March 19 20, event proposal

Transcription

1 March 19 20, 2011 event proposal

2 OVERVIEW Design District Fashion Weekend is a signature yearly event showcasing the most prestigious fashion brands in the Miami Design District. This 2-day runway event will put the Design District in the spotlight as the world-class destination it has become. Our goal is to create a powerful marketing, branding and sales platform for the participating companies, inside and outside the Miami Design District. Opening Reception: Friday, March 18, to 8PM Location: 101/exhibit 101 NE 40th St. Miami Design District The Shows: Saturday and Sunday, March 19 20, 2011 Doors open at 6PM; shows start at 7PM Location: 4141 Building 4141 NE 2nd Ave. Miami Design District

3 PARTNERS The Aston Group is an integrated marketing communications company committed to helping real estate, retail, travel and hospitality marketers reach their customers by publishing custom magazines, newsletters, websites, magalogs and catalogs. Current ongoing programs are Design District Magazine, SOHO Design Magazine, Avenues Magazine and ART New Orleans Magazine which all integrate custom magazines, websites, newsletters, Facebook, Twitter and event marketing to communicate with their target audience. Star Services Events & Public Relations is a boutique firm based in Miami. Founded by Marcelo Rivero in 2005, Star Services caters to clients in the design, fashion, hospitality, corporate and non-profit arenas. Services include event planning, management and production, brand recognition, communication strategies, media liaison and social media. Jeffrey Lubin Group provides fashion direction, show production, designer/model consulting, styling/editing, event planning and fashion multimedia services.

4 RECEPTION Design District Fashion Weekend will kick off with a cocktail reception to honor and introduce the participating fashion designers, fashion brands and event partners. Guests will have an exclusive sneak peek of each collection, which will be showcased throughout the weekend. Friday, March 18, PM Location: 101/exhibit 101 NE 40th St. Miami Design District VIP Lounge: hors d oeuvres and cocktails Private Showroom: Exhibit/display of participating fashion brands By invitation only 200 guests, including media representatives, corporate partners and VIPs Private viewing of collection highlights

5 the SHOWS Throughout the two days fashion brands from the Miami Design District will have the opportunity to show their collections in a private runway event that will gather the Who s Who of Miami s fashion and social scene, including representatives of local and national targeted media outlets, consumers and buyers. Saturday and Sunday, March 19 20, 2011 Location: 4141 Building 4141 NE 2nd Ave. Miami Design District Doors open at 6PM Show starts at 7PM 4 Fashion brands each day 100 sitting guests 200 standing guests

6 event MARKETING E-Vite Logos with links to websites of fashion brands and sponsors Total number of guests each day: 300 to be sent to targeted list of VIP s, trend setters, fashionistas, buyers and consumers Design District Magazine Distribution: 20,000 Back cover Spring Issue 2011 (March) with event details including logos of fashion brands and event partners Double-spread event coverage Summer Issue 2011 (June) with event photos and editorial Design District Website Over 5,000 unique visitors per month Dedicated web page with information about the event, including logos of fashion brands and event partners with links to their websites Banner on home page and Top 10 most frequently visited pages with link to event s web page Design District Newsletter Over 6,000 targeted subscribers Banner with link to event s web page in February and March issues

7 event MARKETING Social Media Dedicated FaceBook Fan Page Dedicated Twitter account Regular updates with links and information of participating fashion brands and event partners before and after the event Dedicated YouTube Channel with video uploads of event production, backstage production and fashion shows Event Signage Custom-made signs with participating fashion brands and event partners logos strategically placed throughout the opening event and runway events Fashion brand s logos on runway backdrop during their shows Step and repeat with main event partners logos Event Program 300 copies of the event program each day (total 600) with information on that day s shows and fashion brands, including logos of event partners

8 public RELATIONS Press release before the event providing information about the event to create awareness and generate media buzz Post-release wrapping up the event, including proper credit to fashion brands, supporters and partners Local and national media pitch to targeted media outlets (newspapers, magazines, TV, radio, blogs, websites) Exclusive invitation to media representatives for opening reception Handling of celebrities and/or personalities at the event Coordinate all media reps at the event to cover fashion brands, event partners and celebrities Social Media campaign including a FaceBook Fan Page, a Twitter account and a YouTube event channel

9 RUNWAY DESIGNER Maximum 4 fashion brands each day Name with link to company s website in opening reception s e-vite Name with link to company s website in 2-day show s e-vite Logo on DDM back cover event promotion (distribution: 20,000) Mention/credit in DDM post-event coverage double-spread (distribution: 20,000) Logo projected on backdrop during fashion brand s show Listing on official webpage for Design District Fashion Weekend, including photos and video (after the shows) Logo on signage at opening reception 1 mannequin/product placement at opening reception (*) 10 guests at opening reception Logo on signage at 1-day show 1 full page with fashion brand and collection description in show s program 2 sitting guests (front row) and 10 standing guests at 1-day show Video on Design District Fashion Weekend YouTube Channel Edited photoshoot of fashion show for each designer Edited video of fashion show (**) Mention/credit in press releases before and after event Regular posts on Facebook Fan Page and Twitter 24 models Hair and makeup Insert in 100 gift bags Fee: $5,000 (*) Mannequin not included, must be provided by the fashion designer/brand and approved by the event producer (**) Video: Edited video of each fashion designer/brand is not included and can be purchased directly from the vendor

10 EXHIBIT DESIGNER Maximum 4 fashion brands Name with link to company s website on opening reception s e-vite Name with link to company s website in 2-day show s e-vite Logo on DDM back cover event promotion (distribution: 20,000) Mention/credit in DDM post-event coverage double-spread (distribution: 20,000) Listing on official webpage for Design District Fashion Weekend Logo on signage at opening reception 1 mannequin/product placement at opening reception 10 guests at opening reception 10' x 6' space for mannequins and signage at 2-day shows (*) 5 standing guests at 2-day shows Video on Design District Fashion Weekend YouTube Channel Edited photography showing fashion brand s visibility at the shows Mention/credit in press releases before and after event Regular posts on Facebook Fan Page and Twitter Fee: $2,500 (*) Mannequins/signage: not included, must be provided by client and approved by event producer.

11 TITLE SPONSOR One Exclusive Title Sponsor Name of title sponsor associated with the event: Design District Fashion Weekend 2011 presented by Logo with link to company s website on opening reception s e-vite Logo with link to company s website in the 2-day shows e-vite Logo on DDM back cover event promotion (distribution: 20,000) Mention/credit and photos in DDM post-event coverage double-spread (distribution: 20,000) Logo on banners to promote the events on DDM s webpage and event s page Logo on banners to promote the events in DDM s monthly newsletter (2 issues over 6,000 targeted subscribers) Logo on Design District Fashion Weekend YouTube Channel video Dedicated signage with company s logo at opening reception event Dedicated signage with company s logo at 2-day shows Logo in step and repeat at the 2-day shows along with event s logo and partners Product placement/visibility at opening reception Product placement/visibility at 2-day shows Photos with title sponsor s product placement/branding at the events Mention/credit in press releases before and after event Regular posts of company s website on Face Book Fan Page and Twitter 200 gift bags with title sponsor s logo in one side Insert in 200 gift bags Rights to be exclusive title sponsor at Design District Fashion Weekend 2012 under the same terms Fee: $ 25,000