Agency Relationship Optimizer

Transcription

1 Decideware Developmet Agecy Relatioship Optimizer The Leadig Software Solutio for Cliet-Agecy Relatioship Maagemet supplier performace experts scorecards.deploymet.service decide ware Sa Fracisco Sydey Lodo

2 Overview Most large advertisers fid it difficult to evaluate their advertisig agecies ad marketig services providers. This is especially true where advertisers have may agecies ad accouts, differet types of agecies ad wide geographic coverage. Commo difficulties i maagig successful evaluatio programs, iclude:- Low cliet ad agecy staff completio rates, producig ureliable data A iability to combie hard ad soft measures of performace ad satisfactio Lie maagers ad executives ca t desig assessmets, or access reports which meet their specific eeds Too much time ad cost spet admiisterig the data collectio process rather tha aalyzig the results ad developig actio plas The data is of little use whe calculatig icetive paymets It s difficult to drill-dow or roll-up data o the fly Results from previous review periods are lost i the system Everybody complais about a lack of speed ad trasparecy i the process Agecy Relatioship Optimizer solves all these problems. Agecy Relatioship Optimizer is the bestof-breed software applicatio for clietagecy assessmet. Agecy Relatioship Optimizer is the best-of-breed software applicatio for cliet-agecy assessmet. It is o-demad, completely cofigurable, flexible ad tailored to meet the specific requiremets Key Features Key features of Agecy Relatioship Optimizer, iclude:- Completely cofigurable cliets choose their assessmet criteria to assess ay type of agecy e.g. creative, media plaig / buyig, digital, desig, PR, promotios, etc Flexible methodology evaluate oe-way or two-way (180º or 360º) Built-i capability to lower admi costs ad improve respose rates Reportig power break out results by brad, busiess uit, geography, agecy, agecy group, etc Logical, ituitive 4 step process Decideware Agecy Relatioship Optimizer 2

3 THE 4 STEP PROCESS STEP 1 Set-up Idetify ad prioritize assessmet measures STEP 2 STEP 3 STEP 4 Assessmet Oe-way or two-way accordig to eeds Aalysis & Plaig Aalyse data ad prepare Actio Pla Effectiveess Trackig Reviews to esure Plas are effective 1 Setup I Set-Up, cliets idetify the assessmet criteria ad prioritize their importace. The umber of criteria is ulimited, however i our experiece the optimum umber is probably i the rage of assessmet measures. A simple-to-use Aalytical Hierarchy Process (AHP) module helps to weight the criteria. I that process, the assessmet criteria are compared to determie which is more importat ad by what degree. The result is a robust determiatio of what s really importat to a particular busiess relatioship. Agecy Relatioship Optimizer allows cliet ad agecy assessors to score ad commet o every aspect of their relatioship. The set-up process is completely trasparet. Those ivolved (usually seior maagemet) ca see the outcome immediately ad ca go back ad make revisios util they are completely satisfied it matches their busiess priorities. 2 Evaluatio The flexibility of Agecy Relatioship Optimizer eables cliets to choose whether the evaluatio is coducted oe-way (180º) or two-way (360º). Cliets ca also choose whether evaluatio ad scorig is udertake collaboratively i team meetigs, or idividually where each team member has their ow log-i ad provides a idividual assessmet. Where the idividual approach is favored, Agecy Relatioship Optimizer automatically aggregates all the various scores. Assessmet is easy. Ad Assessors ca erich their assessmet with plai Eglish commets. The scores geerated by Agecy Relatioship Optimizer ca be used to uderpi agecy icetive compesatio programs. 3 Aalysis, Reportig & Plaig Agecy Relatioship Optimizer delivers a wealth of reports that illustrate how key people view every aspect of the relatioship. A suite of stadard reports makes it easy to develop ad distribute data to lie maagers ad executives. Decideware Agecy Relatioship Optimizer 3

4 the cliet the Agecy Maagemet Accout Service Marketig Creative Advertisig ARO Media Purchasig Other Services Accoutig Accoutig Actio Plas The Actio Plaig phase of the process is desiged to brig together the cliet ad agecy to discuss their respective views. The poit of the discussio is to ucover differeces i perceptio about the relatioship, reach agreemet o these issues ad the develop a Actio Pla to build o stregths ad address weakesses. The Actio Pla esures that outcomes are captured, implemeted ad available for future referece. Agecy Relatioship Optimizer trasforms agecy evaluatio ito a valued busiess process. Cliets ca measure the thigs that matter. 4 Effectiveess Trackig Repeatig the assessmet process at periodic itervals helps to moitor both the health of agecy relatioships ad the effectiveess of the Actio Pla i brigig about improvemets. Icetive Compesatio Where icetive compesatio comprises a compoet of agecy remueratio, cliets ca deploy Agecy Relatioship Optimizer to clearly idetify their objectives ad expectatios, ad the evaluate the relatioship agaist those measures. The data geerated from this formal ad robust process sets the basis for defiig the icetive paymets. Decideware s Agecy Maagemet Platform Participatio rates rise ad assessmets lead to Actio Plas. Cliets ad their agecies ca rely o the process to better maage their busiess objectives. Decideware ow offers a platform of itegrated agecy maagemet modules. Each module performs a specific task, importat to the agecy maagemet fuctio. Every module is available as a stad-aloe tool or as part of the platform. Modules ow iclude: Relatioship Optimizer agecy evaluatio software Capability Maager roster maagemet software Scope of Works Maager scope of works maagemet software Decideware Agecy Relatioship Optimizer 4

