Digital Solutions to make the phones ring!

Transcription

1 Digital Solutions to make the phones ring!

2 Why online advertising? It s where people are. People are engaged with their computers, mobile devices, ipads 65% of all adults use social networking sites Immediately interacting with your brand Drive immediate traffic to your website Your customers are searching for your products or services right now. 91% of internet users have used search engines. On any given day, 59% of those online use search engines. Opportunity for you to invest your advertising dollars wisely Reach a mass market A very niche group Measurable results How many times your ad was viewed and clicked Call Tracking available Build your database of s to continually reach back out to Source: Reports Social-Networking-Sites Search Engines Users

3 WCPO ONLINE powered by: Sixty News Professionals 2,500 stories monthly KYPost.com WCPO.com WAP - Standard Mobile 2013 Media Kit Android iphone / ipod Touch/iPad CincySchool Zone.com WCPO, KYPost Newsletters

4 WCPO Partners We can help you reach your audience digitally through our extensive portfolio Tornado Alley Live Scripps Network: Behavioral Contextual Re-targeting Geography Demographics Implicit/Explicit Data Keyword Targeting Pre Roll: ABC Player Scripps Network WCPO/KYPost Cincinnati Law.TV Social Media SMS Text Messaging Search Engine Marketing Zoomtown Marketing

5 WCPO Online s 1 million+ Unique Users Gender Male 51% / 48% Female 49% / 52% WCPO Online % / Market % Age % / 30% % / 27% % / 26% 65+ 7% / 17% January ,814,590 website page views 6,128,311 mobile page views Marital Status Married 65% / 56% Education Some College+ 67% / 53% Household Income $75, % / 32% Children Children <18 52% / 40% For example; 65% of WCPO.com visitors are married, compared to 56% of average adults in the market. Source: WCPO User Profile, Scarborough 2012, Release 1, Current (March 2011 February 2012), WCPO.com / KYPost.com Past 30 Days. WCPO Online Page Views include WCPO.com, KYPost.com, Omniture Media Kit

6 Source: Scarborough March 2011 February Base: Watch 9 Local News Target: TV Websites Visited Past 30 Days wcpo.com/kypost.com. Updated: 10/19/12 The Evolution of Local News. The 783,556 Users Of 9 News 382,790 News Users wcpo.com 149,964 or 19% shared 550,730 News Users 9News TV 168 Hours Weekly of 9 News on TV M-F 4:30 7AM Channel 9.1 Sa-Su 5 7AM Channel 9.1 Sa-Su 8 9AM Channel 9.1 M-F 12 1P Channel 9.1 M-F 5-630PM Channel 9.1 Sa-Su 6-6:30PM Channel 9.1 M-SU 11 11:35 Channel 9.1 M SU 5a 5a Channel ,290 9NewsTotal Users 168 Hours Weekly of 9 News Online Wcpo.com Kypost.com Mobile on wcpo.com Mobile via iphone Newletter Cincyschoolzone.com

7 3 out of 4 homes watch WCPO-TV per week (a) 9 out of 10 homes watch WCPO-TV every 4 weeks (b) Of 1.2 million local news viewers across 4 stations, nearly 70% choose WCPO-TV (814,715 people) (c) 455,242 people who watch 9 News DO NOT get the Daily Cincinnati Enquirer (d) 348,724 people who watch 9 News DO NOT get the Sunday Cincinnati Enquirer (e) If the lowest viewed part of WCPO s day (1AM-5AM) was a cable network, it would rank 1 st among all channels on cable or satellite (f) Of channels available to the average home, only 16 are viewed (g) WCPO-TV is the first station broadcasting local news in HD (high definition) WCPO has one of the only websites dedicated to Northern Kentucky (KYPost.com) If WCPO.com were a radio station, it would rank 1st of nearly 50 stations (h) WCPO.com is promoted within every newscast on WCPO-TV Source (a) Nielsen Media Research, May09, Mon-Sun 5am-5am HHLD s. (b) Nielsen Media Research, May09, Mon-Sun 5am-5am HHLD s. (c) Percentages based on CUME target audience of all local news viewers (wcpo, wlwt, wxix, wkrc )Scarborough 2012, Release 1, Current (March 2011 February 2012), WCPO.com / KYPost.com Past 30 Days(d) Percentages based on CUME target audience of 9 News viewers. Scarborough 2009 Release 1, (Mar2008-Feb2009.) (e) Percentages based on CUME target audience of 9 News viewers. Scarborough 2009 Release 1, (Mar2008-Feb2009.) (f) Nielsen Media Research, May09, Mon-Sun 5am-1am, 1am-5am Households. Viewing includes Time Warner, Insight and other cable systems. (g) 2007 from Nielsen s 48th Annual, Television Audience, page 15 (most recent released.) (h) Scarborough 2009 Release 1, (Mar2008-Feb2009), A25-54.

