THE PROJECT SMAU 2017

Transcription

1 THE PROJECT SMAU 2017 INDEX: PADOVA, March 2017 BOLOGNA, 8-9 June 2017 MILANO, October 2017 NAPOLI, December 2017 SMAU TODAY MEDIA IMPACT SMAU ATTENDEES SMAU FEATURES SMAU 2017 SERVICES RESERVED TO PARTNERS CONTACTS

2 SMAU TODAY SMAU is the main business matching platform in Italy about innovation and digital technologies for companies and local public governments. For over 50 years SMAU supports Italian companies in their innovation choices through a regional circuit of events in the main Italian regions. SOME COMPANIES WHICH HAVE CHOSEN SMAU SMAU is a platform designed to dialogue directly with the business system to facilitate the culture of innovation and the adoption of digital technologies: a process called Digital Transformation. SMAU today is also an important interregional and international meeting platform between the innovation ecosystem and consolidates companies according to the model of Open Innovation, the main development tool for business. SMAU NUMBERS* Berlino ATTENDEES: 50,000 entrepreneurs and business decision makers EXHIBITORS: 1,000 digital companies, vendor, startup MEDIA: 2,200 journalists, media operators milano napoli Padova Bologna * data refers to Roadshow

3 media impact Events and innovation open and custommade. 45 case studies, from startups to Barilla at SMAU. With Live Show and Virtual Reality. CORRIERE ECONOMIA More digital and cheaper. The virtuous cases in SMAU Live Show. AFFARI&FINANZA LA REPUBBLICA A new edition of Smile Everywhere in partnership with SMAU, the Italian OPEN INNOVATION Platform. A multimedia project of INNOVATIVE CONTAMINATION that aims to encourage radio listeners to renew themselves and improve the society and their companies, telling examples of success. RADIO KISS KISS Open innovation as an opportunity to grow. A new mental approach with good contamination and integration between industries and startups with the aim of being competitive in international markets. Pierantonio Macola, SMAU President spoke about it during the event dedicated to digital technology and innovation. TG1 VIDEOCHAT STARTUP GIOVANI & LAVORO SOME COMPANIES WHICH HAVE CHOSEN SMAU Italy that succeeds on display at SMAU. LA STAMPA SMAU opening day tommorow. The innovation invades Milan. IL GIORNALE From Fair of the machinery and equipment for the office to business matching platform, SMAU tells the Digital Transformation. RAI NEWS 24 At SMAU the 8 startups that will succeed in the next few years. LIBERO Companies, innovative startups, technological partners, incubators and accelerators. These are the protagonists of SMAU. Three days dedicated to innovation, technology and ICT with many business opportunities for companies and local administrations. Workshops, hands-on laboratory and an area where to find support and partners to realize your own idea, grow and renew yourself through the meeting with the innovation ecosystem. MILLIONAIRE The technologies presented at SMAU are much more closer to people needs. The event has always been a reference point for the Italian technology and innovation. SMAU has presented more than 400 companies and 200 Startups. RAI TG3.3.

4 SMAU ATTENDEES TOTAL DATABASE 54% Enterprises and Public Sector 124,940 54% TOTAL PROFILED DATABASE 231,875 46% 46%ICT Companies and Channel Operators 106,935 ATTENDEES FOR EACH EVENT * Data refers to Roadshow 2016 SMAU Padova Attendees to the event: 3,961 * SMAU Bologna Attendees to the event: 6,127 * SMAU Milano Attendees to the event: 32,475 * SMAU Napoli Attendees to the event: 3,104 *.4.

5 SMAU ATTENDEES ENTERPRISES AND PUBLIC SECTOR: 124,940 ICT CHANNEL OPERATORS:106,934 Food Furniture/Design Industrial automation Banking/Insurance/ Financial Chemical/Pharmaceutical Retail/GDO 5,2% 2,8% 2,3% 5,4% 3,7% 3,9% Local governments Consulting/Services Building/Construction Press/Media Education/Research Logistics/Transport Engineering Central governments 4,1% 8,5% 7,3% 6,6% 8,3% 3,2% 10,6% 3,2% Health Professionals/Associations Apparel Tourism Utility 4,2% 9,3% 3,2% 3,8% 4,4% Hardware manufactured Hardware and software distributor Sale of telecommunication system Hardware sales and supply of IT infrastructure services Software development Integration of software developed by third parties (system integrator application) ICT Publisher 4,8% 14,8% 19,3% 32,4% 37,8% 29,4% 3,3% *each visitor can belong to more than one sector Purchase and logistic Administration Technical Area (research and development) Help Desk Sales Marketing and Communication Human Resources Other 7,0% 13,1% 27,2% 7,9% 23,6% 11,8% 5,6% 3,8% min 2,5 mlns of Euro 2,5-5 mlns of Euro 5-20 mlns of Euro mlns of Euro mlns of Euro more than 250 mlns of Euro 43,3% 16,6% 11,9% 6,7% 10,7% 10,8% min more than ,7% 12,6% 18,0% 9,6% 4,5% 5,1% 6,3% 9,2% Purchase Administration, finance, control Sales, business development ICT, information system Logistics, Supply chain Marketing, communication Organization and quality Production, operation Research and development Human resources Other 4,6% 18,3% 15,1% 17,2% 3,3% 14,1% 3,1% 6,7% 10,5% 4,2% 2,9% min 2,5 mlns of Euro 2,5-5 mlns of Euro 5-20 mlns of Euro mlns of Euro mlns of Euro more than 250 mlns of Euro 53,1% 14,4% 8,3% 6,7% 4,4% 13,1% min more than ,8% 18,2% 18,3% 4,9% 4,9% 4,4% 11,5% Consultant Director Official Clerk Freelance Chairman, Ceo Professor Manager Department or division manager Other 10,1% 13,2% 2,2% 20,1% 12,7% 11,4% 0,5% 7,1% 13,1% 9,6%.5.

