Mobile Marketing for the Restaurant & Retail Industries

Size: px
Start display at page:

Download "Mobile Marketing for the Restaurant & Retail Industries"

Transcription

1 Mobile Marketing for the Restaurant & Retail Industries

2 The restaurant and retail industries require frequent consumer engagement in the forms of advertisements, promotions, direct mail, marketing and social media to maintain or increase market share. With all of the noise hitting consumers, it s imperative that you become smarter about what you re saying and to whom you re saying it to draw attention to your brand. Mobile marketing is now a crucial player in today s saturated world, and these are some steps to incorporate it into your efforts. Why Mobile Marketing? First, you may be asking what is so special about mobile marketing. The truth is in the numbers. There are currently 6 billion mobile subscribers worldwide. This equals 87% of the world s population. (Source: Digital Buzz Blog) 91% of adults keep their phones within arm s reach 24/7. (Source: Morgan Stanley) 9 out of 10 mobile searches lead to action. More than half lead to sales. (Source: SearchEngineLand) Brands using SMS successfully reach 95% of smartphone and non-smartphone users. (Source: GoMoNews.com) Mobile performs 4-5x better than online ads for key metrics such as brand favorability, awareness and purchase intent. (Source: Nielson Study, 2012) Mobile coupons receive 10x higher redemption rates than print coupons. (Source: GoMobileBook.com) 33% of U.S. mobile users prefer offers via text to mobile Web (21%), Apps (11%) and voice mail (8%). (Source: DMA.org, 2011) In 2013, mobile phones have overtaken PCs as the most common web access devices worldwide. (Source: Gartner.com) Adults spend 10.1% of their media time on mobile, but only 0.9% of ad spends are on mobile. (Source: emarketer.com) 95% of smartphone users have searched for local info. (Source: Google) 90% of SMS text messages are read within 3 minutes (Source: Juniper Research) 9.8 trillion text messages were sent in (Source: CMO Council) 78% of retailers plan to invest in mobile this year. (Source: The E-tailing Group Inc.) 95% of smart phone users conduct restaurant searches and 90% of those users convert within the day. (Source: Mobile Mixed) 95% of year olds text. (Source: Pew Research Center) 88% of year olds text. (Source: Pew Research Center) 82% of year olds text. (Source: Pew Research Center)

3 Forms of Mobile Marketing Mobile marketing takes many forms. Some are more cost effective than others and are better suited to restaurants and retail stores. Below are a few options to consider. Mobile Apps: An application for smartphone or tablet users that can be customized for your business. They can range from selling products to games to functions like , calendars, etc. o Positives: Users can interact with your business without having to search online and can showcase a company s creativity. o Negative: They can be costly if a template isn t used. Users must have a smartphone or tablet with Internet capabilities. QR Codes: A customized bar code that allows customers to visit a mobile version of a website on a mobile phone that is enabled to scan the bar code. o Positives: Users go directly to a business s site instead of doing a web search. QR codes can be free if a site offering this service is utilized. Eliminates the need for users to type a long URL. o Negatives: Many people do not know how to use them and they require an app and smartphone. Mobile Ads: Equivalent to web ads but are displayed on a mobile version of a website. o Positives: More people are using mobile devices to access the web than PCs, which increases chances of being seen. Can be affordable but this varies on pay structure. o Negatives: You need a smartphone or internet-capable mobile device to view these. Can be expensive but this varies based on pay structure. SMS (Short Message Service): A text message sent to consumers containing relevant marketing messages. o Positives: Ability to reach consumers anytime, anywhere. No need for a smart phone to reach this audience. Can be cost effective. o Negatives: Text-only so no visual elements are involved. MMS (Multi-Media Message Service): Text messages that use rich media such as video, photos, etc. o Positives: Well suited to today s visual culture in marketing. No need for a smartphone to reach this audience. Can be cost effective. o Negatives: Not a huge demand for this in the marketplace. Geo-Fencing: When a consumer is within a certain specified distance from a business, they automatically receive an SMS text message. o Positives: Ability to reach consumers near your business. o Negatives: Need permission prior to sending a message so this limits whom you can contact.

