2 who we are SoL Fusion Media Group is a unique brand marketing company with the distinct ability to fuse music, art and nightlife into unforgettable events that seamlessly highlight corporate brands, increasing consumer loyalty, market share and revenue. Through SoL Fusion Media Group s family of integrated brands, including SoL Fusion events, Mute Media television content, OneMusicFest outdoor music festival, and RED Creative graphic design agency, we are able to offer our clients full service, tailor made marketing and promotion campaigns that imprint their product and services into the hearts and minds of their target audience. Since 2001, SoL Fusion Media Group has physically touched over 1 million people via self-produced lifestyle events. SoL Fusion Media Group s brands and it s founder J. Carter have been featured in various lifestyle publications including, The Atlantan Magazine, WE Network, Jezebel Magazine, Atlanta Journal Constitution, UPN, VIBE Magazine, Uptown Magazine, Creative Loafing, and URB magazine among others. Over the years our success in creating memorable branded events and experiences has earned us numerous prestigious awards and accolades including the 2010 Coors Light Promotion Company of the Year Award, the 2007 Heineken Independent Achiever Award and being recognized as One of Atlanta s Most Outstanding People by Creative Loafing.
3 Sol Fusion: Sol Fusion is a unique lifestyle event for Atlanta s influential business professionals, music enthusiasts, tastemakers & social pioneers and was voted the #1 club event in Atlanta. our brands SFMG/Mute Media: Mute Media produces branded Video on Demand content for Dish Network, Direct TV, On Demand and their sister networks abroad. We have the ability to broadcast your brands to millions worldwide. ONEMusicfest: The SoL Fusion Media Group produced annual outdoor music festival attracts 3,000+ people over 3 acres to enjoy food and merchandise vendors, visual arts, interactive games, DJ s, local musicians and internationally acclaimed live musical performances. The event received national attention in its inaugural year and over 1 million media impressions. Red Creative: RED specializes in the creation and development of innovative, creative solutions for graphic design and branding campaigns. From marketing campaigns, print and interactive ad design, websites, brand identity design and consultation, magazine design, brochures, promotional items and product packaging, RED Creative has the right graphic design solution for your marketing and promotional needs. We look forward to building successful brands with you!
4 what we can do for you brand management Our understanding of global culture allows us to create relevant and dynamic marketing SoLutions for a wide range of businesses seeking to tap into the ever-changing international urban market. We can turn your message into a focused and innovative marketing campaign that puts your information into the hands of consumers. branded television content Sol Fusion has a partnership agreement with a Master Content Provider for Video on Demand worldwide. Sol Fusion creates and distributes domestic (US) and international televised content that provides viewers access to a new and ever changing way to watch television. We are a supplier of Video- On-Demand (VOD) and Pay-Per-View (PPV) content with a growing library of original content, exclusive footage, movies, sporting events, and live music concert programming. We distribute content to domestic and overseas cable and satellite providers. We can deliver your brand to a worldwide audience. event production, management & promotions We have the ability to create and develop festivals, concerts, tasting, lifestyle driven events, launch events, club parties, corporate themed events and more. Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. We will also produce post-event analysis, ensuring a return on investment. creative Creating an integrated marketing look helps your target audience identify your product or service. Through RED Creative, our graphic design company, we can design the look and feel of your entire marketing campaign from print ads and signs to billboards and websites. lifestyle marketing & brand strategies Integrated Lifestyle Marketing and Consumer Engagement is the core of every campaign we design and is the key to the most successful campaigns we have executed for our clients and the agencies with whom we partner.
5 types of experiences we create Meet and Greets Happy Hours Black Tie Events Red Carpet Events Festivals Concerts Block Parties Focus Groups Samplings Shopping Sprees Launch Parties Destination Events Branded Television Content Ride & Drives
6 who we touch SoL Fusion Media Group s database reaches 100k people via its subscription based campaigns and has produced successful events in the following markets: Atlanta, New York City, Los Angeles, Washington D.C, Dallas, Miami, Charlotte, Chicago, Las Vegas and Orlando. Database Snapshot gender: Female 55 % Male 45 % age: Age % Age % Age % Age 46+ 4% audience: Black 75% White 10% Latino 8% Other (Asian & Non-Latino) 7% employment status: Fulltime 80% Part-Time 11.2% Students/Unemployed 8.8 % household income: $250,000+ 1% $249,999-$150,000 3% $149,999-$100,000 19% $99,999-$60,000 32% $59,999-$40,000 25% $39,999-$25,000 12% Students/Under $25,000 8% education: Post College Degree 9% College Degree + 62% Some College 21% High School Graduate 7% Less than 12th Grade 1%
7 who we ve worked with:
8 Via Dish Network and Video on Demand: DISH Network Corporation provides approximately million satellite TV customers as of Dec. 31, 2008 with the highest quality programming and technology at the best value, including the lowest all-digital price nationwide. Customers have access to hundreds of video and audio channels, the most international channels in the U.S., state-of-the-art interactive TV applications, and award-winning HD and DVR technology including 1080p Video on Demand and the DuoDVRTM ViP 722 DVR, a CNET and PC Magazine Editors Choice. DISH Network is included in the Nasdaq-100 Index (NDX) and is a Fortune 250 company.