6 SMAU FEATURES SMAU Padova (data refers to Roadshow 2016) SMAU Bologna (data refers to Roadshow 2016) ATTENDEES ATTENDEES TRAINING media TRAINING media 74 Workshop 115 Workshop Articles and 85 Speaker media 168 Speaker 2,466 Chairs Chairs Online articles 163 Online articles 75 Hours of training 121 Hours of training 70 Minutes of speed pitching 8 SMAU Live Show 1,178 Streaming Articles and media 98 Newspapers 420 Minutes of speed 78 Newspapers pitching 10 SMAU Live Show 6 Radio and TV 7 Radio and TV 1,239 Streaming 1,480 Slide 2,420 Slide.6.

7 SMAU FEATURES SMAU Milano (data refers to Roadshow 2016) SMAU Napoli (data refers to Roadshow 2016) ATTENDEES ATTENDEES TRAINING media TRAINING media 318 Workshop 52 Workshop Articles and 356 Speaker media 92 Speaker 10,908 Chairs 1,553 Chairs 1,425 Online articles 115 Online articles 330 Hours of training 60 Hours of training 377 Minutes of speed pitching 18 SMAU Live Show 2,623 Streaming 1, Articles and media 257 Newspapers 141 Minutes of speed 68 Newspapers pitching 42 Radio and TV 10 SMAU Live Show 8 Radio and TV 1,250 Streaming 6,000 Slide 900 Slide.7.

8 SMAU 2017 In a context in which the digital transformation is changing the market substantially, + 3.1% (Assintel Report 2016), SMAU is the business matching platform to choose the best innovation strategy and to select the correct partner for this task. With a unique format and a consolidated experience, SMAU can offer professional training, networking opportunities based on the specific business needs and public relations with national and local media. A format designed to put in contact the suppliers of digital technologies with the demand coming from the most dynamic sectors such as Industry 4.0, Trade and Tourism and Smart Communities. At SMAU these thematic areas are presented through the workshops in the Arenas, case studies winners of the SMAU Innovation Award, the SMAU Live Show sessions with the contribution of the main trade associations. INDUSTRY 4.0 Industry 4.0 aims to promote the use of digital technologies in the manufacturing sector through re-engineering processes, Cloud, 3D printing, additive manufacturing, prototyping, augmented reality, IoT and other related technologies. At SMAU we show and speak about these new business models based on innovation through concrete experiences carried out by enterprises and SMEs. TRADE AND TOURISM E-payment systems, e-commerce, social network data management: these are only some of the technologies involved in the revolution that the sectors of trade and tourism are experiencing. From hotels to B&B, from the mass retail channel to small shops, the companies which work in these sectors are investing all their efforts and resources in digital technologies to increase their competitiveness. How? At SMAU the experiences of these companies are shared to become a model for other entrepreneurs and managers..8.

9 SMAU 2017 Media Partnership 170Trade Associations Smart Communities Security, mobility, promotion of the cultural heritage and health services: these are only some of the goals that cities have to achieve in order to be smart. SMAU stimulates the spread of best practices carried out by public administrations and local authorities so that they can become replicable models throughout the country. 50,000 Companies 200,000 Profiled contacts National Radio SMAU is an ecosystem of more than 50,000 companies which take part every year to one of the events of the touring circuit, involved through agreements with more than 170 trade associations, a database of more than 200,000 profiled contacts, media partnership with the main national and local newspapers, radio networks, specialized magazines, online lead generation campaigns. Through its format, SMAU allows the digital companies to get in touch with enterprises, SME s and local public sector, from the entrepreneur to the technical role on the basis of specific aims..9.

