AVIAREPS GCC ROADSHOWS 2016

Transcription

1 AVIAREPS GCC ROADSHOWS 2016

2 TABLE OF CONTENT 1. Company Profile Middle East Office GCC Market Overview GCC Roadshow Proposals Participation Fees Contact Us 23

3 AVIAREPS PROFILE

4 ABOUT AVIAREPS Our clients are in safe hands with us: AVIAREPS has more than 20 years practice developing and implementing outbound tourism marketing programs on behalf of world-class clients. AVIAREPS teams in each market possess the broadest possible networks among media, travel trade, airlines, government and brand partners to ensure that our clients are able to capitalize on the best possible networks in any given market. Without exception, opening a tourism marketing representative office via AVIAREPS is the lowestcost vehicle for an outstanding entity to target a new market or boost its presence in a given market. AVIAREPS offers tailor-made services: from a one-off project to multi-million marketing programs, we cater to our clients needs, tailoring programs precisely to their requirements, mission and budgets.

5 AVIAREPS GLOBAL NETWORK 58 OFFICES IN 43 Countries

6 AVIAREPS INTERNATIONALLY CONNECTED AVIAREPS actively seeks visionary partners within the aviation, tourism, hospitality, retail and trade promotion industries as we believe that when our clients in these industries thrive, they deliver grass-roots anti-poverty and wealth-generation results, as well as international understanding opportunities, faster and more effectively than any other. MoU signing UNWTO Secretary General & AVIAREPS Chairman and CEO Realising that vision, AVIAREPS is internationally connected and committed. Our international memberships include: UNWTO Affiliate Member, IATA and PATA among others. UNWTO Secretary-General, Taleb Rifai: We look forward to working with AVIAREPS, a valued UNWTO Affiliate Member supporting destinations around the world improving their international presence and tourism competitiveness in the area of marketing.

7 WHY AVIAREPS?

8 OUR SERVICES, YOUR BENEFITS SOCIAL MEDIA & WEB Web design & development Web content management Social Media management SEO E-Training E-marketing Develop Mobile Apps PR & COMMUNICATION Strategy planning PR consulting Media relations & Local press liaisons Press Releases Press trips Press conferences Events coordination INCREASED AWARENESS TRADE & MARKETING Marketing research Market segmentation Brand affinity programs Trade Newsletters Event management REPRESENTATION Market Analysis Sales missions and road shows Fam trips Consumer and trade fairs Training programs Product placement and development ADVERTISING Strategic campaign planning Ad design and production Media selection and planning Media buying Monitoring INCREASED REVENUE RESEARCH & REPORTING Market analysis and research Monitoring of our performance through key KPIs, documented in monthly reports. Monthly Industry report

9 AVIAREPS PROFILE

10 MIDDLE EAST OFFICE 1908A Business Central Towers, P.O. Box , Dubai Media City, Dubai, United Arab Emirates Geographical Coverage: G.C.C. & The Middle East Dubai Office Established Since: August 2007 AVIAREPS Middle East is the leading sales & marketing firm specializing in PR, sales, digital marketing and marketing representation for destinations, hospitality brands and properties, airlines and tourism based entities, with a proven track record of successful B2B and B2C marketing and promotional activities. AVIAREPS Middle East s bilingual sales, marketing, PR and on-line promotions managers and team members are intimately familiar with how to boost visibility and sales of overseas hotel properties and products throughout the Arabian Gulf and Middle East region. In addition to the Dubai office, AVIAREPS also maintains a 100% subsidiary office in Jeddah, Saudi Arabia under the name of AVIANET. AVIAREPS Dubai office is geographically responsible for conducting sales, destination marketing and public relations activities in the G.C.C. (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates).

11 GENERAL MANAGER MIDDLE EAST Glenn has firmly cemented the AVIAREPS reputation and standing among the Middle East s travel industry and media as a professional, well respected and results driven sales representation and destination marketing company to date Vice-President Corporate Communications & Public Relations, AVIAREPS 2007 to date Established and heads the AVIAREPS Middle East Office Account Director, AVIAREPS Marketing Garden Ltd. Tokyo JAPAN Director Japan of Japan Representative Office for the Government of Dubai, Department of Tourism and Commerce Marketing (DTCM). Glenn Johnston General Manager Middle East International Media Manager, Japan Organising Committee for the 2002 FIFA World Cup Korea/Japan (JAWOC), Tokyo JAPAN 2001 Temporary Assistant, United Nations Office for Project Services (UNOPS), Tokyo JAPAN ( Programme Coordinator, Council of Local Authorities for International Relations, Tokyo JAPAN Glenn is a graduate of the University of Melbourne, with a double Bachelors degree in Commerce and Arts (with honours).

