EMC IT: OUR JOURNEY TO THE PRIVATE CLOUD

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1 EMC IT: OUR JOURNEY TO THE PRIVATE CLOUD Ian Fitzgerald Sr. Manager, EMEA App Hosting and Data Centre Operations EMC Corporation 1

2 How the Private Cloud is Different ITis Built Differently Consumed Differently Run Differently Governed Differently 2

3 Which Means... Providing the Business with IT-as-a- Service Greater Business Agility Lower IT Costs Better Quality of Service 3

4 EMC IT s Cloud Strategy Virtual Clients Traditional Apps Next-Gen Cloud Apps SaaS Federation Private Cloud Virtualization (vsphere) Information Security Public Cloud 4

5 Our Journey to the Private Cloud IT Production Lower costs Business Production Improved quality of service IT-as-a-Service Improve agility % Virtualized VDC Optimization Standardization Virtualization 50% 70% We are here 85% 95% 15% 30% Governance Cloud enablement Service management Platinum Gold 5

6 IT-as-a-Service Shared Private Cloud Dynamic Shared Capacity A B C Tiered Virtual Servers Storage Optimization Integrated Management & Security IaaS, PaaS, SaaS 100% Virtualized Application Rationalization Tiered Services Embedded Security Multi-tenancy Cost Transparency Self Provisioning 6

7 IT is Consumed & Governed Differently Before After Funded as a cost center Supply of IT constrained Convoluted request process secretly designed to discourage demand Linkage between consumption and user value unclear IT behaves like a government agency Self-Provisioned Catalog of tiered services SLA-driven management Cost transparency and chargeback Self-scaling IT competes for its business 7

8 Server Virtualization: EMEA Data Center IT Production Business Production IT-as-a-Service % Virtualized Dev, Test & IT Apps 15% 30% * Over 5 years ** Source: EMC New England facilities environmental calculator Q % Business / Mission Critical Apps 85% $1.5M 72% 1.7M 174 Run IT As a Business Benefits Realized* $806k OpEx Savings Data Center Equipment Savings OS Images Virtualized Pounds of CO 2 Reduced Equivalent Acres of Trees Planted** 98% 8

9 Next Generation Backup and Restore archiving using SourceOne File System archiving using Rainfinity Database archiving using Applimation Centera being used as archive tier Dramatic reduction in backup volume and primary disk growth rate DataDomain to replace EDL for database backup DataDomain to replace tape for long term retention Avamar used for VM and file system backup Cost per GB reduction by 20%, Decreased backup duration by 75%, Increased client success rates by 50% Archiving De-Duplication Backup to Disk Remote Office Protection Desktop Protection All first writes go to disk Dramatic improvement in throughput and restore success Eliminated dozens of tape drives and over 40,000 tapes Avamar centralized backup of 121 remote sites Reduced risks with consistent protection and reliable restores Eliminated offsite backup costs Drastic reduction in ticket volume (100s to handful) Avamar desktop backup proof of concept complete Initial IT rollout underway All 40K users will have the new EMC Backup solution by end of this year 9

10 The Power of Next-Generation BURA Storing More Efficiently Q1/09 Q2/09 Q3/09 Q4/09 In 2009 the amount of data to be protected grew by 41% However, leveraging archiving and deduplication have... Reduced the required backup capacity by 37% Decreased costs by 32% Increased TB per person by 32% And we are only scratching the surface of what s possible! Data Protected Data Stored 10

11 Our Journey to the Private Cloud EMEA Backup Project Problem Statement Marginalized Data Protection EOSL Replacement Non-Standard Data Retention Repeated Failed Backup Inefficient Operational Costs Scope 50 EMEA locations / servers 18.1 TB 3594 backup failure incidents per year 50% equipment going EOSL 90% retention practice non-compliance * Over 5 years ** Always Incremental backups *** Source: EMC New England facilities environmental calculator Benefits Realized* $770k $250k 99% 96% 23k 55% Opex Savings 95% Equipment Savings Reduction in Backup failures Reduction in Avg** Backup times 72% Data Deduplication Pounds of CO 2 *** Reduced 11

12 Security Journey to the Private Cloud Hypervisor Physical Virtualized security devices, logical functions stay same Security via Hypervisor API Virtual Legacy security devices wrapped around virtualized systems Security moving into Hypervisor, enforcement of policy as images moves External

13 Gen Y 13

14 I don t care about the IT details I m a user Ubiquitous / Easy Access Use Any (Cool) Device Pay by consumption Self-Service Application Store Immediate Gratification Pay per Value Service Catalog Service Level Agreement Always On and Fast 14

15 Client Computing Vision - Virtual Desktops Empower the User Provision users, not devices Provide ubiquitous access to personalized desktop experience regardless of location Enable user choice of devices Enhance the user experience, faster and more flexible access to applications and resources Empower EMC IT Reduce the IT stake in the business of desktop hardware management Simplify management of desktop image, applications, and user data Improve the Economics Reduce total cost of ownership Increase in user productivity, which drives revenue Faster provisioning to accelerate time-toeffectiveness for users Ensure Security Actively manage 100% of user desktop images Protect all user data and intellectual property 15

16 What are the Implications on IT Roles? Before After Designing custom dedicated infrastructure Architecture and Design Designing a consolidated multi-tenant cloud infrastructure Building Provisioning Configuring Monitoring and Break-Fix Responding to service requests and tickets Build and Operation Product and Service Management Automation Capacity planning Performance management IT Process Engineering Developing, marketing / selling, delivering, and supporting service offerings 16

17 An Organizational Evolution is Underway Imperative: Business and financial management IT Service Management New focus area: Cloud service operations management Infrastructure as a Service Platform as a Service Desktop as a Service Enterprise Applications as a Service New roles emerging: Cloud Architect, Cloud Admin, Cloud Capacity Planner, IT Automation Engineer Virtual Infrastructure Architecture Virtual Infrastructure Management Traditional roles are still essential Systems Storage Backup and Recover y Data Center Network s Security 17

18 Define Your Cloud Journey Build a cloud roadmap Define key programs for your journey Virtualize everything Evolve your IT business model 18

19 EMC IT Journey to the Private Cloud: A Practitioner's Guide 19

20 THANK YOU 20

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