Challenges and Opportunities for Green Car Industry K. S. Lee Senior Vice President in R&D Division Hyundai-Kia Motor Company, Korea
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1 Challenges and Opportunities for Green Car Industry K. S. Lee Senior Vice President in R&D Division Hyundai-Kia Motor Company, Korea
2 Contents 1. Necessities for Green Car 2. Overview of Green Car Industry 3. Hyundai-Kia s Green car Strategy 4. Conclusion 2
3 Environmental Issues related to Car Industry Depletion of Oil Resources Global Warming By GHG* Peak Oil time comes around 2025 Global warming changes ecological system Changes of Muir glacier Alaska, in August - The amount of oil discovery passed its peak point 40 years ago : No more large oil field discovery is expected To prepare for oil shortage, alternative fuel development is necessary : Auto industry depends on oil resources almost 100% GHG Global Temp Sea Level : water shortage, flood & extermination of species Kyoto Protocol in 2005 : CO2 regulation in vehicles is inevitable CO2 reduction technology in automotive vehicle : Efficiency improvement and Alternative fuel use * Green House Gas 3
4 Toughening Regulations Many Governments are Considering Strengthened CO2 Emission Regulations Europe s CO 2 regulation US CAFE (Corporate Average Fuel Economy) 158 g/km 18% Decrease 130 g/km 40% Decrease 95 g/km 40% Increase 25 mpg 31.6 mpg 35 mpg (Industry Avg.) 2020 (Estimated) (Estimated) Impose penalties for regulation violations : voluntary (current) obligatory (modified) 35mpg Mandate ( ) - Extend E85 credit benefits ( ) 4
5 Types of Green Car Green Cars reduce petroleum consumption or drive with renewable energy Hybrid Plug-in Hybrid Electric Vehicle Fuel Cell Electric Vehicle Engine + Motor Motor drive Motor drive only Powered by Fuel Cell Motor Motor (Without Engine) (Without Engine) Types Engine Power Source Engine 배터리 Power Source Motor Fuel Cell Motor Fuel Tank Fuel Tank H₂Tank 0.9 ~ 1.8 kwh 4 ~ 16 kwh 10 ~ 30 kwh 0.9 ~ 8 kwh structure Improve fuel economy using electric power in inefficient engine operation area Re Charge form external power source Hybrid + EV Drive by electric energy (No engine operation) Drive by the electricity from chemical reaction of H2 and O2 in fuel cell 5
6 Core Technologies of Green Car, Motor and Inverter are common core parts of eco friendly vehicles Core Parts Sharing Hybrid IC Engine Motor, Inverter High Cap. Charger, Infra Fast Charging EV /Motor/Inverter Common Core parts Plug-in Hybrid Stack FCEV 6
7 Challenges in Green Car The key challenges for Green Car expansion Cost reduction + Infrastructure cost reduction & Performance Improvement Electric part cost reduction Recharging Infrastructure Development of Next gen H₂refueling infrastructure FCV cost reduction FC Technology Development Short Driving Range Technology Development Fast charging Infrastructure H₂refueling infrastructure Vehicle Cost + $4,000 Home Charging Infrastructure Vehicle Cost + $20,000 Vehicle Cost + $40,000 Vehicle Cost + $100,000 Hybrid Plug-in EV FCEV 7
8 Green Car Preference Analysis Types Internal Combustion Engine Hybrid Plug-in / Electric Vehicle Fuel Cell Electric Vehicle Forecasts Oil price rise Acceptance fall Oil price rise and vehicle cost down Acceptance increase Initial expansion by policy assistance Massive acceptance increase when battery technology innovation occurs Acceptance increase by depletion of oil resources More expansion when hydrogen infra-structure is build Hig h ICE Oil price increasing Preference Low Hybrid Plug-in EV FCEV System Cost Down Subsidy, Tax favor Major Breakthrough in Tech Oil Depletion Time 8
9 Green Car Market Forecast Forecasts shows that hybrid sales will reach 8million to 12million in 2020 PHEV and EV are making markets and FCV is expected to be commercialized after ,000 Forecast for Electric Vehicle G.I : 70k (2012) 120k (`2018) - Yano : 70k (2012) 620k (`2018 Forecast for Plug-in hybrid ( 09) - 56k (2012) 370k (`2018) HEV (Global) 2.57 Mil 2.37 Mil 1.9 Mil 5.4 Mil 3.48 Mil 3.0 Mil JP Morgan (`08.11) 9.62 Mil 5.5 Mil 4.06 Mil 8.5 Mil Global Insight (`08) 5,000~50,000 50,000~300,000 Yano Research (`07) Global US Japan Europe Optimistic Pessimistic < HEV Sales > FCEV (US Market) `08 `09 `10 `11 `12 `13 `14 `15 `16 `17 `18 `19 `20 `21 `22 `23 `24 ` (10,000 Vehicles) DOE(`06) 2.5 Mil 0.5 Mil 9
