CONFERENCE CONCEPT

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1 CONFERENCE CONCEPT 28+ HOURS OF MARKET-LEADING INSIGHT INSIGHT 80+ INTERNATIONAL EXPERTS The only way to grow is to listen to the new opportunities and new ideas in the market, so that is the reason you should come to Soccerex. Carlo BROCCA Partnerships Manager, Juventus HOST PARTNER EVENT PARTNERS

2 CONFERENCE CONCEPT THE STRUCTURE The Soccerex Global Convention delivers marketing leading insight across three different conference facilities with a programme created to meet the different needs of the core sectors within the football industry. THE STUDIO THE ACADEMY CSO ZONE Through a series of panel discussions and interviews, The Studio is our primary conference facility bringing you the biggest names in football addressing the hottest topicsiin the game today. Situated on the exhibition floor, The Academy is our centre of learning with a programme of insight presentations & best practice panel discussions grouped together to deliver blocks of expert content for each of the four core sectors. NEW FOR 2016: THE ACADEMY NETWORKING LOUNGE An extension to the Academy structure will host focused networking sessions linked to the grouped block of content, offering enhanced and better targeted networking opportunities. The Corporate Social Opportunity (CSO) Zone is our platform to promote social development in, through and around football, bringing together a blend of rights holders, agencies, government bodies, NGOs and social initiatives that reflect a range of topics and causes from around the globe. ALREADY CONFIRMED FOR 2016 Continued institutional support of The Football League & LaLiga who both held official meetings at the Soccerex Global Convention Barney Francis, MD, Sky Sports confirmed to speak.

3 GLOBAL CONVENTION- EXAMPLE SPEAKERS AND BRANDS ALEXEY SOROKIN CEO, 2018 FIFA WORLD CUP RUSSIA LOC ANDREAS KUFNER HEAD OF INTERNATIONAL RELATIONS, BAYERN MUNICH FC BARNEY FRANCIS MANAGING DIRECTOR SKY SPORTS CHRISTIAN SEIFERT CEO BUNDESLIGA DAVE KAVAL PRESIDENT, SAN JOSE EARTHQUAKES & BOARD MEMBER, SOCCER UNITED MARKETING DON GARBER COMMISSIONER, MAJOR LEAGUE SOCCER ENIOLA ALUKO CHELSEA fc & ENGLAND GARY NEVILLE ASSISTANT manager, england gianluca vialli former italian international gianni infantino general secretary, IAN AYRE CEO, JAVIER TEBAS PRESIDENT, & sky sports pundit & co-founder, tifosy UEFA LIVERPOOL FC LALIGA JULI FERRE NADAL HEAD OF INTERNATIONAL BUSINESS DEVELOPMENT, FC BARCELONA KUSHAL DAS GENERAL SECRTARY, ALL INDIA FOOTBALL FEDERATION LUCY BRONZE MANCHESTER CITY FC & ENGLAND MARTIN GLENN CHIEF EXECUTIVE, THE football association MICHAEL OWEN FORMER ENGLAND INTERNATIONAL & BT SPORT PUNDIT MOYA DODD VICE PRESIDENT, ASIAN FOOTBALL CONFEDERATION NASSER AL KHATER ASSISTANT SECRETARY GENERAL, TOURNAMENT OPERATIONS, SUPREME COMMITTEE FOR DELIVERY & LEGACY PATRICK VIEIRA MANAGER, NEW YORK CITY FC PRINCE ALI BIN AL HUSSEIN PRESIDENT, JORDAN FOOTBALL ASSOCIATION SHAUN HARVEY CEO, THE FOOTBALL LEAGUE STEFAN LUDWIG MANAGING DIRECTOR, CONSULTING & SALES services, deutscher FuSSball-bund umberto gandini sports organizational manager, ac milan

4 GLOBAL CONVENTION- RIGHTS HOLDER CONTENT LEAGUE BUSINESS SHOWCASE Working with some of the biggest leagues in the world, the Soccerex Global Convention Conference Programme will showcase the different areas of league business looking at subjects like sponsorship, broadcasting deals, marketing, commercial partnerships, international development and social responsibility. TARGET LEAGUES REPRESENTATIVES FROM ALL 20 LALIGA CLUBS GATHER FOR OFFICIAL MARKETING MEETING AT THE SOCCEREX GLOBAL CONVENTION BRAND & SPONSORSHIP WORKSHOPS Bringing together some of the biggest brands involved in world football, our Brand and Sponsorship workshops will analyse the latest trends in activating and evaluating football sponsorship and tackle the benefits, and pain points, experienced by brands when working with different football properties. GLOBAL HEADS FROM HEINEKEN, BARCLAYS, CASTROL AND FC BARCELONA TALK SPONSORSHIP AT THE SOCCEREX GLOBAL CONVENTION CLUB CASE STUDIES Through a series of keynote presentations and panel discussions, clubs of differing size and situation will update the market on their latest commercial projects. Target subjects Stadia Development Commercial partnerships Licensing & merchandising Social media Mobile applications CRM / Big data

5 GLOBAL CONVENTION- TOPICS TO BE COVERED FOOTBALL GOVERNANCE FINANCIAL MANAGEMENT MAJOR EVENT DELIVERY & LEGACY THE TRANSFER MARKET REGULATION FINANCIAL FAIR PLAY EVENT PLANNING TRANSFER REVIEW CORPORATE GOVERNANCE WEALTH MANAGEMENT INFRASTRUCTURE MARKET TRENDS TRANSPARENCY CLUB OWNERSHIP SECURITY THIRD PARTY OWNERSHIP INTEGRITY INVESTMENT LEGACY PLAYER AGENTS CONTENT & SOCIAL MEDIA BROADCASTING & DIGITAL MEDIA STADIA TECH & FAN ENGAGEMENT COMMERCIAL ACTIVITIES CONTENT STRATEGIES TV RIGHTS CONNECTED STADIA SPONSORSHIP PRODUCTION DIGITAL RIGHTS MOBILE APPLICATIONS COMMERCIAL PARTNERSHIPS SOCIAL MEDIA PRODUCTION DYNAMIC TICKETING MARKETING STRATEGIES DIGITAL DISTRIBUTION BROADCASTING CRM SYSTEMS EMERGING MARKETS WOMEN S FOOTBALL SOCIAL DEVELOPMENT PLAYER DEVELOPMENT UNDERSTANDING PERFORMANCE COMMERCIAL GROWTH PLAYER FOUNDATIONS ELITE ACADEMIES DATA ANALYSIS YOUTH DEVELOPMENT DISABILITY FOOTBALL COACHING METHODOLOGY WEARABLE TECHNOLOGY TOURNAMENTS COMMERCIAL PARTNERS GRASS ROOTS VIRTUAL REALITY CHILD RIGHTS PLAYER WELFARE SPORTS MEDICINE

6 HOW YOU CAN GET INVOLVED SPONSOR A PANEL HOST A PRESENTATION Key Deliverables Speaking alongside senior industry figures and thought leaders Enhanced level of exposure from global media coverage Association with a topic & organisations relevant to your company Announcement via Soccerex media channels as appropriate Featured as speaker biography in the delegate guide Logo on the relevant event marketing material Two VIP passes & five delegate passes Receive a video copy of the panel, post event Key Deliverables Right to a 20 minute presentation slot Naming rights of the presentation Branded meeting table within the Academy Networking Lounge in the networking break after the session On screen branding within the Academy Networking Lounge during the networking break Right to distribute marketing material after the session in the Academy Networking Lounge Announcement via Soccerex media channels as appropriate Logo on the relevant event marketing material Two VIP passes & four delegate passes Receive a video copy of the panel, post event CONTACT OUR SALES TEAM FOR MORE INFORMATION W: SOCCEREX.COM/GLOBAL T: E:

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