MEMORY FOR THE DEAD PARTY FOR THE LIVING FLORIDA DAY OF THE DEAD CELEBRATION SPONSORSHIP OPPORTUNITIES

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1 FLORIDA DAY OF THE DEAD CELEBRATION SPONSORSHIP OPPORTUNITIES OFFICIAL EVENTS FROM OCTOBER 4TH THROUGH MAIN EVENT IN NOVEMBER MEMORY FOR THE DEAD PARTY FOR THE LIVING

2 WELCOME! The gate between Florida and Mictlán, the mythological Aztec Land of the Dead, opens on November 2nd as revelers costumed as skeletons honor their deceased ancestors at the 6th Annual FLORIDA DAY OF THE DEAD CELEBRATION. Our Mission is to produce a signature event for all ages that maintains and respects the cultural integrity of international Day of the Dead traditions, yet also opens it to a modern aesthetic; providing a memory for the dead and a party for the living. In doing this, our creative team of artists celebrates the lives of the dead, and the richness of traditional Latin American culture, while opening a meaningful exchange between different subcultures and demographics from our Florida community, who work together toward a collective artistic vision. In just 5 years, 2014 was a breakout year for Florida Day of the Dead Celebration. Expanded locations, major corporate sponsors, international press coverage and regional accolades culminated in over participants in our events and workshops. Highlights include: Official Partner with Consul General of Mexico in Miami $40K Grant from the prestigious John & James Knight Foundation Awarded Corona s #1 DOTD Event in the entire U.S.A. New Times #1 Art Event People s Choice Finalist for Knight Arts Challenge Major Sponsors included: Modelo Especial, Corona, Coca-Cola, Cuervo 1800, Monster Energy, Yelp, 3J Entertainment and LiveNation City of Fort Lauderdale Proclamation naming Nov 2nd as OFFICIAL Florida DOTD Celebration in Fort Lauderdale

3 a Signature Event for ALL of South Florida Now in our 6th year, through Knight Foundation funding, and our generous underwriters and sponsors, our Celebration has increased programming plans. Throughout the entire month of October, there will be workshops and events in both Broward and Miami-Dade Counties, leading up to our Celebration Major event underwriting opportunities include: Oct 4th - Ofrenda s Exhibition Opening Celebration at Jazz Brunch Fort Lauderdale Historical Society Oct 4th thru Oct 30th - Over 20 free arts workshops Including Giant Puppetry, Aztec Dance, Serigraphy & more Oct 9th - El Jardin Art Exhibition Opening at Wynwood Art Event Bakehouse Art Complex, Miami Oct 24th - Danse Macabre, Boneyard Bandstand & South Florida Tequila Festival Revolution Live Entertainment Complex, Fort Lauderdale Oct 30th - Memory for the Dead Traditions Event Consulate General of Mexico in Miami Nov 2nd - 6TH ANNUAL DAY OF THE DEAD CELEBRATION DOWNTOWN FORT LAUDERDALE At a sponsorship Catrina Level and higher, your company will be official sponsors at all of the above events.

4 ART OF COMMUNITY The element of community plays a crucial role in the festival. It brings together participants of all skill levels, ethnicities, ages, and backgrounds, and uses art as a tool to help develop collective expression. This is in keeping with the Day of the Dead tradition, which is founded on a communal celebration of very personal perspectives on life and death. Through hands-on community events including workshops, interactive art, the Skeleton Processional, ofrendas and more, FLORIDA DAY OF THE DEAD CELEBRATION provides opportunities for residents and visitors to work together to achieve common goals.