4 Where to Begin When it comes to mobile marketing, SMS Text Messaging is one of the most versatile and cost-effective tools. It can be especially beneficial for B2C companies such as retail stores and restaurants due to their inherent need to share information about products or services. Whether you re a diner offering an early bird discount, or a boutique sharing fashion tips, SMS allows you to get your message to an audience in a concise 160 characters. Not only is SMS to the point, but it also allows you to reach your audience anytime, anywhere, which is a marked advantage over other forms of marketing. It permits you to create a database of subscribers that can be contacted on a regular basis. Since subscribers must opt in, it means that they want to hear from your business think of it as your customer retention or loyalty marketing strategy. SMS also gives you the ability to push specific products to consumers or other business people, drive traffic in-store or online and highlight events. Information about subscribers can be collected ( addresses, zip codes, etc.) to ensure multiple forms of contact or to hone in on buying habits. Why use SMS? How Much to Budget SMS programs can be customized to fit specific needs, and prices can range from less than $50 to tens of thousands per month, depending on service provided and size of audience. The lower end of the price spectrum generally applies to a self-service approach in which a business itself handles all aspects of a campaign while leasing use of the SMS service from a third party. The alternate option is to work with a fullservice firm that provides a range of services, usually including writing and implementation. The cost is higher in this approach but can still be a viable option for businesses of varying size.

5 Learning Curve Marketers of retail stores and restaurants are already wearing multiple hats, which begs the question of how much of a time commitment SMS marketing may be. Because there is a fairly high learning curve when it comes to understanding the ins and outs of an SMS program, the hours involved are dependent on which type of service a business chooses. If a self-service program is chosen and there is little to no support given, marketers will need to put in a lot more time to ensure that they are aware of all industry regulations and best practices. This is an ongoing process as regulations can often change and need to be adhered to avoid possible fines. If a full-service approach is taken in which a company is working with a mobile marketing firm, the learning curve is considerably smaller due to having industry experts guide you through the process. A fullservice firm should also stay abreast of changing regulations and notify clients accordingly. SMS Case Study A chain of convenience stores based in Madison, Wis., worked with a full-service mobile marketing firm to develop an SMS text club. The main goal was to promote its coffee line while also driving traffic in-store. A series of SMS text alerts were sent to subscribers with an offer for a free cup of coffee as well as other exclusive product offers. The campaign was supported by radio advertisements and social media. The end result saw a 90% redemption rate on free coffee offers along with customers spending on average an additional $7 on goods in-store. Integrating SMS with Your Existing Marketing Efforts For restaurants and retail stores, it s important to stay top-of-mind for your target audiences. That s why frequency matters so much to these industries. Common strategies include print/radio ads, coupons, loyalty marketing, marketing, SEM and social media marketing. SMS marketing can be worked into the mix with a frequency just beyond social media (several times per day) and marketing (1-2 s per week), meaning around 2-4 alerts per month. You also could replace efforts like coupons with SMS marketing. Remember that because of the high response rate for SMS messages, you ll want to save these alerts for your most important or time-sensitive promotions. Don t send an SMS message just for the sake of sending a message; that s what you have social media platforms for. If you notice that your mobile marketing efforts are bringing better returns than other efforts, then you should certainly consider replacing those efforts permanently with mobile marketing.

Why have a mobile website

Why have a mobile website Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business

More information

"List Building in a Mobile World" By Barbara Drazga, DrazgaConsulting.com

List Building in a Mobile World By Barbara Drazga, DrazgaConsulting.com "List Building in a Mobile World" By Barbara Drazga, DrazgaConsulting.com Your potential customers and clients are viewing your brand on a mobile platform right now. Do you know what they re seeing? Mobile

More information

SMS/MMS. Push to Send. A Guide to SMS Marketing

SMS/MMS. Push to Send. A Guide to SMS Marketing SMS/MMS Push to Send A Guide to SMS Marketing Page of Contents INTRODUCTION 3 WHAT IS MOBILE MARKETING? 4 ARE ALL FORMS OF MOBILE MARKETING CREATED EQUAL? 5 HOW DO I INSERT SMS INTO MY EXISTING MARKETING

More information

Global Mobile Marketing Systems, Small Business Guide Page 1 of 10

Global Mobile Marketing Systems, Small Business Guide Page 1 of 10 Page 1 of 10 Disclaimers / Legal Information All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means, without the prior written

More information

Amazing FACTS About MOBILE Marketing S Z

Amazing FACTS About MOBILE Marketing S Z 50!? Amazing FACTS About MOBILE Marketing S Z Brought to you by your friends at Many of these AMAZING FACTS can be found in GO MOBILE, the #1 BEST-SELLING mobile marketing book in America. [http://www.gomobilebook.com]

More information

Mobile Marketing Best Practices

Mobile Marketing Best Practices Mobile Marketing Best Practices TABLE OF CONTENTS Why Mobile Marketing...1 Creating a Solid Foundation...2 Executing Effectively...3 Tackling Advanced Tactics...4 Next Steps...5 About Genesys...5 Why Mobile

More information

An Agency s Guide to Text Message Marketing

An Agency s Guide to Text Message Marketing An Agency s Guide to Text Message Marketing Hi, my name is Justin Mastrangelo. I am the founder of JA.TXT and I have been helping agencies and marketing consultants execute text messaging (SMS) campaigns

More information

What is Text Message Marketing?