5 Capability Maager Capability Maager is a tool for maagig agecy rosters eablig advertisers to store iformatio about their marketig & commuicatio service providers ( Agecies ). This tool is built to help marketers esure they have the right agecy o every piece of their busiess. This is a ew, o-demad software tool offered as a module withi Decideware s Agecy Maagemet platform. Capability Maager has bee specifically desiged to: 1. Cosolidate all the iformatio you hold o your curret roster of marketig commuicatio service providers ( agecies ); 2. Capture pertiet data about ew agecies you may cosider workig with i the future; 3. Make that iformatio available to key executives for search, shortlistig ad agecy roster optimizatio. Scope of Works Maager Decideware s Scope of Works Maager helps you cotrol supplier related expediture ad maage key deliverables All big compaies use a Scope of Works tool to help cotrol workflow with their suppliers. Scope of Works is a essetial process to help esure suppliers work is delivered o-time, o-brief ad o-budget. Decideware s Scope of Works Maager is ew, built i respose to idustry eeds, desiged with assistace from oe of America s best kow compaies, cofigurable to every cliet s eeds ad available ow. Scope of Works Maager helps you, your colleagues ad your suppliers to easily access oe system to esure you re workig collaboratively for great busiess outcomes. It has bee specifically desiged to: 1. Provide maagers with a olie Scope of Works tool to cotrol work with suppliers; 2. Capture ad share key data about supplier projects; 3. Share iformatio with colleagues ad suppliers to help track that supplier work is completed o-time, o-brief ad o-budget. Decideware Agecy Relatioship Optimizer 5

6 Best of Breed As a best of breed applicatio Agecy Relatioship Optimizer has bee adopted by leadig advertisers globally ad locally. These iclude ifluetial members of the Associatio of Natioal Advertisers (ANA). Agecy Relatioship Optimizer is meetig market demad for a easy way to achieve robust evaluatio of agecy relatioships, a demad beig drive as much by ew stadards of maagemet accoutability as icreasig use of icetive compesatio plas. Beig cofigurable ad flexible as well as robust, Agecy Relatioship Optimizer is fast becomig the default aswer for CMOs ad CPOs. Cliet refereces are available o request, please equire. Summary: Features ad Beefits Key features ad beefits of Agecy Relatioship Optimizer, are: Easy maagemet ad admiistratio. As a specialist applicatio, Agecy Relatioship Optimizer is easy to deploy ad admiister so that maagemet ca sped time aalyzig ad actig o fidigs rather tha simply gettig iput Flexibility! ARO ca be adapted to meet the idividual requiremets of specific relatioships ad types of relatioships ARO is ot prescriptive, so cliets ca choose evaluatio criteria that are specific to their particular eeds ad particular relatioships Produces a wealth of scores ad reports icludig; Gap Report, Exceptio Report, Tred Report, Actio Pla Report, Commets Report, etc Eables bechmarkig ad trackig of performace over time Results leads to a Actio Pla to esure that fidigs are addressed rather tha filed ad forgotte Provides a trasparet ad robust record of the relatioship Allows cliets to idetify outcomes at 3 levels:- By idividual assessor By idividual accout (where a supplier has more tha oe relatioship) By total agecy/supplier Scorig ad assessmet ca be accomplished either collaboratively i teams or via idividual iputs which are the aggregated Assessors are able to add commets i plai Eglish to erich their scores. The additio of commets is optioal Uses a completely trasparet process. Outcomes are available immediately so users ca go back to re-weight or re-score util they are completely satisfied with the outcome Ca be implemeted either fully maaged or via self-maagemet. Decideware Agecy Relatioship Optimizer 6

7 Cotact Decideware Decideware is the world s leadig provider of agecy maagemet software solutios. We established the busiess i 1999 i Sydey ad opeed our Sa Fracisco office i December We opeed Decideware Europe i Lodo o October 1st this year, Decideware USA Richard Beyo rbeyo@decideware.com T: Decideware Europe Derek Groom dgroom@decideware.com T: Decideware Australia Vijeya Ratam vratam@decideware.com T:

8 supplier performace experts scorecards.deploymet.service decide ware Sa Fracisco Sydey Lodo USA Decideware, Ic. Oe Market Street Spear Tower, Suite 3600 Sa Fracisco, CA Tel: Europe Decideware Developmet 2d Floor, Berkeley Square House, Berkeley Square, Lodo W1J 6BD, U.K. Tel: AUS Decideware Developmet Pty Ltd ABN Level 3, 53 Walker Street North Sydey NSW 2060 Tel: