Worldwide Cloud Systems Management Software 2013 Vendor Shares

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1 COMPETITIVE ANALYSIS Worldwide Cloud Systems Management Software 2013 Vendor Shares Mary Johnston Turner IDC OPINION In 2013, the worldwide cloud systems management software competitive market showed very strong growth driven by increasing enterprise adoption of private and hybrid cloud strategies and rising cloud service provider interest in advanced monitoring, analytics, and automation to differentiate provider offerings. The rapidly expanding availability of API-based integrations that enable enterprise and public cloud services to more easily consume cloud systems management functionality across large-scale hybrid environments began to positively impact the market as well. Specifically: Worldwide revenue for the cloud systems management software market was $1.8 billion in 2013, representing growth of 48.5% over The top 5 vendors in 2013 based on worldwide revenue were VMware, IBM, Microsoft, HP, and BMC, accounting for 66.2% of the market total. The Americas represented 59.5% of the cloud systems management software market. Public cloud purchasing increased slightly to represent 40% of the cloud systems management software market as customers become more likely to adopt hybrid cloud strategies that rely on a mix of public and private cloud infrastructure and services. June 2014, IDC #249131

2 IN THIS STUDY This IDC study examines the worldwide cloud systems management software market for the period from 2011 to Revenue and market share of the leading vendors are provided for 2013 for the worldwide market. Methodology See the Methodology in the Learn More section for a description of the data collection and analysis employed in this study. In addition, please note the following: The information contained in this study was derived from IDC's Worldwide Semiannual Software Tracker database as of May 9, All numbers in this document may not be exact due to rounding. For more information on IDC's software definitions and methodology, see IDC's Software Taxonomy, 2013 (IDC #241527, June 2013). Cloud Systems Management Software Competitive Market Definition The worldwide cloud systems management software market is an IDC competitive market that reflects portions of revenue reported in the following functional markets as described in IDC's software taxonomy: Workload scheduling and automation Change and configuration management Performance management Event management Problem management Revenue estimates for this competitive market include license, maintenance, and subscription revenue for packaged software and SaaS solutions used to actively manage on-premise and hosted private and hybrid clouds as well as public cloud services environments, including virtual private clouds, which IDC considers to be public cloud services. It is important to note that in the cases where cloud systems management functionality is bundled as part of converged or integrated hardware platforms, software revenue is not recognized unless it is tracked and reported by the hardware vendor using a separate SKU(s) or similar revenue recognition method. Professional services, training, and implementation support services are excluded as well IDC #

3 IDC's revenue estimates include flagship cloud management software solutions and associated cloud systems management software, management packs, and SaaS to the extent they are sold and deployed specifically to enable the operation of cloud environments. In general, cloud environments will have many of the following cloud systems management software capabilities actively in use: Self-service cloud infrastructure provisioning automation, including a service catalog and policy-based life-cycle management capabilities Automated infrastructure and virtualization management being used to enable elastic infrastructure resource pooling and sharing across multiple workloads and user groups Workflow orchestration to enable integrated provisioning, migration, and control of complex cloud workloads and enabling cloud infrastructure and services on a coordinated basis The ability to track cloud resource consumption to support life-cycle management, capacity planning, and (optionally) chargeback/showback Performance monitoring and analytics for workloads and infrastructure used to enable and deliver public and private cloud services Root-cause analysis and problem remediation software to optimize ongoing SLAs and enduser experiences The estimates in this document also cover software products and SaaS offerings used to enable a broad range of additional cloud systems management activities not explicitly mentioned, including workload portability across hybrid cloud environments, cloud middleware and application provisioning, cloud service brokering and service-level management, and analytics to optimize cloud capacity planning and reporting. Packaged software and SaaS solutions used to manage, monitor, and govern public cloud services and workloads running in hybrid public and private cloud environments are also included. IT environments that are highly virtualized but do not include the ability to dynamically scale and share resources and to provision them on a self-serve, consumption-aware basis do not qualify for this study since the availability of end-user self-service is a critical element of any cloud environment. Systems management software capabilities delivered via the SaaS model are only included to the extent they are used to enable cloud systems management environments, as described previously. The fact that systems management software is delivered via a SaaS cloud service does not necessarily mean it is included in the estimates for this market, since many systems management SaaS solutions are used to manage and monitor resources that operate in noncloud environments and architectures IDC #

4 SITUATION OVERVIEW The Worldwide Cloud Systems Management Software Market in 2013 As shown in the infographic in Figure 1, the worldwide cloud systems management software market continued to evolve rapidly in According to IDC's detailed market analysis, worldwide cloud systems management software revenue was $1.8 billion in 2013, representing an increase of 48.5% from 2012, which had revenue of $1.2 billion as measured in current U.S. currency. Among major vendors, VMware led the market with a share of 20.7%, representing $372 million in revenue. Americas had $1.1 billion of total worldwide revenue, representing 59.5% of the market. FIGURE 1 Worldwide Cloud Systems Management Software Market, 2013 Source: IDC, 2014 Table 1 displays worldwide revenue and 2013 market share for cloud systems management software vendors. As shown in Table 1, growth came from both existing, larger vendors and a number of smaller players that are just beginning to participate in the cloud systems 2014 IDC #

5 management software market. Revenue for the largest players such as VMware, IBM, Microsoft, and HP were generally driven by increasing demand for hybrid cloud and virtualization automation, orchestration, and provisioning solutions coupled with growing interest in monitoring and analytics for cloud workload and service delivery optimization. The increased need for monitoring and analytics is also associated with a number of vendors appearing on the cloud systems management software vendor list for the first time including Splunk, AppDynamics, New Relic, and Keynote Systems. TABLE 1 Worldwide Cloud Systems Management Software Revenue by Vendor, ($M) Share (%) Growth (%) VMware IBM Microsoft HP BMC CA Technologies Cisco RightScale NA Egenera Oracle Adaptive Computing ServiceNow Red Hat Dell NA Splunk NA Attachmate New Relic NA AppDynamics NA Keynote NA Subtotal , , Other Total , , Source: IDC, June IDC #

6 Performance by Geographic Region in 2013 Figure 2 displays 2013 revenue share by geographic region. The Americas region had the largest share, with 59.5% of the worldwide market totaling $1.1 billion. EMEA had 29.0% share with $521 million and Asia/Pacific (including Japan) represented 11.5% share equal to $207 million. FIGURE 2 Worldwide Cloud Systems Management Software Revenue Share by Region, 2013 Source: IDC, June 2014 Performance by Type of Cloud in 2013 Figure 3 displays 2013 worldwide revenue share by type of cloud. In 2013, IDC estimates 40% of spending was for public cloud environments, which represents a slight increase over 2012 as service providers take fuller advantage of performance and analytics products to help increase the value and visibility of their cloud services offerings. FIGURE 3 Worldwide Cloud Systems Management Software Revenue Share by Type of Cloud, 2013 Source: IDC, June IDC #

7 IDC's analysis of cloud types does not attempt to segment hybrid cloud as separate from public versus private cloud deployments. Revenue associated with public cloud is related to products and SaaS services purchased by cloud service providers to enable the delivery and management of public cloud services. Private cloud revenue includes systems management software and SaaS services used to enable both on-premise enterprise private clouds and third-party hosted or outsourced private clouds that are dedicated to the use of specific customers. Virtual private cloud services such as Amazon VPC are considered public clouds for the purposes of this analysis since the services are delivered using a shared rather than a dedicated delivery platform and infrastructure. Revenue allocations for products used to manage hybrid cloud environments that include both private and public cloud resources are based on where the software is deployed and operated, not on the type of cloud managed. FUTURE OUTLOOK The worldwide cloud systems management software market is expected to experience double-digit growth for a number of years as SMB, enterprise, and service provider customers embrace cloud architectures and build up their investments in cloud-based applications, services, and infrastructure. Against this backdrop, vendor shares and market positions will continue to shift. Early leaders such as CA Technologies have struggled to maintain momentum as vendors such as VMware, IBM, and Microsoft have established comprehensive cloud management solutions that drive new revenue while leveraging and pulling through systems management software sales for enabling physical and virtual infrastructure and application management capabilities. Smaller vendors and start-ups frequently appear and flourish briefly before being acquired. Past cloud systems management software vendors such as ServiceMesh, Cloupia, and Enstratius are examples of this trend. IDC expects the most successful cloud systems management software vendors will offer customers a full suite of automation, orchestration, monitoring, and analytics optimized for managing heterogeneous hybrid cloud environments. Support for OpenStack APIs will increasingly become table stakes as will integrations with major open source configuration management communities such as Puppet, Chef, and Salt. IDC expects that in the coming year, ongoing innovation in areas such as real-time cloud service brokering and analytics will help customers improve application portability and enable large-scale automated DevOps initiatives to take full advantage of hybrid cloud infrastructure and PaaS services. Composable API-based integrations that allow developers using PaaS platforms such as Cloud Foundry to quickly embed monitoring and analytics into the code that powers cloud services will also help increase cloud systems management software revenue across the board IDC #

8 ESSENTIAL GUIDANCE Worldwide Cloud Systems Management Software Forecast (IDC #247607, March 2014) predicted that demand for cloud systems management software will grow at a five-year CAGR in excess of 25% from 2014 to In addition to the growth of cloud self-service portals and analytics, monitoring, and brokering solutions, growth in this market will reflect the increasing scale of cloud operations and the rising use of virtual system management software, service desks, and infrastructure monitoring and configuration control software, which are vital to enabling effective management of large production cloud environments. The most successful vendors in the cloud systems management software market will offer customers opportunities to continue to simplify, streamline, and integrate their management toolkits and workflows by consolidating physical and virtual infrastructure management capabilities and implementing consistent support for widely supported cloud APIs and open source technologies. They will also take full advantage of big data and analytics and end-to-end application performance management functions to help DevOps teams build applications that can effectively consume and benefit from public, private, and hybrid cloud architectures and software-defined datacenters. IT buyers need to evaluate their cloud systems management software vendor in terms of integration strategies as well as the functionality of individual solutions and products. Cost-effective, scalable, and flexible cloud management environments will be built on systems management software that can leverage existing automation and monitoring resources and processes, even as it enables the organization to separate workload configuration and deployment requirements from dependencies on underlying infrastructure. Over the next five years, many organizations will move from using ad hoc and opportunistic cloud projects to deploying large-scale, policy-based environments that rely extensively on automation, orchestration, and real-time monitoring and analytics to optimize end-toend service delivery. LEARN MORE Related Research Red Hat Makes Good on Promise to Open Source ManageIQ Technology (IDC #lcus , May 2014) Worldwide Cloud Systems Management Software Forecast (IDC #247607, March 2014) IT as a Service Emerges as a New Management Paradigm in the Software-Defined Datacenter Era (IDC #246379, January 2014) Worldwide Cloud Systems Management Software Forecast Update (IDC #244915, December 2013) Worldwide System Infrastructure Software 2014 Top 10 Predictions: Buyers, Markets, and Ecosystems Transformed (IDC #244386, December 2013) 2014 IDC #

9 Five Success Strategies for Effective Cloud Management and Operations (IDC #243451, September 2013) Worldwide Cloud Systems Management Software 2012 Vendor Shares (IDC #241426, June 2013) IDC's Software Taxonomy, 2013 (IDC #241527, June 2013) Worldwide Public Cloud Enabling IT Infrastructure Forecast (IDC #240635, April 2013) Worldwide Private Cloud IT Infrastructure Forecast (IDC #240624, April 2013) IDC MaturityScape: Cloud A Guide for Success (IDC #239772, March 2013) Cloud Management Priorities for 2013 Target Analytics, Consolidation, and Transformation (IDC #239094, January 2013) Methodology The IDC software market sizing and forecasts are presented in terms of commercial software revenue. IDC uses the term commercial software to distinguish commercially available software from custom software. Commercial software is programs or codesets of any type commercially available through sale, lease, rental, or as a service. Commercial software revenue typically includes fees for initial and continued right-to-use commercial software licenses. These fees may include, as part of the license contract, access to product support and/or other services that are inseparable from the right-to-use license fee structure, or this support may be priced separately. Upgrades may be included in the continuing right of use or may be priced separately. All of these are counted by IDC as commercial software revenue. Commercial software revenue excludes service revenue derived from training, consulting, and systems integration that is separate (or unbundled) from the right-to-use license but does include the implicit value of software included in a service that offers software functionality by a different pricing scheme. It is the total commercial software revenue that is further allocated to markets, geographic areas, and operating environments. The worldwide software market includes all commercial software revenue across all functional markets or market aggregations. For further details, see IDC's Software Taxonomy, 2013 (IDC #241527, June 2013). The software revenue forecasts presented in this study represent IDC's best estimates and projections based on the following: Top-down forecast growth rates by IDC worldwide market analysts Current U.S. dollar exchange rates as of 4Q13 Bottom-up/company-level data collection for calendar year 2013 began in January 2014 with in-depth vendor surveys and analysis to develop detailed 2013 company models by market, geographic region, and operating environment. This activity will form the basis of vendor share, updated forecast, and competitive analysis studies that will be published later in the year IDC #

10 Historical Market Values and Exchange Rates Historical market values presented here are as published in prior IDC documents based on the market taxonomies and current U.S. dollar exchange rates existing at the time the data was originally published. For markets other than the United States, these as-published values are therefore based on a different exchange rate each year. Please refer to IDC's regional research studies containing historical forecasts for multiple countries for more accurate regional growth in local currencies. Note that this discussion applies only to historical values prior to and all future years are forecast at a constant exchange rate. Synopsis This IDC study examines the worldwide cloud systems management software market for the period from 2011 to Revenue and market shares of the leading vendors are provided for "Worldwide cloud systems management software revenue grew by 48.5% to reach a total of $1.8 billion in 2013," according to Mary Johnston Turner, research vice president, Enterprise System Management Software. "Increasing demand for virtual and cloud datacenter orchestration, self-service provisioning, and advanced monitoring and analytics for hybrid cloud environments helped fuel rapid growth in this dynamic market. The top 5 vendors by revenue in this category are VMware, IBM, Microsoft, HP, and BMC, accounting for 66.2% of the market total." 2014 IDC #

11 About IDC International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make factbased decisions on technology purchases and business strategy. More than 1000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 48 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. Global Headquarters 5 Speen Street Framingham, MA USA idc-insights-community.com Copyright Notice This IDC research document was published as part of an IDC continuous intelligence service, providing written research, analyst interactions, telebriefings, and conferences. Visit to learn more about IDC subscription and consulting services. To view a list of IDC offices worldwide, visit Please contact the IDC Hotline at , ext (or ) or for information on applying the price of this document toward the purchase of an IDC service or for information on additional copies or Web rights. Copyright 2014 IDC. Reproduction is forbidden unless authorized. All rights reserved.

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