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2 BIG BOYS TOYS Under the Patronage of HH SHEIKH MANSOOR BIN MOHAMMED BIN RASHID AL MAKTOUM
3 Big Boys Toys: The Ultimate Playground Drive Lifestyle Marine Digital Aviation Wellness Adventure Offroad Fashion Rides
4 Big Boys Toys: The Ultimate Playground Product Profile Performance I Custom I Muscle Cars Auto Accessories I Kits I Decors Motorsport Concept Cars Tuning Foiling Related Products & Services DRIVE
5 Big Boys Toys: The Ultimate Playground Product Profile Luxury Décor Boutique Properties Golfing Equipment Tools Luxury Pool Tables Related Products & Services LIFESTYLE
6 Big Boys Toys: The Ultimate Playground Product Profile Boats Power Cats Sailing Scuba Equipment Surfing Equipment Marine Accessories Watersport Related Products & Services MARINE
7 Big Boys Toys: The Ultimate Playground Product Profile Digital Entertainment Home Automation Gaming Technologies Digital Home Equipment GPS & Tracking systems Mobile Phones Video Games Wireless Devices Related Products & Services DIGITAL
8 Big Boys Toys: The Ultimate Playground Product Profile VIP Charter Services Gliders Jet Units RC Aircrafts VIP Private Jet Services Rotorcrafts Related Products & Services AVIATI ON
9 Big Boys Toys: The Ultimate Playground Product Profile Exercise Equipment Sports Gear Men s Grooming Products Spa Services Men s Health Products Related Products & Services WELLNESS
10 Big Boys Toys: The Ultimate Playground Product Profile Adventure Tourism Extreme Sports Bespoke Luxury Travel Hiking Equipment Whitewater I Kayaking I Canoeing Equipment Related Products & Services ADVENTURE
11 Big Boys Toys: The Ultimate Playground Product Profile Cycles Motorcycles Motorcycle Accessories Related Products & Services RIDE
12 Big Boys Toys: The Ultimate Playground Product Profile High Street Fashion Branded Accessories Bespoke Tailoring Related Products & Services FASHION
13 Big Boys Toys: The Ultimate Playground Product Profile 4X4 Accessories and Equipment 4X4 Vehicles Dune Buggies Quad Bikes All Terrain Vehicles Luxury RV Related Products & Services OFF ROAD
14 Review: 2009/2011/2012
15 Review: 2009/2011/ Date 30 th April to 2 nd May 16 th March to 19 th March 9 th February to 11 th February Venue ADNEC, Abu Dhabi ADNEC, Abu Dhabi Atlantis The Palm, Dubai Inaugurated by Sheikh Mohammed Bin Hamdan Bin Zayed Al Nahyan HH Sheikh Ahmed Bin Hamdan Bin Mohammed Al Nahyan HH Sheikh Mansoor Bin Mohammed Bin Rashid Al Maktoum No. of Days 4 4 3
16 Review: 2009/2011/ Number of Countries Retained Exhibitor Numbers Value of Media Campaign AED 9.2 Million AED 30 Million AED 18 Million Visitor Count 16, ,545 28,125
17 Review: 2009/2011/2012 HH SHEIKH MANSOUR BIN ZAYED AL NAHYAN UAE Deputy Prime Minister and Minister of Presidential Affairs
18 Review: 2009/2011/2012
19 Review: 2009/2011/2012 HH SHEIKH NAHYAN BIN MUBARAK AL NAHYAN Minister of Higher Education
20 Review: 2009/2011/2012
21 Review: 2009/2011/2012 HH SHEIKH MANSOOR BIN MOHAMMED BIN RASHID AL MAKTOUM Son of the Vice President and Ruler of Dubai
22 Review: 2009/2011/2012
23 Review: 2009/2011/2012 HH SHEIKH SULTAN BIN KHALIFA BIN SHAKHBOOT AL NAHYAN Member of the Ruling Family of Abu Dhabi
24 Review: 2009/2011/2012
25 Review: 2009/2011/2012 HH SHEIKH MOHAMMED BIN HAMDAN BIN ZAYED AL NAHYAN Member of the Abu Dhabi Ruling Family
26 Review: 2009/2011/2012
27 Review: 2009/2011/2012 HH SHEIKH HAMAD BIN MOHAMMED AL SHARQI Crown Prince of Fujairah
28 Review: 2009/2011/2012
