2016 Print & Digital Media Guide

Transcription

1 2016 Print & Digital Media Guide # OP&P publication in the industry! FAST FORWARD es Adult Outcom Pediatric Associated with P 38 Limb Deficiency FROM PRETTY IN PINK To Blending In P 46 QUANTUM LEAP FROM TRANSITIONING ADULT CARE P 26 PEDIATRIC TO Cutting-edge information ics, for the prosthet orthotics, pedorthi ns. healthcare professio cs, and allied Magazine & Digital Flip Format

2 EDGE Media Group The O&P EDGE is an independent media company that covers the clinical, business, regulatory, and human aspects of the orthotic, prosthetic, and pedorthic communities directly, objectively, and with breadth and depth. Through technology and smart partnerships, we strive to offer the widest variety of print and online information and communications to the largest audience. Our passionate and professional staff is committed to serving our clients and readers, helping each one to navigate the dynamic and evolving OP&P healthcare landscape. Our team has more than 115 years of combined experience in the OP&P industry. Smart Partnerships We are proud to be involved in advancing the interests of the OP&P professions and its knowledge base through our longstanding partnerships with various businesses and organizations, including: oandp.com Through our partnership with the #1 industry portal, The O&P EDGE is the leading online content source for the orthotics, prosthetics, and pedorthics industry. The American Academy of Orthotists and Prosthetists The Academy TODAY, brought to you by the American Academy of Orthotists and Prosthetists (the Academy) and published by Western Media LLC/EDGE Media Group, is mailed quarterly with The O&P EDGE. Contact the Academy directly at for sponsorship opportunities. Regular editorial updates about O&P policy and legislation provided by the National Y G A A Association for the Advancement of Orthotics & Prosthetics (NAAOP). 2

3 P 26 JULY 2015 oandp.com/edge MITIGATING CHALLENGING PATIENT SITUATIONS P 24 BUILDING A BETTER HAND WITH HAPTIX P 28 UNMENTIONABLES OF HEALTH P 34 SPECIAL CONSUMER FEATURE THE MYTH OF A LOVELESS FUTURE P50 DILEMMA P 40 Supplement of The O&P EDGE Cutting-edge information for the prosthetics, orthotics, pedorthics, and allied healthcare professions. Cutting-edge information for the prosthetics, orthotics, pedorthics, and allied healthcare professions EDGE MEDIA GUIDE WHO WE ARE EDGE Media Group Offerings # magazine website e-newsletter Magazine Page 4 TAP INTO OUR HIGH-QUALITY READERSHIP We are pleased to report an unparalleled 100% confirmed subscription rate. The people who receive The O&P EDGE want to receive it. 16,000 copies circulated monthly, on average. 92% of our circulation is mailed directly to practitioners and industry professionals more than any other OP&P magazine. 20 to 1 preferred by industry professionals over other industry publications. FAST FORWARD Adult Outcomes Associated with Pediatric Limb Deficiency P 38 FROM PRETTY IN PINK To Blending In P 46 QUANTUM LEAP TRANSITIONING FROM PEDIATRIC TO ADULT CARE Cutting-edge information for the prosthetics, orthotics, pedorthics, and allied healthcare professions. The O&P EDGE January 2015 I Vol 14, No 1 The O&P EDGE July 2015 Vol 14, No 7 FOCUS ON THE PATIENT THE CORE ISSUE ORTHOTIC MANAGEMENT OF OSTEOPOROSIS P 24 BACK AGAIN? P 32 AN ORTHOTIST S Page 6 1,552,811: the average number of pages visited per month on oandp.com. 438,742: the average number of visits to oandp.com per month. 38,631: the average number of people who visit the oandp.com home page per month. Page 8 Monthly newsletter ed FREE to subscribers. 14,500+ subscribers, growing daily. 20% open rate. 15% click rate. Delivered to practitioner in-boxes. 3