What is Text Message Marketing? What is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send permission-based text messages to a group of people who have opted-in to your mobile list. The

More information

HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE

HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE Table of Contents 1. Introduction 2. Your communication channels 3. Email 4. Social media 5. Mobile 6. How econnect can help 7. Setting up your own email campaigns 8. Incorporating social media HOW TO

More information

4 Stages of a Smart Mobile Strategy. 4 Stages of a Smart Mobile Strategy

4 Stages of a Smart Mobile Strategy. 4 Stages of a Smart Mobile Strategy 4 Stages of a Smart Mobile Strategy 1 4 Stages of a Smart Mobile Strategy 4 Stages of a Smart Mobile Strategy Nearly every outlet of a marketing program converges on a mobile device. Think about it. From

More information

Join the Mobile Marketing Revolution...it is HERE! Your customer has gone mobile, have you?

Join the Mobile Marketing Revolution...it is HERE! Your customer has gone mobile, have you? Join the Mobile Marketing Revolution...it is HERE! Your customer has gone mobile, have you? 23 Most Popular Features 1. Around Us Feature An Around Us Feature is a great way to display relevant locations

More information

- It has been projected that mobile devices will overtake desktops by 2015. - Mobile app industry is expected to grow 1000% to 58 billion by 2015

- It has been projected that mobile devices will overtake desktops by 2015. - Mobile app industry is expected to grow 1000% to 58 billion by 2015 Mobile has taken the world by storm largely because of the applications that users are able to download and use on their smart phones. They provide instant information and provide customers with a direct

More information

Mobile Marketing. Trends and Perspective by AT&T

Mobile Marketing. Trends and Perspective by AT&T Mobile Marketing Trends and Perspective by AT&T In This Issue 2 Industry Trends 3 Customer Spotlight 4 Mobile Marketing By the Numbers 5 Tips & Best Practices 6 Getting Started with Mobile Marketing 50%

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

AnytimeCard. Advancing Your Mobile Marketing Strategy. AnytimeCard Inc Jim JK Koretz jk@anytimecard.mobi www.anytimecard.

AnytimeCard. Advancing Your Mobile Marketing Strategy. AnytimeCard Inc Jim JK Koretz jk@anytimecard.mobi www.anytimecard. AnytimeCard Advancing Your Mobile Marketing Strategy AnytimeCard Inc Jim JK Koretz jk@anytimecard.mobi www.anytimecard.mobi 888-696-8623 AnytimeCard AnytimeCard was founded to provide innovative affordable

More information

Courtesy of: VREB Virtual Real Estate Brokerage

Courtesy of: VREB Virtual Real Estate Brokerage Courtesy of: VREB Virtual Real Estate Brokerage Why Go Mobile? In today s world almost every industry is becoming more mobile friendly because of the huge increase in tablet and smart phone usage. The

More information

INTRODUCTION TO THE LEADING EVENT MOBILE APP PLATFORM A PRODUCT OF

INTRODUCTION TO THE LEADING EVENT MOBILE APP PLATFORM A PRODUCT OF INTRODUCTION TO THE LEADING EVENT MOBILE APP PLATFORM A PRODUCT OF Is the Mobile Revolution here? Yes. There are now over 1.4 billion smartphone users on the planet in North America 1 in 7 people around

More information

Put Your Restaurant in Your Customer s Pocket!

Put Your Restaurant in Your Customer s Pocket! A New Direct, Immediate Relationship with Your Customers Put Your Restaurant in Your Customer s Pocket! Your Smartphone is The Most Disruptive Technology Since the Printing Press! Common Methods of Advertising

More information

Top 20 Secrets to Success in Hotel SMS Mobile Marketing

Top 20 Secrets to Success in Hotel SMS Mobile Marketing December 2011 Top 20 Secrets to Success in Hotel SMS Mobile Marketing By Margaret Mastrogiacomo With the rapid growth of the mobile channel, SMS marketing is becoming a vital component of a well-rounded

More information

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them

More information

The ultimate guide to your most successful Q4 yet

The ultimate guide to your most successful Q4 yet The ultimate guide to your most successful Q4 yet CONTENTS 01 Introduction 02 Strategy/Planning 03 Email 04 Social Media 05 Digital Tactics 06 Paid Search 07 Creative Consideration/Messaging 08 Backend

More information

SEM1 3.04 A - Promotion

SEM1 3.04 A - Promotion SEM1 3.04 A - Promotion PE Understand the use of direct marketing to attract attention and to build a brand PI Explain the nature of online advertising PI Discuss types of direct mail tactics Terms Online

More information

The Explosion of Mobile Technology; What s the Impact on the Financial Services Industry?

