YOU HAVE A MISSION WE HAVE TECHNOLOGY SAVING TIME TO BUILD YOUR CAMP S BOTTOM LINE

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1 YOU HAVE A MISSION WE HAVE TECHNOLOGY SAVING TIME TO BUILD YOUR CAMP S BOTTOM LINE

2 TABLE OF CONTENTS Camp Markting Ar You Invsting Your Markting Budgt Wisly? Choosing A Softwar Partnr 8 Ky Faturs Spotlight Frncli Camp Stratgic Camps Chcklist Simpl Changs To Impact Your Bottom Lin Camp Managmnt 3 Ways Th Right Softwar Can Grow Your Camp Onlin Markting Dos Your Camp Wbsit Pass Th Tst? Spotlight Hadfirst Camps 3 Ways To Build Loyalty, Rfrrals And Rvnu Top Rasons Camps Spnd Markting Dollars Onlin Rgistration 5 Softwar Faturs For Onlin Succss Spotlight Chrok Rtrat Cntr Srvics for Parnts: Photo, Vido, Nws and Stramlin. Automat. Lvrag Limitd Rsourcs

3 CAMP MARKETING ARE YOU INVESTING YOUR MARKETING BUDGET WISELY? As a camp administrator, you probably war a multitud of hats from farlss ladr and guidanc counslor to savvy marktr. As your camp s Chif Markting Oicr, ask yourslf ths 3 qustions to dtrmin if your camp is spnding th budgt wisly: 1. WHAT DO YOU THINK? Not what do you think pr s, but hav you posd th qustion to your camp familis? If your camp dos not conduct a post-camp survy with your camp familis and sta th simpl answr is YOU don t know! A wll-wordd survy is a powrful tool to bttr undrstand what your camp familis think and mor importantly ar likly to say to othrs about your programs, sta and facilitis. Additionally, a post-camp survy can hlp uncovr aras of potntial waknss, as wll as idntify aras for potntial growth. Whthr building on strngths or ovrcoming waknss, awarnss is th first crucial stp a camp can tak bfor invsting wisly to position thir camp fo long-trm succss. Qustions your post-camp survy can hlp you discovr: Why do your rpat camprs rturn ach sason? Or, why ar you losing rpat camprs? How many frinds do thy tll or invit to camp? Who would thy invit to camp nxt yar? What wr th favorit/last favorit activitis and xprincs? What do parnts think about thir child s xprinc? Would thy rcommnd your camp to thir frinds and collagus? What changs could your camp mak to improv th camp xprinc nxt yar? Your camp managmnt systm should allow you to asily crat and automatically snd a profssional HTML to vry camp family with a link to your survy shortly aftr ach camp program nds. 2. HOW DID YOU LEARN ABOUT OUR CAMP? Ok, so you ask your nw camp familis this qustion, but ar you tracking th answrs? Prhaps thy ar discovring your camp through your Wb sit, a camp dirctory, flyr, nwspapr or through a rfrral from anothr camp family or sta mmbr. Succssful camps ar committd to asking and tracking th sourc of how familis and camprs ar larning about thir programs. In ordr to hav th gratst impact, your camp must know th answr to dcid whr to invst nxt yar. Your camp managmnt systm should hlp you not only track prospcts and snd automatd rmindrs, but it should hlp you idntify and track rfrral sourcs to analyz your rturn on invstmnt (ROI) for ach markting dollar spnt. 3. ARE WE INVESTING OUR MARKETING DOLLARS IN THE RIGHT PLACE? Now w arriv at th all-important qustion at th hart of th mattr. Rmmbr, all markting tactics mployd by your camp should b assignd a cost valu. This is th asist, most straightforward way for you to quickly calculat your camp s ROI for ach markting dollar spnt. What many camp administrators ultimatly discovr, dspit thir yars of xprinc, is that thir camp is not allocating thir markting budgt or sta rsourcs in th aras that will yild th gratst rsults to grow and comptitivly position thir camp programs for long-trm growth. ACTIVE Ntwork has bn a camp tchnology ladr for th past 12 yars, srving mor than 2,000 camps with onlin rgistration and camp managmnt solutions. Gt mor camprs. Manag oprations icintly. Build an ngagd community. Visit

