Cyber Lions Shortlist - Cannes Lions 2013

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1 Cat. No Entry No Title Advertiser Product Entrant Company Country Agency URLs A01/ SECRET PLACE NESTLE WATERS PERRIER OGILVY FRANCE Paris FRANCE OGILVY FRANCE Paris A01/ V ROBBERS FRUCOR BEVERAGES V ENERGY DRINK COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland A01/ THE MOVIE OUT HERE LABATT BREWERIES OF CANADA A02/ HELLO AGAIN LINCOLN MOTOR COMPANY KOKANEE GRIP LIMITED Toronto CANADA GRIP LIMITED Toronto LINCOLN MKZ HUDSON ROUGE New York HUDSON ROUGE New York A02/ ELECTRIPHOBIA MITSUBISHI CANADA I-MIEV john st. Toronto CANADA john st. Toronto A02/ STREET QUEST VOLKSWAGEN CORPORATE OGILVY & MATHER CAPE TOWN SOUTH AFRICA OGILVY & MATHER CAPE TOWN A02/ AFFORD TO LIVE AGAIN A03/ THE ART OF MAKING ROOM RENAULT CARCULATOR PUBLICIS DUBLIN Dublin IRELAND PUBLICIS DUBLIN Dublin INDUSTRIE CARTARIE TRONCHETTI FOXY LOWE PIRELLA FRONZONI Milan ITALY LOWE PIRELLA FRONZONI Milan A03/ SINGING IN THE SHOWER COMMUNITY. SOCIAL KARAOKE BEIERSDORF NIVEA SHOWER GELS ISD GROUP Kyiv UKRAINE ISD GROUP Kyiv A04/ GEOX AMPHIBIOX GEOX AMPHIBIOX URBAN WATERPROOF SHOES SMFB Oslo NORWAY SMFB Oslo / STINKDIGITAL A05/ A GIFT THAT MONEY CAN'T BUY FROM AT&T AT&T AT&T BBDO NEW YORK BBDO NEW YORK A06/ THE CHALLENGE LAB PRUDENTIAL PRUDENTIAL FINANCIAL DROGA5 New York DROGA5 New York A06/ THE GAP IN THE MARKET A07/ THIS EXQUISITE FOREST KBC KBC ENTREPRENEURS TBWA\BELGIUM Brussels BELGIUM TBWA\BELGIUM Brussels GOOGLE/TATE MODERN GOOGLE GOOGLE CREATIVE LAB New York GOOGLE CREATIVE LAB New York A07/ WEB LAB GOOGLE GOOGLE CHROME GOOGLE CREATIVE LAB UNITED KINGDOM GOOGLE CREATIVE LAB A07/ JAM WITH CHROME GOOGLE GOOGLE CHROME GOOGLE UK UNITED KINGDOM GOOGLE UK A07/ METROPOLE TWEETPHONY METROPOLE ORKEST METROPOLE ORKEST HAVAS WORLDWIDE AMSTERDAM THE NETHERLANDS HAVAS WORLDWIDE AMSTERDAM A08/ BUILT EBAY MOTORS VENABLES BELL & PARTNERS San VENABLES BELL & PARTNERS San A08/ PROJECT RECREATIONAL EQUIPMENT REI BBDO ATLANTA BBDO ATLANTA A09/ GOLDEN CHAINS ALB MUSIC VIDEO CLM BBDO Boulogne-Billancourt FRANCE CLM BBDO Boulogne-Billancourt A09/ PERFUME GLOBAL SITE PROJECT UNIVERSAL MUSIC LLC PERFUME RHIZOMATIKS Tokyo JAPAN RHIZOMATIKS Tokyo A11/ ONE TWENTY THREE WEST WEBSITE ONE TWENTY THREE WEST ADVERTISING AND DESIGN AGENCY 123 WEST Vancouver CANADA 123 WEST Vancouver Page 1 of 10