29 Review: 2009/2011/2012 HH SHEIKH MOHAMMED BIN MAKTOUM BIN JUMA AL MAKTOUM Member of the Royal Family of Dubai
30 Review: 2009/2011/2012
31 Review: 2009/2011/2012 HH SHEIKH KHALID BIN FAISAL BIN SULTAN AL QASSIMI Member of the Ruling House of Al Qassimi Who Rule the Emirates of Sharjah and Ras Al Khaimah
32 Review: 2009/2011/2012
33 Review: 2009/2011/2012 HH SHEIKH AHMED BIN HAMDAN BIN MOHAMMED AL NAHYAN Member of Royal Family
34 Review: 2009/2011/2012
35 Products Review: 2009/2011/2012
36 Products Review: 2009/2011/2012
37 Products Review: 2009/2011/2012
38 Products Review: 2009/2011/2012
39 Products Review: 2009/2011/
40 Big Boys Toys: 2011 Review Media Coverage Worth AED 18 Million +
41 Media Coverage Worth AED 18 Million +
42 Media Coverage Worth AED 18 Million + Television Advertisements OSN TV Channel TVC Duration Total Osn First SD 30" 100 OSN Comedy 30" 100 Discovery / Travel Channel / ETV / Lifestyle 30" 60 OSN Movies HD 30" 40 OSN Premiere 30" 60 OSN Cinema 30" 60 OSN Movies Action 30" 60 OSN Movies Action HD 30" 60 OSN Sports HD 30" 60 OSN Sports 2 30" 100 OSN Sports 4 30" 100 Total: 800 Zee TV Media Duration Frequency Zee TV 30 seconds each 40 Zee Cinema 30 seconds each 40 Total: 80 Premium Pehla Channel Duration Frequency Cricone Non-Live 50 NDTV 24x7 10 Days 50 Total: 100 Star TV Channel Duration Frequency Like OK ME 6th - 10th Feb. Time band 12:00hrs 00:00hrs 50 Star Plus 6th - 10th Feb. Time band 12:00hrs 00:00hrs 50 Total: 100
43 Media Coverage Worth AED 18 Million + Radio Advertisements ARN Radio - Radio Spots Media Duration Frequency Al Khaleejiya 30 sec spots 148 (26th Jan. - 11th Feb.) Radio Shoma 30 sec spots 118 (26th Jan. - 11th Feb.) Virgin Radio 30 sec spots 91 (26th Jan. - 11th Feb. ) City sec spots 91 (26th Jan. - 11th Feb.) Total: 448 ARN Radio - Radio Competition Media Frequency Big Boys Toys Radio competition to take place on morning and evening primetime spots on various and channels. No. of competition per channel per day 2 No. of channels (Al Arabia, Al Khaleejiya, Dubai Eye, Dubai 92, City FM, Virgin Radio, 8 Radio Shoma) No. of days (4 Channels one week, 4 channels the next) 10 Total No. of competition across the 2 weeks 80 Noor Dubai - Radio Spots Media Duration Frequency 93.9 Noor Dubai 45 sec. spots 18 (8th Feb. - 9th Feb.)
44 Media Coverage Worth AED 18 Million + Newspaper Advertisements
45 Media Coverage Worth AED 18 Million +
46 Media Coverage Worth AED 18 Million + Transit Media Bus Branding
47 Media Coverage Worth AED 18 Million + Car Rally 8 branded cars mobile in Dubai
48 BIG BOYS TOYS 2013
49 Projection: Expected Number of Exhibitors 100 Expected Visitor Count 40,000
50 Targeted Visitors: % 40% 35% 30% 25% 20% 15% 10% 5% 0% Emirati Nationality Arab Expats Western Expats Asian Expats Nationality 40% 15% 30% 15% Gender 80% 70% 60% 50% 40% 30% 20% 10% 0% Male Female Gender 70% 30%
51 Targeted Visitors for 2013 Age Group & Above Age Group Income Group (AED) Income Group (monthly) 15,000-29,999 30,000-49,999 50,000-79,999 80, ,
52 Future Plan Going Regional Big Boys Toys to be launched in Kuwait, Qatar, and India by 2013
53 For more information, please contact: Raha Moradi Exhibition Director Mob: raha.moradi@artaaj.com Artaaj Exhibitions Abu Dhabi Grandstand Abu Dhabi National Exhibition Centre P O Box 95015, Abu Dhabi, UAE Tel: Fax: Dubai Mezzanine Floor, Jumeira Tower Sheikh Zayed Road P O Box 49525, Dubai, UAE Tel: Fax:
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