The Explosion of Mobile Technology; What s the Impact on the Financial Services Industry? The Explosion of Mobile Technology; What s the Impact on the Financial Services Industry? Presented by: on Financial Services 1 A look at the state of mobile technology in 2012 on Financial Services 2

More information

GETTING STARTED WITH MOBILE MARKETING

GETTING STARTED WITH MOBILE MARKETING GETTING STARTED WITH MOBILE MARKETING Why care about mobile? What universal thing do we all carry? In August 2014, Nielson reported that 70% of all Americans own a smartphone Smartphone facts According

More information

Is your Business Mobile-Ready? A quick audit to check your business website is mobile-ready

Is your Business Mobile-Ready? A quick audit to check your business website is mobile-ready Is your Business Mobile-Ready? A quick audit to check your business website is mobile-ready Last year, Google earned $2.5 billion in annual revenue from mobile advertising (Source: Google) What s inside?

More information

The Trends and Roadblocks in Retail e-commerce: A Recap of the 2012 etail West Conference by Mogreet

The Trends and Roadblocks in Retail e-commerce: A Recap of the 2012 etail West Conference by Mogreet The Trends and Roadblocks in Retail e-commerce: A Recap of the 2012 etail West Conference by Mogreet Each year, as technology and consumer adoption continues to evolve, retailer e- commerce teams are facing

More information

MOBILE MARKETING. A guide to how you can market your business to mobile phone users. 2 April 2012 Version 1.0

MOBILE MARKETING. A guide to how you can market your business to mobile phone users. 2 April 2012 Version 1.0 MOBILE MARKETING A guide to how you can market your business to mobile phone users 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video Tutorials 4 What is Mobile

More information

Mobile Marketing For Small Business. How Mobile Marketing Can Increase Your Profits And Benefit Your Small Business Overall

Mobile Marketing For Small Business. How Mobile Marketing Can Increase Your Profits And Benefit Your Small Business Overall Mobile Marketing For Small Business How Mobile Marketing Can Increase Your Profits And Benefit Your Small Business Overall INTRODUCTION Thank you for subscribing and here is the promised report on mobile

More information

Mobile Marketing Strategy

Mobile Marketing Strategy New Tool in Town By Christina Stone and Sarah Goughnour Brought to you by Bizceos.com Visit: New Tool in Town Mobile devices are taking over computers, even laptops. They are more portable and easier to

More information

Common Short Code and SMS Mobile Marketing

Common Short Code and SMS Mobile Marketing Common Short Code and SMS Mobile Marketing The Time is Right for Mobile Marketing Mobile has hit the mainstream in the U.S. At the end of 2008, the number of mobile subscribers had grown to 270 million,

More information

Grow Your Business wi w t i h a a Mobil i e l A p A p

Grow Your Business wi w t i h a a Mobil i e l A p A p Grow Your Business with a Mobile App About Us» WizzApps.com is one of the leading Mobile App and Website Development Company that is powering small businesses around the world on daily bases.» We create

More information

...use your umajination!

...use your umajination! ...use your umajination! UMAJIN APPS ARE 80% FASTER TO BUILD THAN TRADITIONAL NATIVE APPS Brand-First Mobile Apps Umajin delivers the world s first mobile app publishing platform for digital marketers,

More information

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013 WHITE PAPER Presented by Partnership Group Sponsorship Specialists SPONSORSHIP AND SOCIAL / DIGITAL MEDIA HOW THESE NEW MEDIUMS CAN MAXIMIZE

More information

Making the Mobile Connection this Holiday Season and All Year Round. Updated June 2013

Making the Mobile Connection this Holiday Season and All Year Round. Updated June 2013 Making the Mobile Connection this Holiday Season and All Year Round Updated June 2013 Executive Summary The retail world is already ramping up their marketing efforts for the 2012 holiday shopping season.

More information

TEXT SUCCESS. 5 Dangerous Trends in Mobile Marketing

TEXT SUCCESS. 5 Dangerous Trends in Mobile Marketing 5 Dangerous Trends in Mobile Marketing 5 Dangerous Trends in Mobile Marketing After a combined 14 plus years in the online lead generation business and now mobile, we have observed and even partaken in

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

THE HOTTEST DIGITAL TRENDS The digital world is rapidly changing we ll keep you up to speed.