2 A12/ BUILD WITH CHROME GOOGLE AUSTRALIA CHROME M&C SAATCHI/MARK Sydney AUSTRALIA M&C SAATCHI/MARK Sydney A12/ EASY WAY SUBTITLES EASY WAY LANGUAGE CENTER A12/ THE PARCEL MEMORY THE SWEDISH POST NATIONAL POSTAL SERVICE LANGUAGE CENTER LODUCCA São Paulo BRAZIL LODUCCA São Paulo ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST Stockholm A12/ COLOR PLUS CITY GOOGLE GOOGLE+, GOOGLE MAPS CUBOCC São Paulo BRAZIL CUBOCC São Paulo A13/ TROY DAVIS - I AM ALIVE ALIVE - COALITION TO ABOLISH THE DEATH PENALTY ALIVE - COALITION TO ABOLISH THE DEATH PENALTY SERVICEPLAN Munich GERMANY SERVICEPLAN Munich / PLAN.NET MEDIA Munich A13/ INTO THE ARCTIC GREENPEACE INFORMATION HELLO MONDAY Aarhus C DENMARK HELLO MONDAY Aarhus C A13/ THE MOST POWERFUL ARM EVER INVENTED SAVE OUR SONS AWARENESS AND DONATION DRIVE REACTIVE Melbourne AUSTRALIA REACTIVE Melbourne A13/ FAKTUM HOTELS FAKTUM CHARITY FORSMAN & BODENFORS SWEDEN FORSMAN & BODENFORS A13/ CARLY'S CAFE CARLY FLEISCHMANN PRODUCT john st. Toronto CANADA john st. Toronto A13/ CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY & MUSEUM CUBAN MISSILE CRISIS 50TH ANNIVERSARY THE MARTIN AGENCY Richmond THE MARTIN AGENCY Richmond / TOOL Santa Monica A13/ HEALING HISTORIES W.K. KELLOGG FOUNDATION A13/ #DAMMIPIÙVOCE - TURN UP MY VOICE COORDOWN ONLUS W.K. KELLOGG FOUNDATION AMERICA HEALING PROGRAM WORLD DOWN SYNDROME DAY WEBER SHANDWICK New York SAATCHI & SAATCHI Milan WEBER SHANDWICK New York ITALY SAATCHI & SAATCHI Milan A14/ OUR FOOD. YOUR QUESTIONS A14/ TOKYO CITY SYMPHONY McDONALD'S CANADA McDONALD'S TRIBAL DDB TORONTO CANADA TRIBAL DDB TORONTO MORI BUILDING CO. ROPPONGIHILLS HAKUHODO Tokyo JAPAN HAKUHODO Tokyo / SIX Tokyo A14/ WHY WAIT UNTIL IT'S TOO LATE? FUNERAL INSURANCE COMPANY DELA DELA BRAND OGILVY & MATHER AMSTERDAM THE NETHERLANDS OGILVY & MATHER AMSTERDAM A14/ IMMORTAL FANS SPORT CLUB RECIFE FOOTBALL CLUB OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo B01/ THE V MOTION PROJECT FRUCOR BEVERAGES V ENERGY DRINK COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland B01/ EVERY BEAT MATTERS INTEGRATED DIGITAL CAMPAIGN SAVE THE CHILDREN SAVE THE CHILDREN BBDO NEW YORK BBDO NEW YORK B01/ DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE Page 2 of 10

3 B01/ PARDON ME GREY POUPON GREY POUPON CP+B Boulder CP+B Boulder B01/ LAUNCH OF THE NEW VOLVO FH VOLVO GROUP SWEDEN THE NEW VOLVO FH FORSMAN & BODENFORS SWEDEN FORSMAN & BODENFORS ck%20--%20100%20sales%20price%20to%20charity-5.html B01/ YOUTUBE SPACE LAB GOOGLE YOUTUBE TOASTER UNITED KINGDOM GOOGLE CREATIVE LAB / TOASTER B01/ OUR FOOD. YOUR QUESTIONS McDONALD'S CANADA McDONALD'S TRIBAL DDB TORONTO CANADA TRIBAL DDB TORONTO B01/ THE BEAUTY INSIDE INTEL + TOSHIBA TOSHIBA LAPTOP WITH B01/ PUDDING DROP JELLO JELLO CP+B Boulder CP+B Boulder B01/ FOLLOW2UNFOLLOW PUERTO RICO GOVERNMENT CORRECTIONAL AND REHABILITATION DEPARTMENT STARCOM MEDIAVEST GROUP San Juan PUERTO RICO STARCOM MEDIAVEST GROUP San Juan Page 3 of 10

