OPENING OF THE BUSINESS STRUCTURE. emobility Infrastructure Seminar Jussi Palola

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2 OPENING OF THE BUSINESS STRUCTURE emobility Infrastructure Seminar Jussi Palola

3 TEKES INFRASTRUCTURE SEMINAR Opening the Structure Bridging The Services for Users Quick Preview: Visibility

4 YEAR 2011: OUTLINING THE OPEN MODEL

5 COSTLY MULTIPLE INFRASTRUCTURE FOR END-USERS Independent Real-estate Charging pole 1 Independent Real-estate Charging pole 2 Independent Real-estate Charging pole X wholesale Retailer Independent Charging pole End Customer suppliers Transmission System Operator Distribution System Operator Independent Charging pole 2 City 1 Charging poles Independent Charging pole X Home Charging pole 1 Home Charging pole 2 Home Charging pole X City 2 Charging poles City X Charging poles

6 SERVICE INTERFACE FOR EV USERS AND ELECTRIC MOBILITY VALUE CHAIN at the real estates at commercial premises wholesale Retailer Retailer Retailer Retailers Public City Highway ultra-fast Other e-mobility Services Home Charge suppliers suppliers suppliers suppliers suppliers suppliers suppliers Transmission System Operator Distribution System Operators at the real estates at commercial premises End Customer Public City Highway ultra-fast Other e-mobility Services

7 ELECTRIC MOBILITY VALUE CHAIN - COMPARISON Public charging Services at the real estates at commercial premises wholesale Retailers Public City Highway ultra-fast Home Charging infrastructure suppliers Transmission System Operator % Distribution System Operators % Smart Infra ~ 37 % Multiple Infra ~ 59 % ~ 23 % End Customer min = 91 % max= 121 % The total EV charging costs are approximately 30 % cheaper for end-users with smart infrastructure solution

8 BRIDGING THE SERVICES FOR EV USERS

9

10 MAIN TARGET Virta s job is to enable fluent business operations for its customers by providing them with a technical platform for offering charging services, as well as comprehensive support services. The operator s customers are owners of charging stations and sellers of charging services, who provide services to electric vehicle users.

11 ENABLING EV CHARGING BUSINESS: Wide charging service network Easy access to charging and fluent service Higher user rate for charging stations Lowering investment risk (technology, timing, location) Lower operational costs significantly

12 VIRTA. LTD S CUSTOMERS CHARGING STATION OWNERS CHARGING SERVICE RETAILERS END USERS (floating customers) OTHER CHARGING STATION OPERATORS TRANSMISSION SYSTEM OPERATORS AND ENERGY UTILITIES

13 QUICK PREVIEW: SKETCHING VISIBILITY

14 PARTNERS IN COOPERATION 17 ENERGY UTILITIES

15 MARKET DEVELOPMENT AND OFFERINGS AVAILABLE * Information source: Trafi, Eera 439 e Mistubishi imiev Peugeot ION Citroen C-Zero Think City Toyota Prius Plug-in Hybrid Nissan Leaf Opel Ampera / Chevrolet Volt Fisker Karma Mercedes-Benz Vito E-CELL Volvo V60 Plug-In Hybrid Mitsubishi Outlander Tesla Model S

16 VISIONS HAVE BEEN TURNED INTO REALITY. WORDS HAVE BECOME ACTIONS. NOW ACTIONS HAVE TO BECOME OPERATIONS.

17 BRIDGING THE BUSINESS SOLUTIONS WITH DEVELOPMENT International business solutions Home market business solutions Business innovations Information Interoperability Settlement Energy System Information

18 WE ARE BUILDING ALMOST TOTALLY NEW VALUE CHAIN Maintenance and LCS* Oil supplier Commodities market Oil processor Fuel distributor OEM Dealer Refueling distribution network End user application SP** Refueling infrastructure supplier Supplier Parking SP** supplier distributor Market Operator Operative system integrator Vehicle supplier Nomadic charging SP* End user application SP* Charging infrastructure supplier Battery supplier Parking SP* Charging information SP* Maintenance and Life Cycle Services

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