Noongar Radio100.9fm SPONSORSHIP KIT. a strong, positive voice for Indigenous People

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1 Noongar Radio100.9fm a strong, positive voice for Indigenous People SPONSORSHIP KIT

2 Hello my name is Wayne Bynder, Station Manager of Noongar Radio. Thank you for agreeing to have a look at Noongar Radio s sponsorship kit fm is a not for profit community radio station, set up to provide positive and empowering programming for the Noongar community of Perth. However, we have found our refreshing style of presentation and high rotation of Indigenous music is appealing to all sections of the community. If you decide to run a campaign on our station, you will not only be getting your message out to our ever growing audience, you will be helping to support the only Aboriginal radio station in Perth. As a new client, you can also take advantage of our special introductory offer of free radio spots on air! Like all community radio stations, we need sponsorship to continue to grow and survive. An investment in Noongar Radio is an investment in the positive promotion of Aboriginal people and culture in WA. If you have any queries, please do not hesitate to contact me.

3 About Noongar Radio Noongar Radio is Perth s only Indigenous radio station. It was established in 2009 to provide a strong voice and positive representation of Indigenous People in Western Australia. Noongar Radio broadcasts on FM and through live web streaming. Noongar Radio is a not for profit Aboriginal owned and operated organisation, which is proudly governed by an all Indigenous board. The organisation is a subsidiary of 6NME Noongar Media Enterprises and owned by Peedac Pty Ltd. Peedac is a not for profit organisation that provides a range of community services including training and employment for Indigenous People and has been in operation since The association with Peedac has enabled Noongar Radio to benefit from complimentary services, experience in program delivery and strong management expertise. Noongar Radio is committed to promoting Aboriginal and Torres Strait Islander Artists. Every third song aired is Indigenous and the station regularly runs special features dedicated to profiling and supporting singers, songwriters and musicians in the community. All of Noongar Radio Broadcasters are Aboriginal or Torres Strait Islanders and our weekday presenters are all from Noongar Country. In just over two years, Noongar Radio has gone from strength to strength with the positive style of presentation and high-rotation of Indigenous music attracting a loyal following from all sectors of the community. Within its first year of operation the station was nominated for a National Deadly Award for best community broadcaster. As a community station it requires sponsorship in order to grow and thrive. Noongar Radio has big plans to build on its success and is seeking partnerships with organisations that want to help inspire and empower Indigenous people. Hey Noongar Radio, keep up the deadly work, you make us proud (Listener feedback 2013) Noongar Radio is doing a very professional job. Especially love Friday nights and the Prison Request Show. (Listener feedback 2013)

4 The Noongar People are Indigenous Australians from the South-West portion of Western Australia, an area roughly defined from Geraldton on the West Coast to Esperance on the South cost. Noongar People have lived in the area for at least the last 45,000 years and are one of the largest Indigenous groups in Western Australia. Our Audience Noongar Radio has a community broadcast licence covering the wider Perth metropolitan area. This area is estimated to include over 1,163,300 people above the age of 15 years. Broadcasts are also streamed live over the internet, which has generated a loyal following of listeners all over the globe. Over a third of Western Australia s indigenous population is located in Perth. Although program content is designed to appeal to Aboriginal and Torres Strait Islander people, it has been found that Noongar Radio also has a significant number of Non-Indigenous listeners. Anecdotal evidence and increased program participation suggest the number of Noongar Radio listeners has grown steadily year on year. It should be noted that the popularity of community radio in Perth is significantly higher than the national average. McNair Ingenuity research found that 37% of Perth s 15 + population listen to a community radio station in a typical week and 63% listen in an average month (2010). This research also found that the average Perth listener will tune in for an impressive 7. 4 hours in a typical week, indicating a high level of engagement and loyalty to their community radio station. My boyfriend and I are huge fans of the station and listen daily. We love the mix of music and are very happy that the owners of this land finally have their very own radio station. (Listener feedback 2012)

5 Our role in the community Noongar Radio is much more than just a station that plays great music. The programming is focused on making real steps towards reconciliation by broadcasting positive, empowering and inspirational stories from the Aboriginal community. Noongar Radio plays an important role in the Western Australian Indigenous community in a number of ways: Promotes and celebrates the achievements of Indigenous artists Preserves the Noongar language through recorded music and stories Broadcasts National Indigenous News and community announcements Shares the Noongar cultural identity, stories and language with a wide audience Provides training in broadcasting and editing Indigenous employment Noongar Radio was recognised for this significant community contribution, winning the NAIDOC award for best not for profit organisation in Some of our programs have received National Awards. Hello Noongar Station. Love the Abmusic show. I m new in Perth (Koori Fella) and didn t realise there was such a place to study music Great music they played too (Listener feedback 2011) I listen to Noongar Radio at home in the car and even on the internet. I have to say that 100.9fm is definitely my station (Listener feedback 2011)

6 Benefits of Sponsorship If your organisation needs to communicate directly with an Indigenous Audience, then Noongar Radio is the perfect media for you. Noongar Radio is the only Indigenous radio station in Perth and more than a third of Western Australia s Indigenous population lives in the city. As a community radio station we cannot air more than five minutes of sponsorship announcements per hour, which means your message won t get lost in a sea of advertising. Our range of programs appeal to different age groups and listener types. We can assist you in developing a targeted campaign to reach a particular demographic profile. Noongar Radio offers sponsors an opportunity for their message to be professionally delivered by Indigenous staff, to make sure it reaches the audience in the most effective way. Sponsorship of Noongar Radio is an investment in the community and helps to promote indigenous culture and reconciliation. Sponsor details are published on the Noongar Radio website. AADS - Aboriginal Alcohol & Drug Abuse Service has found Noongar Radio to be an effective way of advertising employment and messages about Alcohol and Drug issues in a culturally secure way. The National Congress of Australia's First Peoples has found Noongar Radio to be an effective way of creating awareness of our organisation and an effective vehicle for delivering key messages from our organisation to Aboriginal and Torres Strait Islander people in Perth.

7 Sponsorship Packages Noongar Radio has a number of cost-effective sponsorship options and is always willing to provide advice on the best way to reach your target audience. Noongar Radio can also arrange an outside broadcast for your upcoming event. Please contact our Station Manger. Cost per 30 seconds Segment Day Times Program Rate* Premium Monday - Friday 3 6 pm Drive $45 Saturday Evening 7 10 pm Saturday by Request $45 Peak Monday Friday 6 am 9 am Breakfast $35 10 am 12 noon Noongar Mornings $ pm Long Lunch $35 2 pm 4 pm Frankie in the Arvo $35 Off-Peak Friday Evening til Saturday Morning Monday Thursday Weekends 6 pm 6 am Urban Grind 626 $35 After 3pm Various $25 All day (Ex. Sat 7 10pm) Various $25 BMADE Breakfast, Morning, Afternoon, Drive, Evening $30 *All rates quoted exclude GST The minimum campaign purchase is ten 30 second spots. Sponsorship packages are available for purchases of more than 25 spots: Conditions Buy 25 - get 2 spots free Buy 50 - get 5 spots free Buy get 15 spots free Buy get 100 spots free New accounts must be pre-paid Noongar Radio reserves the right to refuse sponsorship or reject sponsor material if not in line with the station policy. Advertising agencies add 10% to rates to allow for commission Proof of airplay can be provided if requested prior to broadcast