THE HOTTEST DIGITAL TRENDS The digital world is rapidly changing we ll keep you up to speed. THE HOTTEST DIGITAL TRENDS The digital world is rapidly changing we ll keep you up to speed. Morgan Stanley stated that 91% of people keep their phone within 3 feet, 24 hours a day. 1.08 of the world s

More information

Mobile Marketing Trends and small businesses

Mobile Marketing Trends and small businesses Mobile Marketing Trends and small businesses LEGAL NOTICE The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not

More information

DIGITAL MARKETING AN INTEGRATED APPROACH

DIGITAL MARKETING AN INTEGRATED APPROACH DIGITAL MARKETING AN INTEGRATED APPROACH OCTOBER 2015 Theme Group 2015 themegroup.co.uk WHAT IS DIGITAL MARKETING? The key objective of digital marketing is to promote brands, build preferences and increase

More information

Overcoming Your Content Marketing Challenges

Overcoming Your Content Marketing Challenges Overcoming Your Content Marketing Challenges How to create great content your readers will share. 2012 Copyright Constant Contact, Inc. 13-3660 BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING Engage your readers

More information

Three pillars of successful email deliverability

Three pillars of successful email deliverability Three pillars of successful email deliverability Ensuring safe arrival and optimum placement in the inbox An Experian Marketing Services white paper Contents Introduction...1 Data integrity...2 Relevance...3

More information

How Retailers Use Email to Do More with Less How Gordmans leverages email to drive foot traffic and increase sales at their 65 locations.

How Retailers Use Email to Do More with Less How Gordmans leverages email to drive foot traffic and increase sales at their 65 locations. How Retailers Use Email to Do More with Less How Gordmans leverages email to drive foot traffic and increase sales at their 65 locations. Cara Olson Manager of E-Marketing Digital Evolution Group Michael

More information

The Kahuna Mobile Marketing Index

The Kahuna Mobile Marketing Index The Kahuna Mobile Marketing Index A report on consumer engagement metrics and other key market insights Intro Mobile has fundamentally changed the way businesses acquire, engage and retain customers. Globally,

More information

Five Best Practices for Building Your Mobile Marketing Opt-In Database

Five Best Practices for Building Your Mobile Marketing Opt-In Database Five Best Practices for Building Your Mobile Marketing Opt-In Database Table of Contents IN-STORE SOLUTIONS In-Store Signage...3 Bag Stuffers & Receipt Promotion...4 DIGITAL & SOCIAL SOLUTIONS Email Marketing...5

More information

SILVERPOP MOCIAL SURVEY:

SILVERPOP MOCIAL SURVEY: SILVERPOP MOCIAL SURVEY: How Companies Are Using Social, Mobile, Local and Email A Silverpop White Paper Email.Marketing.Automation WHITE PAPER Silverpop Mocial Survey: How Companies Are Using Social,

More information

Secrets to Email Marketing Success guide to building your email list

Secrets to Email Marketing Success guide to building your email list internet marketing made easy Secrets to Email Marketing Success guide to building your email list Learning to hold open the door for your customers. The case for pop-ups? OCTOBER 2012 www.snapagency.com

More information

Paid, Earned and Owned Media

Paid, Earned and Owned Media Paid, Earned and Owned Media 3 Types of Branded Media in a Smart Marketing Mix: Paid, Owned And Earned Mixing Paid, Owned, and Earned Media to Grow Your Business Combining paid media, owned media, and

More information

WHITE PAPER. Digital Touch Points. Reaching your audience on all four screens. Randy Palubiak. Sponsored by Hughes Network Systems, LLC

WHITE PAPER. Digital Touch Points. Reaching your audience on all four screens. Randy Palubiak. Sponsored by Hughes Network Systems, LLC WHITE PAPER Reaching your audience on all four screens Randy Palubiak Sponsored by Network Systems, LLC Introduction A Digital Touch Point is the reaching of an individual through a digital media device

More information

Get on the Fast Track with RSS-Driven Automation.

Get on the Fast Track with RSS-Driven Automation. Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately

More information

Location marketing made easy

Location marketing made easy Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location

More information

Why digital marketing?

Why digital marketing? Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods

More information

Maria Knight Director, Online Strategies. RBFF Quarterly Webinar Series - Mobile Marketing August 28, 2013

Maria Knight Director, Online Strategies. RBFF Quarterly Webinar Series - Mobile Marketing August 28, 2013 Maria Knight Director, Online Strategies RBFF Quarterly Webinar Series - Mobile Marketing August 28, 2013 WHAT WE WILL REVIEW Mobile Marketing defined 2013 Mobile Landscape What it means to be mobile friendly

More information

Mobile Marketing for Customer Acquisition and Retention

Mobile Marketing for Customer Acquisition and Retention Mobile Marketing for Customer Acquisition and Retention Presented by José A. Rivera Web Experience Manager American Family Insurance QuickBio Jose A. Rivera Digital Marketing Web Experience Manager at

More information

Business Communications

Business Communications The Function of SMS in Business Communications Table of Contents 1 Introduction to sms The multichannel communications spectrum 2 5 6 9 9 10 11 How sms is in use today Mobile Banking & Financial Services

More information

THE WHITE PAPER SERIES : LEAD GENERATION

THE WHITE PAPER SERIES : LEAD GENERATION THE WHITE PAPER SERIES : LEAD GENERATION TIM MURPHY Vice President of Enterprise Strategy & Enterprise Platforms, Digital for Entercom I work for Entercom - we broadcast more than 100 radio stations across

