HISTORY METHOD OF OPERATION

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2 OUR LOCATION

3 HISTORY The company was created in 1981 by Jean-François Sprecher and was one of the first Consulting Agency for deluxe perfume brands in the Middle-East and Near-East such as Guerlain, Issey Miyake, Jean-Paul Gaultier or Lalique. Based in Dubai since 2000, Sprecher Berrier (owned by Julien Sprecher and Axel Berrier) is acting now as a Master Distributor and is developing successfully prestigious perfume and Cosmetic brands in the area such as Creed, Atelier Cologne, Parfums de Marly, Lalique, Bentley and By Terry. Since 2009, the group started to diversify its activities within the luxury industry and Real Estate. METHOD OF OPERATION SBGC knows that the strength of our company comes from within. Our employees are a focused and dedicated team of people with wide experience on the cosmetic industry in the region.by selecting the best people, providing resources, opportunities and direction as well as delivering ongoing training programmes, we work hard to ensure that our customers receive excellent levels of service and that our business partners know we can protect and nurture their brands.our management team has wide expertise and knowledge, and have gained working experience with some of the major brand names. Their insight is helping us to develop the next generation of brand leaders.

4 SCOPE OF WORKS SBME Master Distributors of Deluxe Perfumes throughout the GCC, Sub-continent and CIS Countries, and Russia. ELYSEES BEAUTE Distribution of perfumes and cosmetics in the UAE (Domestic retail, Travel retail and Airlines) EURO PARFUMS Trade Mark Owner and manufacturer of Parfums de Marly. ICEBERG Leading in innovative brand and communication strategies, and 360 creations for entertainment, luxury, fashion, film and cinema groups, and Real Estate. BABYLON Connecting trademark expertise: Global and commercial architecture, renowned Retail design, innovative branding and premium events.

5 SBGC DISTRIBUTION NETWORK 1. Russia 2. Kazakhstan 3. Kirgizstan 4. Kurdistan 5. Azerbaijan 6. UAE 7. Qatar 8. Oman 9. Kuwait 10. Saudi Arabia 11. Bahrain 12. Egypt 13. Syria 14. Lebanon 15. Lybia 16. Jordan 17. Ukraine 18. Uzbekistan 19. Yemen 20. Iraq

6 DISTRIBUTION NETWORKS MAIN TRAVEL RETAIL PARTNERS MAIN RETAIL PARTNERS MAIN AIRLINE PARTNERS

7 OUR BRAND PORTFOLIO ARTISTIC BRANDS

8 OUR BRAND PORTFOLIO PRESTIGE BRANDS

9 CREED SBGC HAS BEEN IN COLLABORATION WITH CREED PERFUMES SINCE Creed benefits a strong brand awareness in the Middle East, thanks to continuous activities throughout the years. SBGC has developed boutiques, islands, personalized gondolas and personalized wall units in most of the outlets to offer the best visibility. The brand is now personalized in more than 100 point of sales and SBGC opened 3 boutiques in the region. Creed Boutique Dubai Mall Kuwait Boutique

10 CREED Paris Gallery Pillar - Saudi Bloomingdales - Dubai Bahrain

11 ATELIER COLOGNE Saks - Dubai, UAE Tryano - Abu Dhabi, UAE

12 PARFUMS DE MARLY Paris Gallery, Marina Mall - Abu Dhabi, UAE Pillar branding at SAKS fifth Avenue, Burjuman Center - Dubai, UAE Paris Gallery - Dubai Mall, UAE

13 PARFUMS DE MARLY Marly Boutique - Paris, France Marly Boutique, Kingdom Center - Riyadh, KSA

14 BENTLEY LAUNCH A strong beginning for the new bentley fragrance brand launched in 2013.

15 JAGUAR Jaguar Car Raffle for Woojooh, Red Sea Mall - KSA Vavavoom - Kuwait

16 LALIQUE SBGC has been in collaboration with Lalique Parfums since Paris Gallery, Dubai Mall - UAE 2015 Launch Living Lalique - Bahrain

17 OUR COMPANY NETWORK

18 Leading in innovative brand and communication strategies, and 360 creations for entertainment, luxury, fashion, film and cinema groups, and Real Estate.

19 Connecting trademark expertise: Global and commercial architecture, renowned Retail design, innovative branding and premium events.

20 BABYLON brings together a passionate and highly experienced team, with a wide range of skills. Although based in Dubai, the company operates across the GGC and the Middle East as a whole. BABYLON acts as an intermediary, connecting clients with the relevant expertise they need, while fully taking care of all commercial aspects. It handles negotiations and follow-ups, and works very much as a representative on the client s behalf. BABYLON operates as part of a joint venture with three highly experienced French firms. They are: Through BABYLON partnership with these high caliber companies, its wide-ranging regional connections, and its commitment to only the highest industry standards, BABYLON has positioned itself right at the top of the industry.

21 ASPIN TOWER, 41st floor, Sheikh Zayed Road, P.O. Box 72461, Dubai, U.A.E. Tel: , Fax: