SPONSORSHIP O P P O R T U N I T I E S

Transcription

1 SPONSORSHIP O PPORTUNITIES

2 IT S THE MUCH ANTICIPATED!

3 METRO FM MUSIC AWARDS

4 WHAT IS THE METRO FM MUSIC AWARDS?

5 A CELEBRATORY LIFESTYLE EXPERIENCE

6 Launched in 2000 as THE flagship METRO FM STATION EVENT for listeners to RECOGNIZE, CELEBRATE and SUPPORT LOCAL ARTISTS and the GROWTH of local music industry. And to CONNECT SPONSORS TO LISTENERS through all interactive campaign elements surrounding the awards.

7 IT S ABOUT CELEBRATING GREATNESS AND STANDING FOR PROGRESS

8 LIGHTING UP WITH THE SIGHTS AND SOUNDS OF THE ANNUAL METRO FM MUSIC AWARDS

9 IS HOST CITY DURBAN

10 ROAD TO #MMA16 CAMPAIGN PHASES

11 4 MAIN CAMPAIGN PHASES PHASE 1: PHASE 2: PHASE 3: PHASE 4: Call for Submission & Official Media Launch (Durban TBC) Finalist Announcement The Forum, Johannesburg Activations leading to the gala event 16 Jan Feb 2017 (PTA, JHB, Bloem, EL and DBN) Gala Awards ceremony 25 Feb 2017 (Durban ICC)

12 JOIN THIS CELEBRATORY LIFESTYLE EXPERIENCE IN DURBAN

13 AND BE AT THE HEART OF ALL THE FESTIVITIES

14 WITH AN ALCOHOL SPONSORSHIP

15 ALCOHOL SPONSOR PACKAGE ELEMENTS VALUE INVESTMENT SAVINGS Live Amp pre-party exposure 1 x 180 and 10 OBB & CBB R R Selimathunzi after party branded insert 1 x 180 and OBB & CBB R R TOTALS R 1 368, R 720, R 648, Live Amp branded insert (pre-party) Selimathunzi branded insert (after party) Interview with brand representative on Live Amp OBB & CBB on Live Amp (broadcast pre & post awards)

16 ALCOHOL POURING RIGHTS EVENT VALUE INVESTMENT SAVINGS MEDIA LAUNCH R 503, R503, R0.00 FINALIST ANNOUNCEMENT R 718, R718, R0.00 COMEDY R 1,006, R1, 006, R0.00 PRE - PARTY R 1,136, R1, 136, R0.00 PRE - DRINKS R 1,181, R1, 181, R0.00 AFTER PARTY R 1,261, R1, 261, R0.00 LOVE MOVEMENT MEETS URBAN JAZZ R1,056, R1, 056, R0.00 TOTAL INVESTMENT ACROSS ALL EVENTS R 6,865, R6, 865, R0.00

17 THE MMA s SUPPORT LOCAL STARS IN DIFFERENT CREATIVE SPACES

18 COMEDY FASHION MUSIC

19 THE MMA s KICKS OFF ITS AWARD SEASON

20 BY EMPOWERING THE NEXT GENERATION OF MUSICIANS

21 IT S ABOUT THE BUSINESS OF SHOW BUSINESS

22 IT S THE METRO FM MUSIC WORKSHOP

23 METRO FM MUSIC WORKSHOP The business of music has increased greatly in South Africa and is the only way some people can exit from their current economic state. The MMA s are about awarding music excellence according to the voting public of South Africa, and to empower the next generation of musicians in South Africa.

24 The objective of the METRO FM MUSIC WORKSHOP is to educate up and coming musicians amongst other things such as: The business of music Different music organisations (SAMRO, RISA etc.) and how they can benefit them Submissions of music to radio stations & record labels Packaging of music Technicalities of music i.e. sampling Contracts and how they work Longevity in the music industry Taking ones craft seriously

25 MUSIC WORKSHOP SPONSORSHIP INVESTMENT COMMERCIAL ELEMENTS VALUE INVESTMENT SAVINGS 2 x weeks promos OB Package Association Fee 1 x Interview: R R R R R R R ,00 R Social media 1 x post on FB a week leading to the event R R Social media 1 x post on twitter a week leading to the event R R TOTALS R 1 122, R R

26 AN EXCITING SPIN-OFF HAS BEEN ADDED TO THE MMA S

27 AN INCREDIBLE EXPERIENCEOF HILARITY

28 METRO FM ALL STAR COMEDY JAM

29 METRO FM ALL STAR COMEDY JAM METRO FM hosted the FIRST INSTALMENT OF THE ALL STAR COMEDY JAM IN 2015 IN DURBAN which saw the PLAYHOUSE BEING FULL TO CAPACITY PEOPLE. The show, takes a stand-up format and kicks off at 8pm, features some of the top comedians in the country, some of-which hilariously funny rather than famous. The following are SOME CHARACTERISTICS of the All-Star Comedy Jam: PROFESSIONALLY STAGED with a full production staff complement including the director, stage manager, back-stage manager, floor manager, sound technician, lighting technician, AV controller as well as ushers. Generally seven (7) TOP COMEDIANS, including an MC. The SHOW IS DIVIDED INTO TWO (2) HALVES by an interval of 20mins. EACH HALF IS COMPRISES THREE (3) COMICS performing STAND-UP SETS OF 15 MINUTES, with the exception of the HEADLINE ACT THAT DOES A 20 MINUTE SET.

30 METRO FM ALL STAR COMEDY JAM COMMERCIAL ELEMENTS VALUE INVESTMENT SAVINGS 4 week promos OB Package on the day 3pm 6pm Association Fee 1 x Interview: Social media 1 x post on FB a week leading to the event Social media 1 x post on twitter a week leading to the event R R R R R R R R R ,00 R R R Branded promo s (VALUE IS R1 MIL) SAVING R500K 1 x 180 branded integration on RGB (feature of the Comedy Jam) 2 x 10: Billboards (opening & closing) Website banner for 4 weeks Activation space 5m x 5m Logo on marketing collateral: Digital banners Flyers Posters Invitations 10 VIP per ticket R R390, R78, R150, R60, R40, R6, R R145, R39, R0.00 R0.00 R0.00 R0.00 R R145, R39, R150, R60, R40, R6, TOTALS R 3, 585, R 1, 518, R 2, 066,

31 CELEBRATING ALL CATEGORIES OF LOCAL TALENT WITHIN OUR ENTERTAINMENT INDUSTRY

32 METRO FM MUSIC MEETS FASHION PRE-PARTY

33 METRO FM MUSIC MEETS FASHION PRE-PARTY This event is targeted to those who love fashion and the finer things in life; it is intimate and limited CAPACITY 400 PEOPLE. A- LIST FASHION DESIGNERS, the likes of DAVID TLALE, THULA SINDI, EPHYMOL, ALPHA ALPHA and many more show case the look of the awards under the METRO FM MUSIC AWARDS theme. A renowned fashion designer puts together a fashion spectacle by pulling these designers together, directing and creating a fashion show that WILL COMPLEMENT THE LIVE MUSIC OFFERING ON NIGHT. The MUSIC MEETS FASHION segment will kick off the evening with models showing off the above DESIGNERS MASTERPIECES. This event SETS THE TONE OF WHAT IS TO BE EXPECTED on the black carpet at the awards.