More information

DON T PANIC! You ve just learned that a road or drainage construction project is. coming to your area what do you do? Step 1 is -

DON T PANIC! You ve just learned that a road or drainage construction project is. coming to your area what do you do? Step 1 is - Construction Survival Guide You ve just learned that a road or drainage construction project is coming to your area what do you do? Step 1 is - DON T PANIC! This guide will provide you with useful information

More information

[REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users

[REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users 1 2 3 [REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users 4 [REFERENCES] https://about.twitter.com/company 5 [REFERENCES] https://press.linkedin.com/about-linkedin

More information

Social Media for Small Business

Social Media for Small Business Social Media for Small Business Social Media...Use it correctly and it s free advertising that comes with the voices and opinions of real users. The Social Media For Small Business Marketing Framework

More information

the mobile Web why it matters to your small business The Network Solutions Guide to Reaching Customers Anytime, Anywhere 2011 Network Solutions

the mobile Web why it matters to your small business The Network Solutions Guide to Reaching Customers Anytime, Anywhere 2011 Network Solutions the mobile Web why it matters to your small business The Network Solutions Guide to Reaching Customers Anytime, Anywhere 2011 Network Solutions Are You Ready for the Mobile Web? Technology is evolving

More information

Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now?

Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now? Email Marketing Strategy Guide NewZapp.co.uk - 2007 Introduction In recent years Email Marketing has seen huge growth in the UK and worldwide. In this document we ll look at the key areas of an Email Marketing

More information

Why Social Media? Cost Speed Hitting Your Target Reach

Why Social Media? Cost Speed Hitting Your Target Reach One of the most successful niches in the social media market is salons hair salons, day spas, and medspas. Why? Salons earn the majority of their business not through advertising, but through customer

More information

The Club Texting Guide To Mobile Coupons. March 2009

The Club Texting Guide To Mobile Coupons. March 2009 The Club Texting Guide To Mobile Coupons March 2009 Introduction To The Club Texting Guide To Mobile Coupons About Club Texting What Are Mobile Coupons? Key Uses For A Mobile Couponing Campaign How To

More information

The Importance of a Multi-Channel Mobile Marketing Strategy

The Importance of a Multi-Channel Mobile Marketing Strategy The Importance of a Multi-Channel Mobile Marketing Strategy Introduction As mobile technologies evolve, consumers are interacting with digital content through new and varied means. With smartphone adoption

More information

Best Practices of Mobile Marketing

Best Practices of Mobile Marketing Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of

More information

TheRetailerApp Platform Brochure A PRODUCT OF

TheRetailerApp Platform Brochure A PRODUCT OF TheRetailerApp Platform Brochure A PRODUCT OF Is the Mobile Revolution here? Yes. There are now over 1.4 billion smartphone users on the planet 1 in 7 people around the globe have a smartphone 87% of the

More information

5 - Low Cost Ways to Increase Your

5 - Low Cost Ways to Increase Your - 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital

More information

Bricks And Clicks A Look At Today s Retail Marketing Trends

Bricks And Clicks A Look At Today s Retail Marketing Trends Bricks And Clicks A Look At Today s Retail Marketing Trends A Quick and Easy Guide to Digital Advertising for Local Businesses TABLE OF CONTENTS 3 4 7 11 The New Customer Path to Purchase The Rise of Mobile

More information

Tracking Success: Omni-Channel! Jimmy Bogroff! Director Digital Strategy - Oregonian Media Group!

Tracking Success: Omni-Channel! Jimmy Bogroff! Director Digital Strategy - Oregonian Media Group! 1 Tracking Success: Omni-Channel! Jimmy Bogroff! Director Digital Strategy - Oregonian Media Group! 2 Consumer Behavior is Moving Fast! More moments are mobile The ubiquity of smartphones means that ZMOT

More information

THE BEST FREE OR LOW-COST WAYS OF MARKETING YOUR BUSINESS. 2015 Web.com Group, Inc. All rights reserved.

