How Companies Are Building Their Brands with Video

Size: px
Start display at page:

Download "How Companies Are Building Their Brands with Video"

Transcription

1 How Companies Are Building Their Brands with Video By Todd Johnson Your company spends time and money to develop a unique brand that will resonate in the minds of your customers. The brand is more than a tagline or a slogan. It is what your customers think of when they hear your name. But developing the brand alone is not enough. For your branding efforts to actually bring you more business, you must effectively build the brand. Building the brand is crucial to every business. If done properly, your brand can become strong enough that your current customers will turn into advocates for you. Think how your business will grow when those happy customers recommend your product or service to their friends and colleagues. There are different outlets available to help build a brand. Companies use print media, broadcast media, online media, social media and face-to-face customer contact. Many marketing strategies involve a combination of these. This white paper will examine how video can offer companies a particular advantage in reaching potential customers and influencing their buying decisions. Copyright 2010 Point Across Media -1- pointacrossmedia.com

2 Market Trends While some mediums are losing influence during the down economy, use of the Internet continues to grow. Average US Internet Use Per Person: Month of June 2010 Source: The Nielsen Company Websites visited Web pages viewed PC Time per person Time spent per web page Consumers count on the ability to research online before they make a purchase or book a service. Companies that do the best job of telling their story on the Web stand to benefit the most. Video improves online visibility and drives more action online than plain images and text. Viewers engage more after watching a video, with clicks for more information increasing by 30-40% and phone inquiries by 16-20%. 1 1 Reel SEO (February 25, 2010). BIA Kelsey Group study. Copyright 2010 Point Across Media pointacrossmedia.com

3 The online shoe retailer Zappos.com provides a good example of how video can impact a business. Zappos started adding videos to their website in They use the videos to describe and demonstrate their products with real Zappos employees, not models or actors. Zappos says the videos have increased their sales by 6 to 30%. 2 Creating Customer-centric Video It s a simple set-up for a successful business: Someone has a problem. You come up with a solution to the problem. You tell other people with the same problem how you helped the first guy. And now everyone wants to hire you to help them. You might say the key to this story is the solution itself. But any good marketer knows what really makes the business grow is the part where you publicize your solution. There s nothing original about using your company s success stories to generate more business. Testimonials or references from your best customers are powerful tools to give you credibility. Many companies include testimonials on their website and in printed sales collateral. Instead of just putting them in writing, video is the perfect medium to take testimonials to another level. In testimonial videos, your customers tell the real story of how they benefit from your product or service. Their words are authentic. Best of all, potential customers gain confidence in you by hearing from existing customers. 2 Zappos.com Content Team Senior Manager Rico Nasol interview (December 2009). Streaming Media West Show. Copyright 2010 Point Across Media pointacrossmedia.com

4 There s another reason to use video testimonials that may surprise you. The customer you ask to be in your video is often flattered to be chosen. It makes them look good and strengthens your relationship. 6 Ways to Maximize Your Video ROI You have decided that a professional video would be a good tool to help market your company. What should you do with the video to make the investment payoff? 1. Your Own Website: The first step should be to place your video front and center on your company website. This may seem very obvious, but you would be surprised how many organizations fail to take advantage of their video asset by burying it deep in their website or hiding the video link somewhere on the menu bar. With video, the length of visit to your website increases dramatically. People will watch your story, especially if it is engaging. But not if you make them work to find it. 2. Social Media: Your video is a great way to highlight your message on your company s Facebook fan page or YouTube channel. It is fairly easy to pass along the link to your video on Twitter. You can add video to your company s page on LinkedIn. Best of all, using social media distribution outlets doesn t cost you a dime. 3. Newsletter: What do you do with all of those addresses you collect from current and prospective customers? An newsletter is a simple approach to reinforce your brand and feature new products or services. A visual video link in your newsletter will encourage your customers to click through and invest the time to watch your story. 4. Internal Communication: A short video is a compelling tool to make sure your team is aware of your latest marketing campaign. Video can also be used to build team spirit by reminding everyone Copyright 2010 Point Across Media pointacrossmedia.com

