BURSTING WITH EDUCATION IDEAS

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1 BURSTING WITH EDUCATION IDEAS GESS DUBAI 2015 SHOW REVIEW GESS DUBAI MARCH 2016 DUBAI WORLD TRADE CENTRE THE LEADING EDUCATION EXHIBITION AND CONFERENCE IN THE MIDDLE EAST W W W. G E S S D U B A I. C O M

2 GESS DUBAI BURSTING WITH EDUCATION IDEAS The 8th edition of GESS Dubai and (GEF) Global Education Forum ended on the 26th February 2015 after 3 tremendous days. With the largest education conference than ever before and the biggest collection of the latest and most innovative educational suppliers and solutions on display in the exhibition, this year s show was truly the best to date. The show has cemented its reputation for delivering an exceptional variety of products and solutions that will help raise the quality of teaching and learning in classrooms across the Middle East. From educationalists playing chess against a robot to the first fully Arabic encyclopaedia, GESS Dubai has showcased a comprehensive range of offers that will help teachers teach better and students learn more effectively. Each year, more and more companies are using GESS Dubai as platform to launch their products in the Middle East, seeing the show as the most effective way to reach out to a targeted audience. 10,000 EDUCATIONAL PROFESSIONALS ATTENDED 40% INCREASE ON INTERNATIONAL VISITORS 74.24% OF ALL VISITORS INFLUENCED OR HAD FINAL PURCHASING AUTHORITY 5 MINISTRY OF EDUCATIONS PARTICIPATING UAE, SAUDI ARABIA, BAHRAIN, OMAN & QATAR 4 GOVERNMENT BODIES PARTICIPATING ADEC, ABEGS, KHDA & ACTVET

3 A PASSION FOR EDUCATION 91.87% of visitors rated the quality of the conference sessions at GEF as good to excellent 98% of visitors thought the quality of exhibitors were excellent or good. 93% of visitors thought the show was excellent or good for sourcing new suppliers. 75% of visitors are very likely or likely to conduct business with an exhibitor as a result of their visit to GESS Dubai. 95% of visitors believe GESS & GEF are Very important and important to the development of their educational institution. 99% of visitors would recommend GESS Dubai to their colleagues 80% of exhibitors plan to exhibit at GESS Dubai % of exhibitors would recommend GESS Dubai to another company MODERN EDUCATION STRATEGIES FOR ECONOMIC GROWTH Every year, GEF continues to discuss and address the key educational issues, concerns and best practice for the Middle East. The topics at the event are very much driven by the education community and focus on key issues and learning requirements to drive the Middle East education industry forward. This year GESS saw over 100 speakers from the Middle East and internationally come together to run over 200 sessions over the three days. The program was open by His Excellency Eng. Hussain Bin Ibrahim Al Hammadi the Minister of Education for the UAE. A UNIQUE OPPORTUNITY TO MEET WITH THE FULL RANGE OF EDUCATIONAL ESTABLISHMENTS EDUCATION ZONE/ GOVERNMENT BODY NON-EDUCATION COMPANY/ SUPPLIER/DISTRIBUTOR NURSERY / PRE-SCHOOL / KINDERGARTEN / EARLY YEARS CONSULTANCY K-G12 SCHOOL PRIMARY ACADEMY /COLLEGE OF HIGHER EDUCATION VOCATIONAL COLLEGE SECONDARY UNIVERSITY 8% 3% 7% 11% 19% 9% 9% 9% 8% 9% 5% 3% SCHOOL MANAGEMENT COMPANY SPECIAL NEEDS SCHOOL PRIVATE ESTABLISHMENTS PUBLIC ESTABLISHMENTS 53% 47%

4 THE SOURCE FOR THE EDUCATION INDUSTRY A TARGETED AND EFFECTIVE MARKETING CAMPAIGN BURSTING WITH EDUCATION IDEAS FEBRUARY 2015 DUBAI WORLD TRADE CENTRE Under the patronage of HH Sheikh Mohammad Bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai THERE IS NO BETTER PLACE TO SEE THE LATEST EDUCATIONAL TECHNOLOGIES IN ACTION, SOURCE NEW AND EXCITING PRODUCTS FOR THE CLASSROOM AND PARTICIPATE IN A RANGE OF CONFERENCE TOPICS ABOUT THE FUTURE OF EDUCATION THE LEADING EDUCATION EXHIBITION AND CONFERENCE IN THE MIDDLE EAST W W W. G E S S E D U C A T I O N. C O M Inspirational advertising campaign to differentiate GESS from other educational shows in the region and emphasising our unique educational content and worldwide relevance of the brand. Regular s and GESS Talks monthly newsletters with an average CTR of 4.31% event when sent out side of the show cycle. Digital and social media campaign with search views of over 750,000 pre-show and Twitter reach of over 1 million onsite. Newly rebranded GESS VIP club ensured that 74% of all attendees had purchasing authority and 50% more attendees from key job functions. New business matchmaking initiative enabled exhibitors to scheduled meetings directly with those buyers they wanted to see.

5 DON T JUST TAKE OUR WORD FOR IT! VISITORS GESS and GEF is an inspirational visit and worth the journey from Abu Dhabi. Showcasing educational products from around the world. A must do event. Lisa Stowell, ICT Teacher, Belvedere British School It is an event like GESS that helps educationalists plan ahead Nargish Khambatta, Principal, GEMS Modern Academy A unique opportunity in the Middle East to see and network with others in the world of education. Mark Woottow, Head Teacher, ISG EXHIBITORS The show has been fantastic for us, we met some real key decision makers The quality of people we had at our stand made the whole event worthwhile for us, it was fantastic GESS is now firmly on our agenda SCHOLASTIC GESS is a leading education event in the middle east with key buyers coming from across the region to find the latest products and services for their educational institution We always have an interest to be part of GESS and next year we will definitely participate to share CASIO S latest products and technologies Casio GESS is a big platform for us when it comes to technology integration. We ve been in the industry for the last 12 years, it has been perfect for us to be participating in GESS where a lot of exhibitors meet and it helps us out a lot when the different kind of profiles come in place We have been participating for the last 11 years in GESS and it s by default that we need to be their like every year, we have already booked our stand for the next year Knowledge Hub This is the first time we are participating in GESS, as a first experience it went very well. We met a lot of ministries e.g. the minister of education of UAE and the minister of education Bahrain. It was really on the ministries level, private sector, everything! It was very good it s very positive for us here I can guarantee you next year we will be a part of GESS again! LG FOR MORE DETAILS CONTACT: Jonnie Wicks Event Manager Mobile: +44 (0)

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