CITY OF EL CENTRO. Events Sponsorship Package

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1 CITY OF EL CENTRO Events Sponsorship Package

2 Community Oriented Special Events For Our Imperial Valley and Beyond... Special Events Welcome! Thank you for your interest in sponsoring the City of El Centro s Special Events! Community and business support allows the City to produce many family fun events for the entire community to enjoy. Since 2007, the City has coordinated many wonderful family oriented events with over 18,000 annual attendees. The events offer something for everyone; crowds continually flock to the City s cultural celebrations, community shows, parades and festivals. Within this Sponsorship Presentation, you ll find that the City has many exciting events planned for our entire community to enjoy. Please keep in mind that there are a wide variety of ways to be involved with the City s Events and all forms of participation and contributions are welcome. The sponsorship levels listed within this presentation serve as a guideline showing the benefits received for specific sponsorship levels. We are more than happy to tailor the sponsorship to best fit your organizational needs and budget. We have also included a media plan sample to layout the marketing plan identifying sponsors media benefits. We hope that this additional information is useful as you consider sponsoring the City s Special Events. Thank you again for your interest in bettering our community through Special Events and for consideration of sponsorship! We look forward to working with you during the Special Events! Please feel free to contact us if you have any questions or concerns. Best Regards, Suzanna Perkins, Staff Assistant sperkins@cityofelcentro.org Marcela Piedra, Community Services Director mpiedra@cityofelcentro.org Table of Contents Introduction & Overview 2 Special Events El Grito de Independencia...3 Seasonal Tree Lighting & Street Fair...3 Mardi Gras Light Parade & Street Festival.4 Le Tour de Manure Bike Ride 4 Sponsorship Appreciation Mixer...5 Sponsorship Levels 6 Diamond....6 Platinum. 6 Gold....7 Silver...7 Bronze 8 Star..8 Media Plan Sample 9 Sponsor Agreement

3 Celebrate Mexico s Independence Anniversary! Bring your family out for fun evening to commemorate Mexican heritage and independence. Grito de Independencia will be an evening of traditional celebrations, mouth watering tacos, authentic Mexican ceremony and activities for all ages. The historical ceremony of El Grito will be showcased amidst the best tacos that the community has to offer. Artists and artisans will proudly display their handiwork with many items available for sale. Date: Time: Location: Attendance: September 19, :00p.m. 10:00p.m. Stark Field 4,000 What a great opportunity for our community to come together to participate in traditional celebrations of the season! Our City Mayor will lead the countdown to reveal a giant Christmas Tree covered in lights, tinsel and decorations. Many decorations on the tree will be hand made by El Centro school children. While enjoying cookies and hot chocolate everyone can listen to the delightful music of local choirs and performances. Santa Clause will make a dramatic appearance atop the El Centro Fire Engine and will bear gifts for hundreds of children at the event. Date: Time: Location: Attendance: December 4, :00p.m. 9:00p.m El Centro Police Station 4,000 3

4 El Centro s MOST POPULAR and our Signature Events is the Mardi Gras Light Parade & Street Festival! El Centro recreates the world famous Mardi Gras with traditional themed colors of purple, green and gold, in the Downtown area. Our entire community anticipates this parade, street festival, glittery costumes, lights, masks and beads. Come and enjoy Jazz music and New Orleans style cuisine. Celebrating New Orleans tradition is an exciting and fun evening for the entire family. Date: February 20, 2016 Time: 5:00p.m. 10:00p.m. Location: Civic Center Attendance: 10,000 Date: March 26, 2016 Time: 8:00 a.m. Location: 375 S. 1 st Street, El Centro Attendance: 100 4

5 Join us as we coronate the Mardi Gras King & Queen!!! We appreciate your support and wish to celebrate with you. This special mixer is organized with our community partners and crowns the King & Queen! It s our way to say thank you for your contributions to the success of the Special Events program. Great networking opportunity. Date: TBA 2016 Time: 5:00pm 7:00pm Location: TBA Attendance: 200 5

6 Sponsorship Opportunities Investment $25,000 Investment $15,000 Featured Sponsor for all Special Events Company logo on all promotional material Company banner on City Special Event website with link to company website Company logo/name on all advertisements including television, radio and print Company listed on all pre event press releases and press materials Company listed on all marketing materials distribution Company logo on all event t shirts (if applicable) Company banner displayed in prime location at each event (banner provided by company) Company given verbal recognition as featured sponsor at events 3 Free booth spaces at each event 3 Free parade entries for Mardi Gras Parade Logo on event thank you letter (if applicable) Listing as event sponsor in post event press releases and press materials 6 T shirts for each event 6 Tickets to VIP areas 6 Invited guests to the Sponsorship & Volunteer Appreciation event *Participation in Events: Opportunity to participate on special event planning committee Opportunity to participate as a judge in event contests Opportunity to present awards to contest Featured Sponsor for all Special Events Company logo on all promotional material Company link on the City s website Company logo/name on all advertisements including television, radio and print Company listed on all pre event press releases and press materials Company listed on all marketing materials distribution Company logo on all event t shirts (if applicable) Company banner displayed in prime location at each event (banner provided by company) Company given verbal recognition as featured sponsor at events 3 Free booth spaces at each event 3 Free parade entries for Mardi Gras Parade Listing as event sponsor in post event press releases and press materials 5 T shirts for each event 5 Tickets to VIP areas 5 Invited guests to the Sponsorship & Volunteer Appreciation event *Participation in Events: Opportunity to participate on special event planning committee Opportunity to participate as a judge in event contests Opportunity to present awards to contest winners at events 6