9 case studies
10 dos equis: the dos effect Objective: SoL Fusion Media Group was charged with increasing Dos Equis sales among the Multi- Cultural market from men and women between years of age in the Metro Atlanta region via events and lifestyle marketing. Campaign: SoL Fusion Media Group developed a weekly and monthly on-premise lifestyle and special events campaign that integrated Beer Drop sampling and VIP area branding. Both entailed free giveaways of Dos Equis. Lifestyle Marketing: Targeted Atlanta s influential socialites in the music and entertainment industries. Event Production: Sponsored VIP areas On-Site branding via promotional models, projected logo lighting Sampling Price point promos and VIP ownership Promotions: Increased online presence via campaign, banner advertisement Viral video Dissemination of over 200,000 branded hand flyers Brand inclusion on website Brand inclusion in all blast (45,000+ recipients per blasts) Results: Increased sales by 21% in 10 months Events physically touched over 45,000 people Viral campaign reached over 1.2 million in the Metro Atlanta area
11 coors light: coors cold classic weekend 2009 Client Objective: SoL Fusion Media Group was contracted to exclusively promote Coors Light to African- American men and women between years of age in the Metro Atlanta region. Campaign: SoL Fusion Media Group developed a two-month promotional brand campaign for the threeday series of events during the Atlanta Classic Weekend, which physically touched over 8,000 people. Lifestyle Marketing: Targeted FAMU students & Young Alumni, TSU students & Young Alumni and other HBCU students and alumni Creative: Custom branded materials including flyers, posters, VIP Access Cards Event Production: Branded series the Coors Cold Classic Weekend Thursday Night Event: An Ode to Hip Hop featuring Slick Rick & Doug E Fresh Friday Night Event: SoL Fusion 7th Anniversary & Young Alumni Party featuring DJ Jazzy Jeff Saturday Night Event: The Official Atlanta Classic After Party/Concert featuring Trey Songz & Fabolous Promotions: Social media campaign via Facebook, Twitter & Alumni Roundup Viral Video (62,000 hits) Marketing Campaign (390,000+ impressions) Print campaign featuring 10k flyers and 500 posters Results: 2 million impressions via Radio, Social Media, , and Print campaign Increased 4th quarter sales by 4% Captured the demographics on 6,000 patrons SoL Fusion was hired to produce the following Atlanta Classic Weekend for the following 3 years SoL Fusion secured a contract with Miller Coors, in which we will produce 80% of their multicultural events in Atlanta
12 mini: 2011 mini launch Objective: SoL Fusion Media Group tackled the goal of increasing brand knowledge of the 2011 Mini among African-American men and women between years of age in the Metro Atlanta region. This was the first time Mini directly targeted African Americans. Campaign: SoL Fusion Media Group developed 2 feeder events (Ride & Drive event and Block Party event) and the OneMusicFest outdoor festival for the launch of the 2011 Mini Cooper Lifestyle Marketing: Targeted current Mini owners for the Ride and Drive event Created a special VIP reception for Atlanta tastemakers, Mini Cooper owners and industry elites at the Block Party Received over 3000 brand impressions from the visual artists, vendors, performers and attendees at OneMusicFest Produced ONE Musicfest: Unity Through Music with performances by Common, De La Soul, Goapele, 10 local performers & 10 DJs Promotions: Social media campaign via Facebook, Twitter (including on site live feed screen) & Alumni Roundup Television ad campaign Viral Video Marketing Campaign Radio Streamed Press Conference via Twitter Results: 2-page spread in Vibe Magazine Events physically touched over 4000 people 70 test drives of the 2011 Mini Event received over 3 million impressions (media & promotions) If we modestly allotted $.07/impression, Mini would have a 210% return on their investment Event received City of Atlanta s Phoenix Award for its innovation and contribution to promoting diversity through the music Event Production Produced Ride and Drive test drive event Produced Block Party to introduce the 2011 Mini
13 contact: SoL Fusion Media Group 1270 Caroline St. Suite D Atlanta, GA Jason J Carter Adah Pittman-DeLancey
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