Logo Design/Development 1-on-1
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- Silvester Arnold
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1 Logo Dsign/Dvlopmnt 1-on-1 If your company is looking to mak an imprssion and grow in th marktplac, you ll nd a logo. Fortunatly, a good graphic dsignr can crat on for you. Whil th pric tags for thos famous logos w mntiond arlir vary widly, you can gt a brand-building logo for a budgt pric. Crating a logo is about mor than y-catching picturs. Thr ar many things to considr whn choosing th right logo for your company, so today w r going to tak a dpr look at th logistics of logos. 1. Talking Txt Unlss your logo is intrnationally rcognizd lik Nik or Appl, adding your nam to th graphic is crucial to building your brand awarnss. That mans you r going to nd som txt. Th words you includ in your logo do mor than just convy your mssag, for startrs. Thy also rprsnt th look of your brand. Grat graphic dsignrs know how to us diffrnt fonts to convy diffrnt manings and motions to thir audincs. Bing lgibl isn t nough, unfortunatly. Your txt has to convy a notion as wll, and your graphic dsignr can hlp you find th right txt for your logo. 2. Ey-catching Color Colors arn t just for sports tams. Companis can and should hav colors as wll, and thos colors should b rprsntd in th logo. It s important, of cours, to choos your colors wisly. Th colors you slct can hav a big impact on your company s futur businss succss. Start by rmmbring that crtain colors convy crtain motions. If your goal is to mak your logo look young and xciting, you may want to slct a bright color lik rd or yllow. Howvr, if your goal is to hav your logo look cool and rfind, darkr colors, lik blu, ar th bttr choic. Color psychology is vry ral and a good graphic dsignr can us it to your advantag. It s also worth pointing out that you don t nd to hav any color at all. A grat logo should look as good in black and whit as it dos in any color shad. Th Nik swoosh is a grat xampl. Finally, just lik your txt, simplicity is king whn it coms to slcting colors for your logo. That mans limiting your color slctions to 3 or fwr; it s worth noting that a singl color may b all you nd. 3. Crating a Grat Graphic Whn most popl think of a brand s logo, thy think of th graphic, so mak your graphic count. Any logo can look good on a masthad, but a profssional graphic dsignr can hlp you crat a graphic that also looks good on stationry, apparl, advrtismnts and on th Wb. Graphics that possss ths qualitis ar profssionally cratd, not clip art. Thy ar also scalabl and, lik th txt and color slctions, simpl. Prhaps most importantly, a good logo graphic is also timlss. Your company is going to b around for gnrations, and so should your logo. Mor cost ffctiv than you think For your businss to grow and build brand rputation, you nd a grat logo somthing that symbolizs your company vry tim it appars and convys th mssag you want to your customrs, now and for th yars ahad. But that dosn t man your logo has to cost you thousands of dollars. Dlux s dsign tam has bn mpowring companis for yars by crating on-of-a-kind logos for affordabl prics.
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