Why An Event App... Before You Start... Try A Few Apps... Event Management Features... Generate Revenue... Vendors & Questions to Ask...

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1 Mo b i l E v ntap pgui d : Ho wt op ur c ha t hb te v ntap p f o ry o ura o c i a t i o n T he nt i a l Gui d t oe v ntap p E v nt nt i a l b y

2 Tabl of Contnt Why An Evnt App o Whr to Start With Your Firt App o Saf Choic o Larning Opportunity Bfor You Start Try A Fw App o Attnd Fatur o Schdul, Sion, and Sync o Shar Tool Evnt Managmnt Fatur o Puh Notification o Contnt Editing Tool Gnrat Rvnu Vndor & Qution to Ak About Rult Dirct

3 Why An Evnt App Conumr hav changd. Ovr half of U.S. conumr hav a martphon, ovr 90% of all Amrican own a mobil dvic (Sourc: Pw Intrnt), and ovr 80% of tho with a mobil dvic will not lav thir hom without it. (Sourc: Googl Think Inight). How w acc information today i fundamntally diffrnt. Not urpriingly, confrnc attnd hav changd thir bhavior a wll. Th numbr of laptop among confrnc attnd i tadily dwindling. Computr and laptop ar uful bfor and aftr th vnt but no attnd lik ntworking with a 10lb bag on thir houldr. 2

4 Confrnc attnd ar uing martphon to communicat, kp thir chdul, and tak not. Aociation can nhanc and facilitat that xprinc with an vnt app. Mobil vnt app nabl attnd to giv and rciv information in ral-tim and fit th on-th-go natur of moving from plac to plac at an vnt. Andra Holovach, CAE of th Socity of Ptrolum Enginr, travld laptop fr for ASAE Annual 2013, uing only hr ipad, along with many of hr collagu. Th choic to u a mobil vnt app i not only for th mmbr' xprinc but for th aociation' xprinc a wll. Th day of having to crambl around to mak ur attnd ar rciving th mot up to dat information ar ovr. Th right mobil vnt app will nd "on th fly" notification to th attnd. Othr bnfit of mobil vnt app ar th cot aving and fatur a print program cannot hav. Mobil vnt app: Snd puh notification and opn up a nw communication channl btwn aociation and attnd Dlivr up to th minut contnt if thr ar any vnt chang Convrt attnd into brand ambaador Provid ral tim analytic about how th app i ud Highlight and howca pakr and xhibitor Sav tr 3

5 Whr to Start With Your Firt App If thi i going to b your aociation firt app, you may b wondring, i an vnt app th right plac to tart? Hr ar jut a fw of th many bnfit you ll gt from making an vnt app your firt tp into app: Saf Choic Attnd ar dfinitly mobil Evnt app ar a grat plac to tart, bcau your attnd ar dfinitly mobil, and will b looking for way to avoid carrying around a havy laptop. Evntntial vnt app ur rport that thir app ar adoptd by 50% - 75% of attnd. Evnt app ar matur product Evnt app hav bn around for vral yar and ar provn to rduc printing cot and provid an additional rvnu ourc for vnt. Th markt and u ca for vnt app ar alo wll undrtood and documntd, making it air to invt in th app. Larning Opportunity Exprinc If you r planning to dvlop cutom app om day, your aociation will nd to larn about how to ubmit an app, how th app tor work, and mot importantly, how to markt your app o that your mmbr know whr to find it and how to download it. It ait to larn th tp whil lvraging an out-of-th-box vnt app, o that you can mak a mor informd dciion about your cutom app in th futur. App uag Many organization hav don urvy of mmbrhip to find out what dvic thir mmbr hav. But jut bcau your mmbrhip ha mor ipad ur, don t man tho mmbr ar activly downloading and uing app on thir dvic. Larn mor about what to xpct and what platform to dvlop for, by trying an vnt app firt, whr app adoption will b high. 4

6 Bfor You Start App ar dignd to implify tak. Evnt app implify th vnt xprinc. A grat vnt app connct mmbr and attnd to communication portal and provid thm acc to all of th information in on plac. Attnd can viw chdul, mak appointmnt, viw ponor or vndor information and communicat with ach othr with a grat vnt app. But vry app i a littl diffrnt. Focu on your nd, not a al pitch. Bfor you tart talking to vndor, gathr information intrnally, and dtrmin: What ar our goal for thi app? What bnfit will our mmbr rciv? What ar our rquirmnt? Why? What ar th u ca for th rquirmnt? How will w pay for thi app? (Not: thi may b with rvnu gnratd from th app) Hr ar om ida to hlp you to anwr tho qution: Writ down what you nd and what you want in an vnt app. Writ vrything that you hav thought of or your mmbr hav aid it would b nic if. Ak your mmbr about confrnc thy hav attndd that had vnt app and gt thir firt hand opinion of what workd and what did not. Writ a plan of what problm() having an app olv. Ak aociation collagu for ca tudi and try out vnt app thy v ud. Try A Fw App Aftr you v writtn down what important in an vnt app for you, download and try out a fw vnt app firt hand. Pay particular attntion to: How fat th app work How quickly you can arch and crat your chdul How ay i it to find rlvant vndor/xhibitor What attnd fatur ar appaling to you How th information i prntd 5

