2015 DIPLOMA OF BUSINESS

Transcription

1 2015 DIPLOMA OF BUSINESS

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3 PERSONAL LETTER FROM BSCHOOL CO FOUNDERS. Hello and welcome to BSchool, The inspiration behind BSchool for us was to create an education model we would have liked to use during our journey. People think there is no science behind being an entrepreneur. The reality is, there is a method. BSchool brings this method to life. Entrepreneurial education is not just about being an entrepreneur, it s about teaching entrepreneurial thinking so you can be more dynamic in your approach to all areas of business. At BSchool, you never graduate; you become part of a likeminded community who will help you through the rest of your journey. We inject the DNA of our B Faculty, consisting of eight of Australia s top entrepreneurs, into a course that gives you all the skills necessary to take an idea from ideation to commercialisation. This Diploma of Business is not just about theory, it gives you practical lessons on business throughout each unit, directly from a successful entrepreneur in their area of expertise. As a BSchool graduate you will be ready to hit the ground running to advance your career, launch your own Startup or take your existing business or company to the next level. We wish you the best on your journey. Ryan Trainor & David Trewern

4 TAUGHT BY THE BEST. GUIDED BY THE BEST. Adrian Giles Founder: Hitwise Carolyn Creswell Founder: Carman s Muesli Simon Crowe Founder: Grill d Emma Isaacs Founder: Business Chicks Peter Williams Founder: Deloitte Digital Richard Forbes Managing Director: 333 Group

5 Ryan Trainor Founder: Republica Education The B Faculty We ve pulled together a team of inspiring entrepreneurs who have already made it. Now, they want to impart their knowledge to you. The B Faculty is a group of eight of Australia s leading entrepreneurs. Each a success story in their own right, they have helped shape the course, and will provide you with money-can t-buy guidance as you complete each unit of the Diploma of Business. Each entrepreneur is an expert in the unit of study they represent and the online advice they give you as you move through the course work is invaluable. David Trewern Founder: DT Digital

6 DIPLOMA OF BUSINESS Course Code: BSB50207 Duration: 12 Months Delivery: Online Nationally Recognised: Yes Entry Requirements: You must be at least 18 years of age and have completed year 12 or equivalent (established through interview process). Students between years of age can apply with parental consent and will be considered by our Head of School on a case by case basis. Further Information: Overview The BSchool Diploma of Business is suitable for aspirational entrepreneurs, intrapreneurs, existing business owners and company employees looking to become more dynamic and entrepreneurial in their approach to business. The course provides a solid foundation in all aspects of business development. But it has a very important point of difference: the added value of online advice from some of Australia s leading entrepreneurs. These eight well-known entrepreneurs (The B Faculty) have been intensely involved in creating and shaping the curriculum, and will individually oversee one unit of study each. This provides an incredible pool of knowledge for you to draw upon as you progress through the course. The insights and inspiration to be gleaned from people of this calibre are not to be underestimated. Having this sort of access can really give you an edge. Key Features Learn business topics that are relevant today from Australia s leading entrepreneurs. Engage with the B Faculty through regular live online Masterclasses. Enjoy a VIP student experience like no other with our BSchool Concierge. Gain access to our exclusive network and experience ongoing entrepreneurial events around Australia. BSchool Event Once a year students enrolled in the BSchool Diploma of Business are given a free ticket to attend an amazing event hosted by BSchool and the B Faculty. Held in Melbourne, this is a chance for the BSchool community (Current students and graduates) to come together to celebrate their course, network and share the latest trends and tools in the business space. For further details please visit or contact BSchool. Duration The BSchool Diploma of Business is offered full time in two semesters over a 12 month period. An accelerated program is available to those wishing to complete the course in a shorter time frame. Student Outcomes With a BSchool Diploma of Business, you will learn entrepreneurial thinking and be ready to: Launch your Startup and become an entrepreneur. Become an Intrapreneur and advance your career. Re-launch an existing business. Take your business or company to the next level. Flexible Study The BSchool Diploma of Business is delivered in a flexible online format through the BSchool Learning Management System, to ensure professionals can balance study and work. You ll learn via a multi-disciplined approach, which keeps the course material both interesting and engaging while catering to each person s unique learning style. You ll receive ongoing online support from our B Faculty, as well as further support from the BSchool industry expert teachers and care coordinators. Prerequisites Prior experience isn t required, however having a passion to become more dynamic in your approach to all areas of business is. Those who have a Certificate IV in Business (BSB40207) and/or industry experience will be highly regarded in the application process, however this is not mandatory. Requirements Students undertaking this course will need basic computer and English proficiency to a Year 12 level, or equivalent. Additionally access to a computer (Windows or Mac) with a reliable internet connection and latest browser (Firefox, Chrome, Safari) is also required. Please refer to for specific computing requirements.

