Showcasing Australia s World-Class Sports Technologies Industry
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1 Showcasing Australia s World-Class Sports Technologies Industry
2 Australia... What do you think of....?
3 What do you think of....?
4 ... and sport!
5 Australia & Brasil a passion sport...
6 Melbourne as the # 1 sporting capital To position Australia as being one of the world s leading sports technology eco-systems Melbourne The Sporting Capital of the World The SportBusiness Ultimate Sport City Awards 2016
7 Huge sports culture.... ATTENDING
8 uge sports culture... PARTICIPATING
9 Huge sports culture... EXPERTISE 1. Coaching & High Performance 2. Sports analytics (inc athlete tracking) 3. The organisation of sport (ie sports systems) 4. Sports facilities & stadium (inc multi-purpose) 5. Sports event management 6. Sports science & medicine 7. Education & Training (ie sports management & science) 8. Brand culture, fans, participation
10 Australia s Opportunity to better capitalise on Australia s reputation as a great sporting nation by developing and promoting a coordinated & innovative sports technologies industry.
11 What are sports technologies? INNOVATIONS IN: Performance wear (Apparel and footwear) Protective wear Sports Products & Equipment Wearable devices Sports Analytics Stadium & venue technologies Digital solutions (eg sports club management / fan engagement)
12 What are sports technologies?
13 What are sports technologies?
14 What is the ASTN? Established mid-2012 Industry-led body Not-for-profit member-based organisation. More than 175+ members (600+ sports tech businesses Engaged with more than 2,500 stakeholders.
15 The Sports Innovation Eco-System
16 ASTN established to address a market failure Increase the COMMERCIALISATION of sports technologies Improve COLLABORATION to develop new sports innovations HELP NSOs TO INNOVATE across high performance, game development / participation, management Bring COMMERCIAL EXPERTISE & CAPITAL to the industry.
17 What is the role of the ASTN? Provide leadership in the commercialisation, development and promotion of Australian-inspired sports technologies
18 Developing a world-class industry... Technology Innovation Education Sports Tech & Sports Analytics Conferences Technology Entrepreneurship Masterclasses Digital Innovation Workshops (for sports) Uncovering New Innovations (private & research) Investment Pitching Competitions Innovation & Commercialisation Program (for Research Institutions) Supporting High-Potential Businesses Seed & Follow-on Invesment Funding Advisory Program (HeadStart Accelerator & Business Mentoring) Connections into international markets
19 Key Partnerships
20 An elite leadership team... Former Australian Minister for Sports Former CEO Australia s 2 nd largest sports & leisure retail group Sports venue & surfaces expert - 3 x Olympic Games contracts Australian Institute of Sport - Head of HP & Innovation 2 x CEO leading Australian sports digital companies Australia s only sports engineering professor
21 Sports Tech Successes
22 Category leaders Athlete tracking / wearables Sports video & data analytics Athlete management systems Real-time rehab monitoring Sports data analysis & management
23 Category leaders Wetsuit innovations Training & recovery apparel Knee & ankle support technology Cricket & field hockey equipment Helmet technologies
24 Category leaders Sports administration platforms Sports administration platforms Sports communications solution Emergency records platform Sports engineering & material research Wearables / electronics research
25 Sophisticated Born Global Start-ups
26 Hot sport tech sub-categories Smart apparel / garments Instrumented sports equipment Fan engagement (from instadium, social to broadcasting) Gamified fitness & training Wearable tech Big data sports analytics Participant comms / engagement Protective wear (head, knees, ankles) Female functional fashion
27 Our Champions & Inspiration... vision, leadership & global insight
28 Our Champions & Inspiration Shaun Holthouse - Catapult Sports Kate Lundy Fmr Sports Minister Jerry Engel Founder Entrepreneurship Centre UC Berkeley Innovators & Entrepreneurs Creating a new Industry Sector Thinking Born Global.. Or Die Local Erez Morag Nike Game Changer Allan Hahn Fmr Head Scientist Aust Institute of Sport John Wylie Chair Aust Sports Commission Steve Blank Billionaire / Lean LaunchPad / Stanford... vision, leadership & global insight
29 Australia, Brasil & Sports Tech
30 Our industry s challenge Australia a great validation market for sports innovation.... but no opportunity to scale! Limited venture capital and small angel market Need to connect into global markets quickly
31 What are the opportunities? Partnering with Aussie sports tech Market entry End-user / Partnerships / Licenses / Distribution 2. Development partnerships Manufacturing, digital / software 3. Investors (and accelerators?) Investing in sports tech $US500k+
32 ..... Olympic Games legacy.... Brasil & developing a sports tech industry? Bi-lateral sharing of expertise? Innovation pitching competitions / hackathons? Sports Tech Conference / Showcase? Brasil Sports Technologies Network? Accelerator and investment fund to support start-ups? Bi-lateral business matching / virtual pitching
33 Connecting other sports tech eco-systems?
34 Australian Sports Technologies Network Craig Hill Executive Director m e. craig.hill@astn.com.au
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