Making M2M communications the heart of your corporate ecosystem

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1 Making M2M communications the heart of your corporate ecosystem POST SHOW REPORT 2014

2 Thank you The 2nd M2M Middle East Forum and Etisalat M2M Awards were held from May 2014 at the Address Dubai Marina, Dubai, UAE Over 2 days, 200 senior IT, ICT and digital senior executives from telecoms, healthcare, retail, utilities, governments, automotive, transport and logistics had the opportunity to learn about the latest trends, M2M technologies and how these solutions could benefit their organisations. Our distinguished speaker faculty consisted of 24 local, regional and international experts who shared their experience in implementing M2M solutions through real-life case studies and interactive panel sessions. During the event, delegates also had the opportunity to participate in real live product demonstrations to gain a better understanding of how the latest M2M technologies could enhance operational efficiency and create new revenue streams. Also new to the Forum was the first Etisalat M2M Awards which was held on the second day of the Forum. This is the only awards ceremony of its kind in the Middle East, through 5 categories, where companies were recognised for their key achievements in the M2M sector. We were pleased to see an increase in participation from both our partners and attendees in Feedback from participants has been very positive. On behalf of the team, we would like to thank all of our sponsors, partners, speakers and attendees for making the second addition a success. See you next year at the 3rd M2M Middle East Forum. THANKS TO OUR PARTNERS: NetCommWireless The World is Mobile Post Show Report 2014

3 Event Highlights Overview 200+ Attendees 86 Companies 24 Speakers and panelists 16 Hours of networking 8 Solution providers and product demos 8 Industries represented 5 M2M award winners Post Show Report 2014

4 Conference: The 2nd M2M Middle East Forum featured 24 speakers who share their technical insight through 17 presentations and 2 panel sessions with over 200 delegates. Topics discussed at the forum included new trends and opportunities, the latest M2M technologies, creating smart apps and eservices, improving productivity and reducing cost with M2M applications and creating smart city frameworks. Keynote speakers included: Abdulla Ali Al-Madani CEO, Corporate Technical Support Services Roads & Transport Authority Mohammed Shaal Al Saadi CEO, Business Registration & Licensing Sector Department of Economic Development, Dubai Hisham Iran IT Manager Dubai Taxi Corporation Lt. Colonel Jamal Ahmed Ibrahim Director of Preventive Safety Department Dubai Civil Defence Abdullah Al-Barwani Director General, Infrastructure Division Information Technology Authority Oman Brig. Kamel Buti Al Suwaidi Deputy Director General, Department of Operation Affairs Dubai Police Amin Al Zarouni Head of ICT Bee ah Saif Ali Hattawi Head of E-Services UAE Ministry of Environment and Water Taoufik El Oualidi Head of Parts and Vehicles Standards and Homologation Al Futtaim Motors Omar Mohammed Information Systems Director Aramex International Delegates reasons for attending: 71% Keep abreast of industry trends 51% Meet solution provider 28% Networking 10% Hear specific session 9% Meet speakers Very useful event. Full of information and interesting case studies. Omar Almuzakki, Vice President, Etisalat Conference attendees include senior executives from: Al Futtaim Motors Aramex International Agility -Global Integrated Logistics Etihad Airways - Abu Dhabi Dubai Maritime City Authority Higher Colleges of Technology Zain Iraq Yahsat Dubai Foundation for Women and Children Umm Al Quwain - egovernment Dubai Healthcare City DU DP World Communications and Information Technology Commission, Saudi Arabia Sheikh Zayed Housing Programme Splash Government Directorate of Public Works, Sharjah Post Show Report 2014

5 Technology Showcase: The 2nd M2M Middle East Forum featured 8 exhibitors showcased a range of products and solutions and how they can be deployed in various operational processes and tasks in virtually every industry including healthcare, telematics, fleet management, asset management, security and surveillance, connected home, connected car and much more. This Forum allowed the M2M community to come together and test and try the latest technology available in the market to learn how devices, smart applications and solutions generate revenue and solving challenges of big data and mobility. Key technologies showcased included: Fleet Management & Vehicle/Asset Tracking Smart Cities & Building Security Alarms Distance Education Digital Signage & Mobile Payment Remote Asset Monitoring Smart Grids & Smart Metering Mobile Health & Remote Care Services The event this year brought together a good combination of technology vendors, end users and service providers which resulted in everything from thought leadership on the subject of M2M to real world examples. Safder Nazir, Regional Vice President, Huawei Etisalat M2M Awards: The 1st Etisalat M2M Awards acknowledged excellence in the M2M ecosystem. On May 12, five companies received an award for their achievements in the M2M arena during the closing ceremony of the conference. Categories and Winners included: Largest M2M Deployment Award: Dubai Civil Defense Emirates Energy Star Energy Saving Award: Ministry of Social Affairs Emirates Energy Star Program Deployment Award: Deyaar Development PJSC Etisalat Intelligent Fleet Management Award: Bee ah Sharjah Environmental Management Etisalat M2M Partner of the Year: Pacific Controls We are proud to host this special forum for the second consecutive year. As the leaders in digital services and ICT services, we believe in the importance of having a reliable infrastructure and high-quality M2M services. Therefore we have introduced these awards to honor the pioneers in M2M implementation and intend to pursue this on a broader scale annually. Abdulla Hashim, Senior Vice President Digital Services, Etisalat Post Show Report 2014

6 Marketing and PR Campaign: A dedicated marketing and promotion campaign was executed to support, promote and bring high quality delegates to the 2nd M2M Middle East Forum. The campaign included: Print M2M Middle East Forum has partnered with leading M2M, Telecom and Business Publications from across the region and globally who published advertisements in the lead up to the forum. A prime medium to communicate and reach the forum s target audience was . Dedicated shots were sent to a specifically built database of local, regional and international ICT, IT and digital professionals across different industry sectors. Media publications and M2M associations also ed details about the M2M Forum to their databases meaning a wider reach to prospects. Social Media and Online Advertising M2M web banners with links to the forum were placed on our partners websites to drive traffic to the forum s homepage. The forum conducted a social media campaign, which predominantly focused on twitter where the team posted updates on the latest on the M2M forum. Delegate Liaison Team During the forum campaign this team focused on contacting by phone over 400 enterprise professionals who had been identified as key decision makers. The team was responsible for nurturing and managing these contacts to reserve their places at the event. VIP Guest Team As a specialised service, this dedicated team was responsible for inviting and ensuring individuals identified by our partners, sponsors and exhibitors attended the forum. Website The M2M Middle East Forum website was the focal point of contact throughout the campaign. All communications called for people to visit the website for more information Post Show Report 2014

7 PR and Press Coverage PR played a role in presenting specific messages to our targeted audience with a number of press releases distributed to regional and industry press. The forum received print, online and TV coverage including: City 7TV, Khaleej Times and M2M Biz Now to name a few. Here are a few articles about the 2nd M2M Middle East Forum and Etisalat M2M Awards in the media: We would like to thank our media partners: Post Show Report 2014

8 Mark your calendar now and we look forward to seeing you at the next in May 2015: May 2015 Sun Mon Tue Wed Thu Fri Sat For any suggestions or to be part of the 3rd M2M Middle East Forum and 2nd Etisalat M2M Awards please contact +971 (0) or Post Show Report 2014

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