4 CHOOSING A CAMP SOFTWARE PARTNER: 8 KEY FEATURES Whn slcting a softwar partnr for your camp, it s important to considr your options carfully as th camp managmnt softwar you choos will bcom a cornrston to your camp s oprational icincy. So what faturs should you look for to dtrmin th right softwar for your camp? 1. Onlin Camp Rgistration and Paymnt Options Th ability to provid parnts and camprs with th convninc of rgistring whn and whr thy want, 24 hours a day, has bcom an xpctd convninc. Additionally, faturs lik automatd mail confirmation rcipts and auto bill rmindrs provid timly communications that your camp familis will crtainly apprciat. Th idal camp softwar ors simpl diting tools for us by non-tchnical sta so you can asily crat customizabl Wb rgistration forms that match th look and fl and your Wb sit. 2. Program Managmnt Easily manag program dats, capacitis and locations; administr cabins, bunks, groups and activitis; and add nw programs quickly and asily to your custom onlin rgistration form. Your softwar solution should provid comprhnsiv program managmnt, as wll as custom rports, rostrs, and statistics to stramlin administration, and allow for samlss intgration with onlin rgistration, forms, donations and paymnts. 3. Sta and Prospct Application Managmnt Easily manag sta and prospctiv information through a cntralizd databas. Choos a camp softwar solution that allows prospctiv sta to apply onlin in a customizabl application, tracks applicants and hiring statuss, schduls intrviw dats and tims, and rcords intrviw nots and applicant history. Additionally, look for a systm that rcognizs whn a nw prospct rgistrs and alrts sta to follow-up promptly. 4. Onlin Campr Accounts Enhanc customr srvic capabilitis by nabling your camp familis to scurly procss paymnts, viw balancs, and print statmnts and invoics onlin from th convninc of thir hom or oic. Look for a camp managmnt systm that can radily accpt crdit cards, dbit cards and lctronic chcks, as wll as on that can apply discounts and coupon/promotion cods automatically without a lot of fuss. 4

5 5. Mrchandis and Camp Stor Sll products and quipmnt during onlin rgistration and collct camp stor dposits. To capitaliz on additional rvnu strams, look for a camp softwar systm that accpts stand-alon sals, as wll as sals during onlin rgistration. This will allow your camp to sll xcss mrchandis yar-round. Th softwar should also allow parnts to put mony toward a camp stor account and rcord camp stor purchas history, accssibl through th onlin campr accounts. 7. Markting Solutions Incras rgistrations through targtd mail ors, incrasd communications, ctiv onlin advrtising, and participant rwards and incntivs. Your camp softwar partnr should b a markting partnr that will assist you in maximizing th succss of your onlin rgistration to driv participation, rtntion and rfrrals. 8. Additional Bonus Faturs Look for a camp softwar partnr that dos mor than just rgistrations; look for a tchnology partnr that can or a wid varity of solutions to grow as your camp nds grow, from onlin donations and confrnc cntr rgistrations to custom Wb sit dsign and Wb contnt managmnt tools. Idally, you should slct a comprhnsiv solution partnr that stramlins all aspcts of your administration, ors you th ability to viw and analyz participant and rvnu data, dlivrs ral-tim rports for icint accounting, and incrass campr sign-ups and rtntion through ctiv markting and incrasd communication. Whn it coms to taking car of your camprs and bst srving thir nds, don t sttl for anything lss. Choosing th right camp softwar partnr will incras camp icincis. For mor information about ACTIVE Ntwork camp managmnt tchnology, visit 6. Photo and Srvics Valu-addd srvics lik photos and mails connct parnts and camprs. Look for a softwar solution that allows your camp to asily upload photos to shar with your camprs and thir family and frinds. Nxt, look for an mail srvic that stramlins th snding and rciving of lttrs btwn camprs and thir familis without th nd for additional sta rsourcs. 5

