Media Planner. Print Digital Online

Transcription

1 2016 Media Planner Print Digital Online The mission of ELEVATOR WORLD is the intelligent collection, management and distribution of information for the benefit of the industry, while providing a global marketing platform.

2 Elevator World Turkey Magazine The Premier Magazine for the Building Transportation Industry in India ELEVåTOR WÅRL D Issue 3, Volume 9 Cover: Wittur India Asansör Istanbul 2015 The State of Rapid Transportation ELEVATOR WORLD Turkey is produced by Elevator World, Inc. It launched in May 2015 and is published bimonthly in both the English and Turkish languages. A branch office, located in Istanbul, has been established. Local authors and a production team will create the magazine to include the most relevant market-specific content, such as technical articles, news, events, new technology and important projects. Paid subscriptions will be available in print and digital versions, including in app format on the Apple, Magzter and Google Play digital newsstands. The magazine will initially be distributed to more than 3,000 industry consumers who create a demand for your product or service. Turkey boasts the 17th largest economy in the world, produces more than 20,000 elevator units per year and anticipates a five-year growth rate of 10%, which exceeds global averages. ELEVATOR WORLD is the premier publication for the international elevator/escalator industry. The 12 monthly issues are available in print and digital formats, and loaded with relevant and accurate industry information, including elevator/escalator maintenance, education, engineering, new technology, safety, history, modernization and much more. Let s face it, Elevator World is the industry bible. If you re not showing the product here, you re not moving it out the door. Tom Richards CD Richards Advertising on behalf of client Contacts Commercial - Turkey: Bülent Yılmaz Managing Director Tel: Faks: bulent@elevatorworld.com.tr Commercial - All Other Countries: T.Bruce MacKinnon Elevator World Corporate Office Mobile, Alabama USA Mobile: Office: ext 20 Fax: tbruce@elevatorworld.com tbrucemackinnon@gmail.com advertising@elevatorworld.com Editorial Turkey: Dürdane Abdal Managing Editor ELEVATOR WORLD Turkey Tel: Faks: durdane@elevatorworld.com.tr Editorial All Other Countries: Angela Baldwin Elevator World Corporate Office Mobile, Alabama USA Office: ext 30 Fax: angie@elevatorworld.com editorial@elevatorworld.com About the Founder William C. Sturgeon founded the first elevator industry trade magazine, ELEVATOR WORLD, in January After selling his elevator contracting business in 1961, he devoted himself fully to the editing of ELEVATOR WORLD until retiring in Sturgeon is a founder of the Local 124 of the International Union of Elevator Contractors, and a founding member of the National Association of Elevator Contractors, the Canadian Elevator Contractors Association, the National Association of Elevator Safety Authorities and the Elevator/Escalator Safety Foundation. Until his death on Oct. 11, 2012, he was dedicated to connecting the industry through communication, which continues through Elevator World magazine, websites and educational products.

3 2016 Editorial Calendar 2016 Elevator World Turkey Editorial Content Calendar Vol. 2 Issue 1 Publication: January-February 2016 Topic: Drives and Machines Vol. 2 Issue 2 Publication: March-April 2016 Topic: Regional Focus: Konya Vol. 2 Issue 3 Publication: May-June 2016 Topic: Education and Training Vol. 2 Issue 4 Publication: July-August 2016 Topic: Doors and Door Equipment Vol. 2 Issue 5 Publication: September-October 2016 Topic: Occupational Safety Vol. 2 Issue 6 Publication: November-December 2016 Topic: Control Panels and Communications Systems Each issue of ELEVATOR WORLD Turkey is spearheaded by an industry expert who will help shape the magazine s theme and content. As a part of ELEVATOR WORLD Turkey s guest editor program we welcome the opportunity to give industry leaders a prominent voice in this publication. Guest editors will talk about Turkey s emerging and growing markets; the importance of and ongoing concern for increased safety in the industry; and much more. For more information about the guest editor program or how to contribute to EW Turkey, contact angie@elevatorworld.com or durdane@elevatorworld.com.tr. ELEVATOR WORLD Turkey Editorial Content for 2016 In Every Issue: Guest Editor s Overview Calendar Comments Inside Turkey News Regional Industry News Turkey Source Directory Advertisers Index EWT Departments and Columns: Codes and Standards Engineering Environmental Issues Events History Maintenance Manufacturers Spotlight Manufacturing Market Trends Product Spotlights Project Spotlights Public Safety Readers Platform Technology 2016 ELEVATOR WORLD Turkey Deadlines Jan-Feb 2016 Ocak-Şubat 16 Mar-Apr 2016 Mart-Nisan 16 May-June 2016 Mayıs-Haziran 16 July-Aug 2016 Temmuz-Ağustos 16 Sept-Oct 2016 Eylül-Ekim 16 Nov-Dec 2016 Kasım-Aralık 16 Editorial Deadline Editöryel Son Teslim 11/16/15 1/15/16 3/16/16 5/15/16 7/15/16 9/15/16 Adv. Deadline Reklam Son Teslim 12/1/15 2/2/16 4/1/16 6/1/16 8/3/16 10/1/16

