Burson-Marsteller Asia-Pacific. Social Media. #Infographics H August 2011

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1 Burson-Marsteller Asia-Pacific Social Media #Infographics H August 2011 twitter.com/bmasiapacific Burson-Marsteller.Asia facebook.com/bursonmarsteller.asia

2 Welcome 1 Asia-Pacific 2 Australia 3 China 4 Hong Kong 5 India 6 Indonesia 7 Japan 8 Malaysia 9 Philippines 10 Singapore 11 South Korea 12 Taiwan 13 Thailand 14 Vietnam References About Burson-Marsteller Asia-Pacific Further Info twitter.com/bmasiapacific Burson-Marsteller.Asia facebook.com/bursonmarsteller.asia

3 WELCOME The Asia-Pacific region s rapid uptake of digital media and its sheer diversity of digital platforms and communities is a truly breathtaking phenomenon. In the last few years, with online and mobile penetration increasing rapidly across all Asian markets, and consumers spending more time creating, consuming and sharing information, the Asia-Pacific region is one of the fastest-growing digital landscapes in the world. Indeed, as Asian digital communities - from Chennai to Chengdu to Cairns - increasingly spend time consuming information and dynamic content from online sources, we are witnessing a shift in magnitude in how companies need to plan and manage communications for the future. The possibilities are exciting. Identifying digital influencers and engaging with online social communities has fast become the new normal at Burson-Marsteller in Asia-Pacific. Our region s diversity is staggering, with 2,000 spoken languages, a myriad of ethnicities, faces, nationalities and geographic landscapes. Perhaps no other continent on this planet is quite as dynamic, and Asia-Pacific s digital landscape mirrors the momentum towards social media. As the digital infographics presented in this booklet show, the penetration, platforms and social networks are different in each of our Asia-Pacific markets. One fact is consistent though - digital is here to stay. I hope you enjoy our Internet landscape infographics compilation - the first of many efforts to share insights and perspectives on the game-changing ideas and topics that fascinate and inspire us during these exciting times. Bob Pickard President & CEO Burson-Marsteller, Asia-Pacific

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19 REFERENCES Country infographics Sources: Google Ad Planner, Internetworldstats.com Note: Google Ad Planner does not include Google.com and local Google search sites Regional infographics Sources: Google Ad Planner, checkfacebook.com, internetworldstats.com More at:

20 ABOUT Burson-Marsteller Asia-Pacific is the leading consultancy for organizations communicating in Asia- Pacific and internationally. With a presence in the region dating back to 1973, Burson-Marsteller Asia-Pacific today includes 30 offices and affiliates in 16 countries integrated seamlessly into a global network operating in 98 countries. Our Evidence-Based approach to communications provides our clients with effective, data-driven programs delivered through multiple channels and focused on tangible, measurable results. B-M Digital is Burson-Marsteller Asia-Pacific s digital and social media marketing capability. B-M Digital enables organizations to utilize social media and word of mouth in an integrated, sustainable and measurable manner. D/BM is Burson-Marsteller s integrated digital and social media influencer practice for China. D/BM supports clients by monitoring digital influencers and communities, by nurturing brand advocates, and by creating programs and campaigns that enable reputation and business. twitter.com/bmasiapacific Burson-Marsteller.Asia facebook.com/bursonmarsteller.asia

21 FURTHER INFO About this booklet, please contact Albert Periera Gosuke Kumamura Charlie Pownall Zaheer Nooruddin twitter.com/bmasiapacific Burson-Marsteller.Asia facebook.com/bursonmarsteller.asia

22 Burson-Marsteller Asia-Pacific Social Media #Infographics H August 2011 twitter.com/bmasiapacific Burson-Marsteller.Asia facebook.com/bursonmarsteller.asia