5 MAJOR ATTRACTIONS SKELETON PROCESSIONAL A playful spectacle that honors the Mexican tradition when community members in skeleton costumes animate giant puppets. Mariachi musicians lead the way as this all-ages processional streams from Huizenga Plaza west along Riverwalk, where the celebration continues. OFRENDAS Traditional community remembrance altars or ofrendas spring up, covered in photographs, hand painted papier maché skeletons, sugar skulls, marigolds, trinkets, food for the dead and candles. This year we will add a tradition big in Los Angeles - Trunk Ofrendas where attendees create an altar in a car trunk, hatchback, or on an entire car to celebrate their loved ones. CRAFT CRYPT The top regional handmade independent craft artists converge to present their Dia de los Muertos inspired work in this fanciful bazaar. Founded and curated by LuRu, owner of Tortuga Tile Works, the Craft Crypt presents one of the best ways to bring a unique artisan piece from the event home with you. DANSE MACABRE & BONEYARD BANDSTAND (OCT 24) At our all-night party for adults a week prior to our main event, the Boneyard Bandstand hosts musical acts reflective of Mexican traditions, reinterpreted with a modern twist. Live acts include a wide variety of styles from indie pop, rockabilly and American roots music through instrumental, surf and Latin rock. FOLKLORICO STAGE Cultural heritage takes center stage with ballet folklorico troupes from Mexico, Bolivia and more present ancient dance rituals. Processional dancers of all ages festooned in feathers and ruffles perform traditional and modern choreography.

6 OUR HISTORY Over the past five years, Florida Day of the Dead Celebration has increased over fifteen-fold, starting with 750 participants in 2010, to over event participants in Starting as a grassroots effort, four creative friends with a dream of creating an artistic community spectacle launched the Celebration in Through the years, our bilingual marketing footprint has increased to include traditional, viral, and social media platforms. Prominent coverage has included: 2 hour MTV LATIN- AMERICA feature shown throughout the Americas, International print coverage in Mexico, Brazil and more, live satellite broadcast from Deco Drive, images in Associated Press and New York Post, cover articles in El Sentinel, Go Riverwalk Magazine and Showtime among others, HD video crew coverage from Travel Channel producers and PBS. Additionally, we have been featured as a Best Of event in New Times, Sun-Sentinel and Miami Herald HIGHLIGHTS 100 Processional Marchers 750 Event Participants 14 Organizational Partners 22 Volunteers $16.4K Budget 2012 HIGHLIGHTS 840 Processional Marchers Over 6700 Event Participants 40 Organizational partners 130 Volunteers $65.4K Budget 2011 HIGHLIGHTS 235 Processional Marchers 2700 Event Participants 25 Organizational Partners 85 Volunteers $29.8K Budget 2013 HIGHLIGHTS 2200 Processional Marchers Over 9500 Event Participants 55 Organizational Partners 190 Volunteers $82.2K Budget 2014 HIGHLIGHTS 2400 Processional Marchers Over Event Participants 60 Organizational Partners 220 Volunteers $93.5K Budget

7 MARKETING & MERCH Along with informational and promotional materials, including 35,000 handouts, flyers, site maps, postcards, and the official Florida Day of the Dead Celebration website, each year Iron Forge Press also produces unique merchandise and promotional items for the celebration that showcase our sponsors. Giant banners featuring the Celebration mascots and your logo is placed on Broward Boulevard 2 weeks before and during the event are seen by over 50,000 drivers each day. Limited edition, hand-printed serigraph poster prints are available for collectors and festival attendees alike, as well as T-Shirts, handmade plush dolls, Mexican Lotería style collectable cards, stickers and more exclusive collectables. Each item includes sponsor information based on underwriting level.

8 PRODUCING TEAM FLORIDA DAY OF THE DEAD CELEBRATION s Founder is Jim Hammond. With over 25 Years as Production Designer/Event Producer carrying a graduate degree in puppet arts design, Jim opened PUPPET NETWORK in South Florida s premier puppet arts production design & event management firm. For over 6 years prior to opening Puppet Network, he was a Puppet Master of Broadway s THE LION KING. Through his career, he has produced, designed, performed or directed over 350 live entertainment, festival and video productions. Jim s passion and attention to detail filters into every aspect of Day of the Dead Celebration. From the traditional ofrendas to the 16 tall giant puppets, Jim has been integral in education, inspiring and engaging all parts of the community in creating this jaw-dropping extravaganza. Additional Event Producers & Founders include: We are thrilled to welcome Producer Susanna Casique Coleman who grew up with the traditions with her family in Mexico. She directs one of the largest environmental camps in Florida managing thousands of participants and staff to experience our community in a unique way. As a Director of Operations, she stays atop the day-to-day operations supervising dozens of departments and exhibitions maintaining smooth operations. Ian Rowan, record label owner and art director, and Chuck Loose, owner and designer at Iron Forge Press, both have over 20 years experience in the music, design, print and new media industries. They founded the Boneyard Bandstand to present their personal take on celebratory modern music that embraces the spirit of Day of the Dead. As the DOTD Directors of PR & Marketing since day 1, they also originated and designed every detail of the brand that is Florida Day of the Dead Celebration. Co-Founder Janet LuRu Rudawsky is the owner and designer at Tortuga Tile Works. She holds a MFA in sculpture with over 10 years of event production and festival management experience. As an icon in the indie craft community, LuRu founded the Craft Crypt along with curating several of the art exhibits.

9 MAKING YOUR MARK: SPONSORSHIP Your generous contribution underwrites free original programming throughout South Florida. The Celebration attracts a broad array of patrons from across multiple generations and a diverse spectrum of cultural backgrounds. Sponsorship levels are listed below, and start from as little as $1000. Benefits are completely customizable, and offer unique opportunities for product placement and brand alignment. Options may include (but are not limited to) title sponsorships of individual attractions, a presence on the offical event website and associated print and social media, or opportunities to showcase your brand at the events. TITLE SPONSORSHIP AT FOLLOWING LEVELS: $30,000 MICTLAN LEVEL Title sponsor of month-long series of events billed as Florida Day of the Dead Celebration Presented by YOUR COMPANY $15,000 CATRINA LEVEL Title Sponsor of major attractions CUSTOMIZED SPONSORSHIP AT FOLLOWING LEVELS: $10,000 MARIGOLD LEVEL $5000 CALAVERA LEVEL $ $2500 SUGAR SKULL LEVEL Lets be partners! Contact: jim@dayofthedeadflorida.com

10 DAY OF THE DEAD TRADITIONS Dia de los Muertos or Day of the Dead began as a 3000 year old Aztec tradition that merged with Spanish Catholic s All Souls Day to become an entirely new festive occasion. On this special day,it is believed that we, the living, can meet our departed ancestors face to face and celebrate our time together. Every November 2nd since 2010, Fort Lauderdale has been immersed in this traditional time of celebration and remembrance. While its strongest roots lead to Mexico, similarly themed celebrations are found worldwide throughout Latin America, and within the Chinese Ghost Festival, Celtic Samhain Harvest Festival, and of course, Traditional Halloween. MASK TRADITIONS Aztec Masks were often used in ceremonial rituals as a way to harness the power of deities or ancient ancestors. They were typically carved from stone or dense wood. Often the Aztec mask was a manifestation of death itself. Dia de los Muertos Masks are traced directly to ancient Aztec masks. As they honor the dead, typically these Calacas take shape as a human skull covered by festive designs and flowers. These papier maché or wood creations are worn in dances, processions to the graveyards of lost relatives, and on altars to remember the dead. The Mask plays a key role our Art of Community Workshops. PUPPET TRADITIONS In 600 AD, the Teotihuacan culture of Central Mexico created and used puppet-like figurines with moveable arms and legs for funerary rites and ceremony. In 1519, two Spanish puppeteers accompanied Cortez on his first journey to Mexico beside the Conquistador to overthrow the Aztec empire. Today throughout Mexico and the United States, Dia de los Muertos and parade puppetry go hand-in-glove. Communities come together to create giant La Calavera Catrinas, images of a skeleton dressed as a noble woman. These creations are papier maché icons that symbolize those we have lost to death.

11 CONTACT Sponsorship Inquiries: Jim Hammond, Executive Producer: Spanish Media Inquiries: Susanna Casique Coleman, Producer/Media Contact: English Media Inquiries: Chuck Loose, Producer/Media Contact: General Inquiries: MEMORY FOR THE DEAD PARTY FOR THE LIVING PHOTOGRAPHY: Sid Graves, Teajay Photo, Ian Ibbetson, Bob Karambelas, SUSAN KAPLAN, Puppet Network, Iron Forge Press and Tortuga Tile Works