4 Advertising Options ELEVATOR WORLD Turkey offers two low-cost options to those companies who wish to promote their products and/or services to local and international markets. Turkey Marketplace This is in the back of the publication, and is a classified section for recruitment, businesses for sale, and products and services offered. Marketplace Rates 1/8 page...$ US 1/4 page...$ US Color and black and white available. Sizes 1/8 page 3 5/8 x 2 1/ mm x mm 1/4 page (H) 7 1/2 x 2 1/ mm x mm 1/4 page (V) 3 5/8 x 4 3/ mm x mm The Source & ElevatorDirectory.com International print and online directory of suppliers, contractors, manufacturers, consultants and associations. Print Showcase: $399 PEELLE 373 Nesconset Hwy. Suite #311 Hauppauge, New York UNITED STATES Telephone: Fax Number: (905) sales@peelledoor.com Website: Marketing Contact: Michael J Ryan Engineering Contact: Frank Leo Sales Offices: Hauppauge, NY; Brampton, Ontario, Canada; Singapore Products Manufactured/Supplied: Horizontally and Vertically Sliding Freight Elevator Hoistway Doors, Motorized and Manual, Car Door (Gates), Car (Cab) Enclosures, Channel Iron Entrance Frame/Sill assemblies, Wiring Materials and World Wide Installation and Kits. Company Statement: Peelle was incorporated in NY in 1905 and is the largest global provider of Freight Elevator Doors and related equipment. Peelle Doors can be found on every continent. Peelle is a 5th generation family owned and operated manufacturer. Market: International Online Print Premium: $249 Online CEDES CORPORATION OF AMERICA 7107 Ohms Lane Minneapolis, Minnesota UNITED STATES Telephone: (612) Fax Number: (952) info.americas@cedes.com Website: Marketing Contact: Stephen Freedman Engineering Contact: Jim O Laughlin Sales Offices: Todd Gates Products Manufactured/Supplied: Safety edges for dynamic and static applications, vestibule monitoring via a 3D monitoring system, camera sensors, specialized sensors for panoramic/glass elevators, terminal speed limiting devices, levelling/relevelling, shaft information systems. Company Statement: CEDES has been developing innovative opto-sensor solutions since 1986 for safety and information, automation and monitoring systems for the elevator and the door & gate industries. CEDES products are sold in more than 60 countries. The firm is managed in accordance with the ISO 9001 quality management standard, with all products possessing the most important certification required internationally (TÜV, BG, CE, CCSA, CUS, UL). CEDES offers More than you expect. Market: North America FREE to new Turkish companies for the first year. Display Advertiser Benefits: As a display advertiser, you will receive a FREE detailed Premium company listing, valued at $249.00, or upgrade to Showcase for only $150 to have your company logo added in print and on the edirectory site along with other valuable online benefits, including product photos, video, and brochures; unlimited product categories; a FREE one-year subscription to ELEVATOR WORLD magazine (print and digital formats), including a copy of the Source; and 15% off educational materials at elevatorbooks.com.

5 Advertising Rates Elevator World Turkey is published by Elevator World, Inc., the publisher for ELEVATOR WORLD magazine. ELEVATOR WORLD magazine has been published for over 63 years and is considered the world leader in news and information for the international building-transportation industry. For more information about ELEVATOR WORLD and our annual International SOURCE directory, please visit our websites: elevatorworld.com, elevatorbooks.com, elevatordirectory.com and elevatorworld.com.tr. Display Rates Full Page 2/3 Page 1/2 Page 1/2 Island 1/3 Page 1/3 Island 1/4 Page $1,600 $1,250 $1,000 $1,250 $800 $900 $650 Special Display Rates Front Cover Logo Double Page Spread Inside Front Cover Inside Back Cover Back Cover Call for quote $2,750 $3,350 $3,350 $4,150 18% VAT is added to prices in Turkey. Discounts Contact your sales representative for discounts. Display Ad Sizes Page trim size 8-3/8 x 10-7/8 ( x mm) Double-Page Spread* 16 x 9-5/8 (406.4 x mm) Double-Page Spread - Bleed* 17-1/4 x 11-1/8 ( x mm) Full Bleed Page at least x 11-1/8 (215.9 x mm) Full Page 7-1/2 x 9-3/4 (190.5 x mm) 2/3 Vertical 4-7/8 x 9-3/4 ( x mm) 2/3 Horizontal 7-1/2 x 6-3/8 (190.5 x mm) 1/2 Vertical 3-5/8 x 9-3/4 (92.08 x mm) 1/2 Horizontal 7-1/2 x 4-3/4 (190.5 x mm) 1/2 Island 4-7/8 x 7-1/4 ( x mm) 1/3 Vertical 2-5/16 x 9-3/4 (58.74 x mm) 1/3 Horizontal 7-1/2 x 3-1/8 (190.5 x mm) 1/3 Island 4-7/8 x 4-3/4 ( x mm) 1/4 Vertical 3-5/8 x 4-3/4 (92.08 x mm) 1/4 Horizontal 7-1/2 x 2-1/4 (190.5 x 57.15mm) *On spreads allow 1/8 (.58 mm) for gutter Mechanical Requirements Accepted file formats: Photoshop, Illustrator, InDesign, Adobe PDF. Files should be CMYK or grayscale with a minimum of 300dpi. Send or imbed all artwork, screen and printer fonts. Total ink density should not exceed 305%. Include 1/8-inch bleed for ads that are to bleed..jpg and.gif files are NOT acceptable file formats. Materials may be submitted via CD, (files no larger than 10 mb) or ftp site. PDF files will be printed as is. Integrated Media Special Packages Combining print & online advertising delivers optimal results Try one of our packages below* Package 1 3 Half page vertical or horizontal ads in Elevator World Turkey 1 Half page vertical or horizontal ad in the next edition of the Source 3-month Featured Block ad on elevatorworld.com.tr Premium listing in the next edition of the Source Package 2 3 Full page ads in Elevator World Turkey $3, Half page vertical or horizontal ad in the next edition of the Source 6-month Featured Block ad on elevatorworld.com.tr Premium listing in the next edition of the Source Package 3 6 Full page ads in Elevator World Turkey $4, Full page ad in the next edition of the Source 12-month (1 Year) Top banner ad on elevatorworld. com.tr Showcase listing in the next edition of the Source *No discounts on packages $8,999 00

6 Website Advertising ElevatorWorld.com.tr Elevatorworld.com.tr contains news, events, photos, special announcements, projects, an online directory and other information for the local Turkish market and global industry. Elevator World s network of websites continue to grow and has increased in traffic by over 20% in the last three years. With nine informational websites and a large social media presence (the EW blog, Facebook, Twitter, LinkedIn and YouTube sites), our online traffic has reached over 900,000 visitors each year. Our sites feature daily news, educational content, jobsite safety, online classifieds and display advertising, an industry forum, India and China news, events, a museum for preserving history, a trade show and seminar calendar and an online business directory. Where else can you reach over 2,500 qualified leads in one day, every day? Online advertising opportunities for your company are multiple, visible, and most of all, affordable. Top Banner (468x60 px) $500/month* Slideshow (620x240 px) $1000/month* Featured Block (250x250 px) $250/month* Logo Block (75x75 px) $500/month** Sponsored Link (250x125 px) $100/month* Bottom Banner (728x90px) $200/month* elevatorworld.com.tr home page elevatorworld.com.tr interior page * Ad rotates with others. ** With 12-month contract. Accepted file types include:.gif,.jpg,.png and.swf. Please note: Slideshow and logo ads are static images only and can not include any animation. Marketing and Blasts Newsletter ELEVATOR WORLD Turkey s FREE text newsletter is delivered bi-monthly. It includes global and local industry news, discounts on educational products and unique marketing opportunities for your company. One sponsorship opportunity is available with your desired image and direct link to your website or message. Blast We can your message to over 3,000 Turkish or 20,000 international industry professionals. Through our targeted list, you can increase your company s product and brand awareness, drive high quality leads to your product/service, and measure your ROI. We can also provide a detailed report of leads after delivery, if needed. $ Single issue sponsor $ per blast Turkey $ per blast International

7 Advertising Contract Turkey: Bülent Yılmaz Managing Director Tel: Faks: All Other Countries: T.Bruce MacKinnon Office: ext 20 Fax: Elevator World Turkey is published by Elevator World, Inc., the publisher for ELEVATOR WORLD magazine. ELEVATOR WORLD magazine has been published for over 63 years and is considered the world leader in news and information for the international building-transportation industry. For more information about ELEVATOR WORLD and our annual International SOURCE directory, please visit our websites: elevatorworld. com, elevatorbooks.com and elevatordirectory.com. Elevator World Turkey is hereby authorized to insert our advertising under the terms and conditions listed in this Contract: Advertiser: Agency: Address: City: State: Zip: Country: Advertising Contact: Phone: Fax: Web Address: FREQUENCY RATE: ( ) 1x; ( ) 6x; DISPLAY SIZE: ( ) Double-Page Spread; ( ) Full Page; ( ) 2/3 Page; ( ) 1/2 Page; ( ) 1/2 Island; ( ) 1/3 Page; ( ) 1/3 Island; ( ) 1/4 Page; FORMAT: ( ) Vertical; ( ) Horizontal COLOR: ( ) Black & White; ( ) 4-Color CLASSIFIED: ( ) 1/8 Horizontal ( ) 1/4 Horizontal ( ) 1/4 Vertical SPECIAL POSITION (ADDITIONAL 15%): Includes any special positions SCHEDULE (Insert Year - Check Month of Issue Below): ELEVATOR WORLD Turkey is published 6 times per year PRICING AND CONTRACT DETAILS YEAR o JANUARY-FEBRUARY o MARCH-APRIL o MAY-JUNE o JULY-AUGUST o SEPTEMBER-OCTOBER o NOVEMBER-DECEMBER YEAR o JANUARY-FEBRUARY o MARCH-APRIL o MAY-JUNE o JULY-AUGUST o SEPTEMBER-OCTOBER o NOVEMBER-DECEMBER Contract Details: MATERIALS MUST BE SUBMITTED ON DISK/CD/ZIP NO FILMS ACCEPTED. ADVERTISING MATERIAL DEADLINE FOR NEW AND REVISED DISK/CD/ZIP OR NOTIFICATION OF PICK-UP ISSUE IS THE 1ST OF THE MONTH PRECEDING THE MONTH OF PUBLICATION. Any material(s) received after THE DEADLINE will be assessed a US $ late penalty, appearing on the advertiser s invoice. ELEVATOR WORLD Turkey will NOT guarantee quality or color correctness of any advertisement submitted with any other types of proofs or if digital materials are sent in unapproved software/format. These materials could incur production charges at a rate of $ US per hour. SIGNED: DATE:

