From Virtualized to ITaaS. Copyright 2011 EMC Corporation. All rights reserved.

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1 From Virtualized to ITaaS 1

2 Priority Discussion Topics Laying the foundation for IT-as-a- with the right architecture Key process areas and capabilities that need to be rethought during the process (ie. service catalogues and marketing services to internal IT consumers) Defining an internal Infrastructure as a (IaaS) capability during the process Examine EMC IT s experiences offering a large virtualized VMware environment to an IaaS model 2

3 Setting the scene IT evolution: virtualization as a key enabler A B C Virtualization rates have been increasing and helping to transform IT Dedicated IT Dedicated Custom-Built Dedicated Servers Monolithic Applications Point A B C Consolidated IT Consolidated Lower CapEx Virtualized Servers Tiered SAN Partial Integrated Tiered Virtual Servers Storage Optimization Integrated and Security Shared IT Shared Dynamic Shared Capacity A B C IaaS, PaaS, SaaS 100% Virtualized Application Rationalization Tiered s Embedded Security IT-as-a- Self-Provisioning Cost Transparency Private Cloud Self- but what next? 3

4 Several components underlie an IT-as-a- model ITaaS building blocks Customers Virtualized Infra. layer: Virtualized infrastructure provides pooled resources to support elasticity and rapid growth Mgmt. (strategy, design, transition, operation) s catalogue Metering & Billing Orchestration & Provisioning s (IaaS, PaaS etc) Virtualized Infra. layer Architecture, Org. structure / capabilities Mgmt. framework: IT and Operations capabilities support the run-time operations Orchestration & Provisioning: Orchestration and Provisioning engines automate standardized workflows allowing speed to delivery and improved reliability Metering & Billing: Metering and Billing tools enable chargeback and financial modeling s catalogue: Catalog serves as the face of IT and is the central point of service requests and financial / health information 4

5 What do we see at our clients? Significant appetite to deliver ITaaS, both from IT and the Consumer perspectives Post virtualization: situation complex, journey unclear Establishing best practices for managing a converged infrastructure? Looking for simple (turnkey) solutions 5

6 ITaaS Transformational Roadmap Phase 1 - Launch Phase 2 - Transition May 2010 Jun 2010 Jul 2010 Aug 2010 Sep 2010 Oct 2010 Nov 2010 Dec 2010 Q Q Q Q Q Private Cloud Strategy and Portfolio 2. Private Cloud Organization / Governance 3. Private Cloud Training Plan People Transition Core Team & Governance to Operational State Process 19. Private Cloud Center of Excellence Transition Core Team to Center of Excellence Continual Organizational Improvement 4. Private Cloud Design 5. Private Cloud Catalog 6. ITIL Foundation 13. Financial 14. Security / Risk / Compliance Transition to IT Operations 20. Config. Mngt. 21. Deploy. Mngt. / Validation Transition to IT Operations Continual Operational Improvement 15. Dashboard / Portal 1.0 Orchestration / Automation/ KPI s 22. Dashboard / Portal Private Cloud Reference Architecture Validation and Certification 8. Application / Workload Mapping 16. Proof of Concept (POC) Infrastructure Acquisition and Install Technology & Platform 18. Private Cloud POC Infrastructure Optimization 23. Private Cloud Factory Pilot 25. Private Cloud Factory 9. Application Rationalization Business Case and Plan 10. Storage Catalog, Tiering and Archiving 17. Application Alignment (Phase1) 11. Storage Thin Provisioning 12. P2V Acceleration / CASE 24. Network Convergence / Traffic Migration 6

7 % Virtualized Benefits Along the Journey IT PRODUCTION Efficiency BUSINESS PRODUCTION Quality of IT AS A SERVICE Agility Development, test, and IT-owned applications WE ARE HERE 86% 100% 80% 30% 15% 40% Virtualize Mission Critical applications Run IT as a business

8 Benefits Along the Journey IT PRODUCTION Efficiency BUSINESS PRODUCTION Quality of IT AS A SERVICE Agility $12M Power and Space Savings $11M OpEx Savings $74M 170% 34% 60M Data Center Equipment Savings Storage Admin Productivity Up Increase in Energy Efficiency Pounds of CO 2 Reduced $6M 55% 60% 30M Data Center Equipment Savings of OS Images Virtualized of Mission Critical Apps Virtualized Pounds of CO 2 Reduced $$ OpEx Savings t C C Time to Provision Customer Sat Cost Transparency 8

9 Key Programs Enabling Our Journey IT PRODUCTION Efficiency BUSINESS PRODUCTION Quality of IT-AS-A-SERVICE Agility Server Virtualization Virtual hosting platform Virtual first strategy Sweep-the-floor Data center OS Cloud Delivery Self-service portal Automation interface Identity and access mgmt Subscriber management Storage Optimization Information lifecycle mgmt SAN virtualization Dynamic tiering FAST Backup and recovery Deduplication design catalog Tiered services Customer engagement Market analysis Security Authentication manager Data leakage protection Federated identity management Cloud-Enabled Infrastructure Resource pooling Elasticity PaaS and IaaS enablement and Automation CMDB Configuration mgmt Capacity planning Financial show-back Applications and Cloud Experience SaaS Spring Source Virtual Data Center Server virtualization Storage virtualization IT Operations Metering and billing Performance analytics Integrated infrastructure management and automation Integrated Security Unified management 9

10 ITaaS Building Blocks EMC IT Program Customers 1 Go-To- Market VoC strategy catalog request / delivery Invoicing Pricing, Show/chargeback policies roadmap Automated orchestration and provisioning Portfolio / Demand mgmt. processes design and launch Standardized service delivery and support processes Standardized service management tools Metering costing policies Portfolio Delivery & Support Cloud Infrastructure GRC Skills / Roles / Competencies Financial 10

11 ITaaS EMC IT Hosting s (Through 2011) Light-weight governance ensuring the business need is satisfied through the appropriate service offering Category Engineering Lab s IT Infrastructure s Platform s Lab-as-a- Logistics Installation Networking Infrastructure Operation Cloud s Cloud9 IaaS Managed Storage & Remote Site Network File Share Home Directory End User Backup Remote Site Bundle Managed Hosting Hosting Bundle FTP s Shared Web Svcs Remote App Access Application Hosting Big Data Analytics Database Hosting/Sandbox Data Modeling BI Tools and Analysis Consulting Content DocBox CenterStage Initiation < 4 hrs Same day Same day 1 week to 3 months 1 Same day Same day HA / DR HA only RTO Hours Hours Hours Hours Hours RPO 24 hrs 0-24 hrs 24 hrs 0-24 hrs Change ctrl Limited Complianc e Monitoring Partial Partial Partial Cost Low Low Moderate Moderate Moderate Moderate Systems (asset management, configuration management, ticketing, escalation, metering, billing, orchestration, etc.) 1. initiation time typically closer to 1 week if required equipment is on hand, and closer to 3 months if it must be acquired 11

12 Summary What things need to be done to transform to an ITaaS model? 1. Define a structured transformational roadmap 2. Align people, process, and technology 3. Identify quick wins to build momentum and demonstrate progress to stakeholders 12

13 THANK YOU 13

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