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2 LEARNING FROM THE LEADING EDGE: REAL WAYS IT IS CREATING VALUE WITH ENTERPRISE HYBRID CLOUD gsst.01 EDWARD NEWMAN, EMC GLOBAL SERVICES 2

3 ROADMAP INFORMATION DISCLAIMER EMC makes no representation and undertakes no obligations with regard to product planning information, anticipated product characteristics, performance specifications, or anticipated release dates (collectively, Roadmap Information ). Roadmap Information is provided by EMC as an accommodation to the recipient solely for purposes of discussion and without intending to be bound thereby. Roadmap information is EMC Restricted Confidential and is provided under the terms, conditions and restrictions defined in the EMC Non- Disclosure Agreement in place with your organization. 3

4 It s Hard People, Process & Technology Change Legacy Applications & Skills More Than a Product Lack of a Strategy and Plan No Clear Starting Point HYBRID Compute Storage Network WHAT S STOPPING IT FROM ITaaS 4

5 READY: FEDERATION ENTERPRISE HYBRID CLOUD DEPLOY YOUR CLOUD IN AS LITTLE AS 28 DAYS SELF-SERVICE & AUTOMATION OPERATIONAL MANAGEMENT VIRTUALIZED INFRASTRUCTURE FINANCIAL TRANSPARENCY EMC Cloud Service Providers SOFTWARE-DEFINED STORAGE vcloud Air Network 5

6 FEDERATION ENTERPRISE HYBRID CLOUD DESIGN & IMPLEMENTATION SERVICE TAILOR AND INTEGRATE SOLUTION FOR YOUR BUSINESS AND IT REQUIREMENTS Key Activities Reference architecture design & planning and gap analysis Physical planning & engineering Integration to customer-specific Enterprise services Implement VMware pods (Automation, Core, & Network*) Create connection to public cloud*** Set up 2 business groups and entitlements Deliverables Customer-specific EMC Enterprise design Operational EMC Enterprise Configured blueprints & vrealize Orchestrator workflows: 2 deployed IaaS Blueprints ViPR & Avamar** workflows Includes an 1 Month of Out- Tasking Services * Extra steps performed if VMware NSX already exists in the client environment ** Steps performed if Avamar already exists in the client environment ** Steps performed if vcloud Air exists in the client environment, network is configured and accounts configured 6

7 EXTEND YOUR FEDERATION ENTERPRISE HYBRID CLOUD APPLY THE TECHNOLOGY TO YOUR UNIQUE BUSINESS REQUIREMENTS Populate Your Transform And Migrate Applications to Your New Hybrid Cloud Add Service Blueprints Additional IaaS Blueprints (w/wo Advanced HA & BCDR) PaaS Blueprints (Agile App Development) AaaS Blueprints (Desktop, ORCL, MSFT, SAP, other Apps) Operationalize Your Transform Roles and Processes for ITaaS Integrate Additional Hardware & Software Management Frameworks (e.g. ServiceNow, BMC) Enterprise Software (e.g. Directory Services, DNS, CMDB) Enterprise Hardware (e.g. Firewalls, Networking) Extend Resiliency Provide Continuous Availability and High Availability Scale Out To Public Cloud Of Choice Extend services to preferred Public Cloud providers (e.g. vcloud Air) 7

8 DEPLOYMENT ARCHITECTURE HOW THE FEDERATION ENTERPRISE HYBRID CLOUD WORKS IT CONSUMER SELECTS OFFERING FROM SELF-SERVICE PORTAL SERVICE MAPS TO A SERVICE BLUEPRINT IN SERVICE CATALOG INFRASTRUCTURE IS PROVISIONED BY WORKFLOW ACCORDING TO BLUEPRINT SERVICE CONSUMPTION: BUSINESS & DEVELOPMENT NEW CLOUD CLOUD SERVICE MANAGEMENT PRIVATE PUBLIC CLOUD OPERATIONS REMEDIATED COMPUTE NETWORK STORAGE CLOUD SECURITY SERVICE BLUEPRINT TRIGGERS WORKFLOW, INCLUDING APPROVAL REQUESTS PRIVATE CLOUD OPERATING MODEL NEW ROLES WORKFLOW AUTOMATION IS EXECUTED, INCLUDING INTEGRATION WITH ENTERPRISE MANAGEMENT FRAMEWORKS AGILE PROCESSES 8

9 EXAMPLE: LARGE EUROPEAN BANK TECHNICAL BENEFITS FROM ENTERPRISE IT TRANSFORMATION 10 PRE-DEFINED DEVELOPER PATTERNS: 5 JAVA; 5 WINDOWS ROLE BASED SERVICE FULFILLMENT ZERO TOUCH SELF SERVICE, WITHIN MINUTES SERVICE CONSUMPTION: BUSINESS & DEVELOPMENT AUTOMATED COMPLIANCE MONITORING, REPORTING DYNAMIC RESOURCE ALLOCATION NEW CLOUD CLOUD SERVICE MANAGEMENT PRIVATE PUBLIC CLOUD OPERATIONS REMEDIATED CLOUD SECURITY INTEGRATED SECURITY, INC. IAM PRIVATE CLOUD OPERATING MODEL NEW ROLES AGILE PROCESSES NEW CLOUD OPERATING MODEL COMPUTE NETWORK STORAGE COTS HW, SW; APIs MINIMIZE SCRIPTING, LOWER OPEX STANDARD 24X7 PLATFORM, AUTOMATED DR TRANSPARENT INSIGHT INTO INRA COST, PERFORMANCE, HEALTH 9

10 LARGE EUROPEAN BANK (CONT D) BUSINESS BENEFITS FROM ENTERPRISE IT TRANSFORMATION NO COMPLIANCE HEADACHES MEANS BRAND ENHANCEMENT: AUTOMATED COMPLIANCE MANAGEMENT IT COSTS 25%+ LOWER, FREEING BUDGET FOR INNOVATION IN IT SERVICE DELIVERY : SDDC FACILITATES COMMODITY HW PRE-INTEGRATED, CONVERGED PLATFORMS REMOVE IT INTEGRATION TASKS AUTOMATED MANAGEMENT FOCUSES IT STAFF ON ADDED VALUE TASKS SERVICE CONSUMPTION: BUSINESS & DEVELOPMENT NEW CLOUD CLOUD SERVICE MANAGEMENT PRIVATE PUBLIC CLOUD OPERATIONS REMEDIATED COMPUTE NETWORK STORAGE CLOUD SECURITY 30%+ INCREASE IN DEVELOPER PRODUCTIVITY MEANS FASTER TTM: FASTER PLATFORM PROVISIONING DEV/OPS SUPPORT SPEEDY PLATFORM TEAR-DOWNS, BUILDS 7X24 AVAILABILITY THE END OF DATA BREACHES VIA: AUTOMATED, INTEGRATED SYSTEM- WIDE SECURITY ROLE BASED SERVICE ACCESS PRIVATE CLOUD OPERATING MODEL NEW ROLES AGILE PROCESSES 10

11 MAJOR US GROCERY CHAIN BUSINESS BENEFITS FROM ENTERPRISE IT TRANSFORMATION AUTOMATED PROVISIONING OF APPLICATION COMPONENTS, SUCH AS DATABASE AS A SERVICE AUTOMATE SDLC OPERATIONS FOR RAPIDLY-CHANGING AND FREQUENTLY ITERATING DEVELOPER SANDBOXES HADOOP AS A SERVICE ADDED RECENTLY SERVICE CONSUMPTION: BUSINESS & DEVELOPMENT ACCELERATES ONBOARDING OF FIRST APPLICATION: PEOPLESOFT FOR PAYROLL SERVICES FOR AL EMPLOYEES SERVICENOW SERVICE PORTAL NEW CLOUD CLOUD SERVICE MANAGEMENT PRIVATE PUBLIC CLOUD OPERATIONS REMEDIATED CLOUD SECURITY PRIVATE CLOUD OPERATING MODEL NEW ROLES INTEGRATION OF VMWARE VREALIZE ORCHESTRATOR WITH SERVICENOW FOR CONFIGURATION MANAGEMENT (CMDB) AGILE PROCESSES FEDERATION ENTERPRISE HYBRID CLOUD SOLUTION BUILT ON PROVEN VBLOCK CONVERGED INFRASTRUCTURE PLATFORM COMPUTE NETWORK STORAGE EMC DATA PROTECTION AND BACKUP INFRASTRUCTURE 11

12 SPECIALTY INSURANCE FIRM CONSOLIDATING INFRASTRUCTURE AND DATA CENTERS POSITIONS IT AS BROKER OF PRIVATE/PUBLIC SERVICES TO BUSINESS UNITS WORLDWIDE SHIFT IN IT SPEND FROM FIX/MAINTAIN/OPERATE TO INNOVATION PROVISIONING IN HOURS INSTEAD OF WEEKS/MONTHS SERVICE CONSUMPTION: BUSINESS & DEVELOPMENT NEW CLOUD CLOUD SERVICE MANAGEMENT PRIVATE PUBLIC CLOUD OPERATIONS REMEDIATED CLOUD SECURITY PRIVATE CLOUD OPERATING MODEL NEW ROLES REDUCED RISK THROUGH STABLE INFRASTRUCTURE, AUTOMATED ORCHESTRATION AND EFFECTIVE OPERATING MODEL AGILE PROCESSES FEDERATION ENTERPRISE HYBRID CLOUD SOLUTION FOUNDATION FOR ALL ENTERPRISE COMPUTE NETWORK STORAGE CONSOLIDATION OF DATA CENTERS FROM 7 TO 2 12

13 PENN WEST EXPLORATION LTD. CONSOLIDATING INFRASTRUCTURE AND DATA CENTERS ALIGN IT SERVICES TO STRATEGIC 5 YEAR BUSINESS PLAN VS. FOCUSING ON TECHNOLOGY SERVICE CONSUMPTION: BUSINESS & DEVELOPMENT PROVIDE OPERATIONAL EFFICIENCY AND OPERATIONAL EXCELLENCE VS. KEEPING THE LIGHTS ON NEW CLOUD REMEDIATED HYBRID CLOUD ENABLEDS IT TO PROVIDE SERVICES TO THE BUSINESS QUICKLY AT A BETTER LEVEL OF SERVICE CLOUD SERVICE MANAGEMENT PRIVATE PUBLIC CLOUD OPERATIONS CLOUD SECURITY PRIVATE CLOUD OPERATING MODEL NEW ROLES AGILE PROCESSES FEDERATION ENTERPRISE HYBRID CLOUD SOLUTION DEPLOYED IN 4 DAYS COMPUTE NETWORK STORAGE 13

14 MEDIA AND ENTERTAINMENT GIANT CONSOLIDATING INFRASTRUCTURE AND DATA CENTERS ACCELERATE AUTOMATION TO PROVIDE MORE RESPONSIVE IT PROVIDE SERVICE PORTAL TO APPLICATION DEVELOPERS SERVICE CONSUMPTION: BUSINESS & DEVELOPMENT NEW CLOUD REMEDIATED PROVISION WINDOWS VIRTUAL MACHINES IN 10 MINUTES AND LINUX VIRTUAL MACHINES IN 5 MINUTES VIA PORTAL VS. 30 MINUTE GOAL CLOUD SERVICE MANAGEMENT PRIVATE PUBLIC CLOUD OPERATIONS CLOUD SECURITY PRIVATE CLOUD OPERATING MODEL NEW ROLES AGILE PROCESSES FEDERATION ENTERPRISE HYBRID CLOUD SOLUTION DEPLOYED ON EXISTING VBLOCK IN 21 DAYS COMPUTE NETWORK STORAGE 14

15 GLOBAL INDUSTRIAL FIRM TRANSFORMING TO DELIVER SERVICES TO THE BUSINESS BECOME MORE COMPETITIVE WITH EXTERNAL SERVICE PROVIDERS PRIORITIZE ITAAS INITIATIVES WITH IT TRANSFORMATION WORKSHOP SERVICE CONSUMPTION: BUSINESS & DEVELOPMENT NEW CLOUD REMEDIATED OPTIMIZE SAP GLOBAL DESIGN ENVIRONMENT TO ASSURE APPLICATION AVAILABILITY SERVICE CATALOG BUILT ON TOP OF FOUNDATONAL SERVICES WITH FEDERATION ENTERPRISE HYBRID CLOUD CLOUD SERVICE MANAGEMENT PRIVATE PUBLIC CLOUD OPERATIONS CLOUD SECURITY PRIVATE CLOUD OPERATING MODEL NEW ROLES AGILE PROCESSES IMPROVE PROCESSES AND MANAGEMENT FOR ITAAS COMPUTE NETWORK STORAGE OPTIMIZE STORAGE ACCORDING TO APPLICATION TIER 15