10 SMAU 2017 SOME CASE STUDIES SMAU LIVE SHOW SMAU ICT THE EVENT THAT COMBINES SUPPLY AND DEMAND OF INNOVATION Industry 4.0, Trade and Tourism, Smart Communities are the main themes of the SMAU Live Show, the new way of matchmaking, modern and efficient, which is able to maximize the networking opportunities between supply and demand of innovation. Each session of 50 minutes is moderated by a journalist of Radio24 who present the case studies winners of SMAU Innovation Award, invited to tell the benefits of their Open Innovation projects or investment in technology among the top managers of the major ICT players or representatives of local institutions, with the aim of sharing experiences and business models for public sector, entrepreneurs and managers. SMAU Live Show allows the company to enable specific actions of PR and media relations, to enhance the customer loyalty, to amplify the visibility of the products or solutions presented, to shake hands with structured companies of the territory and to interact with the entire ecosystem of innovation, from ICT players to institutions. THE DIMENSION OF THE EVENT TAILORED FOR ICT PROFESSIONALS SMAU ICT is a new project completely dedicated to Information and Communication Technology which aims to involve all actors of the ICT sector: companies, professionals, communities, associations and institutions. The project is composed by the contents, through workshops and laboratories, totally dedicated to themes such as Networking, Security, Cloud Computing, Data Center, Virtualization, Storage, Privacy, Unified Communication, Telecommunications, Infrastructure, Backup, Business Continuity, Mobility, etc. The attendees of SMAU ICT are people who have a specific role such as IT Manager, Network Engineer, Security Manager, Datacenter Engineer, CIO and CTO and all figures involved in the assessment and adoption of new technologies in the company. SMAU ICT is an area inside SMAU in which all the ICT services and solutions are located, in addition to a very extensive program of content: workshops, laboratories and case studies. The aim of the project is developing skills and know-how on the latest ICT solutions and creating a fertile ground dedicated to ICT companies that need to get in touch with a targeted audience. SOME ICT COMMUNITIES.10.

11 SERVICED RESERVED TO PARTNERS service A service B service C Selection of a case history of one of your clients who will be interviewed by a journalist of Smau Observatory on one of the main focus of the event (Industry 4.0, Trade and Tourism, Smart Communities). The case history will be published online on shared on official social networks of the event and used in the activity of media relations. At the end of the event, the case history will remain on smau.it for journalists and companies. Participation with the case history to one session of SMAU Live Show dedicated to one of the focus of the event linked to the success story. Each session of 50 minutes is moderated by a journalist of Radio 24. Your client is presented along with two other clients of local companies that operate in a similar area, in order to tell needs and benefits of the solution adopted. As part of the session, there is a speed pitching, during which the solution linked to the case history will be presented along with the solutions of other companies and innovative startups in line with the vertical of the session. The sessions will be available also in streaming live through Smau channels to boost the audience reached during the event and also in the following months. After the live session, there will be a networking meeting to enable a further collaboration among the various players involved. In order to support the participation Smau offers its media relations through: - press releases in the Press Area of smau.it; - possibility to organize interviews; - social networks managed by Smau (Twitter, Facebook, Flickr, YouTube and Linkedin) with a direct live during the days of the event; - editorial opportunities with the media partner of the event. With particular reference to success cases, specific PR actions will be activated with local economic editors already before the event, in order to give the wider dissemination of the content..11.

12 SERVICED RESERVED TO PARTNERS service D service E service F Realization of a workshop about themes to agree with the Organizer, addressed to the IT Manager, Network Engineer and to all the other professional roles involved in the evaluation and adoption of new technologies in the company. The workshop will be inserted in training programs, promoted in collaboration with associations and community ICT in function of the target of companies to which it is addressed. The arena in which the workshop will take place is equipped with audio-video facilities, technical assistance and hostess for the registration of participants. The workshop will be promoted through all Smau communication channels (website, newsletter, guide of the event, social networks, etc), with the delivery of the preregistered and actual participants database in the single workshop at the end of the event, including authorization to process data. Turn key fully equipped booth functional for lead generation and networking opportunities. Promotion of your products/solutions through Smau Discovery service, the info point carried out by qualified staff who helps companies, public local institutions and professionals in their visit at the fair, suggesting the exhibitors and the training sessions more in line with their needs..12.

13 SERVICED RESERVED TO PARTNERS service G service H service I Presence of company profile (logo and contacts, mission, products and clients) included in the alphabetical list published online on Online system Segna in Agenda which allows you to contact before the event all the visitors who declare an interest for your company during the registration on This list of contacts, with all the company data, is available in real time through the Exhibitors Reserved Section online before the event. Unlimited electronic personalized invitations to visit Smau exhibition reserved to your customers and prospects. The list of contacts who register on with your invitation code, is available in real time through the Exhibitors Reserved Section online before the event with all the company data. At the end of the event Smau provides: - A list of profiled contacts from the database of pre-registered and participants to the event, selected on the basis of the following criteria (type of activity, turnover, number of employees, etc..); - The profiled database of the attendees recommended by the staff of SMAU Discovery; It will also be available in real time through the exhibitors reserved area: - The profiled database of attendees who have used the function Segna in Agenda ; - The database profile of attendees who have used the electronic invitation offered by you..13.

14 OUR CONTACTS Share the most important updates about SMAU events Follow all the news about SMAU in real time Watch the video interviews of SMAU protagonists Listen to the podcasts Follow the updates of SMAU Watch the slides of the workshops Watch the video of the workshop dedicated to professional training.14.