10 Hyundai-Kia s Green Car Strategy Fuel economy Improvement and eco-friendly vehicle development Global Leader as Reducing GHG emission & Protecting environment Fuel Economy Improvement Bio Fuel and CNG Dual power sources, fuel and electricity Electric Power source, Eco driving Hydrogen, Eco driving Power Gasoline/Diesel Bio Fuel Engine+Motor +Motor Fuel Cell+Motor train Strategy Continuous FE Improvement Smart Green Car (Improve FE 30%) Regional diversification US : Bio Ethanol EU : Bio Disel India: CNG Expanded HEV Line-ups Elantra HEV( 09) SonataHEV( 10) Gov. Sponsored Fleet Demo PlugIn HEV( 12) EV(End of 2010) Small-Scale Mass Production
11 Hyundai-Kia s Green Car Roadmap Phase 1 ( ) Core Technology Development Phase 2 (2005~2009) Hybrid Mass production Phase 3 (2010 ~ ) Expansion Green Car Line-up HEV Concept Verna/Pride (Demonstration) Elantra/Forte LPi Sonata/Lotze HE/Plug-in EV SantaFe EV (Hawaii, Jeju Demonstration) i-10 Demonstration EV Mass Production FCEV Concept Tucson/Sportage (US Fleet Program) Fuel Cell System Development (Domestic Fleet Program) Mohave Small Production Hyundai/Kia has been developing Eco-Technology since 1995 and will establish full green car line-up by
12 Elantra LPi Hybrid Elantra LPi HEV (SOP: 09.7), Forte LPi HEV (SOP: 09.8) - First to adopt advanced Lithium Polymer batteries / Powered by LPG tons of less CO2 emission throughout the lifecycle (based on 150,000km mileage) Specification Max Speed Fuel Economy Acceleration Emission Powertrain 182 km/h 17.8 km/l (CO 2 : 99g/km) 11.7 sec (0 100 KPH) SULEV Gamma 1.6l LPi + 15kW motor + CVT Li-ion polymer (180 V) Motor Inverter 12
13 Sonata Hybrid Sonata HEV ( 10.9), Lotze HEV ( 11.3) - Proprietary Hybrid System different from Toyota and Honda - Competitiveness by exclusive controller and integrated system design Specification Max Speed Fuel Economy Acceleration Emission Powertrain 195 km/h More than 20 km/l Better than gasoline vehicle (0 100 KPH) SULEV Theta 2.4l + 30kW motor + 6-speed A/T Li-ion polymer (270 V) YF Hybrid System 13
14 Fuel Cell Electric Vehicle Tucson /Sportage Similar Performance to ICE : 0-100km/h 11.9sec, F E 30.7 km/l Michelin Challenge Bibendum All Grade A US Traverse : 3,945km (Portland LA) US Fleet Program Period : ~ (6 years) Scale : 32 SUVs (Tucson 16, Sportage 16) Domestic Monitoring Period : ~ (4 years) Scale : 30 SUVs (Tucson 18, Sportage 12), 4 Buses North Carolina California Michigan Seoul Metropolitan Daejeon Yeosu Ulsan Jeju Mohave Global Top Fuel Cell System Efficiency : 62% - Acceleration : 12.8sec, Fuel Economy : 21.5 km/l The Longgest Driving Range : 753 km - Single Charge : San francisco LA 633km 2009 Demonstration Project (4 vehicles are in operation) 14
15 Electric Vehicle Provide compact EV for government fleet program (`10.8~) - MOU with KEPCO for EV and charge infrastructure development (`09.10) - Fleet program in metropolitan area and Jeju island Specification Vehicle i-10 EV Drive range 160 km Charging time Max. Speed Motor Normal Fast 7hrs 0.5hr 130 km/h 50kW AC Induction Primary Core Part Devel. Tech. High Performance Charger LiPB Infra Nor. Charging(7hr) Rap. Charging(30Min) 15
16 Paradigm Shift in Automotive Industry Toughening Regulations EU CO 2 Regulation Global Warming US CAFÉ standard and ZEV regulation Government Support Tax credit and Subsidization R&D support Green car Technology change of dominance in auto industry : Early market domination provides great economic value Green car development is necessary for National Energy Security 16
17 Strategy for competitiveness of Green Car Industry Global competitiveness through university industry cooperation and Green partnership with supplies Government Infrastructure Green Car distribution R&D support Competitive Green Car Industry Industry Leading R&D Part s competitiveness Cost Reduction HR Development Base Tech. Development Univ / Institute 17
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