4 THE O&P EDGE MAGAZINE 2016 EDGE MEDIA GUIDE OUR SUBSCRIBERS ARE THE RIGHT PEOPLE AT THE RIGHT COMPANIES. Prosthetist/Orthotist 18% Orthotist 16% Prosthetist 11% Manufacturer/Distributor 11% Support Staff 10% Consumer 9% Pedorthist 6% Student/Resident 6% Technician 5% Therapist/Nurse 5% Other 3% Percentage of 16,000 subscribers by occupation. 10Value-Added Services Only EDGE provides 10 FREE services! FREE showcase ad with each fullprice, full-page, 4-color display ad purchased. FREE showcase highlight ad on oandp.com with purchase of a full-price print showcase ad. FREE print ad exposure in our online flip-magazine. FREE company listing in the most comprehensive advertiser index in print. FREE link in our flip-magazine on oandp.com with every print ad FREE product information/ business reply card program. FREE online posting of your print ad on oandp.com, including monthly ad report. FREE online advertiser index that stores your display ads forever. FREE analytics report to monitor views and clicks of print ads online. FREE online reader requests (often coming from ads in our archives). 4

5 2016 EDGE MEDIA GUIDE THE O&P EDGE MAGAZINE 2016 Display Ad Rates See page 9 for sample packages that include print + digital advertising. Full Page 1X 3X 6X 12X 24X 4-Color $3115 $2990 $2895 $2785 $ Page Spread 1X 3X 6X 12X 24X 4-Color $4990 $4850 $46850 $4525 $4350 1/2 Page 1X 3X 6X 12X 24X 4-Color $2625 $2485 $2355 $2225 $2075 1/4 Page 1X 3X 6X 12X 24X 4-Color $ $1755 $1680 $1605 $1450 Premium Positions Back Cover... Maximum $3750 Inside Front Cover...$3225 Exposure Inside Back Cover...$3225 Pages 1, 3, 5, 7, 9...$2965 n Full-page n 4-color only n 12X run n See page 10 for ad specs Showcase Ads $550 or FREE with each full-price, full-page, 4-color display ad purchase. 100 words or less One image No bullets Production is free Space is limited first come, first served Add logo or additional image for additional $50 each ISSUE EDITORIAL HIGHLIGHTS DEADLINE January Emerging Methods and Techniques in O&P 12/01 PacRim February Meeting the Needs of Special Populations 1/01 Hanger Ed. Fair, Abilities Expo Los Angeles March Focus on Outcomes and Education 2/01 PrimeFare West, Academy Annual Meeting April They Grow So Fast 3/01 ACPOC Annual Meeting Keeping Up With Pediatric Patient Needs May Around the World International Perspectives 4/01 OT World-International, Abilities Expo New York June When Your Patient Leaves Your Office 5/01 PrimeFare East, Abilities Expo Chicago, (Focus on Patient Issues in the Community) Amputee Coalition National Conference July Technology in O&P Fabrication 6/01 BONUS DISTRIBUTION August Meeting the Challenges of Lower-Limb O&P Interventions 7/01 Abilities Expo Houston September Your O&P Business Health 8/01 AOPA National Assembly October A Higher Calling, Managing Upper-Limb Issues 9/01 CAF Triathlon November Step Carefully (Addressing Feet and Ankle Issues) 10/01 Abilities Expo Bay Area, PFA Annual Symposium December Policy, Reimbursement, and Healthcare Trends 11/01 DS/USA Hartford Ski Spectacular Symbol denotes Amplitude magazine included with this mailing. Symbol denotes The Academy TODAY included with this mailing. * Bonus distribution subject to change. * Editorial highlights subject to change. 5

6 Custom Internet Advertising Solutions Patron Sponsorship $1500/month Get the best of oandp.com. Maximum Exposure Patron sponsorship includes: Roadblock ads Tile ads Unlimited product directory listings 10,000 highlight views Your logo on the oandp.com home page MORE VISITS = MORE VALUE 1,552,811 PAGE VIEWS The average number of pages visited per month on oandp.com. 438,742 VISITS The average number of visits to oandp.com per month. 38,631 HOME PAGE VISITS The average number of people who visit the oandp.com home page per month. Roadblock Ad $550/month for rotation throughout oandp.com Have your products featured in the largest ad available on the oandp.com home page, channel pages, and in news content. n 300 pixels wide x 250 pixels tall, 100 KB maximum ad size (except video roll). n Web address to which the ad should link. n PLUS: Add animated GIF for $100/month. n PLUS: Add video roll for $200/month. Roadblock ads receive more than 30,000 views per month. Tile Ad $250/month for rotation throughout oandp.com Have your ad on content pages where readers spend time catching up on the latest OP&P industry information. n 180 pixels wide x 150 pixels tall, 60 KB maximum ad size. n Web address to which the ad should link. n PLUS: Add animated GIF for $100/month. n PLUS: Add video roll for $200/month. 6

7 Empower your business anywhere, anytime. Product & Service Directory Listing $60/month per category Featured listings include company name, address, phone, fax, , and website with link, plus product/company description, logo, premium view, online shopping website address, and Facebook/Twitter links. Another place for your print ad to be viewed online. Practitioners can search for your company or product by category. Patron Sponsorship $1500/month See top of page 6 for details. Featured Video $250/month Display your products as video commercials before and within our video content, within the product directory, or as a separate product demonstration and/or webinar. The O&P EDGE Free Flip-Magazine One link to your company s home page at no charge with every print display ad. Product Directory Highlight $200/month per 5,000 views Have your products and services highlighted on the oandp.com home page and product directory page character description of your product or service, a photo or logo, and a direct link to your website. Add your social media or product page URL for additional live linking. Each additional link $15/per month. 7

8 EDGE DIRECT E-NEWSLETTER 2016 EDGE MEDIA GUIDE a Our monthly e-newsletter, EDGE Direct, provides the latest, most comprehensive roundup of OP&P industry news. g Advertising Options 1. Sponsorship...$2900/month Your name associated with our leading content. Includes top banner ad, skyscraper ad, and sponsored story. d a Top Banner Ad b Skyscraper Ad c Sponsored Story 468 pixels wide x 60 pixels tall, 100 KB maximum ad size. 160 pixels wide x 600 pixels tall, 100 KB maximum ad size words; 25-word preview with the rest of your story on oandp.com, including a free roadblock ad on that page. b Sponsorship ensures the greatest exposure! 2. Premium Placement Ads...$850/month Choose one of two options. d Featured Product Ad 50 words and a color photo/logo showcasing your new product with a direct link to your website. c e Tall Building Ad 160 pixels wide x 450 pixels tall. e 3. Tile Ads...$300/month f An ad with a link directly to your website for easy tracking. Tile Ads: 180 pixels wide x 150 pixels tall. *Add animated GIF for $100/month. h 4. Classified Ads...$50/month g See the Classifieds & Calendar Insertion Order for more details. 5. Calendar Ads...$30/month h See the Classifieds & Calendar Insertion Order for more details. Call Kim or Claire at to create a customized package for the most exposure at the best value. 14,500+ SUBSCRIBERS EDGE Direct is a great way to send information directly to practitioner in-boxes. f Combine print + Internet advertising for the best value. 8

9 2016 EDGE MEDIA GUIDE THE O&P EDGE Package Your Advertising & SAVE! The O&P EDGE For the most effective and budget-friendly advertising, combine print and Internet advertising. Sample Advertising Packages PACKAGE 1 PACKAGE 2 PACKAGE 3 PACKAGE 4 1 FP4C Display Ad 6 FP4C Display Ads 12 FP4C Display Ads 14 FP4C Display Ads 1 Showcase 6 Showcases 12 Showcases 14 Showcases Customized advertising packages are available for every budget and every need. Call us today! Product Info Card Product Info Card Product Info Card Product Info Card Ad Index Listing Ad Index Listing Ad Index Listing Ad Index Listing 1 Display Ad Snapshot 6 Display Ad Snapshots 12 Display Ad Snapshots 14 Display Ad Snapshots oandp.com 1 Digital Ad in The O&P 6 Digital Ads in The O&P 12 Digital Ads in The O&P 14 Digital Ads in The O&P EDGE Flip-Magazine EDGE Flip-Magazine EDGE Flip-Magazine EDGE Flip-Magazine 6 Roadblock Ads 6 Roadblock Ads 9 Roadblock Ads 4 Product Directory Highlights 4 Product Directory Highlights 6 Product Directory Highlights 1 Tile Ad 2 Tile Ads 4 Tile Ads 6 Tile Ads 2 Products & Services 24 Products & Services 24 Products & Services 48 Products & Services Directory Listings Directory Listings Directory Listings Directory Listings EDGE Direct 2 Sponsorships 2 Premium Placement Ads 4 Premium Placement Ads 4 Premium Placement Ads 1 Tile Ad 4 Tile Ads 6 Tile Ads Monthly Ad Report Monthly Ad Report Monthly Ad Report Monthly Ad Report Based on 12-Month Based on 12-Month Based on 12-Month Based on 12-Month SAVE SAVE Contract: $3,318 Contract: $20,995 Contract: $36,277 MORE Contract: $47,800 SAVE MOST FREE Added Value Monthly Ad Report Reader Service Number Flip-Magazine Advertising Display Ad Snapshot and more! Sample packages contain discounts. Pricing is estimated on an annual basis. Advertise with the # magazine website e-newsletter Have a 2015 contract? Call Kim or Claire today to renew your contract for 2016! We offer in-house graphic design, marketing services, and consultation. You are good at developing new products; we are good at marketing them! Call Kim or Claire to discuss strategic marketing plans, within your budget, for the best value and the most exposure! 9