8 WCPO.com & KYPost.com Targeting Options By Section or Geography Standard sizes: 160x x x90 88x31 Takeover Pencil Pushdown Hover Floater Section Targeting Options: Lifestyle Money Marketplace News Sports Entertainment Traffic Video Can also target ads by Day-Part, such as Monday-Friday 11am- 2pm! Geo-target ads to users in certain parts of town

9 High Impact Creative that gets results! Pencil Push Down Hover Ad Floater Ad Key points Initially 990x300 then to 990x30 One 990x300 per unique user per day Key Points Ad hovers over chosen page Stays on page no matter where you scroll User can minimize ad High Visibility One ad per day per site Key Points Ad resides on 800x600 area above content for 8 seconds then disappears. High Visibility One ad per day per site 990x30 displays for all users sessions

10 Targeting Options by Local Sites cincyschoolzone Education Category Sponsorships Available 300x x90 160x600 Zoomtown -Target prospects of the local telephone company s online service -Choice of three different dimensions: 300x250, 728x90 and 160x600

11 Targeting Options - Mobile Android, iphone, ipod Touch, & ipad Reach WCPO viewers who are on the go! Click through goes directly to client s website or custom landing page. Landing page can include: image, copy, click to call, and/or link to mobile WAP site. 47% of all American adults get local news information from their cell phone or tablet computer What do they seek out most? 42% weather updates 37% material about restaurants or other local businesses. Source: Pew Research Center State of the News Media Mobile: SMS Text Messaging Audience texts keyword to opt-in to messages from advertiser Premium landing pages also available

12 WCPO.com and KYPost.com Newsletters Opt-in subscribers receive our news and information right to their inbox WCPO Newsletters: Good Morning Tri-State Don t Waste Your Money Breaking News Alerts Latest Headlines Popo's Morning Rush KYPost Newsletters: Breaking News Alerts KYPost.com Daily Headlines All newsletters are sent every week day, except DWYM is once a week

13 Creative That Interacts Generates Results Expanding or Synchronized Ads Over Perform Synchronized Ad Key points 300x250 and 728x90 ads animations are complimentary Upon mouseover, creative may expand to a larger size

14 Dynamic Banners to showcase your product/inventory Success amongst real estate, auto, recruitment, and retail. Shows on page as 300x250, 728x90, or 160x600 which is expandable to interact: Play video, Search, Call, map, visit website, and much more.

15 Your Video watched Online Scripps Network Clickable video window :15 or :30 in length 300x250 companion ad Embedded Video Advertise locally or Scripps Network In 300x250 ad unit Can be any length ABC Player abc.com Advertise locally on ABC shows online Video can be 320x240 or 640x360 :30 in length WCPO/KYPost Clickable video window :15 in length 300x250 companion ad

16 Contests/Giveaways Contests/Giveaways Who doesn t like to win? Build your own database with Contesting!

17 Scripps Network: 10,000+ Website Partnership Behavioral Targeting Via The User s Behavior & Location Contextual Targeting Via The User s Category of Content & Location Suzie has been searching and reading articles on vehicles. The intensity of her online behavior moves her into the automotive seeker category. Bob is reading USA Today s travel articles. A vacation would be nice We target specific ads to Suzie since her behavior indicates she is shopping for a car. She does not need to be on auto content. We place travel related ads around travel related articles or publishers.

18 Retargeting Targeting Via Prospects Who Have Visited Your Website Past 90 Days Jane recently visited Weight Watchers website. By re-targeting, Weight Watcher ads follow Jane to increase her likelihood of purchasing from Weight Watchers. Geo-targeting Targeting Via Prospects Who Live or Work By Location Chip works at WCPO and lives in Mason, OH. We can run campaigns to target him at work and home. Highest Internet use occurs between 7am and 5pm.

19 Keyword Targeting Targeting Via Prospects Who are reading content related to your industry Jane is reading an article about how to repair central air conditioners Keyword targeting allows HVAC ads to appear on the same page as what the article is about. Demographic Targeting Targeting Via Prospects Age, Gender, etc. Mary is a senior and lives in Cincinnati, OH. We target specific ads to Mary since her demo indicates she is a senior. Implicit/Explicit Data: Implicit: Target implied demographics based on site content Explicit: Target implied demographics based on user given information

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21 Marketing Business/Consumer B2B & B2C Blasts is sent to a select number of consumers or businesses. Can target by geography, age, location, and many other criteria. Put your message in front of your targeted audience right in their inbox

22 Targeted Facebook Ads Fan-Gated Contest (build your database) Station sponsored posts Wall Strategy

23 Over 100 million professionals use LinkedIn to exchange information, ideas and opportunities. -LinkedIN.com LinkedIn is a social media tool for professionals in various fields; allowing members to connect, share information and possibly hire his/her next employee. LinkedIn targets business decision makers by reaching high tech managers, small business owners and corporate executives. Targets a specific audience by: - job title and function - industry and company size - seniority and age - LinkedIn groups

24 Next Steps Speak to one of our specialists Finalize creative(s) & link destination Finalize targeting options Initiate a campaign Optimize results consistently Creative Offer Placement Move forward with confidence Contact Rob Schuck Local Sales Manager rob.schuck@wcpo.com Stephanie Cooper Digital Sales Manager scooper@wcpo.com Sixty News Professionals 2,000 stories monthly