Content hosting and intelligence to empower your digital delivery

Transcription

1 Cotet hostig ad itelligece to empower your digital delivery

2 Techology is just the begiig

3 Your audiece s eeds are evolvig, ad expectatios are high. Eve the most cuttig-edge publishig platform is oly as good as the isights that have shaped its features. Are you gettig sufficiet strategic as well as techical support? There is a platform that offers the whole package. The pub2web solutio combies prove techology with a cosultative approach that helps you lear more about your users ad explore iovative ways to support them whether through resposive web ad mobile desig, sophisticated ecommerce or the itegratio of your may cotet types. You get the agility of a modular approach with the flexibility of a custom solutio. It brigs together all the differet aspects of your publishig busiess ad helps you build a cohesive visio for your future. pub2web is the platform that eables your strategy ad the ehaces it. Fid out how

4 Focused o your publishig targets A format-eutral cotet platform The ew site is feature-rich ad user-friedly, brigig together multiple types of cotet i a sigle aggregated platform. Daiel Smith, Head of Academic Publishig, The IET Cosultatio, collaboratio ad isight We worked closely with Publishig Techology to implemet a digital strategy which drives discovery ad usage, allows us to quickly ad easily capitalize o the latest busiess models for olie delivery, ad gai importat workflow efficiecies through close itegratio with our key back office systems. Sam Bruisma, Director of Busiess Developmet, BRILL Flexible, userorieted techology We welcome the advaced optios to persoalize every aspect of the site for both ew ad existig customers. Yaick Dehée, Presidet, Numérique Premium

5 SOCIETIES Cotet upload PUBLISHERS Product creatio ad e-commerce Relatioship maagemet Bradig AGGREGATORS Custom iterfaces ad persoalizatio AUTHORS Aalytics ad statistics A u t h e t Advaced discovery optios W o r k fl o w Self-service maagemet tools Customer service i cati o i t e g r a ti o INSTITUTIONS RESEARCHERS highlights Cotet upload: Multiple cotet types Sematic erichmet Ecommerce: Flexible busiess models Itegratio with prit Advaced discovery: Sematic, faceted, federated searchig Social media itegratio Custom iterfaces: Mobile-friedly Multiligual Workflow itegratio: Resposive web desig Metadata distributio & export Aalytics ad statistics: Stadards compliace Busiess developmet guidace Autheticatio: Across mobile ad desktop Federated access cotrol

6 PUBLISHING DIRECTOR I wat state-of-the-art techology that helps us keep pace, but lets us keep cotrol too. I wat it to draw our readers i, helpig them fid iterestig ad useful cotet i itelliget ways. Whe a hot debate kicks off, I wat to be able to quickly poit readers to our articles, ad add commetary. I wat us to be able to try out ew ways of doig thigs ad see how well they work for our specific audieces, so that we re always cotributig to the developmet of the disciplie. Our platform, your strategy We fit our expertise aroud your cotet ad strategy, separatig myth from reality to help you choose the right techologies to grow your busiess. Our agile developmet methodology gives you visibility throughout, while pub2web s comprehesive toolkit gives you urivalled cotrol of your data, your website ad your user relatioships. Our customer strategists provide you with regular updates, traiig ad isights to help you make the most of your ivestmet. Erichig your users experiece Cosultative approach Collaborative developmet Future-proof resposive desig, icludig mobile Evidece-led developmet Self-serve toolkit Cotet maagemet Website editig Licese admiistratio User maagemet Comprehesive discovery optios Sematic Faceted Federated Attractig users is key to a umber of success criteria, from usage ad ad impressios to the much-vauted stickiess. So, with our sales ad marketig divisio, PCG, we take the time to get to kow your users, with focus groups ad usability testig drivig our evidece-led developmet. pub2web spas the wealth of discovery chaels ad techiques from sematic erichmet ad search optimizatio to faceted or federated search to esure you reach ad retai a wide audiece.

