THE BRIDGE. Consortium members enjoy first-mover advantage, a noncompete agreement, the ability to build a relationship with the

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1 THE BRIDGE ATLANTA

2 THE BRIDGE The Bridge is a unique commercialization program for startups, acting as a bridge between the entrepreneurial community and major global markets including the US, Europe, Africa/Eurasia and the Pacific. The Bridge by Coca-Cola 2014 pilot and subsequent cohorts in Tel Aviv have been an overwhelming success. The Bridge team has evolved the format to include a consortium of corporate members and expansion into other regions. The next region launching is Atlanta in Corporate members who become part of the consortium will contribute funding, expertise and connections into their organizations that benefit the corporation and the startup. In return, the corporate consortium members will provide themes that will guide selection of a highly curated cohort of startups. Consortium members enjoy first-mover advantage, a noncompete agreement, the ability to build a relationship with the startups and access to startups in other Bridge locations for the duration of the program. The Bridge does not require equity or IP ownership from the startups. The Program The program lasts six months and provides tangible commercial guidance. It does so by providing the startups with in-depth marketing training, access to experienced business mentors and connection to corporate business sponsors. The commercialization process includes an opportunity to become a service provider for the corporations.

3 WHY ATLANTA Community Impact 15 Fortune 500 companies; 700+ tech startups >$300M/year in venture capital 100 acquisitions + IPOs of tech companies = >$60B 104 deals since 2012 Recent boom in startup community resources but still a lack of commercialization resources Fills a gap between corporations and early-stage startups New connective tissue = a stronger startup ecosystem Fosters a new capability among local founders the ability to negotiate and strike deals with corporations 9th largest metro in the US with 5.5 MM people Top industries: Infotech, marketing and sales automation, fintech, health tech, enterprise, consumer, film/tv, music Local startups can scale faster and increase their chances of success Directly drives economic growth and helps create jobs University strength: 250,000+ students in ATL

4 BENEFITS Program Sponsors Startups Increases the business and technology competitiveness of the company and systems Provides a zero-cost workplace environment to grow a company Delivers software technology solutions that meet specific needs faster and cheaper Enables startups to tap into a wealth of business, venture and technical expertise First mover advantage Offers the potential of an initial significant client Potential additional revenue share/investment opportunities Technology Partners VC s Potential paying customers leveraging technology solutions portfolio Gain early access to more mature startups, already with a potential major enterprise client Potential for new product OEM/sales partner opportunities Enables capability to guide/steer startups of interest Provides early-stage insight into the emerging trends and needs of enterprise clients Potential significant commercialization opportunities

5 STEERING COMMITTEE

6 OPERATIONS Carie Davis, Managing Director led Innovation and Entrepreneurship + scaled Design Thinking as a capability at The Coca-Cola Company graduate of Flashpoint at Georgia Tech deeply connected in the ATL startup community as an organizer and mentor consults with corporations to teach and practice entrepreneurial innovation methods Shane Reiser, COO implemented lean methodologies at two venture-backed startups founder of Startup Genome - a Kauffman-backed nonprofit that maps and measures geographic startup communities active coach and trainer in 6 startup accelerators + serves as a mentor to dozens of early-stage startup founders former COO of Startup Weekend consults with corporations to teach and practice entrepreneurial innovation methods

7 THEMES Retail / Engagement Solutions How do brands better leverage the digital technologies and social networks that are fundamentally changing the way that we shop? How do we answer the question What is the best chance of success with this customer? How do we best leverage social media to recruit new customers? How do you increase customer loyalty? What does frictionless engagement look like? E.G Loyalty solutions Personal Profiling Social Media Gaming Augmented Reality Crowdsourcing Financial Tech How do we disrupt our financial processes? How can mobile transform e-commerce solutions? What does a digital wallet look like? How do we streamline international payments? E.G Mobile solutions ecommerce Crypto-currency Connected World How do we get the right message to the right people at the right time? How do we make our equipment smart? How is technology opening new ways for us to connect? How does the connected home and the connected family change things? E.G Geo-location Internet Of Things Proximity Marketing Geo-Fencing Virtual Reality Data Analytics How do we find insights in our data? How can we collate data effectively to build personal relationships with our customers? How can data visualization enable us to better analyze and make decisions on data? How can we predict future trends? E.G Big Data Activity Streams Data Visualization Predictive Analysis Health & Wellness How do we reduce the burden we place on the world and its people? How can emerging technologies and devices help us empower people to find their balance between happiness and healthiness? How can we help the planet do the same? E.G Fitness tracking & insights Health Gamification Health Monitoring IT Security How can we use new technologies to better protect our data and our customers data? How can we exchange information with third parties more securely? How can we predict and prevent fraud? E.G Enterprise Security Data Security Cyber Security Mobile Security Fraud Detection Logistics How do we improve efficiencies of supplychain, both in manufacturing and distribution? How can we better leverage our equipment? How can we better connect to our customers? E.G Route Planning Transportation Logistics