8 Advertising Contract (continued) GENERAL ELEVATOR WORLD Turkey will not be bound by any conditions, printed or otherwise, appearing on any insertion order or contract when they conflict with terms and conditions of this contract. (a) Advertisers and their advertising agencies assume liability for all content (including text, representation and illustration) of advertisements printed and also assume responsibility for any claims arising therefrom made against the Publication. The Publisher reserves the right to reject any advertising deemed not in keeping with the publication s standards. (b) The Publisher has the privilege to reject any advertising for non-compliance with payment terms. Both advertisers and advertising agencies are EQUALLY responsible for payment of advertising appearing in this Publication. Default by either party does not remove the burden of payment by remaining party. (c) The Publication is not liable for any errors in advertising copy received in ANY format. It is the Advertiser/Agency s responsibility to ensure material sent to the Publication is correct and ready to print. All advertising material MUST be accompanied with a proof. (d) The Publication is not required to submit proofs when copy requiring production work is received after the 1st of the month preceding publication. (e) The Advertiser and agencies are to receive the Publication in which their display advertising appears. An invoice will be mailed on the day of publication. (f) Insertion schedules can be cancelled only with written notice when received 10 days prior to issue closing date. When new copy is not received by final closing date, the Publisher reserves the right to repeat the advertiser s last previous advertisement. (g) Contracts Contract periods are 12 months beginning with the month of 1st insertion. Advertisers will be billed or credited at the lowest rate earned by advertisements actually inserted during the contract period. Advertising rates are protected for 12 months from the date of contract. There are no multi-year contracts. COMMISSIONS, CASH DISCOUNTS, PENALTIES (a) Agency Commission: Commissions available to recognized advertising agencies only. 15% off space rate and color for the print publication. Agency commission is not available after 45 days from date of invoice and will be charged back if taken. ELEVATOR WORLD Turkey reserves the right to contact the client directly when any account is 60 days past due. If an account is 60 days past due, all advertising will be discontinued until the account is brought current. Payment terms for approved credit accounts are net 30 days. (b) Credit: All advertisers/agencies must establish credit with the Publisher either through history or application. All one-time and/or first-time contracted advertisers must prepay until credit is established. (c) Net amount of invoice is due by the 11th day following publication. Please pay by invoice cash discounts cannot be taken if we send a statement. A 3% discount is available for prepayment of advertising anytime prior to the 1st of the month of publication. Advertisers who pay for a four-time contract in advance are allowed a 5% discount. (d) Penalties/Rebates: Any advertiser not fulfilling their contract agreement will be penalized 50% of the gross dollar amount for any outstanding insertions. Advertising material received after deadline will be charged a US$ minimum strip-in charge that will be reflected on monthly invoice. The Publication cannot guarantee customer satisfaction nor will be held liable for quality, color or printing of advertisement when material is received after deadline. Advertiser/Agency will be responsible for full payment of insertion if there is a discrepancy in the published advertisement. IN THE EVENT OF NON-PAYMENT, THE PUBLISHER RESERVES THE RIGHT TO HOLD THE ADVERTISER AND/OR AGENCY JOINTLY AND SEVERALLY LIABLE FOR SUCH MONIES AS ARE DUE AND PAYABLE TO THE PUBLISHER, INCLUDING ANY AND ALL LEGAL FEES WHICH MAY BE INCURRED IN THE COLLECTION PROCESS. To pay in the USA: Remit funds in US dollars only, by bank draft (check) drawn on a prime U.S. bank direct to our address: 354 Morgan Avenue, Mobile, Alabama USA or via S.W.I.F.T. to PNC Bank, Mobile, Alabama USA, Acct. No , Sort Code , ABBA/Swift Code: PNCCUS33, or credit card (VISA, MasterCard or American Express). To pay in Turkey: ELEVATOR WORLD INC., MERKEZİ A.BD.D. İST.MRKZ. ŞB. Küçükbakkalköy Mh. Kayışdağı Cd. No:115/6 Ataşehir/İSTANBUL TURKEY BANK ACCOUNTS: İŞBANK SWIFT CODE : ISBKTRIS TL: TR USD: TR EURO: TR NOTE: ELEVATOR WORLD Turkey reserves the right to discontinue advertising for which it is not paid promptly, under conditions stated above. SIGNED: DATE: BY SIGNING THIS PAGE, YOU AGREE TO AND UNDERSTAND THE TERMS AND CONDITIONS THAT APPLY TO THIS CONTRACT.