10 2016 EDGE MEDIA GUIDE THE O&P EDGE MAGAZINE Print Advertising Terms & Mechanicals Digital File Requirements: The O&P EDGE is produced in Adobe InDesign. Ad files may be submitted as press-resolution PDF files if all fonts and images are included in the file. Instructions for creating PDF files from standard software applications compliant with our printer are available upon request. Specifications: The O&P EDGE is printed on 60-80# coated paper stock direct-to-plate on a web press with 150-line screen in 4-color. Binding is perfect bound. The trim size is 8.25" x ". Bleeds of.25" are required by the printer. Keep all text and important logos/fine print inside the live area of 7.5 x 10". Digital Instructions: CMYK or gray scale images must be a minimum of 300 dpi. If you include crop marks on your ad, place them in the slug area, not in the.25" bleed space. Delivery Instructions: files to or place in our drop box at Ad Specs Ad Sizes Non-Bleed Full-Bleed 2-page spread 16 x " 17 x " Full page 7.5 x 10" 8.75 x " 1/2-page horizontal 7.1 x 4.675" 1/2-page vertical 3.4 x 9.365" 1/4-page 3.4 x 4.675" LIVE AREA: Keep text and all important logos/fine print inside live area of 7.5 x 10". Full Page Ad: Trim size is 8.25 x " Bleed size is 8.75 x " Live area is 7.5 x 10" Full page Trim size 8.25 x " Full-bleed 8.75 x " Live area 7.5 x 10" 1/2-page vertical 3.4 x 9.365" 1/2-page horizontal 7.1 x 4.675" 2-page spread non-bleed Trim size: 16.5 x " Ad size: 16 x " Live area: 15.5 x 10" 2-page spread full-bleed Trim size: 16.5 x " Bleed size: 17 x " Live area: 15.5 x 10" 1/4-page 3.4 x 4.675" Print Terms & Conditions Effective Rate Date: January 2016 for all advertisements. Frequency: 12 times per year, first week of each month. Commissions and Discounts: Recognized agency commission is 15 percent of gross billing on space, provided the account is paid within 30 days of invoice date. After 30 days, gross billing is due in full. Mechanical preparation charges, showcase ads, calendar ads, classified ads, and inserts are non-commissionable. Contracts MUST be signed to receive any discounts and may not be canceled without a 60-day written notice to the publisher prior to the closing date. Payment Requirements: 30 days net from invoice date; 1.5 percent interest per month on past-due accounts. Advertiser is responsible for any delinquent payments by recognized agencies. Extensions: If an extension date for material is agreed upon and material is not received, the advertiser will be charged for space reserved and the most recent ad of the same size placed by the advertiser will be picked up to fill the space. Cancellations: All cancellations must be made in writing 60 days prior to the closing date. If an ad is canceled for any reason after the cancellation deadline, the publisher reserves the right to repeat a prior ad at the contracted rate. If an advertiser has not previously run an advertisement, the advertiser will be charged the contracted rate for a non-run ad. Positions and Changes: The O&P EDGE will make every attempt to honor ad position requests for full-page ads but reserves the right to adjust positions should layout or production conflicts arise. Under no circumstances will changes be made to the content or design of any advertisement without written consent from the advertiser. Questions? Contact or

11 Brought to you by EDGE Media Group, providing full-service, high-quality, customized marketing solutions to the OP&P professions. magazine website online magazine e-newsletter Contact Us Huron Street // Suite 104 // Northglenn // CO Phone: // Fax: // Director of Sales & Marketing Kim Espinosa Sales Representative Claire Koren Classified/Calendar Sales Alyssa Peratt Press Releases Drop Box