7 IN THE NEXT WAVE OF ENTREPRENEURS. SUCCESSFUL IN BUSINESS: IT ALL STARTS HERE.

8 ON A BUSINESS JOURNEY UNLIKE ANY OTHER. YOUR OWN SUCCESS STORY. BSCHOOL COURSE UNITS 1. THE BIG IDEA Disrupt the market with a new idea. BSBMKG501B - Identify and evaluate marketing opportunities. 2. THE PRODUCT Mobilise an idea and create the business model. BSBMKG502B - Establish and adjust the marketing mix. 3. BUILD THE STORY Branding and communication of your new idea. BSBMKG413A - Promote products and services. 4.THE POWER OF DIGITAL MEDIA Leverage digital marketing to be competitive with the big boys. BSBADV507B - Develop a media plan. Adrian Giles Founder: Hitwise Adrian Giles founded Hitwise and 10 years later sold it for $300M in one of Australia s most successful venture backed internet trade sales. Carolyn Creswell Founder: Carman s Muesli Carolyn Creswell turned her $1,000 investment as an 18 year old into Carman s, Australia s number one selling muesli brand. Simon Crowe Founder: Grill d Simon Crowe turned an idea born over a beer at the local pub into Grill d Healthy Burgers and nine years later there are 75 restaurants across the country. David Trewern Founder: DT Digital David Trewern built DT Digital into one of Australia s largest digital agencies, servicing the digital needs of companies such as Bunnings, Optus & Tourism Australia.

9 Course Outline The BSchool Diploma of Business course involves eight units that take you from ideation and creation to implementation of a new product in a virtual company. On the fi rst day of the course you become CEO of a large company that faces declining sales and needs to return to profi tability. Your task as CEO is to turn the company around, utilising the knowledge gained through each unit. Some of the core business principles you will learn during the BSchool foundation course include: marketing and product development, branding and communication, the power of digital marketing, leadership and recruitment, lean thinking and project management, fi nance, raising capital and innovation. Enrolments Enrolments are fortnightly and can be made by contacting student admissions via the enquiry form at ing enquiries@bschool.edu.au or calling us on Course Fees The fee for the entire course is $17,950. The schedule of fees can be found at www. bschool.edu.au. Fees can be paid in total, via instalments or via Government accredited VET Fee-Help assistance. VET FEE Help This Diploma of Business is fully Government accredited and registered for VET Fee-Help assistance. VET Fee-Help Government Loan allows students commencing their studies with the BSchool to study now and pay later. VET Fee-Help is a student loan scheme for the Vocational Education and Training (VET) sector that is part of the Higher Education Loan Program (HELP). VET Fee-Help assists eligible students undertaking certain VET courses of study (diploma, advanced diploma, graduate certifi cate and graduate diploma courses) with an approved VET provider, to pay for all or part of their tuition costs. A VET provider is a registered training organisation who has been approved by the Australian Government to offer VET Fee- Help assistance to their students. The BSchool has a detailed refund policy, requirements and policies for students in regards to student fees and payment plans. Please consult our Student Handbook for our terms and conditions. Official College BSchool Republica Education Pty Ltd RTO No BUILD THE TEAM 6. THE PLAN 7.SHAKE THE TIN 8. EVOLVE OR DIE Decide who you need on your team. BSBHRM506A - Manage recruitment, selection and induction processes. Create the plan and sharpen focus with lean thinking. BSBPMG522A - Undertake project work. Raise capital for your idea. BSBSMB402A - Plan small business fi nances. Continuous innovation is the key to survival. BSBMGT403A - Implement continuous improvement. Emma Isaacs Founder: Business Chicks Ryan Trainor Founder: Republica Education Richard Forbes Managing Director: 333 Group Peter Williams Founder: Deloitte Digital Emma Isaacs has achieved more at 34 than most twice her age, having grown Business Chicks into a national community of over 30,000 members. Ryan Trainor started his fi rst company at age 23 and has gone on to build many more, including Australia s largest workforce training business which was sold to the Washington Post. Richard Forbes has 20 years experience providing fi nancial and strategic advice to predominantly privately owned businesses and entrepreneurs from start-up phase through exit. Peter Williams founded Deloitte Digital and is a recognised thought leader and practitioner in innovation with a particular focus on digital innovation.

10 MORE - AND YOU MIGHT JUST CHANGE THE WORLD The idea behind BSchool is to create an entrepreneurial engine that will help reshape Australia s economy and make a paradigm shift to the Creative Economy. The Creative Economy is one that does not just rely on traditional industries for survival. It constantly seeks out new ideas to create future industries that will drive economic growth. Thinking differently and being bold can lead to great things: Your brilliant idea, creative thought or new technology can change the world.

11 BOLD. IT S YOUR TIME.

12 Contact Details BSchool Tenancy 1, Level 2, 6 Palmer Parade, Cremorne VIC 3121 Ph: enquiries@bschool.edu.au