Product Manager. Integrated management of intellectual property and workflows from pre-acquisition to post-production

Transcription

1 Product Maager Itegrated maagemet of itellectual property ad workflows from pre-acquisitio to post-productio

2 Iformatio or frustratio?

3 Publishig processes geerate a wealth of iformatio: about works, iteratios, maifestatios ad items; relatig to editorial, productio, sales, marketig ad fiace. It s all stored across multiple systems that were ofte desiged for a simpler world. Products that do t fit outdated criteria for format, busiess model ad lifecycle have to be awkwardly forced i. Iformatio is duplicated, creatig iefficiecies ad iaccuracies; some iformatio is missig all together because it s too graular or irregular. It s hard to see the bigger picture, ad it s expesive to support aythig ew. You eed a sigle, digitally-ative system that fits your busiess eeds, across all your departmets, products ad processes. Publishig Techology s advace Product Maager is the system that will help you brig back order. It eables iformatio about works, their maifestatios ad their cotributors to be maaged ad structured itelligetly. It icreases visibility iterally, keepig everyoe i the loop ad o schedule, ad exterally, icreasig awareess ad sales of your products. It miimizes the umber of systems you eed, thereby reducig margis of error ad costs of owership. Do t let iformatio frustrate your ambitios. Keep it together

4 Efficiet collaboratio Greater visibility Product Maager removes barriers betwee differet busiess fuctios, esurig everyoe is editig ad usig the same data. EDITORIAL DIRECTOR I wat to capture each detail about a work ad its maifestatios, ad coect them so that all relevat iformatio is easy to view. PRODUCTION DIRECTOR I wat more dyamic schedulig, that ackowledges shiftig deadlies ad keeps us o track regardless.

5 editorial marketig productio fiace SALES & MARKETING DIRECTOR I wat to extract advaced iformatio about titles as early as possible i their lifecycle, so that we ca create AI sheets ad let sales parters kow what s comig. FINANCE DIRECTOR I wat to kow profit ad loss across a product s etire lifecycle, to speed up forecastig ad approval for similar acquisitios.

6 EDITORIAL DIRECTOR I wat to start loggig details about each work as soo as we start egotiatig its acquisitio. It s hard to keep track of all the iformatio associated with developig our products from cotributors cotact details, to the costs of differet productio ad distributio optios; from decisios about which formats to offer, to P&L assumptios. I d welcome a system that brigs all this together, ad eables me to capture sippets of iformatio about a cocept as soo as we start discussig it. This will help my team avoid the iefficiecies ad iaccuracies that come from tryig to recollect iformatio whe the project is approved. We also eed to be pull up all this iformatio quickly ad easily, ad pivot our view of it so that ay oe piece of iformatio ca be the basis for a report. Maagig iformatio at a graular level Product Maager stores metadata items about works eve before their log-term structure or format is defied. Its flexible database supports text-based descriptios relatig to ay type of work, cotributor or busiess model. It itegrates with idustry idetifiers without relyig o them to register iformatio. Liks to related digital assets ca be added; the applicatio ca also itegrate with eterprise-level Digital Asset Maagemet systems, or serve as its ow DAM datashop. Versio cotrol eables easy trackig or roll-back of chages as the work evolves. Plaig ad acquisitio of works Create coceptual work records Create ulimited maifestatios of a work Make acquisitios active Approve cotract requests Add metadata iteratively, eve for fragmets Automatically clea up records for works ot beig pursued Maagig data relatioships Create kow or proposed maifestatios as offsprig Lik works at product or cotract level Idetify metadata to be shared betwee related records Allow variatio for differet regios / formats Collate metadata from, or feed metadata to, other systems as required Structurig iformatio itelligetly Product Maager eables you to defie the relatioship betwee differet pieces of iformatio, so that toplevel works are liked to child products. Metadata ca be sychroized across records, ad iherited both upwards ad dowwards. This makes it easy to quickly review ay aspect of a product or work s developmet, eve for projects that are t yet cofirmed, ad to pivot by status, departmet, imprit, regio or other perspective.

