The Scholastic Library Publishing National Library Week Grant

Transcription

1 The Scholastic Library Publishing National Library Week Grant 2009 Application and Guidelines Theme: Worlds connect In support of Deadline: November 14, 2008 Please carefully review the guidelines before preparing your application. Background The Scholastic Library Publishing National Library Week Grant is an annual $3,000 award open to U.S. libraries of all types. It is sponsored by Scholastic Library Publishing and administered by the ALA Public Awareness Committee to support a single library s public outreach efforts during National Library Week (April 12-18, 2009). The Campaign for America's Libraries is the American Library Association s multi-year, national public awareness campaign to promote the value of libraries and librarians. To learn more about the campaign, visit your library Web site at Guidelines Failure to address these items will result in disqualification. Proposals must: 1. Use the Worlds your library theme. 2. Use your library brand in accordance with the official trademark policy in all final promotional materials (See the Download logos section of for the official trademark policy). Examples of not using the brand correctly your HOMETOWN USA library (inserting words into your SCHOOL LIBRARY MEDIA CENTER (inserting words into phrase) Note: Libraries are not required to use the symbol in their proposals. However, the winning library will be expected to use the trademarked logo on all final promotional materials. The winning library is also expected to your library in the registered trademarked font/color in all final materials. Page 1 of 10

2 (Guidelines, continued from page 1) 3. Involve at least one other type of library and/or community organization. Community organizations should include groups outside of the library; internal library groups like Friends groups can be listed as program partners but applications should also include non-library groups. 4. Be directly tied to National Library Week but need not be limited to one week. 5. Have clearly stated objectives, a realistic budget and a timeline. 6. Specify a coordinator responsible for implementation. 7. Describe a method of evaluation. Other items to keep in mind: Applicants are encouraged to type their applications rather than filling them out by hand; the application can be downloaded in MS Word format from for editing on personal computers. Additional pages may be added as necessary. Applicants are encouraged to proofread their applications before submission. Applications will be judged on their success in meeting the specified guidelines and not on the volume of content. Appendices and other attachments should be included only as the library finds that they enhance the quality of the application. Judging criteria Proposals are reviewed by the National Library Week subcommittee of the ALA Public Awareness Committee. They will be judged on the basis of how well they meet the above criteria. Other factors are creativity, originality, clarity of planning and potential for generating widespread public visibility and support for libraries. Commitment to ongoing public relations activities and allocation of resources (staff, materials, time) also are considered. Directions for submission Please send 7 copies of your proposal to: American Library Association Public Information Office/NLW Grant 50 East Huron Street Chicago, IL Questions? Phone: , ext mmcfarlane@ala.org Notification of grant winner The winner will be notified and announced following the ALA Midwinter Meeting in Denver, Colo., January 23-28, The winner will be publicized on the ALA ( and Campaign for America s Libraries ( Web sites following the Midwinter Meeting. Submission of written report The winning organization must document their activities and submit a written report to ALA s Public Awareness Committee by May 18, (go to Application on page 3) Page 2 of 10

3 2009 Scholastic Library Publishing National Library Week Grant - Application Form- A. Name of organization(s): Moline Public Library B. Name of partner libraries/organization(s): This grant requires the applicant library to partner with one or more libraries or organizations in its community. Please state here the name of partner libraries/organizations who will be participating in your program. Quad City Arts Super Author Committee Rock Island County Regional Office of Education Agencies participating in the Volunteer Fair including, but not limited to Animal Aid Humane Society, Christian Family Care Domestic Violence Shelter, In Touch Adult Day Services, Martin Luther King, Jr. Community Center, Mississippi Valley Regional Blood Center, Retired and Senior Volunteer Program, Western Illinois Area Agency on Aging, Special Olympics and United Way of the Quad Cities Family Museum of Arts and Science AARP Tax Assistants C. Campaign coordinator(s): What is the name of your campaign coordinator(s); provide job titles and give a brief background on each indicating how their qualifications relate to coordinating this program. Lisa Powell Williams, Adult Services Coordinator is in charge of adult and young adult services, programming and promotion for the Moline Public Library. With over 17 years of experience in adult services, programming and promotions, Lisa has a passion for providing our patrons and community with high caliber programs. The Discover the Past Summer Reading Program 2008 featured the ALA Forever Free exhibit and was a collaborative venture with our community in providing educational events connected with Lincoln s life. Additionally, for several years, she has worked in tandem with the Quad City Arts as a member of its Super Author Committee, as well as with the Quad City Arts Visiting Artist program. She has authored many articles and reviews for library and non library publications. These examples are illustrative of partnership and promotional efforts that she has coordinated. Christina Conklin, Children s Services Coordinator: In charge of children s services, programming and promotion. Christina has over 15 years of experience in serving the youth and families of the Moline Public Library. Her recent commitments have fostered deeper connections from our library to ESL patrons and community programs via working with CASA Guanujato, El Dia de los Ninos, and the American Dream your library projects. She has also overseen recent partnerships with the schools and Metrolink s Buses to Books programs to provide all Moline first graders with the opportunity to visit our library. Page 3 of 10

4 D. Address: st Street, Moline, IL E. Telephone: Lisa Powell Williams: Christina Conklin: F. G. Date submitted: November 7, 2008 Submission checklist: X My library s program includes the Worlds your library theme. X I understand that if my library wins, I will be required to use your library brand as it is trademarked on all related promotional materials. X My program involves at least one other community organization. X I have enclosed 7 copies of my library s application. X I have proofread my application. Page 4 of 10

5 1. Brief overview Give a brief overview of your program and its goal in your library community, and your target audiences. Be sure to explain how your National Library Week program will use the Worlds your library theme. (NOTE: Failure to use this theme, including the your library logo, will immediately disqualify your application.) The Moline Public Library s (MPL) Worlds your library, a community kaleidoscope of library programs will be used on all materials and promotions for National Library Week, as well as the library s entire year of programming and promotions in We visualize the Moline Public Library as being a kaleidoscope, having many different shapes, colors and ideas connecting the community with our library and creating a new vibrant promotional focus for our community. The kaleidoscope theme will be promoted during National Library Week 2009 with a large kaleidoscope for public viewing at our library, kaleidoscope décor, kaleidoscope key chain giveaways, Metrolink Bus promotional signs and a television commercial which incorporate the Worlds your library theme coupled with a kaleidoscope visual element to focus on creating a dynamic partnership between the library and the community we serve. First Kaleidoscope Community Connection Focal Point Skylab Skylab, a traveling indoor planetarium provided by the Rock Island County Regional Office of Education, will connect our patrons with the library, astronomy and literature by a demonstration of the night sky coupled with the telling of mythology and legends about the stars. Target audience: Children and Families Second Kaleidoscope Community Connection Focal Point Quad City Arts Super Author Super Author featuring Chris Crutcher and James Loewen. Worlds your library as the authors work is connected by Crutcher s main character in Deadline repeatedly cites Loewen s Lies My Teacher Told Me. In addition to an author appearance at the library, a community Let s All Read the authors works discussion program will occur. Target audience: Teens, Educators Third Kaleidoscope Community Connection Focal Point Taxes AARP will provide tax assistance to patrons connecting the National Library Week theme with a pragmatic, point of need way for patrons to experience worlds your library. Target audience: Seniors Fourth Kaleidoscope Community Connection Focal Point Technology Technology demonstrations by local vendors and community organizations will enhance patron awareness of methods to have worlds your library and beyond Target audience: Adults Page 5 of 10

6 Fifth Kaleidoscope Community Connection Focal Point Visual Arts Kaleidoscope Creation with local artist offers a visual means to have worlds your library Large hands on Kaleidoscope provided by the Family Museum of Arts and Sciences will help children and families connect with the library Target audience: Children, Adults, Families Sixth Kaleidoscope Community Connection Focal Point Jazz Appreciation Celebration During National Library Week 2009 and National Jazz Appreciation Month, music will be the means by which worlds your library. Target audience: Adults Seventh Kaleidoscope Community Connection Focal Point Community Volunteer Fair-Patrons will have the opportunity to improve the world by connecting with local community organization volunteer positions Target audience: Teens and Adults 2. Objectives of program What are the objectives of your program? Describe the specific results you would like to achieve. (You will be judged on how well you state your objectives and goals.) Our Objectives designed in tandem with the library s Vision 2010 Plan are: 1. Expand collaborative library and community partnership program and promotion efforts 2. To provide our diverse community with opportunities for lifelong learning incorporating the theme of Worlds your library programs 3. To promote the library s services and programs through the Worlds your library theme using the unique concept of a kaleidoscope to share the vast array of library offerings for our community via public relations tools that are new for our library using Metrolink Moline bus route ad cards, a commercial spot on our local ABC Affiliate WQAD, and to reinforce the Worlds your library through key chain kaleidoscopes for patrons to use with their key ring sized library cards 4. To increase patron use of library services during National Library Week 2009 Page 6 of 10

7 3. Program plan How will your program work? Please be clear and thorough in stating the details of your plan. (Your application will be judged on the completeness of your plan as well as on its creativity and originality). The MPL s Worlds your library, a kaleidoscope of events during National Library Week will focus the community s attention on the library and the many resources it offers. Particular emphasis will be placed on promoting the seven kaleidoscope focal point programs using the Worlds your library theme. We will connect our community to us by advertising using the interior bus rack signage on twenty two Metrolink buses that cover routes in Moline. We will also create a commercial television promotional spot to run on the Moline ABC affiliate, WQAD during Good Morning Quad Cities during National Library Week To reinforce the idea of worlds your library, library staff will distribute kaleidoscope key chains tagged with Worlds your library stickers at National Library Week events, as well as provide them for new library card registrants to promote the idea of bringing different worlds, ideas together at the library. 4. Timeline Please give a timeline indicating the date of the campaign and any other relevant dates and times of when activities will be accomplished. (Your program must be directly tied to National Library Week but need not be limited to one week.) Winter 2008 Confirm program bookings for NLW Create commercial with WQAD Production staff Create sign boards with Admospheres for Metrolink bus placement Order Keychain Kaleidoscopes Label Keychain Kaleidoscopes with Worlds your library National Library Week 2009 theme Late Janurary 2008 Share grant award news with staff, library board, city council and local media Spring 2008 Place commercial ad times Place signs in percentage of bus fleet Ensure that all website information concerning National Library Week promotion is current and ready to go live Page 7 of 10

8 April 1-11, 2009 Send media press releases about the library s National Library Week 2009 programs and promotional efforts April 12-18, 2009 Worlds your library promotion, programs and activities implemented 5. Budget Describe your total budget for the program, where the money and resources needed will come from and how the $3,000 grant funds for promotion of the program will be used. A line-item budget is preferable. (The $3,000 Scholastic Library National Library Week Grant funds can only be used to pay for promotional aspects of the program, i.e., printing/design of flyers, advertising, honoraria, and other campaign expenses related only to promotion. Funds cannot be used for library staff stipends or capital expenses such as books or equipment.) Program costs will be paid for by the Friends of the Moline Public Library and/or by donations and in-kind contributions. Grant funds would be used to pay for promotional costs in the following manner: Metrolink Bus advertising: $2000 (1 month, 22 buses) Kaleidoscopes: $300 ( dozen) WQAD TV advertising: $700 (15 sec. commercial spot) Total $3, Evaluation Explain how you will evaluate the effectiveness of your program for 1) National Library Week and 2) the long-term goals of increased support and visibility for your library. 1. For National Library Week program effectiveness, we will assess the success of this program by: Comparing NLW 08 to NLW 09: Registration statistics Door Count statistics Service Desk Questions statistics Computer use statistics Page 8 of 10

9 2. For Reviewing National Library Week program effectiveness relative to our long-term goals of increased support and visibility for our library, we will assess the success of this program by: Program Evaluation Marketing Data question and program stats Assessment of Patron comment forms received during National Library Week 2009 Assessment of media coverage during National Library Week 2009 Track the number of hits for the library s website page for National Library Week Commitment Describe your library's commitment to an ongoing public relations program. The Moline Public Library s Vision 2010 plan stresses the ongoing public relations goal of increasing community awareness, use and support. To that end, library staff have created a public relations program that includes a listing of a bi-monthly e-newsletter promoting library programs, and a quarterly print newsletter produced by the Friends of the Moline Public Library. The library s website is a vital part of our promotional program. Staff are active members of the Prairie Area Library System Marketing Committee and are active in the PR Network of the Quad Cities. Adult and Children s Services staff are involved in taking the show on the road via community outreach partnership efforts to provide our public with lifelong learning opportunities outside of the library s walls. The library seeks opportunities for local and national coverage in print, radio, television and online media. The Children s and Adult Services Department have embraced the World s Your Library campaign as the overarching theme for all programs and promotions for 2009, extending theme beyond National Library Week, demonstrating the commitment to providing our community with a consistent public relations theme that identifies our library. 8. Optional Participation in your library campaign Please indicate if your library is already involved your library, The Campaign for America s Libraries, and if so, how. (Your application will not be judged on the library s previous participation in your library campaign. This is for story collection purposes only.) The Moline Public Library has received an American Dream your library grant of $5,000 for a laptop computer/language lab. This grant has allowed us to start a computer/language lab for ESL classes. It gives students a place to learn computer, library and language skills. Smartest Care Get it, use your library has been used for the past couple of years in conjunction with library card sign up month and can be found as a promotional icon on the library card application section of our website. Page 9 of 10

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