12 MARKETING MANAGER MIDDLE EAST Industry Experience: over 25 years of management and work experience in the airline, travel agency, airport and air-freight fields both in the UAE and Saudi Arabia Airline Knowledge: comprehensive knowledge of the entire scope of airline business. This comprises hands-on experience in sales, marketing, reservations, airport operations, civil aviation affairs and IATA/BSP & BARSA activities. Experience in negotiation Bilateral Agreements and Airline Contracts. Marketing Knowledge: Destination marketing, PR, advertising, promotions and event management expertise. A well-defined knowledge in presenting, selling and education travel agents and wholesalers to become better acquainted with destinations leading to more effecting selling of the destination to clients and package development. March To Date Marketing Manager, Aviation & Travel Trade Chinthaka Bandara Marketing Manager Middle East July Feb 2012 Country Manager, Bahrain Air Jan June 2010 Marketing Manager, Al Rais Travel & Shipping Agencies, Dubai, UAE Oct Jan 2010 Marketing Manager, Aviation & Travel Trade, AVIAREPS, Dubai, UAE Sep Sep Area Manager, Jeddah, SriLankan Airlines, Saudi Arabia March Aug 1999 Kanoo Travel, Jeddah, Saudi Arabia. Manager, Off-Line GSAs. May Feb 1999 Kanoo Travel, Jeddah, Saudi Arabia. Senior Sales Supervisor, Air Lanka (GSA Appointment) Mar May 1995 Kanoo Travel, Riyadh, Saudi Arabia. Sales / Reservations / Ticketing Officer, Air Lanka

13 AVIAREPS IN ACTION AT ATM 2015 CLICK HERE TO VIEW VIDEO

14 GCC MARKET OVERVIEW WHY INVEST IN THE GCC MARKET?

15 GCC MARKET CHARACTERISTICS 37 Million Outbound Trips by GCC nationals in 2013 VS Compared to the rest of the world, GCC National spends 260% more on airfares $65 Billion spent on Outbound Trips by GCC nationals this is set to increase to over $100 billion by 2018 Source: Market Insight, Amadeus 430% more on accommodation

16 GCC MARKET CHARACTERISTICS UAE Nationals Traveling Characteristics 86% travel for leisure at least once a year 3 leisure trips approximately per year Average length of holiday is 15 days Source : Expedia.com local survey with 1000 UAE residents GCC Tourist Spend $1.72 Billion in the UK, in first nine months of 2014 GCC Nationals Accommodation Preference 5-star or 4-star hotel 45% Furnished apartment/villa 38% 3-star, 2-star or budget hotel 8% Private accommodation 7% Other 2% Source : MarketVision KSA clocked a record 114,000 visits to the UK spend of $ million in the first nine months of 2014 Source: visitbritain

17 GCC MARKET CHARACTERISTICS GCC Average Travel Group Size Family Size including Maids 6 12 PAX 6 12 PAX 4 8 PAX 6 8 PAX 4 8 PAX 4 6 PAX GCC BOOKING PATTERN Most travelers book their travel through Corporate travel agents 33% Online Travel Agents 25% Travel Agents 20% Other 22% Source: Market Insight, Amadeus GCC Average Travel Spend Per Person [Per Day] USD 3,360 USD 3,280 USD 4,100 USD 2,670 USD 1,606 USD 1,860

18 GCC MARKET CHARACTERISTICS GCC LENGTH OF STAY FOR ALL OUTBOUND TRIPS Nights 10% Nights 11% 1-3 Nights 14% Business, 18% Leisure, 82% 4-7 Nights 31% 8-14 Nights 34% 1-3 Nights 4-7 Nights 8-14 Nights Nights Nights Business Leisure THE PURPOSE FOR OUTBOUND TRIPS

19 AVIAREPS GCC ROADSHOW

20 WHY PARTICIPATE IN THE AVIAREPS GCC ROADSHOWS? AVIAREPS ROADSHOWS THE VALUE Minimum of 100 leading G.C.C. Travel trade professionals to attend each roadshow Provides platform for direct agent contracting with DMC s and Hotels Provides destination awareness among and business opportunities with leading agents and travel wholesalers for destinations Includes pre-event match-making by AVIAREPS, whereby AVIAREPS seeks agents specifically interested in meeting you and your organisation. A list of such people is provided prior to the roadshow for pre-event communication. 4 individual e-flyers sent to each market of participation (includes prior and post event postings) Invitation of leading media to each city visited Coordination of media interviews Creation and distribution of localized press release in English and Arabic

21 AVIAREPS ROADSHOWS DETAILS Roadshow 1 Kingdom of Saudi Arabia & Kuwait Visited Cities Jeddah, Riyadh & Kuwait KPI 100 travel trade professionals to attend each event Date February 7 10, 2016 Cost USD$ 10,000 Roadshow 2 Oman UAE & Qatar Visited Cities Muscat, Abu Dhabi, Dubai and Doha KPI 100 travel trade professionals to attend each event Dates December 13 17, 2016 Cost USD$ 10,000 Programme Overview: Each venue to be a quality hotel, easily accessible by most agents in each city 1 x 3 hour late afternoon workshop session with dedicated sales desks for each co-participant 1 x evening reception with audio visual facilities for playing of co-participant promotional videos Conclude each evening with co-participant door prizes and raffle draw Media interviews and opportunities will be held throughout the programme

22 PARTICIATION FEES

23 PARTICIPATION FEE ROADSHOW PARTICIPATION FEE COST Roadshow 1 (Saudi Arabia & Kuwait) USD 10,000 Roadshow 2 (UAE, Oman & Qatar) USD 10,000 TOTAL USD 20,000 Fee Inclusions: Venue and event catering costs 1 x 3 hour workshop session with dedicated sales desk for each co-participant 1 x evening reception with audio visual facilities for playing of co-participant promotional videos Pre-event agent match-making services 4 individualized e-flyers with GCC-wide agent distribution Individualized press release with Arabic and English distribution Fee Exclusions: - Individual travel costs - Accommodation costs (can be coordinated if required) - Individual visa costs (support is provided for obtaining entry visas where required) - Airport/Hotel transfers (can be arranged if required) - Private incidentals

24 Contact: Glenn Johnston General Manager Middle East Mobile: +971 (0) Phone: +971 (0) THANK YOU!