2015 EDITORIAL CALENDAR

Transcription

1 A design supplement to Florists Review Co-sponsored by 2015 EDITORIAL CALENDAR january february march Prom Mother s Day Spring Balloons Orchids Trends Roses Valentine Ideas Ad Closing Date: Nov. 18, Ad Materials Due: Nov. 20, Ad Closing Date: Dec. 16, Ad Materials Due: Dec. 18, Ad Closing Date: Jan. 19, 2015 Ad Materials Due: Jan. 21, 2015 april may june Weddings Ribbons Florida s Fresh Foliages Ad Closing Date: Feb. 18, 2015 Ad Materials Due: Feb. 20, 2015 Permanents Convention & Gift Show Preview Giftware, Décor & Candles Ad Closing Date: March 19, 2015 Ad Materials Due: March 23, 2015 Technology Retail Florist of the Year Contest Winner Specialty Product Lines for Florists Ad Closing Date: April 21, 2015 Ad Materials Due: April 23, 2015 design portfolio july august september Christmas Sympathy Weddings Care & Handling Special Supplement: Design Portfolio Ad Closing Date: May 21, 2015 Ad Materials Due: May 22, 2015 Drieds New Varieties Fall & Christmas Balloons Ad Closing Date: June 18, 2015 Ad Materials Due: June 22, 2015 Ad Closing Date: July 22, 2015 Ad Materials Due: July 24, 2015 october november december Events & Parties Christmas Ideas Valentine s Day All Things Edible Ad Closing Date: Aug. 21, 2015 Ad Materials Due: Aug. 25, 2015 Valentine Balloons Delivery Vehicles Refrigeration Ad Closing Date: Sept. 18, 2015 Ad Materials Due: Sept. 22, 2015 Gift Show Preview Plush Special Supplements: Chrismas Trends and 2016 Wall Calendar Ad Closing Date: Oct. 19, 2015 Ad Materials Due: Oct. 21, 2015 Christmastrends FLORISTS REVIEW An exclusive supplement to Florists Review magazine. calendar FLORISTS REVIEW Supplement to Florists Review magazine

2 2015 ADVERTISING RATES 18,200 total circulation display ad 2/3 Page Page Page display ad 2/3 Page Page Page gallery ad 1x $3,210 $2,665 $1,985 $1,240 1x $2,730 $2,265 $1,685 $1,055 classified ad Copy 24 lines of copy 20 lines of copy 16 lines of copy 12 lines of copy 8 lines of copy 4 lines of copy Classified column width is gross rates per issue $3,000 $2,525 $1,860 $1,180 $2,840 $2,410 $1,800 $1,125 $2,500 $2,150 $1,595 $1,070 net rates per issue $2,550 $2,145 $1,580 $1,000 $210 $175 $150 $115 $90 $2,415 $2,050 $1,530 $955 $2,125 $1,825 $1,355 $910 $500 per issue rates per issue $200 $170 $145 $110 $85 $195 $165 $140 $105 $80 New Accounts: The first ad placed by a new advertiser must be prepaid. After the first ad, credit terms are available upon approval of credit application. Net Rates: A 15% discount on the gross rate is given for print-ready files. Cancellations: A charge of 50% of the space cost, plus any applicable production costs, will be made for any advertising canceled after the deadline. Additional Services: Please call for price quotes on Inserts, Gatefolds, Posters, Reply Cards, Mini Catalogs, Post-it Notes and Cover Tip-ons. Contracts, space orders and ad materials should be addressed to: Florists Review Advertising Department 3300 SW Van Buren Topeka, KS advertising@floristsreview.com horizontal 2/3 island square gallery

3 ONLINE OPPORTUNITIES By blending digital with print, you can create a multimedia campaign that has power plus pizazz. rotating banner ads Leaderboard: Home page: $450 per month Skyscraper (sideboard): Home page: $350 per month Leaderboard and Skyscraper banner ad rotation includes no more than five advertisers per position. Image File Format: GIF or JPG Online advertisements must be submitted in electronic format (on disc or via ). Place your banner ads on our most popular Web pages. Each banner ad will hyperlink to your designated website. Leaderboard / 728 x 90 pixels Skyscraper (sideboard) 160 x 600 pixels blasts Spread the message about your products or company easily and affordably with our marketing options. Your customers check their inboxes all day, every day. An blast is an electronic mailing sent to a large mailing list. $570 per blast product review Showcase your product on our home page: a full-color product snapshot, with a hyperlink for visitors to click for more details. Your product page includes a description of your product, item name, company logo and a hyperlink to your website. $225 per month tip of the week Deliver your sales message every Monday morning to our readers next to our floral design/shop management Tip of the Week! Only $125 per week 160 pixels W x 600 pixels H sourcebook online Highlight your company with a full-page profile. This includes a full listing, logo, company profile and 10 photos. Full-page profiles receive the highest placement in their categories. sourcebook.floristsreview.com $250 per year e-extra newsletter Increase your exposure! Advertise in our monthly e-extra newsletters! Two ad sizes available to choose from: Single / $225 per issue 592 pixels W x 93 pixels H Double / $375 per issue 592 pixels W x 186 pixels H