7 PRODUCTION DIRECTOR I wat a system that is flexible eough to support all our product types, busiess models ad workflows. As our busiess diversifies, we re strugglig to maage productio iformatio ad schedules across the multiple systems that are curretly supportig differet types of work. I wat to be able to keep all the iformatio i oe place, so that I ca quickly ad easily moitor the critical path ad depedecies of a project. Upcomig deadlies eed to be automatically recast i respose to delays, across all the differet maifestatios. We eed the system to add tasks to people s to-do lists ad alert them to each actio, so I ca keep track of workloads ad issues ad esure I am settig realistic targets ad timelies. Removig barriers Product Maager is a workflow egie for the etire lifecycle of a work: from idea ad approval, through creative developmet ad pre-productio, to productio, fulfillmet ad ogoig reportig. It provides you with a sigle system through which to maage workflows, milestoes ad deadlies across every aspect of the project. Its product-eutral architecture meas you ca support ay curret or future cotet type or busiess model. Keepig everyoe o schedule Product Maager gives all users complete global visibility of schedules, helpig you maage product developmet ad productio with greater rigor ad efficiecy. Stakeholders will be alerted to bottleecks ad delays; you ca also idetify workflow evets that should trigger alerts, for example, to request approvals automatically. Cotributor maagemet Create ad maage records for authors, agets, editors, illustrators etc. Prevet duplicates Record cotact iformatio, biographies, roles, cotracts, cotributios Create relatioships betwee cotributors ad works Maage cotributors durig creative developmet Track ad maage cotributor queries Maage approvals Track compay / vedor deliverables, issues ad cotacts Schedule maagemet Create proposed product schedules ad milestoes Iitiate ad maage all schedules ad subschedules Provide maagemet-level milestoe ad project status visibility Itegrate with other systems icludig Microsoft Office Productio maagemet Fialize specificatios, track cotet deliverables ad maage approvals Geerate, respod to ad track advace ad ispectio requests Maage the purchase order process

8 Sales & Marketig DIRECTOR I wat to reduce time to market, with all the iformatio we eed at our figertips. The way we do busiess is part of what makes us competitive I ve worked i several publishers ad I kow that processes are ot all the same. We eed a system that gives us a edge right from the cocept phase. I wat early visibility of ew works i our pipelie, ad I wat each ew piece of iformatio to be approved as quickly as possible so that my team ca quickly begi sales ad marketig. We also eed to speed up our ability to set up data feeds for ew distributio parters so that they ca quickly start their ow promotios, with accurate iformatio that is readily available. Sharig pipelie iformatio Product Maager lets you defie at a graular level which iformatio ca be viewed, by whom, ad whe. You ca approve basic metadata about a work or its maifestatios to be shared with sales ad marketig colleagues early i the developmet process, to ivolve them i forecastig, ad eable them to begi promotio moths before they would otherwise be able to. Drivig discoverability Product Maager s uique Datashop service helps you quickly ad easily cofigure bibliographic data feeds for ew sales ad marketig parters. Because these are based o a sigle dataset, rather tha collated from multiple sources, they are more cosistet ad reliable; this makes them more effective at drivig sales, ad meas a smoother relatioship with your parters. You ca easily validate ew data formats, set up automated alerts ad reports, ad track chages. Marketig plaig Develop sales projectios Set marketig budget Pla promotioal schedule Marketig materials Collate product / cotributor iformatio Cofigure templates for marketig materials Draft materials ad maage approvals Store marketig materials ad associated metadata Attach materials to product records Track marketig campaigs, budgets ad estimated reach Metadata ad digital asset maagemet Maage relatioships / commuicatios with retailers ad web chaels Easily cofigure ew feeds with user-friedly iterface Create feeds for full titles or fragmets Maage metadata compliace ad quality Support multiple formats icludig ONIX, BIC, BISAC Categorize, group, search digital assets ad iclude i feeds as required Share data to ad from the DAM