7 SALES & MARKETING DIRECTOR I wat to sped my time o strategic opportuities, ot operatioal challeges. Our cotet ad capabilities have grow orgaically, so our customer data is fragmeted across may separate datasets. That meas barriers to user joureys, ad to our uderstadig of our opportuities. My visio is to joi up our customer touchpoits, so that we ca focus o buildig cohesive, profitable relatioships ad icreasig usage. That said, oe size does t fit all we also eed to be able to segmet our growth strategies ad expose our cotet effectively to differet kids of customer at differet phases of their lifecycle. Creatig ew ecommerce opportuities Busiess developmet guidace ad research Sales support pub2web s state-of-the-art ecommerce ad graular product maagemet offer you the flexibility ad the cotrol you eed to moetize your assets. As well as accommodatig your existig busiess models such as subscriptios (icludig itegratio with prit), membership, pay-per-view pub2web ca help you explore ew oes, from advertisig to patrodrive acquisitio. As ever, pub2web s techical capabilities are combied with sales support ad guidace to help you aalyze ad profile your customers, idetify ew product ad reveue opportuities, ad broade your reach ito ew ad existig markets. Statistical data ad supportig expertise Flexible cotet / productizatio Flexible busiess models Discouts Coupo codes Tokes Books by chapter Budles Collectios Membership itegratio Relatioship maagemet Maximizig your relatioships pub2web s itegratio with marketig commuicatios ad social media tools helps you keep i touch with customers across multiple chaels, icreasig the impact of your overall relatioship strategy. From alertig users about ew articles to creatig a olie commuity aroud your cotet, we ca help make the complex simple, ad eable you to focus o the strategic potetial ot the day-to-day requiremets of your customer relatioships.

8 E-RESOURCES LIBRARIAN I wat to kow that I am focusig my budget o the right cotet. I eed statistics so I ca easily review usage, ad the ability to explore ew purchasig models such as patro-drive acquisitio. It helps to have more cotet i oe place maximizig its visibility to our users ad miimizig the effort ivolved i admiistratio. We eed all this to be readily itegrated with our library maagemet systems ad the discovery chaels through which patros reach our cotet. I also wat to feel part of a collaboratio, with parters that uderstad my challeges ad will be resposive to my cocers. Bledig cotrol ad support We are the logest-servig provider of cotet delivery services for the scholarly commuicatios sector. We have always recogized the critical role of the libraria, ad provided the first self-service tools to help them cotrol access rights, bradig, statistics ad more. Our admiistrative iterfaces have evolved alog with the sector s eeds to provide a ituitive, smooth experiece but whe help is required, our global customer support team will quickly aswer queries ad help fix problems. Stadards compliace, idustry itegratio pub2web metadata ca be exported i multiple formats to multiple parters, icludig subscriptio agets, abstractig & idexig databases, citatio maagers, ad services for referece likig, archivig or developig coutry access. Flexible licesig Trials Pay-per-view, patro-drive acquisitio, iterlibrary loa OA / access embargoes Perpetual access Gracig Cosortia Compliace with key idustry stadards / parters, icludig: CrossRef, OpeURL Library discovery services COUNTER Athes, Shibboleth Portico, LOCKSS, CLOCKSS MARC PubMed, Google, CCC RightsLik Autheticatio Custom views Bradig Persoalizatio Mobile Perpetual customer service Traiig Performace maagemet: prove scalability ad uptime