6 p m a C f f i l c n r F kansas ck, Ar o R l Litt d in 1 on: 70 Found articipati i.org P cl Annual : t i s Wb th last coupl r v o th w ro g it ig l-d n W v sn doub onlin rgistratio th g tin n m l p im of yars sinc by th convninc d as l p ar ts n r systm. Our par most important: ou s at h w n o s cu fo and w r abl to familis. camprs and thir Frncli's Advic for Using Tchnology to Build Camp Programs: 1. Or onlin rgistration Build th rgistration cost into th total cost of camp so that nothing is takn from your bottom lin. Parnts will pay th xtra f just for th convninc of knowing thir paymnt was rcivd, thir childrn ar accptd into a camp, and thy can pay with a crdit card. 2. Considr a hostd softwar option to allviat any vulnrability of your onlin systms. You ll rst asir knowing your data is saf and scur with a trustd vndor that is rquird to mt protocols that guarant th protction of privat data. 3. Tak advantag of tchnology It just maks sns to lt ACTIVE Ntwork automat th procsss, so w can focus on programs rathr than spradshts and databass. Most camp dirctors com into this lin of work not to ntr data, but to roast marshmallows, work with our camprs, and mak dcisions mor quickly in th bst intrst of th kids. 4. Don't b intimidatd Larn th basics of your nw softwar, gt it going, and us mor faturs ovr tim. You don t hav to div in all at onc. Onc you start, thr s a good chanc you won t vr go back to manual, papr-basd rgistrations. 6

7 Stratgic Camps Chcklist: Simpl Changs to Impact Your Bottom Lin Rgardlss of your camp siz, your camp managmnt softwar can b instrumntal in improving oprational icincis and profitability in four stratgic aras: 1. Improvd Cash Flow Opn and promot rgistration arlir Or flxibl paymnt options and discounts for arly rgistration Sk onlin donations during rgistration Utiliz auto-bill fatur to collct account balancs 2. Cut Unncssary Expnss Us onlin rgistration to cut data ntry hours and rlatd xpnss associatd with mail-in rgistration forms Incras your markting icincy by tracking rfrral sourcs and invsting your markting dollars accordingly Snd automatd mail confirmations and wlcom packts (PDF fils) onlin to liminat hfty printing and postag costs 3. Build Rtntion Us your camp managmnt systm to crat an automatd prospcting procss to driv nxt sason s nrollmnt Includ a link to your Prospct/Inquiry Form on all outbound communications to camprs, alumni and prospcts Nurtur rlationships by using th auto-birthday mail fatur to snd prsonalizd mssags throughout th yar Encourag rfrrals with Invit a Frind tchnology 4. Idntify Nw Rvnu Opportunitis Considr commissiond-basd Photo, Vido, and srvics Build an intgratd onlin/olin donation program Extnd day camp orings with Pr-Car and Aftr-Car options Transition to a non-rfundabl or sliding f for cancllations 7

8 Camp Managmnt: 3 Ways th Right Softwar Can Grow Your Camp 1. A Dollar Savd Is A Dollar Earnd Howvr, if you invst that sam dollar and it yilds a gratr rturn thn you hav spnt your dollar wisly. A Wb-basd camp managmnt solution will sav on th costs associatd with printing and mailing brochurs, including dsign srvics, papr, ink, nvlops and postag. Your systm should allow you to us built-in mail tools to snd lctronic flyrs and brochurs to targtd audincs with prsonalizd mssags. Rplacing traditional post-and-mail mthods with a Wb-basd solution will ALWAYS yild a highr rturn. Bonus--no mor lat-night nvlopstuing partis....w can now mail a PDF fil instad of rlying on a papr form 2. Tim is Mony Stop Wasting It Th adag that your mploys ar your gratst rsourc cannot b ovrstatd. Many camps continu to spnd countlss hours mailing rgistration packts and rmindr cards, procssing mail and faxd in rgistration forms, and ntring data into spradshts or othr lgacy systms. Considr th hours your camp spnds managing your currnt rgistration procss. Considr th savings a Wb-basd camp rgistration and managmnt solution can or by allowing camp familis to scurly submit thir rgistration and paymnt data ral-tim into a cntralizd databas. Rmmbr whthr a dollar or an hour invst your rsourcs whr thy can yild th gratst rturn for your camp. Our promotions ar don through targtd mails. It s far lss costly for an mail to bounc back than for a stack of lttrs to b rturnd. Plus, our parnts lik knowing immdiatly if thir childrn ar in our camps. 3. Th Nam of th Gam Convninc Imagin you ar a busy parnt balancing your job, family, houshold and, oh ys, budgt. You ar comparing two camps oring similar activitis, facilitis, and ovrall cost. On camp ors onlin rgistration and crdit card paymnts th othr dos not. Which camp do you think this busy parnt is likly to choos? Succssful camps undrstand th valu a robust onlin rgistration and camp managmnt systm ors busy camp familis, from th scur 24/7 onlin rgistration and automatic mail rgistration confirmations to th auto-bill paymnt rmindrs and onlin family account accss. 8

9 ONLINE MARKETING: DOES YOUR CAMP WEBSITE PASS THE TEST? Today, with asy accss to th Intrnt, and th popularity of sarch tools lik Googl and onlin communitis lik Facbook, your camp prospcts ar likly tuning in to th Wb to chckout your camp, your comptitors and what othrs ar saying about you onlin. Your camp Wb sit is th on of th most powrful onlin tools for markting your camp to familis. If your camp Wb sit is not updatd with rlvant contnt, call to actions (CTAs), and ngaging information about your camp programs, it may b costing you mor than you know futur camprs! Blow ar 5 bst practics to nsur your camp s Wb sit is gard to imprss first tim visitors, prospcts and rturning camp familis: 1. Easy Navigation Usability and ovrall organization of your sit is paramount to crating a positiv first imprssion, rathr than on of frustration. Most importantly, mak it asy for camp familis to rgistr onlin. Don t forc thm to sarch your sit or vn to snd an mail or mak a phon call. Highlight updatd sssion dats, rats and dscriptions, and prominntly fatur a Rgistr Onlin or Rgistr Now button to ncourag action. 2. Rlvant Contnt Your sit should or contnt on your ovrall camp xprinc in addition to program costs and dats. Hav a nwslttr, photos or vido? Post thm onlin. If not, post nots submittd by happy camprs and parnts. To gathr prospct dtails, add a Rqust Brochur button. This allows visitors to asily rqust additional information and provids your camp th ability to follow up with th prospctiv family in th futur. 3. Kid-Frindly/Family-Focusd Givn that youth ar growing up with computrs in th classroom and at hom, thy ar likly viwing your camp Wb sit and ultimatly influncing thir family s dcision about your camp. Considr posting survy or poll qustions, fun facts, and of cours, vidos of camprs in action to ntic and xcit your most important visitors your prospctiv camprs! 5. Wlcoming and Engaging Your Wb sit must b informativ, and idally, intractiv. Tak advantag of Wb contnt managmnt tools that allow you and your sta to asily post vidos, photo gallris, survys, mssag boards, calndars and contsts that will ngag nw prospcts, rfrrals and rturning camprs alik! With th prolifration of th Intrnt, th importanc of your camp Wb sit cannot b mphasizd nough. Mor than vr, camps administrators ar bginning to rcogniz th advantags of using tchnology, along with markting bst practics, to crat an ngaging onlin prsnc to xcit soon-tob camprs. ACTIVE Ntwork ors custom Wb dsign and hosting srvics to nsur your camp Wb sit attracts prospcts and showcass your camp to driv intrst and rgistrations. Our intuitiv point and click contnt diting tools allow your sta to xprtly updat your Wb sit without tchnical xprtis or an xprincd Wb mastr. For mor information, visit 4. Profssional, Fun and Comptnt Poor grammar, typos or lack of contnt and photos may portray your camp as amaturish or scond-rat. Your Wb sit is your camp s rsum and th first stp towards gtting th intrviw. Mak it count. 9