34 MUSIC MEETS FASHION SPONSORSHIP INVESTMENT ELEMENTS VALUE INVESTMENT SAVINGS 4 week promos OB package on the night 7:30pm 9:00pm Association Fee One week Competition package: Weeks before the event (VIP package) 1 x interview: Social media 1 x post on FB a week leading to the event Social media 1 x post on twitter a week leading to the event 30 Branded Promos 1 x 180 B (Branded integration on Live Amp broadcast of the pre-party) 2 x 10 Billboards (opening & closing) Website banner for 4 weeks R 1, 076, R 393, R 500, R 436, R R R R500, R540, R108, R150, R 393, R 500, R 436, R R R R250, , R54, R0.00 R 1, 076, R250, R270, R54, R150, Logo on marketing collateral: Digital banners Invitations R20, R0.00 R20, Half page advert in the METRO FM LIVE Magazine Activation space 5m x 5m 20 VIP per ticket R15, R60, R30, R0.00 R0.00 R0.00 R15, R60, R30, TOTALS R 3, 917, R 1, 991, R 1, 925,

35 ARRIVING IN STYLE

36 METRO FM VEHICLE SPONSOR PACKAGE

37 METRO FM VEHICLE SPONSOR PACKAGE Brand exposure; VIP DROP OFF AT THE RED CARPET INTERVIEW with BRAND REPRESENTATIVE on the Black Carpet 1 X 30 commercial during the BLACK CARPET BROADCAST 1 x 30 commercial during MMA LIVE BROADCAST CO-BRANDED PROMOS

38 METRO FM VEHICLE SPONSOR PACKAGE ELEMENTS VALUE INVESTMENT SAVINGS Brand exposure during Black Carpet Live Broadcast of VIP drop off R 390, R 195, R195, Interview 1 x 180 R 510, R 255, R255, x 30 commercial during Black Carpet broadcast R 85, R42, R42, x 30 commercial during MMA 16 live broadcast R 56, R 28, R28, TOTALS R 1, 041, R 520, R 520,

39 AUDI SPONSORSHIP INVESTMENT COMMERCIAL ELEMENTS REAL GOBOZA 6 X 5 Incidental Exposure 1 x 180 Black Carpet LIVE METRO FM AWARDS BROADCAST 3 x 5 Presenter Mentions 8 x 5 Stings 1 x End Credit 4 x 10 Live Crossings to the Audi Room TOTALS VALUE R 315,000 R 420,000 R 112,500 R 300,000 R 37,000 R 120,000 R 652,500

40 A FASHIONABLY ELEGANT AFFAIR

41 FROM GOOD TO BEST AND EVERYTHING IN BETWEEN

42 OUR STARS LIGHT UP THE BLACK CARPET

43 SEE THE INDUSTRY S BIGGEST AND BRIGHTEST COMPETE

44 CATEGORY SPONSORSHIP OFFER The FOLLOWING CATEGORIES are available for Sponsorship, subject to availability at the time of booking FIRST SIGNED SECURES!

45 CATEGORY SPONSORSHIP OFFER FIRST SIGNED SECURES BEST HIP HOP ALBUM BEST URBAN JAZZ ALBUM BEST KWAITO ALBUM BEST NEWCOMER BEST R&B ALBUM BEST URBAN GOSPEL ALBUM BEST COLLABORATION BEST PRODUCED ALBUM BEST STYLED ARTIST/GROUP BEST AFRICAN POP ALBUM BEST COMPILATION ALBUM BEST DANCE ALBUM BEST FEMALE ARTIST BEST MALE ARTIST BEST DUO/GROUP BEST HIT SINGLE BEST MUSIC VIDEO

46 CATEGORY SPONSORSHIP INVESTMENT COMMERCIAL ELEMENTS VALUE INVESTMENT SAVINGS Finalist Pre Promos Panel interview Voting promos (Radio) Sponsor Interview Finalist interviews Give-away Digital: 1 month logo Congratulatory Promos (Radio) Category Winner interview R ,00 R ,00 R ,00 R ,00 R ,00 R ,00 R ,00 R ,00 R ,00 R ,00 R ,00 R ,00 R ,00 R ,00 R ,00 R ,00 R ,00 R ,00 R ,00 Post event Sponsor Interview R ,00 R ,00 3 x 15 presenter mentions during live TV broadcast 10 Animated TV logo 1 x 30 TV commercial TOTALS R ,00 R ,00 R ,00 R 2, 911, R ,00 R ,00 R ,00 R 1, 462, R 1, 449, Supporting generics ( 1 on 1 deal Optional) R 1,022,040,00 R ,00 R 511,020,00