4 2015 BONUS DISTRIBUTION january Atlanta International Gift & Home Furnishings Market California Gift Show Chicago Gift Market Dallas Total Home & Gift Market Dallas Holiday & Home Expo Las Vegas Market NY NOW, the Market for Home & Lifestyle San Francisco International Gift Fair march World Floral Expo may Dallas Holiday & Home Expo Dallas Total Home & Gift Market june International Floriculture Expo july AIFD (American Institute of Floral Designers) National Symposium Atlanta International Gift & Home Furnishings Market California Gift Show Chicago Gift Market Fun N Sun Las Vegas Market Texas State Florists Assn. Convention & Trade Show august NY NOW, the Market for Home & Lifestyle San Francisco International Gift Fair september Proflora SAF (Society of American Florists) Annual Convention october WF&FSA Floral Distribution Conference the power of print / the pizazz of digital Our readers choose to subscribe by actively purchasing the magazine. Most other industry publications are part of an association membership package. With our pass-along readership, your ad can be seen by as many as 72,000 potential readers. 93% of our subscribers make the buying decisions for their companies. 97% of subscribers are influenced to buy a product as a direct result of seeing it advertised. Print is the most trusted type of advertising that compels customers to make purchases. Print ads are visible for months, drive traffic and support your online efforts. connect with us

5 PRINT ADVERTISING DIMENSIONS 2/3 gallery SUPPORTED APPLICATIONS Supported applications are listed below in order of preference. Macintosh platform is preferred. Files created on a PC might require font substitution and type manipulation due to incompatibility. Adobe Acrobat PDF file: CMYK color, embedded fonts*, 300-dpi resolution, include bleed where applicable. Keep trim and registration marks outside of the bleed area. QuarkXPress versions 7, 8, or 9: CMYK color, include Quark file, all PostScript fonts*, all supporting picture files**. Adobe Illustrator: CMYK color, EPS file with fonts* and images** embedded. Or, include all fonts and supporting picture files**. Adobe Photoshop: CMYK color, EPS or TIF file, 300 dpi. Adobe InDesign, CS4 or later: CMYK color, export as an EPS or PDF. Include full bleed where applicable. Note: Florists Review does not support and will not accept Adobe PageMaker, Microsoft Publisher, Microsoft Word, Microsoft PowerPoint, Aldus FreeHand, Corel WordPerfect or Corel Draw files. horizontal Florists Review will not be responsible for type reflows or mistakes, type raster or image transparency issues when a laser print or low-resolution PDF proof is not provided. Florists Review will not guarantee color quality when a SWOP-certified proof is not provided. island ad sizes Two page spread (with bleed) (with bleed) 2/3 Vertical Horizontal Island Vertical Square Vertical Gallery square width x height x x x x x 10 7 x x x x x x 3 *Fonts Florists Review will accept only digital files created with PostScript fonts. All fonts (printer and screen) used in the digital ad file must be included. This includes fonts used in any EPS file imported into the page layout document. Note: The use of TrueType or MM fonts might require font substitution or type manipulation, or might cause the digital ad file to be rejected due to font platform incompatibility. Font substitution is at Florists Review s discretion. Every effort will be made to match the original typeface and letter spacing, provided a proof has been submitted with the digital ad. **Picture File Format All ad images need to be CMYK format and at a minimum 300-dpi resolution at their applied size. RGB colors will be converted to CMYK color. Florists Review will not be responsible for color quality of advertiser-supplied RGB images, but every effort will be made to provide pleasing color. SENDING FILES FTP Our FTP site is open to the public, and no guarantee will be made for the integrity or security of your ad file. If file security and confidentiality are important to you, we suggest that you send your files on a DVD or CD. Files should be stuffed or zipped. After the file(s) have finished uploading, send an to FRadmaterials@ floristsreview.com to let us know that your ad file(s) is ready for retrieval. 1. Using FTP software (case sensitive): Host: ftp.floristsreview.com Username: frdesign / Password: FRroses7 2. Using Internet Explorer (case sensitive): Type the address exactly as shown below: ftp.floristsreview.com Username: frdesign / Password: FRroses7 Full-Page Ad Files Content must fit in trimmed area x Include full bleeds. To ensure important content does not get cut off, fit all text and images 0.25 inside trimmed area. Ad Layout Layout must be made to final ad size. Florists Review advises against crossing gutter in two-page facing ad with either lettering or design. Only files up to 10 megabytes can be sent through our server due to size limitations imposed. Zip or stuff the file(s), and attach it to the . Send the with attachment(s) to FRadmaterials@floristsreview.com. Mail DVDs, CDs and SWOP proofs can be sent to: Florists Review, Advertising Department 3300 SW Van Buren Topeka, KS Discs will be returned only if requested.