7 Attnd Fatur Whil thr ar a wid varity of fatur and capabiliti in vnt app today, hr ar a fw of th major fatur you hould tak a clo look at whn you download and try th app for yourlf. Schdul, Sion, and Sync During th confrnc, attnd chck thir chdul 8-12 tim, dpnding on th vnt and numbr of ion lot. Thy r activly king what coming nxt and whr to go latr. That why it o important that your vnt app upport a fluid xprinc. App that attnd rav about ar: Fat, uful, and convnint Eaily arch rlvant ion/xhibitor Provid rourc, uch a handout, bio, not, and map togthr with ion Sync acro dvic Shar Tool Evnt attnd ar your bt advocat. Giv attnd th tool, and thy will tak ovr markting and puh your brand. Th tool includ th ability to pot to Twittr uing hahtag, har chdul and har not. Th mor popl your vnt can rach out to, th mor popular your vnt will bcom. Any ability to har th vnt uing ocial mdia, whit labl ntwork, mail, tc. mpowr your attnd to talk and har vrything about your vnt and thir xprinc. 6

8 Evnt Managmnt Fatur Puh Notification Puh notification provid a nw mthod for you to communicat with attnd. You can nd announcmnt of whn thing tart, immdiat chang, or confrnc dtail in ca of an mrgncy. Your attnd can gt th notification a oon a thy happn, jut lik a txt mag. Contnt Editing Tool Th printd program dtail hav to b in wk bfor your vnt, but with a mobil app, you can adjut th information vn during your vnt. B ur to look for th ability to add and updat ion, pakr, xhibitor and map, a wll a nd announcmnt in your vnt app. Gnrat Rvnu A mobil vnt app alo bnfit th aociation by nabling you to gnrat rvnu. On way to gnrat rvnu i through lling bannr ad. Rotating bannr ad allow maximum viual xpour through th app. Attnd will a ponor advrtimnt in an unobtruiv xprinc. Th avrag mobil ur look at thir mobil dvic about 150 tim throughout th day (Sourc: th Mkr Rport), o your attnd will b ing th ad oftn and pac can b old at a prmium. Many aociation rport that rvnu oftn xcd th cot of th vnt app. 7

9 Vndor & Qution to Ak Narrow down your top app providr bad on your vnt app critria, goal, and ur xprinc. Thn, a you contact providr: Tll th vndor about your vnt Lt your propctiv providr know not only your vnt goal and th fatur you r looking for in an app, but alo dtail uch a numbr of attnd, xhibitor, attnd profil and uniqu qualiti. Th fact will hlp th vndor a your nd and provid you with th app that bt fit your vnt. Th vndor ha a uniqu prpctiv in rpon to your tatd nd, and you can ak pcific qution about functionality following that convration. Look for a partnr, not jut a vndor Look for a partnr that i invtd in making your vnt app uccful. A trong partnr will b invtd in th aociation markt, continually making updat to th app, undrtand th uniqu qualiti of your vnt, and will b rponiv to your nd. Ak thing lik: How frquntly i th app updatd? What fatur wr addd? How do you dtrmin which fatur to add? What kind of upport will you provid to hlp m to implmnt th app? May I hav om rfrnc? Undrtand how th app i built, and will work for your vnt Not all app ar cratd qual. For xampl, many forc a long pau for th ur a th app data i updatd, or vry tim th app i opnd. Ak qution lik: How ar updat managd? What th avrag load tim for an vnt? How can I manag my updat? What will work offlin? What won t? (Not: you can alo tt thi by putting th app into airplan mod and trying it) 8

10 About Rult Dirct Thi Mobil Evnt App Guid wa dvlopd by Rult Dirct to hlp aociation mak n of mobil tchnologi from tratgy to lction to launch. Rult Dirct i a Wb and mobil olution firm that ha dignd, dvlopd, and implmntd uccful mobil olution for major national and intrnational organization, including: ASAE Amrican Podiatric Mdical Aociation Amrican Political Scinc Aociation Aociatd Gnral Contractor of Amrica Aociation Forum of Chicagoland Aociation of th Unit Stat Army Council of Educational Facility Plannr Intrnational Council of Enginring and Scintific Socity Excutiv Highr Logic HIMSS Hotl Sal & Markting Aociation Intrnational Informz Intitut for Supply Managmnt Intitut of Public Work Enginring Autralaia National PTA National School Board Aociation PMMI Profional Photographr of Amrica Socity for Human Rourc Managmnt Socity for Nurocinc Socity of Nuclar Mdicin and Molcular Imaging Socity of Ptrolum Enginr Socity of Platic Enginr Socity of th Platic Indutry Stat Educational Tchnology Dirctor Aociation US Dairy Export Council Contact u today. W r happy to hlp you find th right olution for your mobil nd: /

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