8 Programs and People Noongar Mornings Weekdays 10:00 am 12:00 noon Start your day with Casey Kickett as she brings you the latest news, views and information. If it s happening in Noongar country, Casey will cover it. The Morning Show includes Indigenous programs from around the nation including the SBS Living Black program. Casey is an experienced radio presenter who is committed to keeping the Noongar people of Perth up to date with events and issues of interest to the local community. The Long Lunch Weekdays 12:00 pm 2:00 pm There s nothing quite like a nice, long, relaxing lunch! Kathy Hayden keeps you entertained with a laid back mix of music we make sure you re up to date with the latest community announcements. Thursday s are dedicated to our Elders on the Long Lunch playing music from the 60 s era. The Long Lunch also features competitions and give-aways, so keep it locked to the Long Lunch; you never know what you might win! Frankie in the Arvo Weekdays I love hearing Noongar music on Noongar Radio (Listener feedback 2013) 2:00 pm 4:00 pm Frankie in the Arvo is a mix of the latest music aimed at our younger audience. Frankie presents this program who is our youngest broadcasters. Frankie in the Arvo show keeps listeners informed of what s on offer for youth in our community. Drive Weekdays 4:00 pm 6:00 pm Drive is a mix of music, views and interviews. Jeff helps listeners along ensuring a safe and smoother drive home and letting you know the latest on the traffic as well as Perth's weather details.

9 Yorgas Yarning (Women s Talk Hour) Tuesdays 6:00 pm 7:00 pm (replay Sat 9am) The program is designed to be informative and share news about what women are thinking and doing. Yorga s Yarning has three distinct crews providing interesting discussion on a rotational basis each week. Urban Grind 626 (12 Hour Urban Music) Friday Night 6:00 pm 6:00 am Saturday I love Fridays on 100.9fm! The Urban Grind Show rocks. The 12 hour beats you crank are totally the bomb. (Listener feedback 2013) Urban Grind is Perth's only 12 hour Urban Music radio show! Running for 12 hours you will hear music locally and internationally playing all the hottest tracks from Hip Hop, R&B, Drum & Bass, Dub Step and more!!!! Starting at 6pm Friday you will be able to get you're night started with Diva D and the Top 5 Urban songs. Then at 8pm The Z-Man Hayden Zenith comes in and will give you straight up whats poppin and hoppin with the best music coming from around the world. From 10pm one of the hottest DJ s coming out of the United States DJ Noyz will take over the show and the night by playing sole hip hop including explicit tracks The Smash Crew Sports Saturday 10:00 am 12:00 noon Noongar Radio s live Saturday morning sports show is hosted by various sport minded community members. Noongar Sports profiles Aboriginal and Torres Strait Islander people playing all sport at community level and features regular interviews from our local heroes.

10 My Mob Music Saturday, Thursday 6:00 pm 7:00 pm My Mob Music is a weekly program dedicated to showcasing the vast musical talent in the Aboriginal and Torres Strait Islander community, from rock & roll to gospel and everything in between. The program is hosted by Wayne Bynder. My Mob Music features artists from all over Australia and includes interviews, artist profiles and new music releases. Saturday by Request Saturday 7:00 pm 10:00 pm Saturday night is the night we dedicate entirely to you airing your requests, special messages, play your favourite songs and shout outs. On a different note you can also dedicate a song in memory of a passed love one or their loved ones. Let your light shine - Religious Program Sunday 4:00 pm 4:30 pm Jarred, Johnson and Brad keep listeners up to date with church news, events and play Gospel music from local Noongar and International artists. Inside Out Sunday 5:00 pm 9:00 pm NATIONAL AWARD WINNER Big Girl is the bomb! Sunday is my night on Noongar Radio! (Listener feedback 2013) Inside Out is aimed to provide positive connections for people in prisons and their loved ones. This program is hosted by Mechelle Wilson aka Big Girl and also airs in Geraldton, Carnarvon, Meekatharra & Mullewa thanks to our friends at Radio Mama 100.5fm. Inside Out is sure to pull on your heart strings but is never short of laughter, great music, prison poetry and stories. This one s addictive!

11 Ask us about our NEW PACKAGE Reach & Frequency 14 x 30 second ROS spots per week, 2 per day, broadcast at different times of the day, between 6am and midnight to ensure you reach as broad a cross section of our listening audience as possible. 12 months $147 week $7644 year Bonus Production + Fillers (we will place in other times where we have space). ROS is run of station. Production will be off site and is included in cost. Allow for 2 changes then $255 per change 6 months $147 week $3822 Production included in cost Allow for 1 change then $255 per change 3 months $200 week $ production cost + $255 per change

12 Yes.. Noongar Radio can come to your Special event to BROADCAST! Contact us now for further details

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