THE BEST FREE OR LOW-COST WAYS OF MARKETING YOUR BUSINESS. 2015 Web.com Group, Inc. All rights reserved. THE 25 BEST FREE OR LOW-COST WAYS OF MARKETING YOUR BUSINESS 2015 Web.com Group, Inc. All rights reserved. Marketing your business doesn t have to cost a bundle. Today, more than ever before, there are

More information

Contact Us. Sales sales@dealerappvantage.com 877-531-2777 opt 1. App Training/Marketing appmarketing@dealerappvantage.com 877-531-2777 opt 2

Contact Us. Sales sales@dealerappvantage.com 877-531-2777 opt 1. App Training/Marketing appmarketing@dealerappvantage.com 877-531-2777 opt 2 Contact Us Sales sales@dealerappvantage.com 877-531-2777 opt 1 App Training/Marketing appmarketing@dealerappvantage.com 877-531-2777 opt 2 Technical Support support@dealerappvantage.com 877-531-2777 opt

More information

Top Practices To Boost Your Law Firm Leads

Top Practices To Boost Your Law Firm Leads Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to

More information

What is Content Marketing? http://socialmediachimps.com/infographics/content-marketing-infographic-historytrends-and-opportunities/

What is Content Marketing? http://socialmediachimps.com/infographics/content-marketing-infographic-historytrends-and-opportunities/ 1 Early historical content marketing examples: 4200 B.C. cave drawings, 1895 John Deere s launch of its first customer magazine Areas of web content marketing: Social Media Networking Sites & Social Media

More information

You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers. CoreyQuinn.com 2

You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers. CoreyQuinn.com 2 You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers CoreyQuinn.com 2 In This Guide, You ll Learn: ü What An Influencer Is ü What Influencer Marketing

More information

The Mobile Idea File. 24 Mobile Moments to Drive Your Customer Journey

The Mobile Idea File. 24 Mobile Moments to Drive Your Customer Journey The Mobile Idea File 24 Mobile Moments to Drive Your Customer Journey The Mobile Idea File 24 Mobile Moments to Drive Your Customer Journey Nearly all content within a marketing program is consumed on

More information

Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT

Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT Digital Strategy Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT r Targeted advertising r New customer acquisition r Branding r Customer engagement r Reputation management r Controlled customer

More information

Twitter for Small Business

Twitter for Small Business Twitter for Small Business A GUIDE TO GET STARTED business.twitter.com @TwitterSmallBiz CASE STUDY A Twitter success story And it all started with that one little Tweet, said Roberta Dyer, whose independent

More information

Conferences Going Mobile: 2012 Trends

Conferences Going Mobile: 2012 Trends Conferences Going Mobile: 2012 Trends White Paper Conferences Going Mobile: 2012 Trends 2012 CrowdCompass All rights reserved. www.crowdcompass.com 1 of 8 smartphones than PCs. In 2010, more people bought

More information

Transform your business with Inspired Marketing. 5 Things You Should Know About ExactTarget

Transform your business with Inspired Marketing. 5 Things You Should Know About ExactTarget 5 Things You Should Know About ExactTarget Transform your business with Inspired Marketing 5 Things You Should Know About ExactTarget 5 Things You Should Know About ExactTarget Transform your business

More information

Mobile Apps for Your Business. Increasing Customer Response With this Cutting Edge Mobile Technology

Mobile Apps for Your Business. Increasing Customer Response With this Cutting Edge Mobile Technology Mobile Apps for Your Business Increasing Customer Response With this Cutting Edge Mobile Technology 1 Why Mobile? By the end of 2011, over 50% of all US adults will have a smart phone Web searches from

More information

Mobile Marketing: Why Every Business Needs It!

Mobile Marketing: Why Every Business Needs It! Mobile Marketing: Why Every Business Needs It! What is Mobile Marketing? Over the past few years mobile marketing has opened up new opportunities for firms to communicate and engage with their target audience

More information

Mobile Marketing. Student Handbook. Syllabus Version 5.0

Mobile Marketing. Student Handbook. Syllabus Version 5.0 Mobile Marketing Student Handbook Syllabus Version 5.0 Copyright All rights reserved worldwide under International copyright agreements. No part of this document can be reproduced, stored in a retrieval

More information

Grow Your Business with Cidewalk

Grow Your Business with Cidewalk Grow Your Business with Cidewalk Never before has there been an easier, more efficient, and cost-effective way to reach your targeted customers. Cidewalk offers businesses an advertising opportunity to

More information

Page 1 of 12. A Brief Guide to Launch a Successful Newsletter Campaign

Page 1 of 12. A Brief Guide to Launch a Successful Newsletter Campaign Page 1 of 12 A Brief Guide to Launch a Successful Newsletter Campaign Page 2 of 12 Table of Content 1. Executive Summary... 3 2. Why Newsletter campaign?... 4 3. Getting started and Prerequisites... 6

More information

Mobile Marketing; Mobile Marketing. Value of Mobile Marketing

Mobile Marketing; Mobile Marketing. Value of Mobile Marketing ; Critical to Effective Marketing Strategy Sponsored by: ; What's the Impact 2013 1 Value of Get more customers Access them more often Access them with targeted offers Access them at targeted times Low

More information

CANADA DIGITAL MARKETING 2015: MOBILE AND SOCIAL GROWTH

CANADA DIGITAL MARKETING 2015: MOBILE AND SOCIAL GROWTH Prepared for DX3, March 11 12, 2015 CANADA DIGITAL MARKETING 2015: MOBILE AND SOCIAL GROWTH As marketers continue to ask how to reach and engage with consumers in the upcoming year, the answers are largely

More information

VIDEO COMMERCE BENCHMARKS REPORT 2014 YEAR IN REVIEW

VIDEO COMMERCE BENCHMARKS REPORT 2014 YEAR IN REVIEW VIDEO COMMERCE BENCHMARKS REPORT 2014 YEAR IN REVIEW Summary How did e-commerce video generate engagement and sales in 2014? In this report, you ll learn when, where, and how consumers used video to make

More information

AT&T Mobile Barcode Services

AT&T Mobile Barcode Services Product Brief AT&T Mobile Barcode Services Managed Experience at the Moment of Interest. Traditional media represents the vast majority of today s total advertising spend. However, print, TV, point of

More information

brought to you by waterfall mobile Retail

brought to you by waterfall mobile Retail brought to you by waterfall mobile Retail This Waterfall Quick6 LookBook provides an insider s perspective into how mobile fits into a retail communication strategy so that companies can execute successfully.

More information

PRU choice Travel Apps User Manual Step 1: Quick Quotation

PRU choice Travel Apps User Manual Step 1: Quick Quotation PRUchoice Travel Apps User Manual Prudential is pleased to present a tailor-made application for Smartphone users. With this application, Prudential offers a simple way to apply travel insurance anytime

More information

MOBILE MARKETING PROSPECTUS

MOBILE MARKETING PROSPECTUS RED FISH MEDIA 2010. All Rights Reserved STRONGER SALES IN THE PALM OF THEIR HANDS Build brand loyalty, grow your customer database, and of course increase revenue by engaging your consumers with mobile

More information

Mobile Giving. Collect Text Message Donations STEP 4. Mobile Giving

Mobile Giving. Collect Text Message Donations STEP 4. Mobile Giving Mobile Giving Mobile Giving Collect Text Message Donations Expand your fundraising efforts and convert a younger audience into regular donors. With mobile giving anyone can give to your organization, directly

More information

Mobile App Proposal 1-404-468-6325. - ReXpuestas - DeMarus@PHreshApps.com. April 16, 2014 http://phreshapps.com/rexpuestas-app/ Direct Contact.

Mobile App Proposal 1-404-468-6325. - ReXpuestas - DeMarus@PHreshApps.com. April 16, 2014 http://phreshapps.com/rexpuestas-app/ Direct Contact. Mobile App Proposal - ReXpuestas - April 16, 2014 http://phreshapps.com/rexpuestas-app/ Direct Contact 1-404-468-6325 Email DeMarus@PHreshApps.com TABLE OF CONTENTS 1. ReXpuestas 2. Introduction 3. Project

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet

CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet CIBC Business Toolkit Grow and Manage Your Business Online Part 5: Grow Online Worksheet 2 Grow Your Business Online Worksheet As you re thinking about new ways to grow your business online, use this worksheet

More information

USING MOBILE TECHNOLOGY TO GROW YOUR BUSINESS. Version 3.0

USING MOBILE TECHNOLOGY TO GROW YOUR BUSINESS. Version 3.0 USING MOBILE TECHNOLOGY TO GROW YOUR BUSINESS Version 3.0 13 September 2012 What We Will Cover Today Overview of the Mobile Market SMS QR Codes Location Based Services Native apps Mobile websites Augmented

More information

Building Customer Loyalty with Prepaid Cards

Building Customer Loyalty with Prepaid Cards Building Customer Loyalty with Prepaid Cards 2 Introduction Retail purchases with prepaid cards are expected to exceed $200 billion in 2014, or five percent of all U.S. retail spending. Some well-known

More information

How Mobile Shopping Drives Omnichannel Conversions

How Mobile Shopping Drives Omnichannel Conversions Whitepaper How Mobile Shopping Drives Omnichannel Conversions The Evolving Path to Purchase Table of Contents Introduction 1 How Consumers Engage with Mobile 3 Consumer Expectations for Mobile Experience

More information

MOBILE MARKETING BEST PRACTICES

MOBILE MARKETING BEST PRACTICES MOBILE MARKETING BEST PRACTICES WE VE PUT TOGETHER A GUIDELINE TO HELP YOU REMAIN COMPLIANT, INCREASE YOUR OPT-IN LIST AND MAKE YOUR NEXT CAMPAIGN A SUCCESS. Mobile is a great way for you to communicate

More information

Mobile. What Marketers Should be Doing in 2012

Mobile. What Marketers Should be Doing in 2012 Mobile What Marketers Should be Doing in 2012 Agenda 1. What s fueling mobile right now Key trends to understand that will make a big difference in your mobile plan 2. Merkle Mobile IQ Index Index of more

More information