16 LARGE UTILITY DELIVER EASY-TO-CONSUME SERVICE EXPERIENCE DELIVER PRIVATE CLOUD INFRASTRUCTURE AT A MORE COMPETITIVE UNIT COST THAN PUBLIC CLOUD PROVIDERS DELIVER ITAAS AT SCALE: CURRENTLY 6000 VIRTUAL MACHINES, GROWING AT 10% ANNUALLY SERVICE CONSUMPTION: BUSINESS & DEVELOPMENT NEW CLOUD CLOUD SERVICE MANAGEMENT PRIVATE PUBLIC CLOUD OPERATIONS REMEDIATED COMPUTE NETWORK STORAGE CLOUD SECURITY PRIVATE CLOUD OPERATING MODEL NEW ROLES TARGETING HADOOP AS A SERVICE MANAGE AND AUTOMATE IT SERVICES THROUGHOUT LIFECYCLE AGILE PROCESSES 16

17 MANAGE YOUR FEDERATION ENTERPRISE HYBRID CLOUD ONGOING OPERATIONS AND SKILL ENHANCEMENT We Can Run It For You EMC Managed Services Complete turn-key management within agreed SLAs Operate and transfer service We Can Build Your Team s Skills To Run It EMC Education Services Free e-learning on solution for LOB and IT Management 5-day workshop on using and managing the solution Service Management for ITaaS training Industry-leading Cloud Architect curriculum and certification 17

18 FEDERATION ENTERPRISE HYBRID CLOUD OPERATIONAL SERVICES WE RUN YOUR ENTERPRISE HYBRID CLOUD ENVIRONMENT Operate and Transfer Service EMC Federation Enterprise Out-Tasking Service Delivered with onsite and remote resources Initial one month* delivered as part of the EMC Enterprise Implementation Service Can be extended by one month*, 3 months* or a year* At the end of the engagement, operations can be transferred to your staff Turnkey Management Within Agreed SLAs EMC Federation Enterprise Managed Service Comprehensive management and operation of your functional EMC Enterprise environment 24x7 monitoring of your EMC Enterprise Hybrid Cloud solution to ensure system performance Operational reports on Key Performance Indicators (KPI)s, verifying system performance 18

19 CLOUD ACCELERATION EDUCATION PRACTICAL SOLUTION KNOWLEDGE & SKILLS Cloud Offerings Audience Availability STRATEGY DEVELOP AN ORGANIZATIONAL TRANSFORMATION STRATEGY THAT INCORPORATES CLOUD AND IT AS A SERVICE Cloud and IT as a Service for Business Transformation LOB and IT Management Now DESIGN ENABLE A TEAM OF ARCHITECTS TO PLAN AND DESIGN CLOUD INFRASTRUCTURE Cloud Infrastructure and Services (CIS) v2 Virtualized Data Center and Cloud Infrastructure Planning and Design IT as a Service Planning and Design Cloud Architect Now DEPLOY ENABLE CONSISTENT SERVICE MANAGEMENT Establishing Service Management for ITaaS Service Management Now MANAGE YOUR HYBRID CLOUD MANAGE Enterprise, Federation SDDC Fundamentals Enterprise, Federation SDDC Operations Cloud Operations and Administration Now Visit for more information. 19

20 FEDERATION ENTERPRISE HYBRID CLOUD REMOVING RISK AND COMPLEXITY WITH EMC CUSTOMER SERVICE Client Contact EMC Dedicated Solutions Support Team Issue Analysis, Diagnosis, and Management Collaborative Resolution FASTER TIME TO RESOLUTION TECHNICAL EXPERTISE SIMPLIFIED EXPERIENCE 20

21 EMC GLOBAL SERVICES 15,000+ Cloud Transformations, including half of the Fortune 500 companies Identified as a Major Player in Cloud Professional Services by IDC Automated, tool-based approach and best practices developed from over a decade of experience enable faster, more efficient and more predictable outcomes to ITaaS Transformation The leading provider of services for converged infrastructure transformation 16,000+ Service Professionals & Support Experts worldwide, plus a global network of 10,000 partners Tens of thousands of technical certifications, including Microsoft, Cisco, Citrix and over 2,500 VMware Certified Professionals Microsoft Gold Certified Partner & 20+ MSFT Partner Of The Year awards Premier Partner and CIPP TSIA Hall of Fame 21

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