4 B01/ THE CHANCE NIKE FOOTBALL AKQA UNITED KINGDOM AKQA B01/ APOLLO CAMPAIGN AXE LYNX BBH UNITED KINGDOM BBH B01/ PROMETHEUS MARKETING CAMPAIGN TWENTIETH CENTURY FOX PROMETHEUS RSA FILMS UNITED KINGDOM RSA FILMS B01/ THE CHALLENGE LAB PRUDENTIAL PRUDENTIAL FINANCIAL DROGA5 New York DROGA5 New York B01/ PEACE & POST MUSEUM OF MEMORY & TOLERANCE MUSEUM OF MEMORY & TOLERANCE OGILVY & MATHER Mexico City MEXICO OGILVY & MATHER Mexico City C03/ SPREAD THE WEB TEDX TEDX OGILVY & MATHER ARGENTINA ARGENTINA OGILVY & MATHER Buenos Aires ARGENTINA Buenos Aires C07/ WOLFDOG - XBOX CALL OF DUTY D01/ CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY & MUSEUM OLD SPICE OLD SPICE WIEDEN+KENNEDY Portland WIEDEN+KENNEDY Portland CUBAN MISSILE CRISIS 50TH ANNIVERSARY THE MARTIN AGENCY Richmond / TOOL Santa Monica D01/ SN GLENN UNILEVER AXE BBH NEW YORK BBH NEW YORK D01/ THE BEAUTY INSIDE INTEL + TOSHIBA TOSHIBA LAPTOP WITH D02/ THE V MOTION PROJECT THE MARTIN AGENCY Richmond FRUCOR BEVERAGES V ENERGY DRINK COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland D02/ DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE D02/ CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY & MUSEUM CUBAN MISSILE CRISIS 50TH ANNIVERSARY THE MARTIN AGENCY Richmond THE MARTIN AGENCY Richmond / TOOL Santa Monica D02/ HELLO AGAIN LINCOLN MOTOR COMPANY LINCOLN MKZ HUDSON ROUGE New York HUDSON ROUGE New York D02/ MY TIME IS NOW NIKE NIKE FACTORY STUDIOS UNITED KINGDOM WIEDEN+KENNEDY / STINKDIGITAL Page 4 of 10 D03/ DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE D03/ THE V MOTION FRUCOR BEVERAGES V ENERGY DRINK COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland PROJECT - CAN'T HELP MYSELF

5 D03/ SBB TRICKYTRACKS SBB, THE SWISS RAILWAY GLEIS7 MAXOMEDIA Bern SWITZERLAND MAXOMEDIA Bern D03/ THE MONSTER ING DIRECT ING DIRECT OGILVYONE Madrid SPAIN OGILVYONE Madrid D04/ THE SOUND OF CREATION PHILIPS PHILIPS LIFESTYLE ENTERTAINMENT DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM D04/ GOLDEN CHAINS ALB MUSIC VIDEO CLM BBDO Boulogne-Billancourt FRANCE CLM BBDO Boulogne-Billancourt D04/ SECRET PLACE NESTLE WATERS PERRIER OGILVY FRANCE Paris FRANCE OGILVY FRANCE Paris D04/ THE GIF ME MORE PARTY MTV MOBILE EUROPE (VIACOM) MTV MOBILE BUZZMAN Paris FRANCE BUZZMAN Paris D04/ MIXSHAPE MICROSOFT MIXSHAPE BEATTIE McGUINNESS BUNGAY UNITED KINGDOM BEATTIE McGUINNESS BUNGAY D04/ THE DIGITAL CREATIVITY GUIDEBOOK GOOGLE CREATIVE SANDBOX ADAM&EVEDDB UNITED KINGDOM ADAM&EVEDDB D04/ JAM WITH CHROME GOOGLE GOOGLE CHROME GOOGLE CREATIVE LAB UNITED KINGDOM GOOGLE CREATIVE LAB D04/ PROJECT RECREATIONAL EQUIPMENT REI BBDO ATLANTA BBDO ATLANTA D05/ GOLDEN CHAINS ALB MUSIC VIDEO CLM BBDO Boulogne-Billancourt FRANCE CLM BBDO Boulogne-Billancourt D05/ GEOX AMPHIBIOX GEOX AMPHIBIOX URBAN WATERPROOF SHOES SMFB Oslo NORWAY SMFB Oslo / STINKDIGITAL D05/ WEB HIKING RHAETISCHE BAHN RHAETISCHE BAHN JUNG von MATT/LIMMAT Zürich SWITZERLAND JUNG von MATT/LIMMAT Zürich D05/ SECRET PLACE NESTLE WATERS PERRIER OGILVY FRANCE Paris FRANCE OGILVY FRANCE Paris D05/ CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY & MUSEUM CUBAN MISSILE CRISIS 50TH ANNIVERSARY THE MARTIN AGENCY Richmond THE MARTIN AGENCY Richmond / TOOL Santa Monica D05/ MIMEISTHAI TEDX SYDNEY TEDX CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY D05/ HELLO AGAIN LINCOLN MOTOR COMPANY D05/ FLAVORPRINT MCCORMICK MCCORMICK FLAVORPRINT LINCOLN MKZ HUDSON ROUGE New York HUDSON ROUGE New York R/GA New York R/GA New York D05/ WEB LAB GOOGLE GOOGLE CHROME GOOGLE CREATIVE LAB UNITED KINGDOM GOOGLE CREATIVE LAB D05/ THE 2013 IKEA CATALOG APPLICATION INTER IKEA SYSTEMS IKEA McCANN ERICKSON New York McCANN ERICKSON New York D05/ WINDOW SHOPPING ADIDAS ADIDAS NEO TBWA\HELSINKI FINLAND TBWA\HELSINKI D05/ THE HIGHEST GOAL ADIDAS JAPAN K.K. FOOTBALL TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO Tokyo D05/ ONENIKE NIKE NIKE.COM R/GA New York R/GA New York Page 5 of 10

6 D05/ BUILD WITH CHROME GOOGLE AUSTRALIA GOOGLE CHROME NORTH KINGDOM Skelleftea SWEDEN NORTH KINGDOM Skelleftea / MARK Sydney D05/ ANYTIME. ANYWHERE DEFENCE FORCE RECRUITING AUSTRALIAN AIR FORCE GEORGE PATTERSON Y&R AUSTRALIA GEORGE PATTERSON Y&R Melbourne Melbourne D05/ NIKE+ KINECT TRAINING NIKE FITNESS TITLE FOR XBOX 360 AKQA UNITED KINGDOM AKQA D05/ MY TIME IS NOW NIKE FOOTBALL WIEDEN+KENNEDY UNITED KINGDOM WIEDEN+KENNEDY D05/ LIVE TWITTER FILM 'UNDER CONTROL' DUTCH FILM FESTIVAL DUTCH FILM FESTIVAL 2012 WOEDEND! Amsterdam THE NETHERLANDS WOEDEND! Amsterdam / WEFILM Amsterdam D06/ HITCHHIKE WITH A LIKE D06/ TROY DAVIS - I AM ALIVE VOLKSWAGEN 21ST CENTURY BEETLE DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM ALIVE - COALITION TO ABOLISH THE DEATH PENALTY ALIVE - COALITION TO ABOLISH THE DEATH PENALTY D06/ GEOX AMPHIBIOX GEOX AMPHIBIOX URBAN WATERPROOF SHOES SERVICEPLAN Munich SMFB Oslo GERMANY SERVICEPLAN Munich / PLAN.NET MEDIA Munich NORWAY SMFB Oslo / STINKDIGITAL