9 RESEARCHER I wat quick ad easy ways to fid, record ad share aswers ad isights. I do t wat to be faced with complex websites that keep chagig. I just wat to be able to keep track of the literature that iterests me to read it, bookmark it, dowload it, poit my team to it without obstructio, particularly if it s a joural that I persoally subscribe to or have access to as part of oe of my society memberships. Whe I have somethig published myself, I wat to be able to promote it, share copies ad check citatios. Fittig aroud researchers workflows We work to uderstad your users ad esure pub2web is optimized for their prefereces. We help you iterpret ad apply aalytics, ad udertake research to explore behaviors ad expectatios. The pub2web solutio puts cotext aroud your cotet, from educatioal materials, job ads ad policy updates, to social media ad multimedia. Your readers ca customize the site aroud their eeds, while sematic erichmet helps you make persoalized recommedatios based o their previous activity. Perpetual improvemet Icremetal developmet keeps pub2web up to date with key iovatios without disruptig familiar iterfaces esurig you maitai high levels of usage ad satisfactio. Prototypes of ew fuctioality ca be made available to you ad your users via usability testig ad focus groups to esure they are fie-tued before wider release, at which poit we trai both you ad them to get the best from your digital delivery. Workflow itegratio Citatio maagers Social media Readig lists Multiple busiess models / access optios Itegratio with membership ad prit purchasig Metro pass, tokes, retal ad discouts Author offprits Self-serve budles Prit o demad Advaced discovery optios Faceted search ad browse Sematic erichmet Related cotet Search egie optimizatio Image search Federated search of exteral cotet Persoalizatio ad RSS alertig, icludig saved / keyword search Commets ad aotatio Multiligual iterfaces

10 pub2web Choose to compete CONTENT DELIVERY ECOMMERCE DISCOVERY ANALYSIS Choosig the right hostig platform is t oly a techology decisio. It s a competitive decisio. You eed to kow that your core cotet delivery eeds are beig met, so that you ca be free to explore ew directios for your busiess model, your relatioships ad your workflows. You eed someoe o your side who uderstads your opportuities ad stregthes your ability to pursue them: a trusted parter. Choose pub2web, from Publishig Techology. Choose to compete. Collaborative developmet Resposive desig Usability testig ad evidece-led developmet Multiple cotet types Flexible productizatio ad busiess models Membership itegratio Relatioship maagemet Advaced discovery optios Busiess developmet guidace ad research Ecommerce ad sales support Bradig ad persoalizatio Access ad autheticatio Itegratio with ad export to workflow tools Statistical data ad supportig expertise Performace maagemet

11 Icreasig cotet usage through sematic erichmet: the pub2web Metastore NUMBER OF RESULTS EFFORT TO FILTER BREADTH AND DEPTH OF RELEVANT RESULTS EASE OF FINDING ANSWER STANDARD SEARCH Air pollutio ADVANCED SEARCH impact OR effect air pollutio OR evirometal cotamiatio automobile regulatio OR vehicle emissios law coutry:usa date:2011 SEMANTIC SEARCH Air pollutio USER JOURNEY Ru search Filter results Review relevat results Fid aswer USER SATISFACTION THE SEMANTIC DIFFERENCE Key terms ad cocepts are cross-refereced with specialist taxoomies. For users, this meas that a search for oe term also delivers results for terms with similar meaigs for example, a search for air pollutio will also retur articles cotaiig refereces to evirometal cotamiatio. Your data is structured ad stored i graular uits, with the relatioship betwee each uit defied (for example, Uit X is a term metioed i Uit Y ; Uit Y is a article by Uit Z ad so o). This meas that results relatig to ay uit ca be grouped ito sesible categories rather tha a large list of udifferetiated results. So, whether users search or browse, you ca set your cotet i a richer cotext by usig sematic text miig to surface related cotet i meaigful ways. They do t eed to be experts i iformatio discovery to follow research paths, ad you beefit from additioal traffic.

12 Publishig Techology is the world-leadig provider of cotet solutios that trasform busiess. We cover the publishig process from ed to ed, with cotet systems, audiece developmet ad cotet delivery software ad services. With 35 years i the idustry, eight worldwide offices ad over 400 cliets, Publishig Techology solves the fudametal issues cotet providers face Alec Issigois Way, Oxford, OX4 2HU, UK T Chaucy Street, Suite 1002, Bosto, MA 02111, USA T UK USA Brazil Idia Chia Australia ifo@publishigtechology.com publishigtechology.com