Media kit. About Coeliac Queensland. Contact Us. Advertising. Who we are. What we do. Target audience. Page 1

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1 Media kit About Coeliac Queensland Who we are Coeliac Queensland (CQ) is a not-for-profit organisation, established in 1974, to assist and support people who are diagnosed as requiring a gluten free diet for life. CQ is Queensland s leading support resource with over 4000* members. We are a member-based organisation and part of the national organisation, Coeliac Australia. CQ receives no government funding and relies on membership fees, advertising, fundraising and donations to provide services to its members. What we do Our core business is providing support, information and understanding to those diagnosed with coeliac disease. We have family memberships and invite professional membership from health practitioners, restaurants, food retailers and manufacturers of gluten free food. We support members by providing: New member starter kits Quarterly magazines Bi-monthly e-newsletters Health seminars and Gluten Free Food Expos Supermarket tours Member events, e.g. Children s Christmas Party Telephone support and information line Support groups Target audience The e-newsletter Against the Grain is well read by all Queensland members. Members of Coeliac Queensland have been diagnosed with either coeliac disease, dermatitis herpetiformis or gluten intolerance and require a gluten free diet. They are interested in discovering new gluten free products, stockists of gluten free products and restaurants that cater for the gluten free diet. Advertising We offer a range of advertising opportunities to suit all gluten free food manufacturers and retailers via: Bi-monthly e-newsletter - Against the Grain New member kits Sponsorship These opportunities are outlined in the following pages. Prices in this document will remain current until 30 June Contact Us Please contact us if you would like to discuss any of our advertising opportunities. Phone Web *4190 members as at 30 June 2014 Page 1

2 E-newsletter About Coeliac Queensland issues a bi-monthly enewsletter Against the Grain to all members who provide us with their address. The newsletter is distributed to over 4000* members in the first week of the month. The newsletter features upcoming events, news, recipes, member findings and feature articles making it an attractive read for members. Advertising Options Advertorial You supply a word description, small jpeg image and link to your website and we put the advertorial together for you. Advertisement You supply an advertisment (jpeg format) which we will then link to your website. Please note that advertisers and products to be included in advertorials and advertisements will be accepted at the discretion of Coeliac Queensland. Rates $125 per advertorial or advertisement. Open and Click Through Rates Average open rates of e-newsletters are 62.86%** Average click through rates to advertisments within the e-newsletter are 26.93%** Specifications Advertorial Upon the acceptance of your booking, please forward a jpeg image of your product (440px wide by a maximum of 600px high), a word blurb and a link to your website to Please note that Coeliac Queensland may edit your content to suit the space and style of the e-newsletter. Advertisement Upon the acceptance of your booking, please forward your advertisement in jpeg image format (820px wide by a maximum of 1200px high) and a link to your website to Sample advertisement (not to scale) Sample advertorial (not to scale) *4190 members as at 30 June 2014 **Averages based off 6 month period Jun-Dec 2014 Page 2

3 Against The Grain E-newsletter booking form Contact details (please print clearly) Contact name: Company: ABN: Address: Suburb: State: Postcode: Phone: Mobile: Website: Issues booked Advertising booking deadline Artwork due February January January 2015 April March March 2015 June May May 2015 August July July 2015 October September September 2015 December November November 2015 Payment A tax invoice will be issued upon receipt of this booking form. Client authorisation Signature: Name: Date: / / completed form to or fax to (07) Page 3

