Mobile Search and QR Codes. Serge Bondar Client Manager Dustin Lewis Client Manager April 27, 2011
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1 Mobile Search and QR Codes Serge Bondar Client Manager Dustin Lewis Client Manager April 27, 2011
2 Presentation About Point Agenda It Launched in April 2002 Seattle s largest independent search marketing firm PPC & SEO $30 MM in managed media/yr 40+ yrs of SEM experience Servicing clients across all verticals and revenue models
3 Logistics Presentation & Introductions Agenda Being Recorded Link to slides will be ed later this week Ask Questions throughout
4 Mobile Search Dustin Lewis Client Manager
5 The Revolution of Mobile Emerging Trends Spending on mobile advertising to grow 50% in 2011 topping $1 Billion in U.S. alone Growing faster than social media advertising spend $743 million in ad spend during 2010 Projected: $2.5 Billion in ad spend by 2014 Video and display taking over messaging Source: emarketer, Sep Increased Opportunity!
6 The Revolution of Mobile Catching Up Not as widely employed 30% of advertisers circa 2009 Barriers: audience, analytic tools Barriers diminishing quickly! Source: Forrester Research via Adobe Online Marketing Suite Advertising Tactics Employed
7 The Revolution of Mobile Mind Blowing Numbers 1.9 Billion internet users. 5 Billion mobile users Million smartphone users projected for 2015 Smartphone searches increasing 4x Worldwide mobile search: 2.3 times growth, 5x growth over two years $2 Billion in retail sales via mobile phones in 2010 Source: emarketer, Sep Smartphone Adoption
8 Some Stats Mobile Users Make Purchases Dual screen: TV (66%) Computer (45%) 71% learn about a product or service after seeing an ad 73% find a specific manuf. or product website 56% find coupons or deals 68% find the best price 75% of mobile searches take place while running errands 49% of mobile searches have purchased in last 6 mo. Source: Performics Nearly Half of Mobile Web Users Make Purchases
9 Impact on Your Business Price transparency and comparisons Increased competition Local results, side by side Investing in mobile technology
10 Source: Jeff Licciardi, Performics, SMX 2011 Mobile Drives Revenue
11 Source: Jeff Licciardi, Performics, SMX 2011 Mobile Behavior
12 Source: Jeff Licciardi, Performics, SMX 2011 Mobile Behavior
13 Source: Paul Cushman, Yahoo!, SMX 2011 Mobile Behavior
14 Source: Paul Cushman, Yahoo!, SMX 2011 Mobile Behavior
15 Source: Dennis Glavin, Microsoft, SMX West 2011 Mobile Is Supplemental
16 Source: Dennis Glavin, Microsoft, SMX West 2011 Mobile Is Local
17 Source: Jeff Licciardi, Performics, SMX 2011 Click-To-Call = Results
18 Source: Jeff Licciardi, Performics, SMX 2011 Click-To-Call = Results
19 Source: Dennis Glavin, Microsoft, SMX West 2011 Landing Pages
20 App vs. Mobile Site? Considerations Cost Operating System Potential Use? Rev vs. Branding Utility? Reach Source: Aaron Maxwell, Is Developing a Mobile App Worth the Cost?
21 Source: Dennis Glavin, Microsoft, SMX West 2011 Best Practices
22 QR Codes Serge Bondar Client Manager
23 What is a QR Code? QR Quick Response Display text Initiate an (and pre-populate text) Initiate a text message Initiate a phone call Open a web site link Create a new contact record (vcard) Create a calendar entry (vcalendar)
24 Why Use QR Codes? Inexpensive Easy to implement Drive traffic from multiple sources Bring non-digital media to life Gather social feedback Enhance the shopping experience Extend the brand experience Bring mystery and fun to campaigns Source: Angie Schottmuller, Interactive Artisan,SMX West 2011
25 Who Uses QR Codes? 22% of the Fortune 50 have already used mobile barcodes. Source: Angie Schottmuller, Interactive Artisan,SMX West 2011
26 Data 1D Barcodes vs. 2D Mobile Tags 1D Barcode (UPC/EAN): Data 2D Mobile Tags: QR Code Data Matrix EZ Code Microsoft Tag Data
27 How does QR Work? There are two main things that you have to have when you deal with QR codes: 1. A mobile phone with a camera and Internet connectivity A QR code reader
28 Where do I find QR Codes?
29 QR Codes Applications Product packaging Price Tags Printed Ads Business Cards Newsletters, s, websites Facebook, twitter and online profiles Billboards Store display and office windows For sale and for rent signs Billboards TV commercials Mugs, coffee cups, t-shirts, stickers, fridge magnets etc. Direct mailers, fliers, sales materials Newspaper and magazines Bus and truck ads Bottles of wine and liquor Invitations, conferences, meetings, RSVP cards Maps Elevators, bar and restaurant bathrooms Concert posters, venues Direct buy links Encourage feedback Napkins Trade show booths Temporary tattoos Car stickers for dealers Food Recipes Check-ins Books Restaurant menu Discount codes Call us! Scan to win Video, online games
30 Barcode Usage Worldwide Top 5 growing countries for Q1/ United States (181.1% Growth over Q4/2011) 2. United Kingdom (166.5%) 3. Netherlands (146.3%) 4. Spain (94.4%) 5. Canada (94.0%)
31 QR Codes & Business Objective Drive website traffic Generate leads Acquire customers Retain customers Improve conversion Capture voice of customer Provide customer/product support Source: Angie Schottmuller, Interactive Artisan,SMX West 2011
32 Add Value for the Customer Reward users for their effort with something special: Exclusive content Discounts Gifts, freebies Mystery clues Tips Buy Now option Source: Angie Schottmuller, Interactive Artisan,SMX West 2011
33 Source: Angie Schottmuller, Interactive Artisan,SMX West 2011 Be Mobile Friendly Link to a Mobile-friendly site VS.
34 QR Code Best Practices 1. Place Codes in Scannable Locations. 2. Provide Adequate Time for users to Scan Source: Angie Schottmuller, Interactive Artisan,SMX West 2011
35 QR Code Best Practices 3. Ensure Proper Code Size: 4. Assist Users in Finding a Mobile Tag Reader Source: Angie Schottmuller, Interactive Artisan,SMX West 2011
36 QR Code Best Practices 5. Tell Users What Happens Upon Scanning 6. Provide a Code Back-up or alternative Source: Angie Schottmuller, Interactive Artisan,SMX West 2011
37 QR Code Tracking Google Analytics URL Builder
38 QR Code Tracking
39 Be creative! QR codes include an Error Correction Level up to 30% that helps ensure damaged codes can be read. It also allows for creative license flexibility. Japan Red Cross Appeal Code
40 Questions? THANK YOU!
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