9 FINANCE DIRECTOR I wat us to fuctio i a more collaborative, cosistet way so that critical busiess decisios are easier ad more efficiet. Because our product iformatio is curretly spread across multiple systems, it s time-cosumig eve to come up with a total umber of works that we ow, let aloe to calculate associated reveues ad costs. My colleagues ad I eed to be able aalyze each work s performace more easily, ad use differet real-world scearios as the basis for modelig projectios for ew acquisitios. The we ca stadardize the way that we forecast, comparig profit ad loss agaist past projects, ad speed up our approval of ew projects. Brigig it all together Product Maager reduces iefficiecy ad duplicatio of effort by itegratig iformatio from all the departmets withi the orgaizatio. It provides you with a sigle source of data about your works, so you ca quickly review ay aspect of a product s performace, ad self-select fields that you would like to moitor with scheduled reportig. Reducig cost of owership Product Maager adheres to the advace policy of cofiguratio ot customizatio. That meas it ca be readily adapted to your eeds, avoidig the missed opportuities, clumsy workarouds ad hidde ivestmets i modificatio that result from systems that do t fit your precise eeds. Publishig Techology also takes a collegiate approach to developmet, ivolvig cliets at a strategic level to esure its applicatios cotiue to be closely aliged with evolvig eeds. Profit ad loss egie Create P&Ls for coceptual works Collate ad use iputs from multiple busiess fuctios (sales, productio, fiace etc.) Model differet scearios (product specificatios, materials, regioal reveues etc.) Moitor ad maage supplier costs Stadardize projectios ad compare them with actuals to iform ad speed up approval Pricig maagemet Create / geerate iitial prices for differet works, formats, regios Defie advaces ad other paymets, i accordace with busiess rules Add busiess rules ad workflows to route pricig updates (at ay poit i lifecycle) Store pricig traslatio logic ad apply rules to geerate ew prices Create pricig promotios Create paymet requests Geerate reports Track approvals ad sig-off

10 Product Maager Right from the start VISIBILITY GRANULARITY FLEXIBILITY CREATIVITY CONSISTENCY Your assets are fragmetig ad diversifyig. The orgaizatioal structure ad processes aroud them are also becomig more complex. You eed to be cofidet that the product iformatio o which so much of your busiess relies is accurate ad cosistet. Product Maager esures you capture the right iformatio at the start of ay project. It makes the iformatio easy to fid ad use so that it is shared ad built upo as the work, ad related products, are developed. Plaig ad acquisitio of works Maagig metadata, icludig relatioships betwee data items Maagig cotributors, schedules ad productio workflows Solicitig ad trackig approvals Maagig pricig Plaig, executig ad trackig marketig activities Distributig bibliographic data Moitorig profit ad loss You ca remove barriers, reduce iefficiecies, ad get your products to market more quickly. Let Product Maager help you get it right from the start.

11 Product Maager is part of our revolutioary advace system, which supports royalties, rights, permissios, editorial, productio, olie sales ad marketig, ad digital ad prit distributio. Built o decades of idustry expertise, advace is a strategic ivestmet providig a flexible, modular solutio that is product-eutral, cost-effective ad ca be implemeted o a global scale. With advace, publishers ca itegrate etire processes, maximize all reveue streams, ad trasform from prit to digital busiess models. Product Maager Cotracts Rights ad Royalties Order to Cash Relatioship Maager

12 Publishig Techology is the world-leadig provider of cotet solutios that trasform busiess. We cover the publishig process from ed to ed, with cotet systems, audiece developmet ad cotet delivery software ad services. With 35 years i the idustry, eight worldwide offices ad over 400 cliets, Publishig Techology solves the fudametal issues cotet providers face Alec Issigois Way, Oxford, OX4 2HU, UK T Cottotail Lae, Somerset, NJ 08873, USA T UK USA Brazil Idia Chia Australia ifo@publishigtechology.com publishigtechology.com