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2 HYBRID CLOUD MARKET SOLUTION: CONSULTING, CLOUD INTEGRATION, CLOUD MANAGEMENT, CLOUD SECURITY, AND NETWORKING; SERVICE MODEL: IAAS, PAAS, AND SAAS; REGIONS: NA, EUROPE, APAC, MEA, AND LA GLOBAL FORECAST TO 2019 It s all about markets MARKETSANDMARKETS sales@marketsandmarkets.com

3 MarketsandMarkets is a global market research and consulting company based in the U.S. We publish strategically analyzed market research reports and serve as a business intelligence partner to Fortune 500 companies across the world. MarketsandMarkets also provides multi-client reports, company profiles, databases, and custom research services. MarketsandMarkets covers fourteen industry verticals, including aerospace and defence, advanced materials, automotives and transportation, banking and financial services, biotechnology, chemicals, consumer goods, energy and power, food and beverages, industrial automation, medical devices, pharmaceuticals, semiconductor and electronics, and telecommunications and IT. Copyright 2015 MarketsandMarkets All Rights Reserved. This document contains highly confidential information and is the sole property of MarketsandMarkets. No part of it may be circulated, copied, quoted, or otherwise reproduced without the approval of MarketsandMarkets. 1

4 1 INTRODUCTION 1.1 OBJECTIVES OF THE STUDY To define, describe, and forecast the global hybrid cloud market on the basis of systems and services, deployment models, regions, and verticals. To provide detailed information regarding major factors influencing growth of the market (drivers, restraints, opportunities, and challenges). To strategically analyze sub-segments with respect to individual growth trends, future prospects, and contribution to the total market. To analyze the opportunities in the market for stakeholders and to provide details of a competitive landscape for major players. To forecast the revenue of market segments with respect to five main regions, namely, North America (NA), Europe, Latin America (LA), Asia-Pacific (APAC), and the Middle East & Africa (MEA). To strategically profile key players and comprehensively analyze their core competencies and positioning. To track and analyze competitive developments such as mergers and acquisitions, new product developments, and research and development (R&D) in the market. 1.2 MARKET DEFINITION A hybrid cloud is a cloud computing environment, wherein an organization manages its workload both internally and externally. These services comprise of consulting, networking, cloud automation, cloud management, cloud security, and cloud integration. By leveraging hybrid cloud solutions, organizations could use the capacity of public cloud to serve regions that are not covered by their internal data centers. The organizations can transfer workload on different cloud environment to meet capacity demands. The advantage of such a hybrid cloud is that an organization needs to pay for only for the additional computing resources that they use. The hybrid cloud deployment model offers several benefits such as security and compliance, workload portability, and improved control. 1.3 MARKET SCOPE The market study covers the hybrid cloud market by solution (consulting, cloud integration, cloud management, cloud security, and networking). The market study covers the hybrid cloud market by vertical (Banking, Financial Services, and Insurance (BFSI), consumer goods and retail, telecommunications & ITES, healthcare, government, energy, education, media & entertainment, research & consulting services, manufacturing, and others). The market study covers the hybrid cloud market by service model (SaaS, PaaS, and IaaS). The market study covers the hybrid cloud market by region (NA, Europe, APAC, MEA, and LA). 2

5 1.3.1 MARKETS COVERED The report on hybrid cloud market categorizes this market into the following segments: Global Hybrid Cloud Market HYBRID CLOUD MARKET By Solution By Service Model By Vertical By Region Consulting SaaS BFSI North America Cloud Integration PaaS Media & Entertainment Europe Cloud Management IaaS Government Asia-Pacific Cloud Security Networking Energy Healthcare and Life Sciences Telecommunication & ITES Middle East & Africa Latin America Education Others Consumer Goods & Retail Manufacturing Research & Consulting Services Others* Note: *Others include automotive, logistics and transportation industries YEARS CONSIDERED IN THE REPORT Historical Year: 2012 Base Year: 2013 Estimated Year: 2014 Projected Year:

6 1.4 CURRENCY The denominated currency used in the report is the United States (U.S.) dollar, with revenue indicated in $million and $billion. For companies reporting their revenues in U.S. dollars, the revenue has been picked up from their annual reports. For companies that reported their revenue in other currencies, average annual currency conversion rate has been used for that particular year to convert the value in the U.S. dollar. 1.5 LIMITATIONS The study is limited to five types of hybrid cloud system and services in the market consulting, cloud integration, cloud management, cloud security, cloud automation, and networking. The report focuses on the hybrid cloud market with respect to cloud delivery and cloud-based technologies, and not for on-premises activities. The internal staffing and related expenses are not considered for market size forecast. 1.6 STAKEHOLDERS Cloud vendors Application design and development service providers System integrators/migration service providers Consultancy firms/advisory firms Training and education service providers Data integration service providers Managed service providers Data quality service providers 4

7 2 EXECUTIVE SUMMARY The global hybrid market provides features of both private and public cloud computing, which gives organizations the flexibility to store their data. Hybrid cloud is projected to have the highest share, in terms of revenue, as it provides features of both cloud computing services. The key driver for growth of hybrid cloud market is the ability to use multiple features of public and private cloud, resulting in the reduction of deployment costs. For example, an organization can save sensitive client data using the private cloud feature and interlink that data through public cloud for billing purpose. However, using public and private features can create networking issues, which is a key restraint for market growth. APIs used for hybrid cloud require complex networking that can lead to interruption in data transfer and affect productivity. Additionally, hybrid cloud increases dependability on the internal IT infrastructure. Cloud service providers are involved in research to overcome this challenge. Some of the key companies profiled in this report include Amazon Web Services, Cisco Systems, IBM Corp, Hewlett Packet, Microsoft Corporation, VM Ware, RightScale, Rackspace, Equnix, and Citrix Systems. A recent study suggests that in 2015, CIOs would move to adopt hybrid cloud and realize existing deficiencies in service management. This is expected to further force investment in automation and consumption of externally managed services instead of on-premise deployment of cloud. Key trends that are expected to manifest themselves in the hybrid cloud market include demand for integrated DevOps, higher adoption of OpenStack solutions, and increased emphasis on operational governance and security management. Hybrid cloud enables businesses of all sizes to build an infrastructure platform through the combination of public cloud hosting solutions and private cloud facilities. This further enables businesses to utilize technologies at its best and drive innovation. Hybrid cloud provides flexibility, agility, security, and cost effectiveness all within a single infrastructure to the enterprises for better functioning and results. TABLE 1 GLOBAL HYBRID CLOUD MARKET SIZE & GROWTH, ($MILLION, Y-O-Y%) Hybrid Cloud Market CAGR ( ) Market Size XX XX XX XX XX Sources: Press Releases, Investor Presentations, Expert Interviews, and MarketsandMarkets Analysis The table above highlights the global hybrid cloud market size from 2012 to The hybrid cloud market is expected to grow from $XX million in 2014 to $XX million by 2019, at a Compound Annual Growth Rate (CAGR) of XX% from 2014 to

8 2.1 MARKET EVOLUTION FIGURE 1 EVOLUTION OF HYBRID CLOUD Dotcom bubble burst in 2000 It made the way for the revolution of modern data centers toward cloud Introduction of Cloud Microsoft and Rackspace started positioning their cloud services toward Private Cloud Eucalyptus and Rackspace introduced Open Source Cloud platforms Introduction of Private Cloud and Open Source Cloud Pre- 2000s Grid Computing Large number of systems were applied to solve a single problem Complex architecture Expansion of Cloud Market Amazon.com launched the first public cloud, Amazon Web Services (AWS) More vendors such as VMware, Google, Microsoft, Oracle, Rackspace, and Red Hat entered the cloud computing space Post Introduction of Hybrid Cloud Hybrid cloud was introduced conceptually as a combination of public and private cloud Sources: Expert Interviews and MarketsandMarkets Analysis : Introduction of Cloud Computing Though it can be argued that the idea of cloud computing came into existence much before, the dot-com bubble that peaked in 2000 paved the way for the revolution of modern data centers towards cloud computing. The failure of the internet-based companies created chaos in the technology market. As a result, the companies that survived the burst were forced to modernize the IT architecture and find more efficient solutions : Expansion of Cloud Computing Market In 2006, one of the few survivors of dot-com burst, Amazon.com, used the opportunity to pioneer the cloud computing movement, and launched Amazon Web Services (AWS); the first public cloud offering. In 2008, the cloud market expanded as more vendors including VMware, Google, Microsoft, Oracle, Rackspace, and Red Hat entered the cloud computing space : Shift of Focus to Private Cloud Following fears of data security in public cloud, vendors such as Microsoft and Rackspace started positioning their cloud services toward Private Cloud. Some IT companies also designed their own internal cloud architecture : Introduction of Open Source Cloud Platform Companies such as Eucalyptus and Rackspace introduce Open Source Cloud platforms, while cloud computing garnered acceptance in enterprise and small businesses. Cloud computing was able to find its niche. 2011: Introduction of Hybrid Cloud Hybrid cloud, which is a combination of public cloud and private cloud, was introduced conceptually in True hybrid cloud required interoperability and ability to move workload between two cloud networks as required, though few companies reached this point of deployment at the time. 6

9 FIGURE 2 MARKET SNAPSHOT OF REGIONS COVERED (2014) EUROPE Market Share = XX% CAGR = XX% NORTH AMERICA Market Share = XX% CAGR = XX% MIDDLE EAST & AFRICA Market Share = XX% CAGR = XX % ASIA-PACIFIC Market Share = XX% CAGR = XX% LATIN AMERICA Market Share = XX% CAGR = XX % Source: Secondary Research, Expert Interviews, and MarketsandMarkets Analysis Note: Market share has been considered for 2014 and CAGR for the period from 2014 to The figure above represents the regional market share and growth rate for the five regions. NA accounted for an estimated XX% of the overall hybrid cloud market share in NA is expected to benefit from its technological advancement and register a CAGR of XX% for the forecast period of Europe ranked second in terms of growth rate in APAC accounted for an estimated market share of XX% in 2014 and is projected to have the highest growth rate of XX% for the forecast period from 2014 to This high growth rate in APAC is attributed to the high adoption rate of technology and increasing number of users of internet, smartphones, and social media in the region. In 2014, LA and MEA, are estimated to have a small market share of XX% and XX%, respectively, as these regions are in the introduction phase of the hybrid cloud market. 7

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