7 Sponsorship Opportunities Investment $10,000 Investment $5,000 *General Sponsor for all Special Events *General Sponsor for all Special Events Company logo on all promotional material Company link on the City s website Company logo/name on all advertisements including television, radio and print Company listed on all pre event press releases and press materials Company listed on all marketing materials distribution Company logo on all event t shirts Company banner displayed at each event (banner provided by company) Company given verbal recognition as sponsor at events 2 Free booth spaces at each event 2 Free parade entries for Mardi Gras Parade Listing as event sponsor in post event press re leases and press materials 4 T shirts for each event (if applicable) 4 Tickets to VIP areas 4 Invited guests to the Appreciation Mixer & Mardi Gras King & Queen Coronation *Participation in Events: Opportunity to participate on special event planning committee Opportunity to participate as a judge in event contests Opportunity to present awards to contest winners at events Company logo on all promotional material Company logo/name on all advertisements including television, radio and print Company listed on all marketing materials distribution Company logo on all event t shirts Company banner displayed at each event (banner provided by company) Company given verbal recognition as sponsor at events 2 Free booth spaces at each event 2 Free parade entries for Mardi Gras Parade Listing as event sponsor in post event press releases and press materials 3 T shirts for each event 3 Tickets to VIP areas 3 Invited guests to the Appreciation Mixer & Mardi Gras King & Queen Coronation *Participation in Events: Opportunity to participate on special event planning committee Opportunity to participate as a judge in event contests 7

8 Sponsorship Opportunities Investment $1,000 Investment $500 *Sponsor for all Special Events *Sponsor for Event of Your Choice Company logo on all print marketing materials distribution Company logo on print marketing materials Company name on all event t shirts (if applicable) Company banner displayed at each event (banner provided by company) Company given verbal recognition as sponsor at events 1 Free booth space at each event 1 Free parade entry for Mardi Gras Parade Listing as event sponsor in post event press releases and press materials 2 T shirts for each event 2 Tickets to VIP areas 2 Invited guests to the Appreciation Mixer & Mardi Gras King & Queen Coronation Company name on event t shirt (if applicable) Company banner displayed at event (banner provided by company) Company given verbal recognition as sponsor at event 1 Free booth space at event 1 T shirt for event 2 Ticket to VIP area (if applicable) 2 Invited guests to the Appreciation Mixer & Mardi Gras King & Queen Coronation *Participation in Events: Opportunity to participate on special event planning committee 8

9 Media *Plan Sample Per Event (Subject to Change)* Print: Television: IV Mall Indoor Banner 5x8 doubled Sided English/Spanish 2 weeks prior to event IV Press Ads Two 3x6 color ads and One 3x2 color ad Front Page IV Press Calendar of events Flyer displayed at city facilities Flyers distributed throughout El Centro at various locations Radio: 2 weeks Prior to Event 60 Second Spots (May include onsite live coverage) FM (English) 90 spots KMXX Tricolor (Spanish) 96 spots 94.5FM Jose (Spanish) 96 spots KROP AM 1300 Talk Radio (English) Public Service Event Announcements 30 Second Spots Noticias Channel 7, (Spanish) 60 spots Mundo Fox Channel 54 (Spanish) 60 spots KYMA 11 (English) 17 Spots + Community Happenings KSWT 13 (English) 15 Spots FOX 9 (English) 146 spots ABC5 (English) 117 spots CW (English) 103 spots Telemundo (Spanish) 151 spots Internet: City of El Centro Website Promotion (average 516,347 hits per month) El Centro Chamber of Commerce website calendar of events City s Facebook, Twitter, Youtube Imperial Valley Press Calendar of Event American Towns a/elcentro 9

10 Special Events CITY OF EL CENTRO SPONSORSHIP AGREEMENT BETWEEN CITY OF EL CENTRO AND Organization Name: City of El Centro Organization Street Address: Special Events City, State, Zip: 1275 Main Street Phone Number: El Centro, CA Contact Name: This Agreement is made and entered into by and between the City of El Centro hereinafter referred to as City, and the above named organization hereinafter referred to as Sponsor. The City seeks to promote positive, healthy, and active participation in leisure and recreational programs for our community. In consideration of the premises and mutual promises set forth herein, the parties, intending to be legally bound, hereby agree as follows: 1. The City of El Centro agrees to provide the above named company with the sponsorship benefits currently in effect and corresponding to the specified level of sponsorship indicated herein. 2. Sponsors Responsibilities: In exchange for said sponsorship benefits, Sponsor will sign agreement and return with an electronic version of the company logo to the City of El Centro. 3. Sponsor will provide the City of El Centro with donations in the form of: cash in kind both cash & in kind 4. Sponsor s contribution will be of equal or greater value as the sponsorship level as indicated below: Diamond $25,000 Platinum $15,000 Gold $10,000 Silver $5,000 Bronze $1,000 Star $500 Other $ 5. Term and Termination. This Agreement shall be effective from the date of City Representative s signature through the end of the City of El Centro s events. 6. Force Majeure. No party shall be responsible for events beyond its reasonable control, such as acts of God, weather delays, restrictions, security alerts or unforeseen commercial delays. If the event is postponed due to inclement weather or other conditions beyond the City s control, it may be rescheduled for another time. The Sponsor shall then be entitled to, and City agrees to give Sponsor, all of the advertising and sponsorship rights set forth herein at no additional charge to Sponsor. 7. Your sponsorship does not guarantee your product will be sold at the event. IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be executed. Organization Representative Name: Signature: City Representative Name: Signature: Title: Date: Title: Date: 10