10 s p m a C r mm u S t s r fi Had DC. gton, Washin, MD. da Bths VA., n a 7,000+ L.com Mc mprs: dfirstcamps a C r a h. Summ w w t: w Wb si was ad databas that -m om st cu a g in ly us ousands W wr prvious dd it to. With th n w ay w th r counslors just not functioning w didn t want ou, up d gn si t ng that g of camprs to wantd somthi W k. or rw p pa t for abou and mak it asy to hav to worry ns tio ra st gi r s ly procs would automatical kload." administrativ wor th ag an m to us Hadfirst's Advantags to Taking Camps Onlin W us onlin camp rgistration for all of our programs and about 99% of our parnts us this to sign up thir kids. Rgistration intgrats with our wbsit, making it convnint and asy on camprs and sta. I can t imagin using anything ls it s asy and rally cuts down on our paprwork. W can collct onlin donations, which has bn grat. Elctronically w ar abl to collct mor mony bcaus it s asy for parnts to add a donation to thir cart as thy chck out for rgistration. W also sll mrchandis onlin, so again, parnts can just add a t-shirt or hat to thir carts at chckout. Parnts and camprs can log in to th systm whnvr thy want to updat prsonal information or mak changs. Th onlin campr accounts rally sav th sta tim. Our sasonal mploys apply for th counslor positions through an onlin sta managmnt modul, which hlps us manag our hiring procss. Th mail communication cntr is probably th favorit fatur of our sta. W us it to snd occasional nwslttrs and updats to our camprs. Plus, whn camprs rgistr, thy rciv an automatic confirmation mail. W us it constantly. 10

11 WAYS YOUR CAMP CAN BUILD LOYALTY, REFERRALS AND REVENUE 31. Or Paymnt Plans Or parnts th ability to pay for your camp programs ovr an xtndd priod of tim. This will mak it asir for familis to rgistr arlir, whil allowing suicint tim to budgt appropriatly. 2. Or Spcial Discounts Provid your vtran camp familis with arly bird, multi-sibling or bring a frind discounts. Rwarding your rpat camprs with a discount, in addition to providing a grat camp xprinc, is a sur-fir way to build loyalty and rfrrals for your camp programs. 3. Or Rgistration Earlir Provid your camp familis th opportunity to sign up for nxt summr s programs whn thir child s xcitmnt is at its pak, Not only ar you abl to gnrat/distribut your rvnu ovr th o-sason, you ar also collcting data arlir for your own budgting/forcasting purposs, allowing you to mak timly stratgic invstmnts and businss dcisions. With ACTIVE Ntwork, Camps, you can asily automat your paymnt plans to or parnts up to 12 months to pay in full, as wll as asily procss discount cods to rcogniz rturning camp familis and build rfrrals. For mor information on ACTIVE s powrful faturs, visit Top Rasons Camps Spnd Markting Dollars Whthr your camp is larg or small, ctiv markting is ky for any camp to succssfully grow and prospr ovr th long run. Th top four tactical rasons camps spnd dollars on markting and promotion is to: Rais awarnss about th camp s mission, programs, and availability Crat intrst and dsir to xprinc its programs Driv dsird actions, such as rqusting additional information, rgistring or making a donation Build lasting rlationships and rfrrals [ACTIVE's camp tchnology] has absolutly translatd to additional rvnus for Frncli. I m much mor involvd in rgistrations now than vr bfor. W usd to fly by th sat of our pants whn it cam to markting. Sinc I can now monitor rgistrations daily, I can bf up markting orts for a spcific camp if ndd, undrstand which programs ar th most popular, and vn mak fast and informd dcisions about adding anothr camp sssion at th last minut. 11