47 CLOSING THE AWARDS WEEKEND SOULFULLY

48 METRO FM LOVE MOVEMENT MEETS URBAN JAZZ

49 METRO FM LOVE MOVEMENT MEETS URBAN JAZZ The Love Movement Meets Urban Jazz event is designed for people in Durban and those who attended the awards to CLOSE OFF THE AWARDS WEEKEND IN STYLE, it sees the Love Movement team collaborating with Urban Jazz Experience It is TARGETED AT MARKET, matured, ambitious and aspirational THIS IS A MARKET THAT ENJOYS SOULFUL SOUNDS and has the love for Jazz Nothemba will COLLABORATE with Sentle, Wilson and Amon on the DJ decks This event INTRODUCES the STATION TO A MATURED AND SOPHISTICATED AUDIENCE on the ground It will BRING TO LIFE MUSIC that is not about the beats and dance but TASTEFUL SOUNDS

50 ELEMENTS VALUE LOVE MOVEMENT MEETS URBAN JAZZ SPONSORSHIP ELEMENTS INVESTMENT SAVINGS 2 week promos OB package on the day either : 12pm 3pm & 3pm 6pm Association Fee 1 x interview: Sunday Social media 1x post on FB a week leading to the event R 534, R 393, R 150, R 47, R 12, R 393, R 150, R 47, R 12, R Social media 1x post on twitter a week leading to the event R 12, R 12, Website banner for 2 weeks R75, , R75, Logo on Marketing collateral: Digital banners invitations Branding at the Venue: 2:1 10 VIP R per ticket R20, R30, R30, R20, R30, R30, TOTALS R 1, 308, R 615, R 693,

51 MMA DIGITAL MEDIA OPPORTUNITIES

52 MMA DIGITAL MEDIA OPPORTUNITIES 1. Digital Banner Advertising on METRO FM Websites and dedicated METRO FM Music Awards Site MPU, Leaderboad, Site Takeovers, etc. 2. Live Streaming Sponsorship (Brought to you by) Nominees and Live Main Event. 3. Sponsorship Pages on the Dedicated METRO FM Music Awards Site Sponsors can pay a digital exposure cost, have a dedicated page with links to services they provide etc.

53 MMA DIGITAL MEDIA OPPORTUNITIES 4. Social Wall on MMA Dedicated Website 5. Native Content Mentioning of Sponsors within the Press Releases and link to sponsors pages 6. Podcast Top and Tail Advertising on Podcasts of MMA related content

54 MMA DIGITAL MEDIA OPPORTUNITIES 7. Sponsored Section Polls brought to you by Sponsor Which artist will scoop this year s Vodacom most downloads? Competitions Competitions related to MMA and its Sponsors. Events: Events pages can have sponsor logos and a digital exposure charged 8. YouTube Sponsored Logo Ads on YouTube 9. Social Media Content

55 MMA DIGITAL MEDIA OPPORTUNITIES 10. Curated Playlist Playlist by Nominated DJ Sell Digital Mixtape Playlist of All Nominees Sell Digital Mixtape Playlist of All Winners Sell Digital Mixtape 11. Digital Green Room (As sponsored by Audi for MMA15) 12. MMA Magazine Hard copy Page Advertising Digital Copy with Digital Advertising Scan/QR Code/ Bar Code advertising within the pages to play a particular piece on the phone 13. Hashtags Related hashtags Sponsorship #MMA16Fashion Paid for Hashtag 14. Things to do in Durban Sponsorship from Restaurants and entertainment places etc. on the dedicated MMA website.

56 ALL IN ASSOCIATION WITH

57 BE PART OF AND EXPERIENCE A VERY GLAMOROUS MMA LIFESTYLE