D06/ GREETING CARD 2013 HAVAS PARIS GREETING CARD 2013 HAVAS WORLDWIDE PARIS FRANCE HAVAS WORLDWIDE PARIS D06/ ATP PERSPECTIVE GMODELO CORONA BEER JWT SPAIN Madrid SPAIN JWT SPAIN Madrid D06/ JAM WITH CHROME GOOGLE GOOGLE CHROME GOOGLE UK UNITED KINGDOM GOOGLE UK D06/ KLM SPACE KLM ROYAL DUTCH AIRLINES KLM ROYAL DUTCH AIRLINES DDB & TRIBAL AMSTERDAM THE NETHERLANDS DDB & TRIBAL AMSTERDAM / RAPP Amstelveen D07/ GEOX AMPHIBIOX GEOX AMPHIBIOX URBAN WATERPROOF SHOES SMFB Oslo NORWAY SMFB Oslo / STINKDIGITAL D07/ FAKTUM HOTELS FAKTUM CHARITY FORSMAN & BODENFORS SWEDEN FORSMAN & BODENFORS D08/ GOLDEN CHAINS ALB MUSIC VIDEO CLM BBDO Boulogne-Billancourt FRANCE CLM BBDO Boulogne-Billancourt D08/ DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE D08/ DREAM LOUIS VUITTON CORE VALUES OGILVY FRANCE Paris FRANCE OGILVY FRANCE Paris D08/ STRIPPED SCREW LOWE'S LOWE'S BBDO NEW YORK BBDO NEW YORK D08/ REAL BEAUTY SKETCHES UNILEVER DOVE MASTERBRAND OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo D08/ CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY & MUSEUM CUBAN MISSILE CRISIS 50TH ANNIVERSARY THE MARTIN AGENCY Richmond THE MARTIN AGENCY Richmond / TOOL Santa Monica D08/ THE BEAUTY INSIDE INTEL + TOSHIBA TOSHIBA LAPTOP WITH D09/ STANLEY PIANO DIGITAL KITCHEN CAPITOL HILL MUSIC FESTIVAL DIGITAL KITCHEN Chicago DIGITAL KITCHEN Chicago D09/ GOLDEN CHAINS ALB MUSIC VIDEO CLM BBDO Boulogne-Billancourt FRANCE CLM BBDO Boulogne-Billancourt Page 6 of 10

7 D09/ TELEKINIZE THE RAINBOW SKITTLES SKITTLES CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY D09/ THE MOST POWERFUL ARM EVER INVENTED SAVE OUR SONS AWARENESS AND DONATION DRIVE REACTIVE Melbourne AUSTRALIA REACTIVE Melbourne D09/ WEB LAB GOOGLE GOOGLE CHROME GOOGLE CREATIVE LAB UNITED KINGDOM GOOGLE CREATIVE LAB D09/ JAM WITH CHROME GOOGLE GOOGLE CHROME GOOGLE UK UNITED KINGDOM GOOGLE UK D09/ SMALL WORLD MACHINES E01/ TOOLPOOL MALMÖ JÄRNHANDEL (MALMÖ HARDWARE STORE) COCA-COLA COCA-COLA LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY HARDWARE STORE THE FAN CLUB Malmo SWEDEN THE FAN CLUB Malmo E01/ JAM WITH CHROME GOOGLE GOOGLE CHROME GOOGLE CREATIVE LAB UNITED KINGDOM GOOGLE UK E01/ VOICE BANK EL TIEMPO NEWSPAPER EL TIEMPO WEB SANCHO BBDO Bogotá COLOMBIA SANCHO BBDO Bogotá E01/ SWEDENS LARGEST ENERGY EXPERIMENT E.ON ENERGY FORSMAN & BODENFORS SWEDEN FORSMAN & BODENFORS E01/ FLAVORPRINT MCCORMICK MCCORMICK FLAVORPRINT R/GA New York R/GA New York E01/ THE TRAIN SWITCH SWEBUS LONG DISTANCE BUS COMPANY ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST Stockholm E01/ DOTS MAP HONDA MOTOR CO. INTERNAVI DENTSU Tokyo JAPAN DENTSU Tokyo E02/ THE BULLYING SIMULATOR FRIENDS ANTI-BULLYING ORGANISATION LOWE BRINDFORS Stockholm SWEDEN LOWE BRINDFORS Stockholm E02/ VOLUNTEER TO PROMOTE VOLUNTEERING SEEK VOLUNTEER ONLINE VOLUNTEER SEARCH E02/ TRIAL BY TIMELINE AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL LEO BURNETT MELBOURNE COLENSO BBDO Auckland AUSTRALIA LEO BURNETT MELBOURNE NEW ZEALAND COLENSO BBDO Auckland E02/ GROLSCH PHOTO MACHINES GROLSCH GROLSCH BEER NAKED COMMUNICATIONS SWEDEN NAKED COMMUNICATIONS Stockholm Stockholm / SOCIETY 46 Stockholm E02/ THE GITCHHIKER STANFIELD'S UNDERWEAR john st. Toronto CANADA john st. Toronto E02/ UNICEF TAP PROJECT 2013 U.S. FUND FOR UNICEF TAP PROJECT DROGA5 New York DROGA5 New York 7Q/YmJlcmdAZHJvZ2E1LmNvbQ== E02/ A BARREL OF MAES FOR EVERYONE WITH THE NAME MAES E02/ SEND YOUR FACEBOOK PROFILE TO CAPE TOWN MAES (HEINEKEN GROUP) MAES TBWA\BELGIUM Brussels BELGIUM TBWA\BELGIUM Brussels CAPE TOWN TOURISM CAPE TOWN OGILVY & MATHER CAPE TOWN SOUTH AFRICA OGILVY & MATHER CAPE TOWN / FLOW COMMUNICATIONS Cape Town E02/ THE BEAUTY INSIDE INTEL + TOSHIBA TOSHIBA LAPTOP WITH Page 7 of 10

8 E02/ #DRAWATWEET TURNER BOOMERANG CIRCUS DF Mexico City MEXICO CIRCUS DF Mexico City E02/ NIKE+ BRITISH 10K NIKE NIKE+ AKQA UNITED KINGDOM AKQA E03/ BUG RUN VOLKSWAGEN GROUP SWEDEN VOLKSWAGEN BEETLE DDB STOCKHOLM SWEDEN DDB STOCKHOLM E03/ TELEKINIZE THE RAINBOW SKITTLES SKITTLES CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY E03/ WORLD WIDE MAZE GOOGLE WORLD WIDE MAZE PARTY Tokyo JAPAN PARTY Tokyo E03/ STREET QUEST VOLKSWAGEN CORPORATE OGILVY & MATHER CAPE TOWN SOUTH AFRICA OGILVY & MATHER CAPE TOWN E03/ DIKEMBE MUTOMBO S 4 ½ WEEKS TO SAVE THE WORLD E04/ THE V MOTION PROJECT E04/ TREE CONCERT BUND / FRIENDS OF EARTH GERMANY OLD SPICE OLD SPICE CHAMPION WIEDEN+KENNEDY Portland WIEDEN+KENNEDY Portland FRUCOR BEVERAGES V ENERGY DRINK COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland NATURE PROTECTION BBDO GERMANY Berlin GERMANY BBDO GERMANY Berlin E04/ THE MOST POWERFUL ARM EVER INVENTED SAVE OUR SONS AWARENESS AND DONATION DRIVE REACTIVE Melbourne AUSTRALIA REACTIVE Melbourne E04/ SMALL WORLD MACHINES COCA-COLA COCA-COLA LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY E04/ WINDOW SHOPPING ADIDAS ADIDAS NEO TBWA\HELSINKI FINLAND TBWA\HELSINKI E04/ NATALIA PROJECT CIVIL RIGHTS DEFENDERS GLOBAL ASSAULT ALARM SYSTEM FOR HUMAN RIGHTS DEFENDERS AT RISK E04/ NEUROGOLF HSBC HSBC WOMEN'S CHAMPIONSHIP 2013 E04/ ENTER THE GAME KONAMI VIDEOGAMES/DURABLE GOODS RBK COMMUNICATION Stockholm J. WALTER THOMPSON SINGAPORE Singapore HAVAS SPORTS & ENTERTAINMENT Madrid SWEDEN SINGAPORE SPAIN RBK COMMUNICATION Stockholm J. WALTER THOMPSON SINGAPORE Singapore HAVAS SPORTS & ENTERTAINMENT Madrid F02/ DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE F02/ HASHTAG KILLER WATER IS LIFE WATER IS LIFE (NON PROFIT) DDB NEW YORK DDB NEW YORK F02/ DUREXPERIMENT FUNDAWEAR RECKITT BENCKISER DUREX HAVAS WORLDWIDE AUSTRALIA AUSTRALIA HAVAS WORLDWIDE North Sydney AUSTRALIA North Sydney F02/ MILLION PROTAGONISTS VILLAGE VOICE NEWSPAPER VILLAGE VOICE NEWSPAPER LEO BURNETT NEW YORK LEO BURNETT NEW YORK F02/ IBMBLR IBM IBM OGILVY NEW YORK OGILVY NEW YORK F02/ THE POOP TWEET SMART SMART CAR RAZORFISH New York RAZORFISH New York F02/ THUNDERCLAP DE-DE THUNDERCLAP - SOCIAL MEDIA TECHNOLOGY DROGA5 New York DROGA5 New York Page 8 of 10

9 F02/ MEAN STINKS PROCTER & GAMBLE SECRET DEODORANT LEO BURNETT CHICAGO LEO BURNETT CHICAGO F02/ DRIVING DOGS SPCA / MINI NEW ZEALAND PUBLIC AWARENESS / PET ADOPTION DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND DRAFTFCB NEW ZEALAND Auckland F02/ THE BEAUTY INSIDE YOUTUBE CHANNEL INTEL + TOSHIBA TOSHIBA LAPTOP WITH F02/ #SCRIBEBILLBOARD GRUPO PAPELERO SCRIBE SCRIBE VIVA LA DOBLEVIDA Mexico City MEXICO VIVA LA DOBLEVIDA Mexico City F02/ OREO DAILY TWIST MONDELEZ INTERNATIONAL OREO DRAFTFCB New York DRAFTFCB New York F02/ NIKE GREATNESS NIKE NIKE WIEDEN+KENNEDY Shanghai CHINA WIEDEN+KENNEDY Shanghai F02/ UNIQLO STORMS PINTEREST UNIQLO UNIQLO DRY MESH FIRSTBORN New York FIRSTBORN New York F02/ THE OREO BLACKOUT TWEET MONDELEZ INTERNATIONAL OREO 360i New York 360i New York F02/ #THERETURN ADIDAS SPORTS FOOTWEAR AND APPAREL ROUNDARCH ISOBAR Chicago ROUNDARCH ISOBAR Chicago F02/ LA CARNITA LA CARNITA POP-UP TACOS ONEMETHOD Toronto CANADA ONEMETHOD Toronto F02/ GET IT DONE IN A DAY GET IT DONE CHARITY/FUNDRAISER PHILIP&HUGO Amsterdam THE NETHERLANDS PHILIP&HUGO Amsterdam F02/ OBAMA FOR AMERICA FOR ALL CAMPAIGN OBAMA FOR AMERICA OBAMA FOR AMERICA SS+K New York SS+K New York G01/ DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE G01/ REAL BEAUTY SKETCHES UNILEVER DOVE MASTERBRAND OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo G01/ DON'T COVER IT UP REFUGE REFUGE BBH UNITED KINGDOM BBH G01/ FPS RUSSIA: PROTOTYPE QUADROTOR WITH MACHINE GUN! ACTIVISION PUBLISHING CALL OF DUTY: BLACK OPS II G01/ THE REPLACERS ACTIVISION PUBLISHING CALL OF DUTY: BLACK OPS II G01/ THE REPLACERS ACTIVISION PUBLISHING CALL OF DUTY: BLACK OPS II G01/ A BOY AND HIS ATOM: THE WORLD'S SMALLEST MOVIE G01/ OREO SEPARATOR MACHINE #1 - CREATOR: PHYSICIST DAVID NEEVEL 72ANDSUNNY Los Angeles 72ANDSUNNY Los Angeles 72ANDSUNNY Los Angeles 72ANDSUNNY Los Angeles 72ANDSUNNY Los Angeles 72ANDSUNNY Los Angeles IBM IBM RESEARCH OGILVY NEW YORK OGILVY NEW YORK OREO OREO COOKIE WIEDEN+KENNEDY Portland WIEDEN+KENNEDY Portland Page 9 of 10