12 ONLINE REGISTRATION: 5 SOFTWARE FEATURES FOR ONLINE SUCCESS If you r still using papr mail-in rgistration forms, it may b tim to rconsidr givn th convninc and ovrall icincis onlin rgistration provids both your camp familis and your sta. First, onlin camp rgistration mpowrs your camp familis to complt th procss whn and whr it s most convnint for thm. Scond, your rgistrants rciv an automatic confirmation mail as an lctronic rcord of thir transaction. Third, you rciv a confirmation of th rgistration in your databas and all without any data ntry rquird by your sta. Hr ar fiv ky softwar faturs to look for in your onlin rgistration solution: 1. Invit a Frind Markting Tools Pr-to-Pr markting is chap and xtrmly ctiv othrs may call it Word-of-Mouth (WOM) advrtising. No mattr what you call it, mak sur your onlin rgistration solution has th ability to allow your rgistrants to Invit a Frind during th rgistration procss. Th tool should automatically snd a prsonalizd mail to th invit notifying him or hr that th invitr has rgistrd for your camp programs and is snding this prsonal invit to join in on th fun. Th mail invit should always includ a link dirctly to th rgistration form to mak it asy and complling for th invit to sign-up right thn and thr. 2. Customizabl Camp Rgistration Forms Look for a solution that ors customizabl rgistration forms to match th look and fl of your camp s Wb sit. Your camp rgistration form should b radily availabl on your sit, so consistnt branding is important. Also look for a providr with an unlimitd numbr of onlin camp forms for vrything from camp rgistrations and sta applications, to voluntr background chcks, survys, and mor. Collct and manag ach of your customizd forms in a singl camp managmnt systm to stramlin administration. 3. Automatic Confirmation s. Provid customrs a sns of scurity and rliability with automatic confirmation mail rcipts customizd by your camp. Onc a campr is rgistrd, your rgistration softwar should automatically and immdiatly gnrat a confirmation rcipt to b snt to th rgistrant, including all of th rgistration and bringlist information that you would normally includ in a confirmation packt. This allows rgistrants to fl comfortabl that thir rgistration was succssfully procssd, whil saving you tim and mony on typing, printing and mailing confirmations. 4. Cntralizd Databas Intgration. Expct samlss intgration of your onlin rgistration data with your camp managmnt softwar. Onc a campr is rgistrd via your customizd onlin form, th data should automatically updat your cntralizd databas to rflct th nw rgistration and to rcord th paymnt in ral-tim. 5. Communication Tools. Look for an onlin rgistration solution that ors built-in HTML and txt mail tools that allow you to crat and schdul profssional mails, including rmindrs and birthday wishs, as wll as on that ors filtring tools to asily sgmnt your databas and snd targtd mssags by ag group, programs, participation lvls, tc. Choosing th right onlin camp rgistration solution will incras camp icincis, rduc havy sta workloads, incras rgistrations and improv your customr srvic capabilitis. For mor information on ACTIVE Ntwork s powrful faturs, visit 12

13 Chrok Rtrat Cntr Cartrsvill, Gorgia Annual Participation: 350 Wb sit: W changd vrything, including our rgistration procss, and w v bn incrasing our attndanc by doubl-digits vr sinc. Chrok Rtrat Cntr's Tips for Camps Evaluating Onlin Rgistration: 1. Considr It Most parnts alrady do thir shopping onlin. An onlin rgistration systm opns th doors to a lot of nw approachs to gt popl signd up and in your camps, in addition to improving th ctivnss and consistncy of your communication with familis. 2. Capitaliz on th Extras An onlin rgistration systm can or a lot of valu. Thr ar grat tools availabl, including mail mrg and mail notics, to hlp you do mor than just procss onlin transactions. Srvics for Parnts: Photo, Vido, Nws and With camp srving as such an influntial tim in vry child s lif, invit parnts to fl lik thy r part of th camp xprinc, vn whn thy r hundrds of mils away. Our Srvics for Parnts will bnfit your campr community in th following ways: 1. Enhanc and xtnd th camp xprinc. 2. Build rfrrals within your community. 3. Gnrat additional valu and rvnu. As an additional rvnu stram, look for a camp photo srvic providr that shars rvnus with your camp for all photo mrchandis purchasd. For mor information on Srvics for Parnts, visit