5 what the company is all about or by hearing what your current customers like best about you. 5. Recruiting: Video lets you put your best foot forward to prospective employees and showcase the corporate culture of your organization. 6. Trade Shows: Video at your booth or display allows you to capture the attention of trade show guests. You can also hand out DVDs of your video as part of your sales collateral. The possibilities with video are almost endless. We live in a visual age. Video should be a part of every company s marketing strategy. Finding the Right Length for Your Video How long should my video be? It is one of the first questions that come up for companies who want to add video to their websites and social media sites. There is no stock answer. It depends on the details of your story and what you are looking to accomplish with your video. There are some parameters to keep in mind. A typical TV commercial is 30 seconds. A radio spot runs 60 seconds. The average story by a reporter on a TV newscast is 90 seconds. The more compelling your content, the more likely you will capture attention of your visitors. Many businesses start with the idea of including as much as possible in their video. They view it as a one shot opportunity to tell potential customers everything they can. Problem is by the time they list all of the things they would like to see, we re quickly on our way to an epic War and Peace-like production for the computer screen. There are plenty of good purposes for a long-form video production. Putting it on your website is not one of them. The key to using online video effectively is to create a short and powerful Copyright 2010 Point Across Media pointacrossmedia.com

6 story. The goal of a well produced online video should be to leave the viewer with a favorable impression that makes them want to contact you. More and more companies are recognizing the need to take advantage of the Web as a place to share their message through video. Cisco estimates that video will represent 90 percent of all consumer internet protocol traffic by Once you ve decided to use video, telling the right story in the right amount of time is key to making it work for you. What to Look For in a Video Production Company When seeking a company to produce your story on video, be sure to look for the following requirements: Storytelling experience: Does the company know how to create a memorable business story? Interviewing skills: Is the person who will produce the story experienced at interviewing people on camera? Does he or she know the best ways to help my team look good on camera? Collaborative process: Will the company include my ideas and be open to suggestions or changes? Quality production: Does the company shoot highdefinition video? Do they understand the best formats for my needs? Online video competency: Does the company have a background in producing storytelling video of the most effective length for viewing online? 3 TechCrunch (June 9, 2009). Cisco: By 2013 Video will be 90 Percent of all Consumer IP Traffic. Copyright 2010 Point Across Media pointacrossmedia.com

7 The Point Across Media Advantage Point Across Media is uniquely positioned to meet the needs of companies who want to build their brands with storytelling video. Our creative team has a distinguished background in television news, including more than 30 years of experience in producing 1 to 3 minute videos under daily deadline pressure. We have developed the Point Across Method, our exclusive framework designed especially to help companies collaborate with us to form their story on video. Point Across Media shoots video in both high-definition and standard definition. We use advanced techniques in editing that allow every story we produce to have maximum impact. To find out how Point Across Media can bring your story to life, us at or visit us online at About the Author: Todd Johnson is the CEO and Executive Producer of Point Across Media. Todd has more than 20 years experience in television news, including 13 years on-air at KOMO- TV in Seattle. He holds a degree in journalism from the University of Missouri and a degree in geosciences from Mississippi State University. Copyright 2010 Point Across Media pointacrossmedia.com

Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation

Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important

More information

WSI White Paper. Prepared by: Drew Himel Internet Consultant, WSI

WSI White Paper. Prepared by: Drew Himel Internet Consultant, WSI Online Video Marketing How video is changing the way we find prospects and convert sales online WSI White Paper Prepared by: Drew Himel Internet Consultant, WSI Introduction Video is fast becoming one

More information

Video Marketing For Law Firms

Video Marketing For Law Firms Sponsored by Presented by We make law firms grow. Ask us how. Agenda About BusinessCreator, Inc. and me About the Power Practice Builder Webinar Series Topics Goals How To Get Your Phone To Ring About

More information

Know Enough. to be Dangerous: Your Guide to Online Marketing in Houston

Know Enough. to be Dangerous: Your Guide to Online Marketing in Houston Know Enough to be Dangerous: Your Guide to Online Marketing in Houston Know Enough to be Dangerous: Your Guide to Online Marketing in Houston Houston s economy is stronger than much of the country due

More information

Video Marketing for Attorneys

Video Marketing for Attorneys Video Marketing for Attorneys How Attorneys can use online video to help the public & build their practices One of the most compelling ways to convert website visitors to leads is with online video. Before

More information

Online Video in the Insurance Industry

Online Video in the Insurance Industry Whitepaper Online Video in the Insurance Industry The Importance of Video as a Marketing Tool RG Stephens & Associates Email: Rick@RGStephens.com Phone: 972-578-7895 Web: www.rgstephens.com The impact

More information

5 Video Marketing Ideas with Exceptional ROI. Marcus Seeger. Video Profit Strategist

5 Video Marketing Ideas with Exceptional ROI. Marcus Seeger. Video Profit Strategist 5 Video Marketing Ideas with Exceptional ROI Marcus Seeger Video Profit Strategist Introduction Without a doubt, video marketing has come of age. A website or marketing campaign that does not utilize the

More information

Video Marketing for Attorneys

Video Marketing for Attorneys Video Marketing for Attorneys How Attorneys can use online video to help the public & build their practices BusinessCreator, Inc. marketing@forlawfirmsonly.com Toll Free Phone: 855-943-8736 ForLawFirmOnly.com

More information

Video Marketing for Financial Advisors

Video Marketing for Financial Advisors Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation Make It A Great Day, Inc. Email: info@miagd.com Phone: (360) 335-3393

More information

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO

More information

The Role of Media Influencers is Changing. The Media s Appetite for Digital Content is Strong

The Role of Media Influencers is Changing. The Media s Appetite for Digital Content is Strong The Role of Media Influencers is Changing The role of media influencers has changed dramatically in the last few years. These changes are not just challenges, they are opportunities. As the D S Simon Media

More information

Can you briefly describe, for those listening to the podcast, your role and your responsibilities at Facebook?

Can you briefly describe, for those listening to the podcast, your role and your responsibilities at Facebook? The Audience Measurement Event Speaker s Spotlight Series Featured Speaker: Fred Leach, Facebook Interviewer: Joel Rubinson, President, Rubinson Partners Can you briefly describe, for those listening to

More information

Internet Video Campaigns for NonProfits:

Internet Video Campaigns for NonProfits: Internet Video Campaigns for NonProfits: How to Use the Power of Video and the Reach of the Internet to Grow Your Donor Base and Engage Your Community by Catie Foertsch Yes! MediaWorks In this new world

More information

The 4-Part Guide on Getting New Clients with Video Marketing. By: Ben Marvazi Founder, Promoshin.com

The 4-Part Guide on Getting New Clients with Video Marketing. By: Ben Marvazi Founder, Promoshin.com The 4-Part Guide on Getting New Clients with Video Marketing By: Ben Marvazi Founder, Promoshin.com This guide will go through the 4 steps you need to follow to create a video, use that video to attract

More information

HOW TO INTEGRATE CONTENT MARKETING AND SOCIAL MEDIA

HOW TO INTEGRATE CONTENT MARKETING AND SOCIAL MEDIA CONTENT MARKETING HOW TO INTEGRATE CONTENT MARKETING AND SOCIAL MEDIA by Samuel Scott C ontent is the fuel of social media, so companies that want to take advantage of the opportunities offered by social

More information

YouTube Channel Authority - The Definitive Guide

YouTube Channel Authority - The Definitive Guide YouTube Channel Authority - The Definitive Guide So what exactly is YouTube channel authority and how does it affect you? To understand how channel authority works, you first need a basic understand of

More information

Impact of Social Media Marketing on SME Business Author:

Impact of Social Media Marketing on SME Business Author: Impact of Social Media Marketing on SME Business Author: Rahul Jain, Director Digital Marketing & Chief Strategist, InnoServ Digital, InnoServ Solutions Pvt. Ltd. ABSTRACT With the growth of Internet and

More information

Video Marketing. in Home Improvement HOW TO ESTABLISH TRUST & AUTHORITY WITH ONLINE VIDEO. www.businesscreatorplus.com. Toll-Free: 855-943-8736

Video Marketing. in Home Improvement HOW TO ESTABLISH TRUST & AUTHORITY WITH ONLINE VIDEO. www.businesscreatorplus.com. Toll-Free: 855-943-8736 HOW TO ESTABLISH TRUST & AUTHORITY WITH ONLINE VIDEO Toll-Free: 855-943-8736 www.businesscreatorplus.com As more and more users are going online to find information about local businesses, there is a huge

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

How to Produce a Television Commercial Without Spending a Fortune (or Wasting Money) And Still Get the Results You Want.

How to Produce a Television Commercial Without Spending a Fortune (or Wasting Money) And Still Get the Results You Want. How to Produce a Television Commercial Without Spending a Fortune (or Wasting Money) And Still Get the Results You Want. Read this report to learn the 7 things you must know before you produce a TV spot.

More information

FACEBOOK FOR NONPROFITS

FACEBOOK FOR NONPROFITS SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

Introductory Guide to Video Marketing

Introductory Guide to Video Marketing Introductory Guide to Video Marketing WWW.LIFELEARN.COM Definitive Guide to Video Marketing Table of Contents The Growth of Online Video... 3 Why Video Matters... 3 Video Styles That Drive Results... 4

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

How Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community

How Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types

More information

PUBLIC RELATIONS GUIDE

PUBLIC RELATIONS GUIDE PUBLIC RELATIONS GUIDE GlobalShop is the largest annual store design and at- retail marketing show in the world, bringing together retailers, brand marketers and industry suppliers each year since 1993.

More information

Whatever your company s advertising needs may encompass, Silver Barrel delivers the creative solutions that are functional and look great.

Whatever your company s advertising needs may encompass, Silver Barrel delivers the creative solutions that are functional and look great. Website Content Creation Silver Barrel Solutions http://www.silverbarrel.com Welcome! Silver Barrel Solutions is a creative advertising agency based in Victoria, British Columbia that takes the difficulty

More information

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing

More information

B2B Video Content Marketing Survey Results

B2B Video Content Marketing Survey Results 2015 B2B Video Content Marketing Survey Results Fourth-annual online video marketing and production trends report and industry statistics based on in-depth survey results from over 350 B2B marketing, agency

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

MARKETING TIPS TO GET NEW CLIENTS AND KEEP THE ONES YOU'VE GOT. Div Bhansali Vice President, Marketing AccountantsWorld

MARKETING TIPS TO GET NEW CLIENTS AND KEEP THE ONES YOU'VE GOT. Div Bhansali Vice President, Marketing AccountantsWorld MARKETING TIPS TO GET NEW CLIENTS AND KEEP THE ONES YOU'VE GOT Div Bhansali Vice President, Marketing AccountantsWorld Webinar Overview The biggest challenges in marketing today How to maximize your online

More information

32 Tips for. Social Media Domination

32 Tips for. Social Media Domination 32 Tips for Social Media Domination The Big Question: With the social media world changing so fast, are you keeping up? Social media has been around for a long time by internet standards. But marketers

More information

SPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like

SPECIAL REPORT. VIDEO, SOCIAL MEDIA, and MOBILE. How Businesses Are Leveraging New Internet Marketing Platforms Like SPECIAL REPORT How Businesses Are Leveraging New Internet Marketing Platforms Like VIDEO, SOCIAL MEDIA, and MOBILE to Acquire New Customers and Dominate Their Markets Introduction Businesses of all types

More information

TSN SOLUTIONS COMMUNICATIONS MEDIA EDUCATION PRODUCTIONS EVENTS SALES

TSN SOLUTIONS COMMUNICATIONS MEDIA EDUCATION PRODUCTIONS EVENTS SALES TSN SOLUTIONS COMMUNICATIONS MEDIA EDUCATION PRODUCTIONS EVENTS SALES TSN TEAM Thank you for taking the time to read this marketing and communications solutions document. I look forward to bringing our

More information

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP About the Free Report: This Free Report is designed to provide you with information you can use to enhance your internet presence. The report will help you determine what kind of website you have or need,

More information

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION.

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. 214 INTERACTIVE CONTACT DREW PICKARD 214-991-1298 DIRECT DREW@214INTERACTIVE.COM INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. LET US HELP YOU SHOW UP AND SHOW OFF. 214 INTERACTIVE IS A FULL SERVICE

More information

(+2 bonus) TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI. 2015 FATHOM All rights reserved.

(+2 bonus) TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI. 2015 FATHOM All rights reserved. (+2 bonus) 21 TIPS TO MAXIMIZE YOUR MANUFACTURING TRADESHOW ROI 2015 FATHOM All rights reserved. TIPS TO MAXIMIZE ROI AT MANUFACTURING TRADESHOWS A BRIEF INTRODUCTION Tradeshows are a popular sales, marketing

More information

Whitepaper Video Marketing for Restaurants

Whitepaper Video Marketing for Restaurants Video Marketing for Restaurants Restaurants are Using Online Video to Reach More Consumers and Boost Brand Impact Online video is becoming ever more present in consumer life therefore businesses have started

More information

PorterAdvertising WE HAVE YOUR AUDIENCE SURROUNDED

PorterAdvertising WE HAVE YOUR AUDIENCE SURROUNDED PorterAdvertising WE HAVE YOUR AUDIENCE SURROUNDED Drives consumers into retail locations for local, regional, and national advertisers. Extends reach and frequency of other media, and increasing effectiveness

More information

The Must Dos of Your Digital Strategy

The Must Dos of Your Digital Strategy Welcome The Must Dos of Your Digital Strategy Antonie Geerts Managing Director, Seditio Digital Consultancy @AntonieGeerts 2 About Seditio Putting our Clients first Digital Consultancy & Training We want

More information

The 6 Step Customer Advocate Marketing Handbook

The 6 Step Customer Advocate Marketing Handbook The 6 Step Customer Advocate Marketing Handbook How to Motivate and Scale Advocates to Grow Your Business I THIS BRAND How to Motivate and Scale Advocates to Grow Your Business Intro: Part 1: Why Powering

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

CONTENT MARKETING AND SEO

CONTENT MARKETING AND SEO CONTENT MARKETING AND SEO How to Use Content Marketing and SEO to Reach Customers and Business Goals What do you consider the most essential ingredient for your business s marketing success? In today s

More information

How To Get Listed Quicker By The Search Engines

How To Get Listed Quicker By The Search Engines Mark Besh VISUAL INTRODUCTION Using Video To Get Listed Quicker on Search Engines There s a lot of talk about Search Engine Optimization (SEO) these days. Even though all this does need to be done to get

More information

WSI White Paper. Prepared by: Francois Muscat Search Engine Optimization Expert, WSI

WSI White Paper. Prepared by: Francois Muscat Search Engine Optimization Expert, WSI Make Sure Your Company is Visible on Google with Search Engine Optimization Your Guide to Lead Generation in Tough Economic Times WSI White Paper Prepared by: Francois Muscat Search Engine Optimization

More information

Website Design Checklist

Website Design Checklist Website Design Checklist Use this guide before you begin building your website to ensure that your website maximizes its potential for your company. 3 THING YOU SHOULD NEVER SAY ON YOUR WEBSITE (That I

More information

Lead Generation: How-To

Lead Generation: How-To Lead Generation: How-To There is a constant battle between Sales and Marketing. Many feel they are one in the same thing, while others understand the difference between them. So, what is the difference,

More information

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND PROVING THE ROI FOR INBOUND MARKETING DELIGHT 1 INBOUND PROVING THE ROI FOR INBOUND MARKETING BIGSHOT Inbound is a full-service advertising agency located in Kansas City, Missouri. We can assist you in

More information

Once you have clearly defined your ideal client, use these practical applications for your business web presence:

Once you have clearly defined your ideal client, use these practical applications for your business web presence: Step #1 Define Your Ideal Client Step #1 Define Your Ideal Client In today s online environment, having just a web site doesn t usually cut it. As a business owner, your ultimate goal should be to build

More information

Online Marketing Strategies & the connected consumer.

Online Marketing Strategies & the connected consumer. Online Marketing Strategies & the connected consumer. It s 2004. Meet John. Here s John in 2015. The connected consumer Same needs, different behaviour. Breathing Good health Friendship Food & water Morality

More information

Adwords & Online Marketing

Adwords & Online Marketing Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick

More information

2013 Solo and Small Firm Conference

2013 Solo and Small Firm Conference Vermont Bar Association Seminar Materials 2013 Solo and Small Firm Conference 5b) Local Digital Marketing for Attorneys May 16-17, 2013 Basin Harbor Club Vergennes, VT Faculty: George Aspland, evision

More information

Selling Against Broadcast Media. 3rd in a 5 part series Paul A. Kiewiet MAS CIP CPC paul@brandkiwi.com

Selling Against Broadcast Media. 3rd in a 5 part series Paul A. Kiewiet MAS CIP CPC paul@brandkiwi.com Selling Against Broadcast Media 3rd in a 5 part series Paul A. Kiewiet MAS CIP CPC paul@brandkiwi.com Which Advertising Medium is growing the fastest? A. Television B. Radio C. Promotional Products Which

More information

What is Text Message Marketing?

What is Text Message Marketing? What is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send permission-based text messages to a group of people who have opted-in to your mobile list. The

More information

Overcoming Your Content Challenges

Overcoming Your Content Challenges Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with

More information

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS MARKETING BENEFIT MARKETING PLATFORMS RELATIVE COST CONSTRAINTS & LIMITATIONS INTEGRATION STARTERS Generate positive impressions / awareness ADVERTISING Need to control the message content/timing/audience

More information

Communications and Marketing Checklist For School Developers

Communications and Marketing Checklist For School Developers The California Charter Schools Association s Communications and Marketing Checklist For School Developers You ve done it you have successfully written your petition. Now comes the next step making sure

More information

The Definitive Guide to. Video SEO. i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com

The Definitive Guide to. Video SEO. i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com The Definitive Guide to Video SEO i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com Incorporating Video SEO into your strategies Video represents a unique place in the SEO world.

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

The Art of the Ask. How to Overcome the Fear of Asking for Referrals BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING

The Art of the Ask. How to Overcome the Fear of Asking for Referrals BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING The Art of the Ask How to Overcome the Fear of Asking for Referrals 2013 Copyright Constant Contact, Inc. 12-3149 BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING When you think about your main source of new

More information

Organic Authority Advertising

Organic Authority Advertising 2010 Organic Authority Advertising Laura L. Klein Publisher - OrganicAuthority.com Chief Creative Officer - Laura Klein's Green Cleaning Follow me on Twitter: http://l00kat.us/twitter/ Facebook me at:

More information

A Model for Making Sense Out of Marketing ROI Measurements

A Model for Making Sense Out of Marketing ROI Measurements A Model for Making Sense Out of Marketing ROI Measurements M easuring and improving marketing ROI is a process. It's not a one-shot deal. It's an ongoing effort, an integral part of well-oiled marketing

More information

SOCIAL MEDIA SUCCESS IN 14 STEPS

SOCIAL MEDIA SUCCESS IN 14 STEPS SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION

More information

CONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING

CONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING CONTENTS WHAT IS ONLINE MARKETING? // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING // MARKETING TYPE PROS AND CONS WHY IT'S IMPORTANT // NEW BUSINESS GENERATION // CUSTOMER RELATIONSHIP DEVELOPMENT

More information

Benefits of Implementing a B2B Social Media Strategy. Gianna Galle Top Shelf Digital & Social Media Marketing

Benefits of Implementing a B2B Social Media Strategy. Gianna Galle Top Shelf Digital & Social Media Marketing Benefits of Implementing a B2B Social Media Strategy Gianna Galle Top Shelf Digital & Social Media Marketing Today s Social Media Landscape Social Media Statistics Social Media Examiner s 2014 Social Media

More information

An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014

An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014 An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014 "Business has only two functions - marketing and innovation." This quote by Peter Drucker, a worldrenowned expert in business

More information

Video, Social Media and Mobile

Video, Social Media and Mobile WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types

More information

WAYS EMAIL CAN HELP YOUR BUSINESS AND WHY IT S A POWERFUL TOOL TO CONNECT WITH CUSTOMERS

WAYS EMAIL CAN HELP YOUR BUSINESS AND WHY IT S A POWERFUL TOOL TO CONNECT WITH CUSTOMERS 1 3 5 2 4 WAYS EMAIL CAN HELP YOUR BUSINESS AND WHY IT S A POWERFUL TOOL TO CONNECT WITH CUSTOMERS 5 WAYS EMAIL CAN HELP YOUR BUSINESS AND WHY IT S A POWERFUL TOOL TO CONNECT WITH CUSTOMERS 2 How can email

More information

Company Pages and Followers

Company Pages and Followers Company Pages and Followers Relationships That Drive Results 5 steps to engaging followers on LinkedIn linkedin.com.companies 1 Table of contents Intro 03 03 Engage followers 07 01 Establish your presence

More information

Do I Really Need A New Website & Interactive Strategy?

Do I Really Need A New Website & Interactive Strategy? Do I Really Need A New Website & Interactive Strategy? Steps to Building an Effective On-Line Strategy Table of Contents: Introduction - Page 2-3 Interactive Web Design - Page 3-5 Basic Interactive Website

More information

GETTING FOUND. small business guide to online marketing

GETTING FOUND. small business guide to online marketing GETTING FOUND small business guide to online marketing You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You spend your day managing employees, helping customers,

More information

Immigration Law Firm GUCL: Updating Traditional Marketing and Combining SEO to Broaden Reach

Immigration Law Firm GUCL: Updating Traditional Marketing and Combining SEO to Broaden Reach Immigration Law Firm GUCL: Updating Traditional Marketing and Combining SEO to Broaden Reach (Zhu, Jia Li Lily) July, 2010 Immigration Law Firm GUCL Updating Traditional Marketing and Combining SEO to

More information

23 Ways to Sell More Using Social Media Marketing

23 Ways to Sell More Using Social Media Marketing 23 Ways to Sell More Using Social Media Marketing 1. Be visible Don't just tweet/post once or twice and think your job is done. Get online and speak to people. Network and let your target market get to

More information

Grow Your Business With Digital Marketing

Grow Your Business With Digital Marketing Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist

More information

Getting Found. Small Business Guide to Online Marketing Page 1 of 11

Getting Found. Small Business Guide to Online Marketing Page 1 of 11 Getting Found Small Business Guide to Online Marketing Small Business Guide to Online Marketing Page 1 of 11 You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You

More information

A hands on guide including an action sheet

A hands on guide including an action sheet Developing a social media marketing strategy A hands on guide including an action sheet Brought to you by w w w.socialemailmarketing.eu W elcome to this first guide and action sheet about social media

More information

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN How a multimedia platform can drive the success of your business If you ve ever heard a good piano player, you know that a solo act can create beautiful

More information

Attracting Top Talent

Attracting Top Talent In today s competitive talent marketplace, you need to think about attracting new employees to your business the same way you think about attracting new customers. It s not enough to just post a job ad

More information

Your Social Media Starter Kit For Content Marketing

Your Social Media Starter Kit For Content Marketing Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost

More information

45 Ways to Grow Your Business with Transcribed Content

45 Ways to Grow Your Business with Transcribed Content 45 Ways to Grow Your Business with Transcribed Content You work hard to create your audio and video content, but did you know that there is something very simple you can do to help maximize your content

More information

Email + Social = Success

Email + Social = Success How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have

More information

starting your website project

starting your website project starting your website project Here are three comprehensive posts from our blog, refined and updated through feedback from our clients. Together, they cover the essentials of building a successful website.

More information

Reasons to use Mobile Marketing. The statistics behind Mobile Marketing are even more convincing

Reasons to use Mobile Marketing. The statistics behind Mobile Marketing are even more convincing Reasons to use Mobile Marketing Instant Delivery: Active campaigns can reach your audience in next to no time. Mobility: Connect with your audience even when they are on the move. They are no longer limited

More information

A Business Owner s Guide to: Lead Nurturing

A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing Did you know that when people visit your website, 95% of them are merely conducting research? In fact, only 5% of

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

How to Attract More Customers Using the. Power of Online Marketing

How to Attract More Customers Using the. Power of Online Marketing How to Attract More Customers Using the Power of Online Marketing Introduction: Businesses of all types and scopes are just starting to become aware of what a small percentage of early adopters already

More information

My 12 Top Tips for Marketing Your Law Firm

My 12 Top Tips for Marketing Your Law Firm My 12 Top Tips for Marketing Your Law Firm With more than 1 million attorneys in the U.S. and approximately 45,000 individuals graduating from law schools every year, law firm marketing isn t an option.

More information

What is Social Media Optimization? Why Employ Social Media Optimization?

What is Social Media Optimization? Why Employ Social Media Optimization? What is Social Media Optimization? Social media optimization or social media marketing is the process of generating publicity through various social media networks and platforms such as Facebook, Twitter,

More information

6 Steps To Success With Your Web Agent Solutions Website

6 Steps To Success With Your Web Agent Solutions Website 6 Steps To Success With Your Web Agent Solutions Website By Jay Kinder and Michael Reese Introduction Congratulations on your decision to join the Web Agent Solutions family. It s an enormously effective

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

Setting the Record Straight: Press Releases that Stand Out in the Digital Age

Setting the Record Straight: Press Releases that Stand Out in the Digital Age Setting the Record Straight: Press Releases that Stand Out in the Digital Age Press releases are among the most widely used tools that PR professionals have in their tool kit, helping their clients win

More information

Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com

Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com Field Guide to the Social Email (R )Evolution Easy Strategies for using Content (Ctrl) in your Email ing Today www.contentctrl.com Welcome To The Party You ve added a social sharing button to your email

More information

Thinking About Your Business Reputation Management

Thinking About Your Business Reputation Management Thinking About Your Business Reputation Management You are probably being solicited by a number of reputable firms offering to help you with your Brand Reputation Management (BRM). Most often, when you

More information

Function: Admissions Marketing. Function: Public Relations. ensuring the MVC brand is recognizable on all materials. Using the same logo, etc.

Function: Admissions Marketing. Function: Public Relations. ensuring the MVC brand is recognizable on all materials. Using the same logo, etc. Missouri Valley College Marketing & Media Relations Assessment and Planning Report Year: FY 14 Service Program: Marketing & Media Relations Supervisor: April DeGraff I. Mission The mission of the Marketing

More information

Online Video: Brands and Agencies Catch the Wave

Online Video: Brands and Agencies Catch the Wave Online Video: Brands and Agencies Catch the Wave A survey of decision-makers from brands and agencies about their current use and future plans for online video. About TurnHere TurnHere, Inc. is a leading

More information

Social Media for Small Business

Social Media for Small Business Social Media for Small Business Social Media...Use it correctly and it s free advertising that comes with the voices and opinions of real users. The Social Media For Small Business Marketing Framework

More information

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the

More information

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches

More information

The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate

The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate SOCIAL MEDIA AND COMMUNICATION MANAGER Hours: Negotiable after interview Pay: Negotiable after interview The Social Media and Communication Manager will implement the Company s Social Media Strategy, develop

More information

presented by Maxmail

presented by Maxmail presented by Maxmail What s Inside Thinking of email marketing for your business? Well you ve made the right choice. The guys at Marketing Sherpa suggest that email marketing results in an ROI of 119%

More information