Master of Entrepreneurship (M.A.) at SRH University Berlin. Program Overview. Prof. Dr. Ronald Glasberg WS 2012/13 STATE APPROVED UNIVERSITY

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1 at SRH University Berlin Program Overview WS 2012/13 STATE APPROVED UNIVERSITY

2 Table of Content I_Program Concept o Aims/Methodology o Target Audience o Admission Criteria II_Program Structure o Overview and constitutent modules o Curriculum III_Organization o Tuition Details o Page 2

3 I. Program Concept 1. Aims / Methodology Page 3

4 Aims of the Master of Entrepreneurship Program Interdisciplinary and applied knowledge in business administration, law and organization sciences are conveyed to the student throughout the program Conceptual Development (during the 1 st semester), Development of Business Models (during the 2 nd semester) and Business Implementation (during the 3 rd semester) Especially managerial skills, personal skills and organizational ability are fostered, such that leadership competencies are continuously developed and optimized. To accomplish these aims, students will apply practice and implementation oriented tools. Page 4

5 Aim of the program: Through studies into entrepreneurial independence Students gain the ability to become entrepreneurially engaged, e.g. developing an own idea, identify and evaluate opportunities, develop a business plan and realize it. Establish your own company or participate in an entrepreneurial venture. An especially installed fund provides venture capital to promising business proposals (idea pitching at the end of first year). Full time studies with flexible attendance periods, which enable active company founding activities parallel to the degree program. Combination of academic contents and practice oriented realization Internationality: Sessions held in English; international subjects, preparation of company foundation abroad, domestic company foundation is accompanied Expansion of the individual network is actively supported. Page 5

6 Support and Assistance of Students: Coaching through professors and experienced entrepeneurs individual entrepreneurial coaching through university professors and industry experts Work in small classes enabling interactive instruction, case studies, simulations; role playing and business plan games Professors are successful entrepreneurs themselves and support the knowledge transfer from research and business practice towards their lectures In conjunction with the university career service, mentors from the industry and practice provide guidance for student questions and ideas within a mentoring program. A specific module addressing the transfer between theory and practice is incorporated in each semester. Course assignments, seminar papers and even the master thesis can be adapted to coincide with task, problems and challenges of the own company. Page 6

7 I. Concept 2. Target Audience Page 7

8 Target Audience Personalities with a future vision Company Founders Entrepreneurs in Company, e.g. involved in international expansion Corporate Successors Employees who seek independence Employees in entrepreneurial or innovation focused businesses Young Founders undergoing the foundation phase of their business Economic Promoters supporting growth and regional development Independent Consultants Page 8

9 I. Concept 3. Admission Criteria Page 9

10 Admission Criteria Essential Requirent is a successful undergraduate degree (University, University of Applied Sciences or equivalent) with business administative backround and a nominal program duration of at least six semesters and 180 ECTS credits. Successful passing of internal selection process Page 10

11 II. Program Structure 1. Overview and constituent modules Page 11

12 Content Structure 1 st Semester: Conceptual Development Skills I Transfer Unit 2 Learning Domains = 4 Modules 1 LD = 1 Module 1 LD = 1 Module 2 nd Semester: Business Modelling Skills II Transfer Unit 2 Learning Domains = 4 Modules 1 LD = 1 Module 1 LD = 1 Module 3 rd Semester: Business Implementation Skills III Transfer Unit 2 Learning Domains = 4 Modules 4 th Semester: Master Thesis & Colloquium Transfer Unit Master Seminar 1 LD = 1 Module 1 LD = 1 Module 1 LD = 1 Module 1 LD = 1 Module Master Thesis & Colloquium Page 12

13 II. Program Structure 2. Curriculum Page 13

14 1 st Semester (30 CP) Overview Conceptual Development Nature of a Firm Organisation and Principles of Market Research Personal Skills Applied Knowledge Economics, Organization and Law I Business Analysis Marketing Entrepreneurial Skills I Ideas & Concept Foundations of Economics Foundations of Entrepreneurship Institutional Economics Information Economics Organization Theory Legal Business Forms Policies & Risks Trade & Tax Law Labour Law Social Law Introduction to Business Plans Business Development Market Analysis: Competition and Customers Basic Principles Online Marketing Marketing Research Tools (Statistics) Self Negotiation, Moderation & Presentation Techniques Teamwork Creativity Training Social Competences Entrepreneurship I (Development of Business Ideas) External Expert Evaluation (Ideas) Career Coaching Personal Potential Analysis Focus: Development and Evaluation 5 CP 5 CP 5CP 5 CP 5 CP 5 CP Page 14

15 2 nd Semester (30 CP) Overview Business Modelling Business Model Business Personal Skills Applied Knowledge Theory & Frameworks of Business Models Controlling & Governance Information System Law II Entrepreneurial Skills II Business Plan (Plan the Company) Innovation Frameworks Market Model Finance Model Communication Model Product & Production Model Organisation Model Controlling & Budgeting Accounting Risk Governance IT Process Electronic Business Web 2.0 & Social Media Legal Aspects of Company Development Patent, Brand & Competition Law Claim & Enforcement Law Complexity Problem Solving Business Ethics Business Collaboration Entrepreneurship II Business Plan Development Process Models Team Matching Best Practice 5 CP 5 CP 5 CP 5 CP 5 CP 5 CP Page 15

16 3 rd Semester (30 CP) Overview Business Implementation Formation International Personal Skills Applied Knowledge Strategic Resource Global Strategic Law III Entrepreneurial Skills III Business Plan Evaluation & Finance Revenue Venture Capital Market Price Models Finance Models Success Stories Going Public Project Improvement & Knowledge Quality Team Internationalisat ion Strategy Markets and Development Structural Change Finance Legal Aspects of International Growth International Business & Trade Law International Tax Law Compliance Conflict Intercultural Communication Stakeholder Communication Entrepreneurship III Business Plan Contest BP Evaluation & Stakeholder Feedback Networking Foundation of an enterprise Roadshow Invester Relation & Presentation 5 CP 5 CP 5 CP 5 CP 5 CP 5 CP Page 16

17 4 th Semester (30 CP) Overview Master Thesis & Colloquium Applied Knowledge Master Seminar Master Thesis & Colloquium Operative Master Seminar Master Thesis Entrepreneurship IV Contract Recruitment Facility Discussion of Topics Scientific Writing Master Thesis Defense Presentation & Discussion 5 CP 5 CP 20 CP Page 17

18 III. Organization Page 18

19 Tuition Tuition fees sum up to 18,720 for the regular duration of the program and is paid through monthly installments ( 780 per month) Your investment pays off: A high quality graduate degree program along with market oriented education awaits you. We facilitate best conditions for your studies through individual support and small class sizes while providing valuable insights into business practice. Our education agreement assures that no hidden fees arise during the course of your studies. The describe amount covers both enrollment, as well as examination fees. (Term ticket for public transportation, copy costs, deposits, books, and excursion fees are not included.) Page 19

20 Financing your studies There are various methods to finance your gradaute studies Qualified German students are eligible for support according to the Bundesausbildungsförderungsgesetz (BAFöG). The SRH University System cooperates with the EKK Bank which offers special conditions for student loans for our applicants and students Your EKK Contact: Frau Ilka Kramer Phone: e mail: Additional information about financing your tuition may be found at hochschule berlin.de/de/services/studienfinanzierung/ Page 20

21 Page 21

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