14 Stramlin. Automat. Lvrag Limitd Rsourcs. Whthr larg or small, day or ovrnight, no camp scaps th challng to strtch budgts to yild th gratst ovrall impact towards your camps mission. To this nd, camps rly on th talnt and rsourcfulnss of thir sta as thy should and striv to prfct trid-andtru procsss sason aftr sason. Th biggst challng your camp may fac is ovrlooking how bst to introduc and lvrag tchnology. If your camp is committd to invsting in long trm growth, camp managmnt tchnology is a ky ara that can act your lvl of srvic, rsponsivnss, comptitiv position and ability to grown your camp programs succssfully yar aftr yar. Chang is hard but it usually pays o! Brak down and addrss ach of th four stps: 1. Awarnss/Acknowldgmnt: First, your camp sta and board hav to b willing to ntrtain an opn mind and you may hav to b rady to rfut th old adag if it s not brokn don t fix it. Th qustion to ask is not what s brokn but rathr whr can w improv. 2. Information/Rviw: How much did you spnd last yar on markting and promotion? What was th cost pr nw campr? Whr was th most mony invstd and did it yild th gratst rsults? Whr could your camp rallocat funds to yild vn bttr rsults and impact to th bottom lin? Ths ar powrful yt simpl qustions howvr, vn if your camp managmnt systm provids you with th data, your camp must b willing to rviw and analyz th information to glan whr and how vn small changs could add up to mak a big impact. 3. Stting Goals: A word to th wis: a goal not writtn down is mrly a wish. Not sur how bst to gt startd? If you don t hav a mission statmnt, start thr first as a unifid vision is important for any organization. Nxt, crat or updat your camp s SWOT (Strngths, Waknss, Opportunitis and Thrats) analysis. Idally, involv your board, sta, and othrs stakholdrs in th procss. Nxt, you r rady to dfin th top 3-10 SMART goals (Spcific, Masurabl, Action-Orintd, Ralistic and Timly). 4. Action Plan: Planning without action is futil; action without planning is fatal. Your action plan is your roadmap to succss and whr you brak ach goal down into managabl projcts. This is litrally whr you dfin th who, what, whn and how for ach projct. Your action plan dfins xpctations, accountability, rquird rsourcs and allows you to monitor your progrss an ultimat succss towards ach dfin goal. Ths ar powrful yt simpl qustions howvr, vn with th data, your camp must b willing to rviw and analyz th information to glan whr and how vn small changs could add up to a big dirnc. PROMOTIONAL/PRINTING COSTS - Hard Costs How many: Program catalogs or full color brochurs ar printd annually? Brochurs/flyrs maild annually? Rgistration and confirmation packts maild annually? Waivr /mdial rlas forms and follow up mailings snt ach sason? Stationary/forms/printing supplis (.g. rgistration forms, ink cartridgs, mailing supplis)? REGISTRATION/STAFF COSTS - Soft Costs Indicat th hours spnt wkly handling: Filding inbound calls, qustions and rgistration follow up? Manually ntring rgistration data into a spradsht or softwar program? Dposit/account rconciliation? Pay rmindrs and collction follow up? Spnt tracking down balanc du Each dollar spnt hr can not b spnt thr and vry hour spnt doing this can not b spnt doing anothr task. Bottom lin finding ways to stramlin, automat and bttr lvrag your limitd rsourcs allows you to sav tim and mony on administrativ tasks so that you can spnd that tim whr it can mak a bttr impact toward your camp mission. Schdul a dmo with ACTIVE Ntwork today! Snd mail to 14

15 SERVING OVER 2,000 CAMPS AND COUNTING! Camp Managmnt Softwar Onlin Customr Accounts P MANAGEMENT CAMP MANAGEMENT Onlin Rgistration ONLINE CUSTOMER ONLINE CUSTOMER SOFTWARE SOFTWARE ACCOUNTS ACCOUNTS ONLINE ONLINE REGISTRATION REGISTRATIO Paymnt Procssing MER ONLINE S REGISTRATION Srvics ONLINE for Parnts: PAYMENT Photo, Vido, REGISTRATION Nws & PROCESSING PAYMENT PROCESSING ECAMP PHOTOS Wbsit ECAMP Dsign PHOTOS AND ING AND ING NT ECAMP PHOTOS AND ING ING ECAMP PHOTOS WEBSITE AND ING DESIGN WEBSITE DESIGN toll-fr: x1

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