WHAT IS ULTRA MuLti day international MusiC FEstiVAL GLobAL MusiC FEstiVAL held in 15 CountriEs WorLds biggest international dj s A GLobAL MoVEMEnt
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2 WHAT IS ULTRA MuLti day international MusiC FEstiVAL GLobAL MusiC FEstiVAL held in 15 CountriEs WorLds biggest international dj s A GLobAL MoVEMEnt 2
3 ATTENDANCE FIGURES 1st Edition Two Cities over 2 Days - 10 International DJ s and 30 Local DJ s 15,000 25,000 2nd Edition International DJ s and over 30 Local DJ s 18,000 32,000 UP 20% UP 28% 3
4 ULTRA JOHANNESBURG TRAVELERS people from Durban and the surrounds people from Cape Town and surrounds s of people from neighboring districts i.e. Ekurhuleni, Tshwane and other territories in the Gauteng province - Growing International Festival Destination 4
5 ULTRA CAPE TOWN TRAVELERS - Pulled in a massive audience from Coastal cities such as PE, East London, George, Knysna and Durban - Attracted over 1500 people from Joburg/Gauteng Province 5
6 MEDIA PLATFORMS FACEbooK twitter instagram ultra GLobAL PLAtForMs FACEbooK twitter instagram - ultra MiAMi : 2.8 MiL 1.06 MiL 757K - ultra buenos AirEs : 239K 33K 16.9K - ultra KorEA : 209K 25.6K 1.3K - ultra EuroPE : 527K 33K 39.2K - ultra JAPAn : 75K 33.7K 22.4K - ultra ChiLiE : 202K 14K 11.2K - ultra bali : 6.3K - ultra brasil : 35K 6
7 ULTRA MARKETING Marketing Spend R We got R11 million worth of exposure through the spend and media partnerships/deals/trade exchanges Local PR Value Online: R Print: R Broadcast: R TOTAL: R
8 ULTRA MARKETING international Pr VALuE - total reach: 29, 784, FACEbooK: 23, 087, twitter: 6, 707, 178 8
9 ULTRA 2014 AFTERMOVIE - over ViEWs 54% in south Africa 25% from north America rest divided between south America / Europe and Asia - incredible MArKEtinG tool 9
10 ULTRA 2015 AFTERMOVIE ViEWs in LEss than A WEEK 10
11 ULTRA 2016 Johannesburg - NOW 2 Days Cape Town 1 day Concert Experience - Goal JHB Market JHB as ULTRA SOUTH AFRICA Push customers from Cape Town to Joburg Positive Feedback from Social Media International Push - 4 Stages Main Stage Black Coffee Invites Stage 5FM Ultimix Stage Ultra Africa Stage - Make it more diverse Demographic to follow that of the Joburg demographic 11
12 ECONOMIC ASSESMENT Event and festival tourism is one of the fastest growing forms of tourism Benefits to the city Economic Impact Marketing Impact 12
13 ECONOMIC IMPACT Primary Impact (Direct) - Actual spend around the event from the organisers and event goers around the event ie all costs. Technical Production Staffing Venue Costs Security Cleaning Accommodation Flights Catering Food & Beverage Local transport Marketing Production amenities Secondary Impact (Indirect Impact) - Job creation and new money that goes back into circulation. - The ripple effect or multiplier effect (Induced Impact) 13
14 ECONOMIC IMPACT Direct - R20million expenses excluding artist costs Secondary - Estimated spend at Festival on Food, Beverage, Merchandising +- R200 per head people over 2 days = R Estimated people from outside Gauteng travel to Joburg. Cost including flights/accommodation/transfers R3 000 per head. R Multiplier Effect R X 2,26* *Conningarth Economists (Pretoria) TOTAL R
15 LEGACY PROJECT Ultra works closely with Bridges For Music We work with artists, festivals companies and fans to create fundraising campaigns, engaging with their audience to support great causes and develop educational projects. Non Profit with an International Board of Directors 15
16 LEGACY PROJECT Music Schools - Work with City of Joburg - We believe education is the key for development. Our main focus is to build music/creative schools that empower the youth teaching transferable skills that can be used in the music industry and beyond. Sound engineering, music production, djing, music business, graphic design, video editing are some of the core lectures of our program, but we will also be focusing on life coaching and other health programs to educate the youth for a brighter future. Scholarships - Our scholarship program gives the opportunity to underprivileged kids to study different short courses and high education studies such as : Music Production / Sound Engineering / Music Business Film / DJ Course - We also sponsor kids to travel overseas and perform at top international festivals, thanks to proud partnerships with festivals like Glastonbury, Tomorrowland or important music conferences like ADE. 16
17 ULTRA PARTNERSHIPS - R10 million per year for next 3 years - Work with the city to market Joburg and the festival to an International audience - City services 17
18 ULTRA INDEX PAGES 2 WHAT IS ULTRA 3 ATTENDANCE FIGURES 4 ultra JHB FIGURES 5 ultra CT FIGURES 6 MEDIA PLATFORMS 7-8 MARKETING 9 AFTERMOVIE JHB 10 AFTERMOVIE CT 11 ultra ECONOMIC ASSESMENT ECONOMIC IMPACT LEGACY PROJECT 17 ultra PARTNERSHIPS 18
19 THANK YOU CITY OF JOHANNESBURG! CONTACT TONY FELDMAN SHAUN DUWE
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