Be part of The Skills Show, the nation s largest skills and careers event

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1 COMMERCIAL OVERVIEW Be part of The Skills Show, the nation s largest skills and careers event Can you think of another way in which you can potentially contact a hundred thousand young people and inspire them to come and work for you? I don t think you can. It s absolutely thrilling. High Speed Two The Skills Show is an unparalleled platform for your brand/ organisation to meet 75,000 visitors under one roof young people, plus their parents and teachers. The nation s biggest careers event brings together business, government and education, representing a diverse range of sectors, from engineering and construction, business and IT, to hospitality and creative arts.

2 WHY GET INVOLVED? Show your commitment to apprenticeships and vocational skills at the nation s biggest careers event. Reach tens of thousands of young people and adults aged 11-24, as well as teachers, parents and careers guidance professionals. Advertise career opportunities and recruit the best young talent. Raise the profile of your organisation and sector. Network with over 200 partners and sponsors. The Skills Show is free to attend and is held over three days at the NEC Birmingham, November. Our unique event formula provides hands-on experiences which inspire young people to consider apprenticeships, explore skills and vocational pathways, and motivate them to find out more about the world of work and your organisation.

3 THE STATISTICS SPEAK FOR THEMSELVES 3 DAYS Nov The Skills Show is the best way for us to engage with so many students, teachers, training providers and parents in such a short time. Fantastic experience and will do it again! IBM 68 WORLDSKILLS UK NATIONAL COMPETITION FINALS SHOWCASING VOCATIONAL EXCELLENCE 78,324 VISITORS 150 EMPLOYERS 75 FE COLLEGES 120 SPOTLIGHT TALKS 105 SHOWCASE DEMOS 42 HAVE A GO EXPERIENCES 68,000 M VOLUNTEERS An area equal to 12 football pitches From The Skills Show in 2015

4 VISITOR PROFILE Thursday Friday 39% (30,550) 35% (27,177) All through Special needs schools schools Other Saturday 26% (20,597) Secondary schools 7% 7% 10% Colleges 38% 38% Male Female 53% Aged % 47% % Parent 12% Teacher % 5% 5% 5% From The Skills Show in 2015

5 OUR WINNING FORMULA HAVE A GO EXPERIENCES SPOTLIGHT TALKS SHOWCASE DEMOS CAREERS ADVICE These core activities take place throughout the show, giving visitors the opportunity to get hands-on and try something they may never have done before, from plumbing to criminology. Providing accessible expert advice for visitors, Spotlight talks give young people the chance to hear from real people doing real jobs, while famous names from the world of business and entertainment offer inspiration and insight into their own success. A stage for the UK s finest students and learners showcase their talents and skills. Visitors can discover what skills are needed to be part of WorldSkills UK Competitions. Real hands-on experience with expert careers advice, all under one roof. Visitors can get inspired and involved with a skill, and immediately find out how to turn that interest into a vocation. THE STAFF ROOM WORLDSKILLS UK COMPETITIONS More than 670 young people take part in 58 national finals at The Skills Show aiming to be the best in the UK. Designed to enable participants to develop outstanding skills in a range of industries, the competitions drive up levels of expertise across vocational education and apprenticeships. Those competitors who triumph at The Skills Show may be invited to compete for a place in Team UK for WorldSkills, the world s largest international skills competition held every two years in cities around the globe. The Staff Room is a dedicated space at The Skills Show for teachers, careers professionals and parents/guardians. Advice and resources will be on offer to help share new ideas and approaches to careers support.

6 HIGH PROFILE MEDIA CAMPAIGN Media reach School and college marketing Family and young adult marketing BBC Breakfast, BBC Radio and ITV Wales coverage Over 37.7 million people reached through print and web media Print coverage in The Sun, Daily Mirror, Daily Telegraph, Daily Star, The Times and Sun on Sunday Over 33 million people reached through broadcast media Media partnerships with The Telegraph, First News and FE Week Ongoing contact with every school and college in the UK via a clear programme of direct mail, s, SMS and phone calls. Online banners, print adverts and advertorials in a number of education and trade publications, including Teach Secondary and FE Week Introduction of Loyalty and Recommend a Friend schemes Variety of local and national advertising from Aug to Nov in relevant publications including The Independent s The College Leaver supplement and the Guardian s School Leavers Guide Over 115 radio spots over four weeks across Heart West Midlands Direct mail to 68,000 parents Local advertising in the Coventry Telegraph and Birmingham Mail also included six pieces of editorial NEC ladder adverts in 20 local regional newspapers Digital reach 13.7m potential reach and 10,900 interactions in November #TSS15 5th trending topic on Twitter on Thursday 19 November 6,897 mentions of the TSS15 hashtag in November The WorldSkills UK website had 299,585 page views, 62,104 users and 2,147 registered for the online planner in November Marketing and communications reach in 2015

7 FEEDBACK AND TESTIMONIALS If you want to be inspired about your future or are wondering, what am I going to do with my future, get down to The Skills Show. You might just see the beginning of a great career path. Theo Paphitis, Patron, The Skills Show The Skills Show has really helped both my children with actually just condensing their thoughts. They had a vague idea of the direction they might want to go in but this has really helped them get some proper context to what that might look like, so it s been extremely helpful. Parent It s important for young people to experience different careers at a place like The Skills Show because it really highlights the breadth of opportunities. There s things here that people would never consider and would never even know about. So it is important to get out there and see what s available and broaden your horizons. Parent visitor For us, The Skills Show is a great opportunity to engage with a wide variety of different students and perhaps some students that wouldn t particularly consider a career in accountancy. ICAEW The Skills Show is such a great opportunity. Other organisations would be mad to miss it. They get to see and speak to so many different students, and to inspire them into whatever industry they represent. Crossrail The Skills Show really represents the best platform for us to get our messages across about how exciting IT can be. It has a great demographic right through from primary school to adult learners. And provides such an opportunity for them to Have a Go, get involved and ask questions of industry on a scale that probably doesn t exist anywhere else. CompTIA I think there s huge commercial benefits for being part of The Skills Show. The Skills Show gives us an excellent platform to really educate the general public, future employees, and future customers about what our organisation stands for, the types of products and solutions we offer, and get our brand out there. Tarmac It s fantastic that British business is doing so well, we are creating jobs at a record rate this is what the whole show is about! Sajid Javid, Secretary of State for Business, Innovation and Skills

8 GET INVOLVED Lead Sponsor Industry Partner Spotlight Stage Sponsor Feature Exhibitor Have a Go Experience Provider Bespoke Solutions To secure your involvement, please contact our Business Development team today on or or at sponsor@worldskillsuk.org Competition Supplier Exhibitor WorldSkills UK champions world-class apprenticeships and technical skills. This is achieved by engaging young people in skills competitions, delivering experiential careers events, role modelling to challenge stereotypes and using research to support the apprenticeship agenda. The organisation s goals are to support business competitiveness, young people s employability and excellence in standards. WorldSkills UK, Floor Four, Buckingham Palace Road, London SW1W 9SP Find a Future (trading as WorldSkills UK) is registered in England at the above address, charity number , company number , VAT registration number GB WorldSkills UK brings together WorldSkills UK Competitions, The Skills Show and WorldSkills UK Champions. worldskillsuk.org findafuture.org.uk