8 STARTUP PROFILE Atlanta based 20% of the startups in The Bridge will be early-stage (prerevenue) 80% of the startups in The Bridge will be growth stage. The Bridge startups range from early stage to growth startups, but all are incorporated and have existing customers. They are looking for an opportunity to make a big leap forward. Startups who are NOT the right fit are those simply looking for sales leads. Products or services in any of the program s selected industry themes Any startup looking to license its products or services to corporations to accelerate scale

9 THE REFERRAL NETWORK The Bridge scouts applicants through a private network of investors and community leaders who refer startups that would benefit from the program. This allows for a high quality pool of applicants, which in turn leads to a greater chance that startups will strike deals with the corporate partners. In turn, the referral network helps it own portfolio companies and the overall Atlanta startup community. The referral network spans Georgia Tech, Emory, ATDC, Angel Investors, Atlanta VC s, Atlanta and Metro Atlanta Chambers of commerce, successful startup founders, community leaders and accelerator managers.

10 SELECTION TARGETS Success Select Filter Apply Activate Target 100 applications by Feb 8. Activate referral network. Get 500 startups referred. Filter to 50 applicants and review list with Steering Committee. Operations Team conducts physical interviews Feb Steering Committee joins interviews as desired. Steering Committee aligns on final list of applicants. Send first 10 formal invitations on Feb 24. Launch the program March 8. Target 1 successful pilot or licensing agreement out of the 10.

11 TIMELINE Nov March 8th...Feb 8th Recruit startups Selection process (online reviews and interviews) Applications Close April May June July August September October 26 Development Trainings, Speakers, Corporate Tours, Pilot Launches Launch Event Showcase

12 THE BRIDGE CYCLE Sponsor Day Opening session of tactical training and networking Development Work on your solution in a shared, free workspace. ALL TEAMS Connect with leaders from program sponsors MONTHLY ALL TEAMS 2 training sessions Attend initial training on customer development and developing brand loglines (storytelling) 2 inspiration/networking sessions (corporate participants invited) Pilot (Upon Request) An opportunity to pilot your solution Subject to approval by business sponsor Solution piloted with a program sponsor or sponsor partner 2 master class sessions: startups share/get help Showcase Day An event in Atlanta, USA for one team representative. License (Upon Request) The chance to license your product Subject to approval by business sponsor Subject to successful pilot Office hours Inspire webinars/tel-aviv inspire sessions dates TBD ALL TEAMS Meet and present to program sponsor executives Meet and present to key partners or customer executives Meet with The Bridge VC partners

13 PROGRAM COMPONENTS Training Customer development Storytelling Marketing Brand development Negotiation Sales Designing a pilot Pivoting Pitch coaching Connections Inspiration Sponsor tours Networking sessions Community sessions One on one interviews Mentor guidance Startup leaders Corporate leaders Community leaders Community destinations

14 TRAINING SCHEDULE March Customer Development Developing Brand Loglines July Piloting for Success: Designing pilots and measuring success Lean Analytics - what and how to measure results Pivoting: Lessons Learned from Successful Start-ups April Developing Brand Loglines How Our Business Works - site visits with each corporation Business Model Canvas May Customer Development - How to get a deal over a cup of coffee Sales 101 Themes Deep Dive: Presentations from sponsors on current projects in 6 The Bridge themes June How to Negotiate How to Network Effectively August How to Scale Your Business How to De-Tech Your Language September Pitch Coaching Developing Presentations for the Bridge Showcase Rehearsals NOTE: Training will be frontloaded and taper off as the weeks progress. After initial instruction, we expect teams to be talking to customers, improving their business models and running pilots.

15 INSPIRE SESSIONS Inspire sessions will be used to support training concepts and connect with corporate sponsors and the community. Inspiration sessions build morale and inspire teams to imagine possibilities, network and engage with the community. Speakers We plan to have executives from our sponsor companies engaged as inspirational speakers. We ll also tap into the TelAviv inspirational sessions and vice versa. Finally, we ll tap into the Atlanta startup community as well our external networks to create high quality inspirational sessions. Community Connect Events and Site Visits We ll host events around the city, specifically known startup community spaces as well as corporate facilities relevant to the program. We will also tap into our network in San Francisco for a mentoring and networking excursion. Sponsor Connect Events Frequency and location to be determined, focusing on startups visiting sponsor offices and touring operations

16 LOCATION As participants in The Bridge Atlanta program, startups will have the option to use space at The Centergy Building in the heart of Tech Square, 5th and Spring St. Centergy, Suite 405 Training sessions for the startups will be held at both the Centergy building and in the sapces of other startup ecosystem partners that have agreed to host us. We believe it is important to engage with our corporate sponsors in their offices as well as help provide exposure to what the startup community in Atlanta has to offer more broadly. Tech Square

17 COMMUNICATIONS Storytelling on the Bridge Atlanta Blog and in participating startups blogs and newsletters Social engagement with startups and the ATL community on Twitter Push content and build an distribution list via a bi-weekly newsletter Press partners to include Hypepotamus, Atlanta Business Chronicle, City of Atlanta and communications leads from each corporate partner

18 CONTACT Carie Davis, Managing Director Shane Reiser, COO

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