4 New member kit inserts About CQ is currently averaging 50 new members each month. Upon joining, a new member kit is issued. Newly diagnosed people are eager to discover a tasty range of gluten free options. A free sample is a great way for them to try new products. Options 1. Product sample and brochure Let your product be one of the first that newly diagnosed members sample. For a minimal fee and product donation, your product and brochure will be posted to new Queensland members. Products are to be delivered to the CQ office. Due to storage limitations we prefer product to be delivered in six month supplies (depending on the size of the product). CQ will manage the packing and distribution of the samples. Product sample must have long shelf life and be a suitable size and weight for mailing. Sample size and weight will need to be approved by CQ prior to distribution. 2. Gluten free brochures have your brochure, discount voucher or flyer included in the new member kit. Maximum of one insert per booking. Minimum size DL and maximum size A4. Brochures to be delivered to the CQ office. CQ will manage the packing and distribution of the brochures. Only gluten free products to be advertised. Advertising material will need to be approved by our Ethics Committee prior to distribution. Rates See booking form below. Booking form Contact details (please print clearly) Contact name: Company: ABN: Address: Suburb: State: Postcode: Phone: Mobile: Website: Kit insert booking Brochure only Product sample and brochure Six months $200 $300 plus product samples Twelve months $300 $400 plus product samples Payment A tax invoice will be issued upon receipt of this booking form. Client authorisation Signature: Name: Date: / / The inserts will be included in the new member kits as soon as payment and the brochures/ products have been received. completed form to or fax to (07) Page 4

5 Sponsorship Throughout the year CQ has many sponsorship opportunities. Events range from health seminars, Gluten Free Food Expo as well as activities for children. Coeliac Awareness Week is held from 13 to 20 March each year. Coeliac Queensland usually holds several fundraising/awareness generating events during this week. Sponsorship opportunities are available for these events. The Gluten Free Food Expo, presented by CQ, is held annually in May. Gold, Silver and Bronze sponsorship opportunities are available. Coeliac Queensland also holds an annual Children s Christmas Party in November with excellent sponsorship potential. As part of the celebrations, all children who attend receive a sample bag full of gluten free products. We also post a sample bag to children with coeliac disease in regional and rural areas who are unable to attend the party. We are seeking sponsorship to cover the postage costs of these bags. A sponsorship proposal is available upon request. Please contact the office about these and other current sponsorship opportunities. All sponsorship enquiries to be made through: Glen Harriss Executive Officer Phone Advertising policy Coeliac Queensland reserves the right to evaluate all statements in advertisements and reserves the right to reject any advertising that does not conform to the following: 1. Advertising should be relevant to members of CQ. We reserve the right not to publish material inconsistent with our policies and those of Coeliac Australia. Advertisers who wish to promote or include information not relevant to a gluten free lifestyle can only do so at the discretion of the Coeliac Queensland Board of Management. The nature and content of the advertising or sponsorship should contribute to the professional image of Coeliac Queensland. 2. The crossed grain logo can only be used in advertisements by companies that have a license for this. 3. Acceptance and inclusion of an advertisement or sponsor s symbol in Coeliac Queensland s publications does not imply endorsement of the product or sponsorship. 4. Advertising is to be clearly distinguishable from the text. Where an article accompanies the advertisement, it will contain the label advertorial. 5. Positioning of advertisements in Against the Grain e-newsletter will be at the discretion of the editor. 6. Advertisements will not be accepted where they are likely to cause offence, are untruthful, are misleading or deceptive in any way, or are discriminatory. 7. In any edition of Against the Grain e-newsletter, limited space is available for advertising and sponsorship. Should the allocated advertising space be full prior to the deadline date, and an advertiser submits an advertisement with payment, they shall be notified and offered space in the following issue. 8. Advertisements will be confirmed and invoiced once a booking form is received. Account terms are PRE-PAID. No new bookings will be accepted where monies are outstanding beyond our normal terms. Refer to current Rate card for advertising fees. 9. Acceptance of advertising in the form of inserts will be dependent on the number of inserts already booked and paid for in that edition and the weight of the total mail out. 10. Advertisements will only be accepted from registered businesses. Please Note The Food Standards Code for Australia and New Zealand states that save where otherwise expressly prescribed by this code, the label on or attached to a package containing or any advertisement for food shall not contain the name or a reference to any disease or physiological condition. This means that while you can use the term gluten free if products meet the Food Standards criterion you cannot use the term coeliac or coeliac disease. Page 5

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