Marketing & Media Kit

Transcription

1 WBCP-1580 AM The Pulse of the City! Marketing & Media Kit

2 ABOUT US

3 WHY WITH US? It s a proven fact when it comes to increasing community exposure and capturing your share of the profits advertising works. By actively promoting your product or service advertising, you can generate the sales you need to make your business a success. When you use effective advertising, you can: Invest in success Create store traffic Attract new customers Encourage new customers Generate continuous business Build a better image and brand

4 Why Radio? AM 1580 Radio is an emotional medium that allows you to actively engage potential customers on a one on one basis. Radio reaches 92% of Adults 18 years of age or older. Radio is the closest medium to the point of purchase reaching 2/3 s of consumers within one hour of their biggest purchase of the day. Radio can do what your sales force can t. Radio can place your product in front of thousands of consumers at a time. * Source:

5 AM 1580 caters to the On Demand needs of the audience by being an available source of information 24/7 on our website (wbcpradio.com), TuneIn Radio and iheart Radio all of which are available on smartphones and tablets. We are always engaging and listening to prospects and customer stories (Facebook, Twitter, website) that help businesses to clearly establish a relationship with customers, motivate people to shop, reach mobile consumers, maximize advertisement investments and make a lasting impression.

6 COVERAGE Urbana-Champaign Area East Central Illinois Including: Danville Rantoul Decatur Paxton Mattoon Cyberspace TARGET Adults age: Primary Core 35 + Men and Women All economic levels Working individuals from various industries Non-working individuals (retired, unemployed, college students) Online Shoppers Married / Single Entrepreneurs

7 WBCP PROGRAMMING Monday thru Friday 6am-12pm The Touch Radio Network Adult Urban Contemporary 12pm-2pm The Gospel Revue Inspirational 2pm-6pm Afternoon Rush Show Urban Contemporary/Nationally Syndicated 6pm-6am The Touch Radio Network Adult Urban Contemporary Friday 2pm-4pm Talkin Sports Local & National Sports talk Saturday 10am-12pm Lady Lynn Live Inspirational / Gospel Music 12pm-2pm Old School R&B, Soul Hosted By Ivon Ridgeway 2pm-5pm The Touch Radio Network Adult Urban Contemporary 5pm-7pm Urban Jazz Show Host Tracy DJ 1 Thomas 7pm-9:00pm Best in Blues Host DJ GQ 9pm-6am Touch Radio Network 6am-12pm 1pm-4pm 4pm-6am Sunday Religious Programming & Music *Chicago White Sox / Chicago Bulls Network Game / Touch Radio Network The Touch Radio Network

8 Live PROGRAMS & PERSONALITIES The Gospel Revue Show (Mon-Fri 12pm-2pm) Inspiration Music delivered by: Sis. Hattie Hicks (Mon) Rev. Jerome Chambers (Tue) Rev Claude Shelby (Wed) Rev. Jimmy O Holmes (Thurs.) Rev. Ronald Baker (Fri.) Straight Talk Live (Saturdays 11 am- 12 pm) : Local Community news and topics hosted by various persons Lady Lynn Live (Saturdays 10am-12pm) & (Sundays 10am-11am) Ivon Smooth T Ridgeway (Saturdays 12pm 2pm) Old School Classics Tracy DJ 1 Thomas (Saturday 5 pm 7pm) Smooth Urban Jazz T.O. & DJ Silkee (Saturdays 7pm-9pm) Hip Hop Classics Talking Sports (Fridays 2pm- 4pm) Hosted by Joe Stovall

9 WBCP-AM 1580 Technical Info: Status Licensed Class D AM Station Area of Coverage See Below. Hours of Operation 24 hrs Antenna Mode Non-Directional - 2 Patterns Daytime Power Max Watts Nighttime Power 100 Watts Number of Towers 1 Transmitter Location 40 07' 35" N, 88 17' 25" W

10 WBCP s Listeners Are Web Savvy! In today s digital and technological world your radio station will miss out on a large portion of your audience if you do not cater to their On Demand needs! 1580 AM has excepted the challenge and is reaching out to more than just the ears of the Champaign-Urbana Consumer. Let us help you use the internet to reach your target audience! wbcpradio.com Has an average of 200+ visitors hits in an average week and growing! wbcpradio.com Has over 2,200 page hits in an average month and growing. wbcpradio.com Has an average of Live Stream listeners a day. We also stream on WBOU in Milwaukee, WI

11 WBCP ADVERTISING RATES On Air Radio Spots Individuals & Business: (.30 sec) = $12.00 / (.60 sec) = $14.00$10 Political Ads: (.30 sec) = $14.00 / (.60 sec) = $16.00$16.00 Not-For-Profit: WBCP will mention announcements for Churches on air at no charge. All other NFP commercials will be placed on website for audience. Website Advertising Web advertising allows the advertiser to focus like a laser on the market he is trying to reach, and save money. Getting your message in front of the correct demographic is where the Internet excels. The Internet is the largest audience of consumers ever assembled in human history, and no matter where you are physically located; you can offer your product or service for sale to the farthest corners of the world.

12 Banner Ads for Website Banner Type Size Price / Month Duration Leaderboard 728 X 90 pixels $100/mo 1, 3, 6, 12 mo. Square 175 X 175 pixels $75/mo 1, 3, 6, 12 mo. Button 150 X 170 pixels $55/mo 1, 3, 6, 12 mo. Actual sizes not shown Square 1750 X 175pix JPEG, GIF, SWF Linkable Button Banner 150 X 170 pix GIF or JPEG & Linkable Header or Leaderboard 700 X 100 or (90) pix JPEG, GIF, SWF, Linkable Advertising with web banners means more sales and more influence!

13 Contact Information WBCP Radio 904 N. Fourth Street, Suite D Champaign, Illinois Office: (217) Fax: (217) wbcpradio@gmail.com Online at