Performance Efficiency Security 20

21 Improve Cloud Security with Intel Architecture Tamper-resistant silicon features that: Better protect your Infrastructure Better protect your Data Trusted Network Servers Storage 21

22 Intel Trusted Execution Technology (Intel TXT) bases Compliance on Hardware Root of Trust Trusted Platforms Geographic Compliance BIOS BIOS Firmware Firmware DATADATA DATADATA DATADATA G6%42RT ^*#FE35GH Hypervisor Hypervisor Trusted Compute Pools Auditing Host Location Geotag Trusted Trusted Untrusted Server 421 New York USA Server 476 New York USA Server 594 San Francisco USA 22

23 Intel Data Protection Technology better protects your data. Faster Encryption New instructions accelerate AES encryption and decryption by up to 4x. Better Crypto Keys Hardware-generated random numbers avoid the predictability and repetitiveness of software methods. Protect the Key Keys are stored in protected silicon, rather than in more vulnerable system memory. FG6%42RT345^*)^ DATA DATA DATA DATA DATA D H^*#FE35GH}{_+G A DATA DATA DAT TA DATA DATA DA Protected in silicon Intel AES-NI Intel Secure Key 23

24 The advantage of a hybrid cloud Employees Collaborate Any Way On-Demand Scaling Hybrid Off-premises BI APP Legacy Apps Deliver Digital Customer Engagement Across Any Device On-premises With Greater Security BI APP Business Intelligence 24

25 Infrastructure Maturity Model Phase Late Mainstream Leaders Real-Time (SLA Managed) Service-based Services managed holistically Policy-based Dynamic Optimization to meet SLA Pooling Real-Time Infrastructure pooled Enterprise Service Level Management SDI Orchestrated Rationalized Consolidate to fewer Orchestrated (workload, SLA based movement) Hybrid Service Managed Automated Automated Infrastructure Automated Basic Automation (patches, VM s) Automated Resource Pools (Virtualization, Provisioning) Automated Application Stack (PaaS) Virtualized Standardized Executing P2V and V2V Migrations Infrastructure Consolidated Migration Planning, App Mapping, Latency Simulation Server, Storage, Network Consolidation Centralized Virtualized Standard configurations Simplified Infrastructure centralized Management Basic by Reaction Uncoordinated infrastructure Compute Expands in Reaction to Events Server Virtualization Storage Virtualization NFV/SDN 25

26 IT Maturity Means Different Buying Patterns Mainstream Leaders Pre-Integrated Assemble to Order Custom Engineered Minimum Flexibility Maximum Vendor Stack Certification Enterprise Vendor Support Provided By Enterprise Vendor Skilled Resources Enterprise CAPEx Financial Resources OPEx 26

27 Transforming the Data Center Hybrid Agility Predictive Performance Off-Premises Delivering Business Innovation Efficiency Security On-Premises Simplified Path to Secure Hybrid Cloud Major IT Trends Public-cloud like Self-Service Virtualization of Network / Storage Security and Compliance 27

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