10 G01/ BEER CHASE CARLTON & UNITED BREWERIES CARLTON DRAUGHT CLEMENGER BBDO MELBOURNE AUSTRALIA CLEMENGER BBDO MELBOURNE G01/ THE TRUTH SCA BODYFORM RUBBER REPUBLIC Bristol UNITED KINGDOM RUBBER REPUBLIC Bristol / CARAT G01/ BUYRAL JOHN ST. VIRAL VIDEOS john st. Toronto CANADA john st. Toronto G01/ BUBBA'S HOVER OAKLEY OAKLEY GOLF THINKMODO New York THINKMODO New York G01/ THE CANDITATE HEINEKEN INTERNATIONAL HEINEKEN PUBLICIS ITALY Milan ITALY PUBLICIS ITALY Milan G01/ THE CHASE FILM GREY POUPON GREY POUPON CP+B Boulder CP+B Boulder G01/ POKER CARLSBERG CARLSBERG DUVAL GUILLAUME MODEM BELGIUM DUVAL GUILLAUME MODEM Antwerp Antwerp YWeP9w88yM7MOhtc8vm G01/ UNCLE DREW PEPSI PEPSI MAX THE MARKETING ARM Dallas DAVIE-BROWN ENTERTAINMENT Los Angeles / THE MARKETING ARM Dallas G01/ TEST DRIVE PEPSI MAX TBWA\CHIAT\DAY Los Angeles TBWA\CHIAT\DAY Los Angeles G01/ CENTAUR TRUE FRUITS TRUE FRUITS SMOOTHIES G01/ MERMAID TRUE FRUITS TRUE FRUITS SMOOTHIES G01/ SURFER TRUE FRUITS TRUE FRUITS SMOOTHIES GERMANY BBDO GERMANY Düsseldorf GERMANY BBDO GERMANY Düsseldorf GERMANY BBDO GERMANY Düsseldorf G01/ DIGITAL LULLABY LOTTE CO. CAFCA SIX Tokyo JAPAN SIX Tokyo G01/ HELP A CHILD REACH 5 UNILEVER LIFEBUOY LOWE + PARTNERS UNITED KINGDOM LOWE LINTAS + PARTNERS Mumbai / SAPIENTNITRO Singapore G01/ DRIVING DOGS SPCA / MINI NEW ZEALAND G01/ OUR FOOD. YOUR QUESTIONS - BEHIND THE SCENES PUBLIC AWARENESS / PET ADOPTION NEW ZEALAND DRAFTFCB NEW ZEALAND Auckland McDONALD'S CANADA McDONALD'S TRIBAL DDB TORONTO CANADA TRIBAL DDB TORONTO G01/ MONSTERS FRAGILE CHILDHOOD PARENTAL ALCOHOL AWARENESS FINLAND HAVAS WORLDWIDE HELSINKI G02/ GOLDEN CHAINS ALB MUSIC VIDEO CLM BBDO Boulogne-Billancourt FRANCE CLM BBDO Boulogne-Billancourt G02/ THE MONSTER ING DIRECT ING DIRECT OGILVYONE Madrid SPAIN OGILVYONE Madrid G02/ MY TIME IS NOW NIKE FOOTBALL WIEDEN+KENNEDY UNITED KINGDOM WIEDEN+KENNEDY G02/ THE BEAUTY INSIDE EP. 1 INTEL + TOSHIBA TOSHIBA LAPTOP WITH BBDO GERMANY Düsseldorf BBDO GERMANY Düsseldorf BBDO GERMANY Düsseldorf DRAFTFCB NEW ZEALAND Auckland HAVAS WORLDWIDE HELSINKI G02/ MUSCLE MUSIC OLD SPICE DANGER ZONE WIEDEN+KENNEDY Portland WIEDEN+KENNEDY Portland Total Entries: 196 Page 10 of 10

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